The Florida Department of Citrus (FDOC) global marketing team recently provided an update on consumer trends, dietary guidelines and FDOC marketing programs. CAUTIOUS CONSUMERS The team reported that consumer sentiment is stuck at historic lows, producing a cautious and concerned U.S. consumer. That has resulted in what the team called the “uncommitted shopper.” Essentially, shopping began to shift in 2025 …
OLL Orange Varieties Revisited at Griffin’s Grove
Last September, Jason Griffin hosted a field day in his citrus grove near Lake Alfred in partnership with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). The event was well attended, and some growers requested a second field day when the crop was closer to harvest. Griffin and UF/IFAS hosted a second event in late January as …
Moroccan Citrus Production to Increase
The U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) recently projected that production of all citrus varieties in Morocco will increase in 2025–26 compared to the prior year. TANGERINES/MANDARINS Morocco’s tangerine and mandarin production is forecast to reach 1.15 million metric tons, up 4% from the previous season. The area planted in tangerines and mandarins is 59,115 hectares. Tangerine/mandarin …
Sneak Peek: February 2026 Citrus Industry
The February issue of Specialty Crop Grower magazine features Part 2 of results from the Citrus State of the Industry Survey. Florida growers reveal details on their planting intentions. Find out what varieties and rootstocks they’re selecting, what percent are growing citrus under protective screen, and other insights. In the digital edition of the magazine, readers can find bonus coverage …
Growers Can Stay Productive in the Face of HLB
Despite declaring there will be no silver bullet for HLB, Ozgur Batuman in a Jan. 21 virtual seminar said growers using integrated pest management (IPM) tools “can stay productive.” However, the University of Florida Institute of Food and Agricultural Sciences associate professor also warned that producing citrus juice in Florida “will not be easy or cheap.” Oranges are by far …
CITRUS NURSERY SOURCE: Increased Interest in Fresh Utilization
By Peter Chaires Florida breeding programs have been largely focused on the juice stream in recent years. And for good reasons. Retaining the remaining processing capacity and infrastructure is of paramount importance to support Florida’s orange juice industry. Numerous sweet oranges have been released in hopes of achieving incremental improvements in HLB tolerance while improving juice quality. Likewise, there has …
Japanese Citrus Production and Trade Forecast
The U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) has issued a forecast for all Japanese citrus varieties for 2025–26. ORANGES Fresh orange production in Japan remains small and continues a gradual long-term decline as growers reduce investment in minor citrus varieties and prioritize more profitable crops such as mandarins. Orange production is estimated to decrease 4.7% from 4,090 …
Oxytetracycline Performance Addressed at Citrus Workshop
The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) hosted a statewide citrus grower workshop in mid-January at the Southwest Florida Research and Education Center in Immokalee. The event offered a full day of education covering a wide range of topics, including management of pests, diseases, weeds and nutrients. Ute Albrecht, UF/IFAS associate professor of plant physiology, provided …
Mexican Citrus Production and Trade Forecast
The U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) has forecast Mexican citrus production and trade for the 2025–26 season. ORANGES Orange production is forecast to decrease 2.8% from the previous year to 4.7 million metric tons (MMT). Orange planted area is projected at 356,800 hectares, a 0.97% increase from the previous year. Mexico’s fresh orange exports are forecast …
A Focus on Flavor
By J. Scott Angle, jangle@ufl.edu, @IFAS_VP Our job at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) is to help you make money. Since HLB is the biggest threat to your bottom line, it’s at the top of our research agenda. We continue to seek scientific solutions to anything else that threatens your livelihood — other diseases, …
Fundecitrus Presents Good Fruits Program
Brazil’s Fundecitrus made a presentation about its Good Fruits (Bons Frutos) program during a recent webinar promoted by the Sustainable Juice Platform. The Sustainable Juice Platform is an initiative of the European Fruit Juice Association, which represents the fruit juice industry in the European Union. The online event regarding the orange industry in Brazil had approximately 50 participants from various …
Egyptian Orange Crop to Increase
Egyptian orange production in 2025–26 is forecast to increase by around 15% from the prior year to 4 million metric tons (MMT), the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) reported. Oranges account for 80% of all citrus production in Egypt, which ranks among the world’s top 10 orange producers. PLANTED AREA The orange acreage in Egypt is …
South African Orange and OJ Production Forecast
The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) recently forecast production and trade for South African oranges and orange juice (OJ) in 2025–26. ORANGES South Africa’s 2025–26 orange production is forecast to increase by 1% from 2024–25, to 1,850 million metric tons (MMT). The orange planted area is projected to increase by 2% in 2025–26, reaching 46,000 hectares. Valencias …
China’s Orange and OJ Production to Increase
The U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) has forecast China’s orange and orange juice (OJ) production and trade levels for the 2025–26 season. ORANGES China’s orange production is forecast at 7.68 million metric tons (MMT), up slightly from the prior season’s 7.62 MMT. Oranges are grown on 816,500 hectares. China is expected to import 161,000 MT of …
Florida Citrus Marketing Efforts Updated
The Florida Citrus Commission’s (FCC) Global Marketing Committee in December provided an update on all Florida Department of Citrus (FDOC) marketing programs. The FCC, appointed by Florida’s governor, is the FDOC’s governing board. ORANGE JUICE Marketing programs for orange juice (OJ) included ongoing activities with the Tampa Bay Lightning and a media event held in New York City on Dec. …
Turning Orange Peel Into Heart-Healthy Gold
For every gallon of Florida orange juice produced, nearly an equal amount of peel is left behind. Traditionally, this material has been used for cattle feed or compost. New research from Yu Wang and Hyun Jeong Jung at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center suggests a far more valuable use. …
Sneak Peek: January 2026 Citrus Industry
The annual Citrus State of the Industry Survey is back, and Part 1 of the results are in. The citrus section of the January issue of Specialty Crop Grower magazine shares what growers have reported on this season’s grove conditions. The report includes information on crop quality, expected yield and oxytetracycline use. Readers can scan the QR code in the …
Florida Citrus Sales Continue To Take a Hit
The Florida Citrus Commission (FCC) on Dec. 17 heard about the continued declining sales of fresh Florida citrus and orange juice (OJ). Marisa Zansler, director of economic and market research for the Florida Department of Citrus (FDOC), presented the sales reports. The FCC serves as the governing board for the FDOC, which is tasked with marketing, research and regulation of …
An Exciting Time To Be Involved in Agriculture
Editor’s note: This is the final installment in a series honoring Ben Albritton, the 2025 Citrus Achievement Award winner. This year’s Citrus Achievement Award winner, Ben Albritton, is excited about the future prospects of agriculture in Florida. As Florida Senate President, he’s ready to take the industry’s priorities to Tallahassee for next year’s legislative session. HEALTHY CHOICES Albritton says that …
OJ Consumption Aids Heart Health
A recent study has shown that regular orange juice (OJ) consumption can influence the activity of thousands of genes inside immune cells. Many of these genes help control blood pressure, calm inflammation and manage the way the body processes sugar, all of which play an important role in long-term heart health. The study followed adults who drank 500 milliliters of …





























