The Citrus Industry section of the July 2026 issue of Specialty Crop Grower magazine provides conference coverage, new research on a biofertilizer, details on citrus under protective screen (CUPS) expansion and more. The section opens with coverage of the Florida Citrus Industry Annual Conference. Optimism ran high following a $196 million budget allocation for the citrus industry from the Florida …
Evolution Fresh Secures OJ Supply
Evolution Fresh, a leader in the U.S. cold-pressed orange juice (OJ) market, announced it has secured its OJ supply chain for the next 18 months from California and Northern Mexico. The supply commitments ensure an uninterrupted supply of cold-pressed OJ for grocery retailers, quick-serve restaurants and institutional foodservice customers. “We have committed to pull over 60 million Valencia oranges from …
Citrus Innovation Center Creates Flavors and Fragrances
When most folks think of Florida citrus, orange juice or fresh grapefruit comes to mind. Few appreciate the full diversity of the fruit hidden in its bloom, peel, juices and oils. That is where the Citrus Innovation Center comes in with high-tech approaches to extract more out of Florida’s signature crop. The 30,000-square-foot facility on the campus of Florida Polytechnic …
Brazil Launches Citrus Greening Awareness Campaign
Brazil’s Fundecitrus has launched an awareness campaign — The Fruit of the Orange Tree Is the Progress — to reinforce the need for unity in combating citrus greening disease. The campaign aims to show that orange production extends beyond orchards and the juice industry. Present in hundreds of municipalities, citrus farming drives regional economies, creates direct and indirect jobs, boosts …
ReMedium TI Receives Full Section 3 Label
TJ BioTech LLC has announced that, as of June 11, 2026, ReMedium TI has received a full Section 3 label and registration from the U.S. Environmental Protection Agency, along with state approval from the Florida Department of Agriculture and Consumer Services. The approved label allows for two consecutive years of treatment, starting with the 2026–27 season, followed by a one-year …
CITRUS NURSERY SOURCE: NVDMC Research Focus for 2026–27
By Peter Chaires Spring is planning season for most Florida citrus organizations. New Varieties Development & Management Corp. (NVDMC) is no exception. The board recently met with all breeding teams to review 2025–26 sponsored projects and establish research priorities for 2026–27. Though some aspects of these projects will be covered in greater depth in future articles, this month’s column is …
Florida Citrus Marketing Awarded, New Plans Presented
A Florida Citrus Commission (FCC) meeting was held on June 10 at the Florida Citrus Industry Annual Conference in Bonita Springs. At the meeting, Florida Department of Citrus (FDOC) Executive Director Shannon Shepp reported that the FDOC’s True Original campaign for orange juice (OJ), along with marketing agency Padilla, recently received the Best of Show award from the National Agri-Marketing …
Consumer Insights on Florida Citrus
Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, reported on citrus economic issues at the June Florida Citrus Commission meeting. Her report included consumer perceptions and intentions. ORANGE JUICE Zansler’s reported findings regarding orange juice (OJ) included: FRESH FRUIT Zansler shared the following findings regarding fresh Florida citrus: Source: FDOC Sponsored ContentTake Advantage of Rising …
Benefits of Regularly Drinking OJ Differ by Body Weight
The Florida Department of Citrus (FDOC) reported that a recent study suggests regular orange juice consumption may support heart health while improving blood pressure regulation, lipid metabolism and inflammation. However, benefits can differ from person to person based on body weight. This clinical intervention study examined how drinking orange juice every day affects the body at the molecular level and …
Three Years of OTC Trunk Injection Provide Cumulative Benefits
By Ute Albrecht, Gabriel Pugina and Larissa Nunes According to a recent industry survey, 64% of Florida citrus growers have injected their trees for three consecutive years with oxytetracycline (OTC). This article reports the results from three research trials conducted by the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Plant Physiology Team at the Southwest Florida Research …
Climate Change Is Changing Citrus Nutrition
Climate change is creating new challenges for citrus growers, and one of the biggest impacts is on tree nutrition. According to a recent article in Frontiers in Plant Science authored by an international team of researchers, rising temperatures, changing rainfall patterns, drought, flooding, salinity and elevated carbon dioxide levels are all affecting how citrus trees take up and use nutrients. …
FDOC Discusses How Best to Spend State Funds
The Florida Citrus Commission (FCC) met virtually on May 29 to allocate legislatively authorized state general revenue funds for Florida Department of Citrus (FDOC) marketing. The FCC, whose members are appointed by Florida’s governor, is the board that oversees the FDOC. After the FCC previously met on May 20, the Florida Legislature concluded its work on a budget that designates …
Leaf Quantity Matters for Fruit Quality
By Tripti Vashisth, Taylor Livingston, Meryam Manzoor and Johann Hiller Citrus fruit quality and yield remain major concerns for sweet orange growers in the huanglongbing (HLB) era. These outcomes largely depend on the tree’s ability to support developing fruit throughout the growing season. Leaf area and canopy density are positively correlated with carbohydrate production and allocation to fruit, directly influencing …
Sneak Peek: June 2026 Citrus Industry
The Citrus Industry section of the June 2026 issue of Specialty Crop Grower focuses on leadership and research. On the cover of the magazine is Ned Hancock, winner of the 2026 Citrus Achievement Award. He is being recognized for his decades-long leadership and dedication to serving Florida’s citrus industry. Don’t miss the accompanying video in the digital issue of the …
OJ to Keep Flowing at Florida Welcome Centers
The Florida Citrus Commission (FCC) on May 20 approved a $250,000 contract with Visit Florida to continue providing free orange juice at Florida welcome centers on interstate highways. The FCC serves as the governing board for the Florida Department of Citrus (FDOC), which performs marketing, research and regulatory functions for the state’s citrus industry. Visit Florida, the state’s official destination …
Pressures Impacting the Brazilian Citrus Industry
Shifts in the international geopolitical landscape, rising logistics costs, sanitary barriers and currency fluctuations are directly impacting Brazil’s fruit industry, including citrus. The effects of these transformations were discussed during a recent edition of the Socioeconomics Debates series, hosted by Embrapa, under the theme, Brazil’s Fruit Industry: How Global Crises Impact What Reaches Your Table. Researchers, economists and production representatives …
Florida Citrus Marketing Plans Presented for 2026–27
The Florida Department of Citrus (FDOC) presented marketing plans for the 2026–27 season at the May 20 meeting of the Florida Citrus Commission (FCC). The FCC serves as the FDOC’s governing board. ORANGE JUICE Florida orange juice will continue to be positioned as the original wellness drink. The marketing effort will be aimed at juice consumers and health professionals. The …
Florida Citrus Mutual Hosts Spring Grower Meeting
Florida Citrus Mutual hosted its spring informational meeting for growers at Golden Ridge Groves in Alturas on May 13. Golden Ridge Groves is growing fresh fruit in citrus under protective screen and recently added you-pick and agritourism options for the public. Steven Hall, executive director of the Citrus Research and Field Trial (CRAFT) Foundation, gave an update and recounted the …
Orange Pulp Gains Status as Valuable Raw Material
Orange pulp — long treated as a waste product of the citrus industry — has been gaining new status as a valuable raw material. Composed of peels, seeds and fibers, this material — previously destined primarily for animal feed — is also known as citrus bagasse. Brazilian citrus association Fundecitrus reports that companies in the citrus industry have been investing …
Trunk-Injection Takeaways Presented
Researcher Ute Albrecht on April 21 shared lessons learned from three years of oxytetracycline (OTC) trunk injection for HLB management in Florida. Albrecht is an associate professor with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) specializing in citrus plant physiology. She works at the Southwest Florida Research and Education Center. Albrecht reported on results of a …





























