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Below you'll see everything we could locate for your search of “FCC”
The Florida Citrus Commission (FCC) in October approved a 2024–25 operating budget for the Florida Department of Citrus (FDOC) and heard about marketing programs the budget will fund. The FCC also approved citrus varieties to be included in the 2024 Program for Expedited Propagation. BUDGET AND ASSESSMENT RATES The FCC approved a $21.75 million operating budget for the FDOC. It …
A 2024 University of Florida (UF) study showed that demand for orange juice (OJ) would have declined by 8% without the awareness of Florida Department of Citrus (FDOC) promotional activities. The study estimated consumption would have decreased by an additional 75.7 million single-strength equivalent gallons — equal to roughly 13.7 million boxes of Florida processed oranges — without FDOC promotions. …
A new Florida Department of Citrus (FDOC) ad campaign is likely to use the term “OG” extensively, according to new FDOC marketing agency Padilla Speer Beardsley, Inc. So, what does “OG” mean? Michelle Amoroso of Padilla explained that an OG is someone who is an original or originator, highly regarded and respected. She added that OGs are the paradigm; they …
The Florida Department of Citrus (FDOC) Consumer Orange Juice Tracker shows that consumers are increasingly reporting changes in their food shopping behaviors in response to rising food prices. From 2018 to 2024, the percentage of consumers who reported no change in their shopping behaviors has consistently decreased, dropping from 21% in 2018 to an estimated 18% in 2024. In contrast, …
Continuing low orange production in Florida has left Florida processors relying significantly on imports to meet the ongoing demand for orange juice (OJ), the Florida Citrus Commission (FCC) was told in June. Economist Marisa Zansler told the FCC that world juice availability is expected to decrease in the 2024–25 season, influenced by the decline in Brazilian production and reduced inventory …
It’s now official that the Florida Department of Citrus (FDOC) will have a new agency for consumer marketing, media relations and issues management starting July 1. The Florida Citrus Commission (FCC), the FDOC’s governing board, approved contracts with Padilla Speer Beardsley, Inc. on May 9. The new contracts are for two years with three optional one-year renewals. Padilla Speer Beardsley, …
At its May 9 meeting, the Florida Citrus Commission (FCC) learned how much retail sales of citrus juice continue to decline. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on the period ending April 20. Orange juice (OJ) sales were down by 11.6%, and grapefruit juice sales were down by 9%. For the fourth …
The March 20 Florida Citrus Commission (FCC) meeting provided some education about destination dupes for people who aren’t constantly in the social media loop. It looked at how Florida orange juice (OJ) can invoke simpler times and provided a preview of likely Florida Department of Citrus (FDOC) grower tax assessments for the 2024–25 citrus season. DESTINATION DUPES John Fuller, director …
The Florida Citrus Commission (FCC) on March 20 expressed its intent to hire a new marketing agency for the Florida Department of Citrus (FDOC). The FCC, which governs the FDOC, voted to give FDOC staff approval to post the intent to award Padilla the marketing business and pursue contract negotiations with them. Padilla would replace current FDOC agency Edible Inc. …
At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …
Florida Citrus Commission (FCC) members on Jan. 17 heard an update on one recent Florida Department of Citrus (FDOC) scientific research project and learned about some future research plans. Rosa Walsh, FDOC director of scientific research, presented the information. PROGRAM FOR EXPEDITED PROPAGATIONWalsh reported that the 2022–23 Program for Expedited Propagation of HLB Tolerant and Resistant Trees was successful. She …
Agriculture is the driving force in the Brazilian economy, and Brazil is a leading food supplier to the global market, economist Marisa Zansler told the Florida Citrus Commission (FCC) at its last meeting. Zansler is director of economic and market research at the Florida Department of Citrus (FDOC). She visited Brazil in August and provided the FCC with an update …
Several scientific projects to be funded with $2 million the Florida Department of Citrus (FDOC) received from the state’s Citrus Recovery Program were approved by the Florida Citrus Commission (FCC). The Citrus Recovery Program funds came from the Florida Legislature this year. The funded projects include: Also utilizing funds from the Citrus Recovery Program, the FCC approved almost $1.05 million …
The Florida Citrus Commission (FCC) approved almost $1.05 million to support a University of Florida Plant Transformation Center that will develop methodologies and technologies to improve HLB resistance and tolerance in citrus. The approval followed an overview of the center presented by Scott Angle, University of Florida (UF) senior vice president for agriculture and natural resources, who oversees the UF …
The Florida Citrus Commission (FCC) on Oct. 25 set the Florida Department of Citrus (FDOC) budget and grower assessment rates for the 2023–24 season. The FDOC budget will be $23.239 million, about $6.5 million less than the 2022–23 budget of $29.795 million. It includes administrative and support services of $2.153 million, a general revenue service charge of $222,000, a research …
The majority of the Florida Department of Citrus’ (FDOC) $58,200 budget for gift fruit marketing in 2023–24 will fund promoted social media content. FDOC Global Marketing Manager Katelynn Long told the Gift Fruit Shippers Advisory Council Oct. 11 that the budget also includes influencer partnerships, media relations releases and content development and administration. Long said the FDOC plans to focus …
The Florida Department of Citrus held a research and budget workshop on Oct. 4. Rosa Walsh, director of scientific research, presented an overview of the general funds received for research this fiscal year along with several possibilities for use of these funds for feedback from the Florida Citrus Commission (FCC). Walsh reported that $1.65 million was received in general revenue …
Citrus Australia is closely monitoring a biosecurity import risk analysis being conducted on fresh pomelo fruit from Vietnam. The Australian Department of Agriculture, Fisheries and Forestry (DAFF) has commenced the risk analysis, in response to a market access request from Vietnam. Nathan Hancock, Citrus Australia chief executive officer, said his organization would hold DAFF to a high standard during the …
A delegation from Japan’s Yamano & Associates recently visited Florida to meet with exporters and get an inside look at the future of the Florida citrus industry. That visit led Florida Citrus Commission (FCC) Chairman Steve Johnson to write the following commentary about the importance of Florida citrus worldwide: The company (Yamano) has been the Florida Department of Citrus’ (FDOC) …
Florida Citrus Commission (FCC) Chairman Steve Johnson recently shared his thoughts on the Florida Department of Citrus’ (FDOC) marketing programs. “As the budget has decreased over the past couple of years, and into next year, the FCC has placed a stronger emphasis on the need for the FDOC to utilize data to track their programs,” said Johnson. “Performance has played …
