agency

FDOC Gets New Agency and Discusses Budget

Daniel CooperFlorida Department of Citrus

It’s now official that the Florida Department of Citrus (FDOC) will have a new agency for consumer marketing, media relations and issues management starting July 1. The Florida Citrus Commission (FCC), the FDOC’s governing board, approved contracts with Padilla Speer Beardsley, Inc. on May 9. The new contracts are for two years with three optional one-year renewals.  Padilla Speer Beardsley, …

citrus juice sales

Citrus Juice Sales Continue to Decline

Daniel CooperFlorida Department of Citrus, Orange Juice

At its May 9 meeting, the Florida Citrus Commission (FCC) learned how much retail sales of citrus juice continue to decline. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on the period ending April 20. Orange juice (OJ) sales were down by 11.6%, and grapefruit juice sales were down by 9%. For the fourth …

destination dupes

Destination Dupes, Simpler Times and Grower Assessments

Daniel CooperFlorida Citrus Commission, Florida Department of Citrus

The March 20 Florida Citrus Commission (FCC) meeting provided some education about destination dupes for people who aren’t constantly in the social media loop. It looked at how Florida orange juice (OJ) can invoke simpler times and provided a preview of likely Florida Department of Citrus (FDOC) grower tax assessments for the 2024–25 citrus season. DESTINATION DUPES John Fuller, director …

marketing agency

New Marketing Agency Likely for Department of Citrus

Daniel CooperFlorida Citrus Commission, Florida Department of Citrus, Marketing

The Florida Citrus Commission (FCC) on March 20 expressed its intent to hire a new marketing agency for the Florida Department of Citrus (FDOC). The FCC, which governs the FDOC, voted to give FDOC staff approval to post the intent to award Padilla the marketing business and pursue contract negotiations with them. Padilla would replace current FDOC agency Edible Inc. …

marketing agency

Florida Juice Prices and Marketing Focus

Daniel CooperFlorida Department of Citrus, Marketing, Orange Juice

At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …

Updates on FDOC Research Projects

Tacy CalliesFlorida Citrus Commission, Florida Department of Citrus, Research

Florida Citrus Commission (FCC) members on Jan. 17 heard an update on one recent Florida Department of Citrus (FDOC) scientific research project and learned about some future research plans. Rosa Walsh, FDOC director of scientific research, presented the information. PROGRAM FOR EXPEDITED PROPAGATIONWalsh reported that the 2022–23 Program for Expedited Propagation of HLB Tolerant and Resistant Trees was successful. She …

Brazilian

Economist Provides Brazilian Citrus Update

Daniel CooperBrazil, Economics, Florida Department of Citrus

Agriculture is the driving force in the Brazilian economy, and Brazil is a leading food supplier to the global market, economist Marisa Zansler told the Florida Citrus Commission (FCC) at its last meeting. Zansler is director of economic and market research at the Florida Department of Citrus (FDOC). She visited Brazil in August and provided the FCC with an update …

Citrus Recovery Program Funding Allocated

Josh McGillFlorida Citrus Commission, Florida Department of Citrus

Several scientific projects to be funded with $2 million the Florida Department of Citrus (FDOC) received from the state’s Citrus Recovery Program were approved by the Florida Citrus Commission (FCC). The Citrus Recovery Program funds came from the Florida Legislature this year. The funded projects include: Also utilizing funds from the Citrus Recovery Program, the FCC approved almost $1.05 million …

Strong Support for Plant Transformation Center

Josh McGillBreeding, Florida Citrus Commission, Florida Department of Citrus

The Florida Citrus Commission (FCC) approved almost $1.05 million to support a University of Florida Plant Transformation Center that will develop methodologies and technologies to improve HLB resistance and tolerance in citrus. The approval followed an overview of the center presented by Scott Angle, University of Florida (UF) senior vice president for agriculture and natural resources, who oversees the UF …

Florida Department of Citrus Budget and Tax Rates Set

Josh McGillFlorida Citrus Commission, Florida Department of Citrus

The Florida Citrus Commission (FCC) on Oct. 25 set the Florida Department of Citrus (FDOC) budget and grower assessment rates for the 2023–24 season. The FDOC budget will be $23.239 million, about $6.5 million less than the 2022–23 budget of $29.795 million. It includes administrative and support services of $2.153 million, a general revenue service charge of $222,000, a research …

Social Media to Promote Florida Gift Fruit

Josh McGillFlorida Department of Citrus, Fresh

The majority of the Florida Department of Citrus’ (FDOC) $58,200 budget for gift fruit marketing in 2023–24 will fund promoted social media content. FDOC Global Marketing Manager Katelynn Long told the Gift Fruit Shippers Advisory Council Oct. 11 that the budget also includes influencer partnerships, media relations releases and content development and administration. Long said the FDOC plans to focus …

Department of Citrus Discusses Priorities for Research Funds

Josh McGillFlorida Citrus Commission, Florida Department of Citrus, Research

The Florida Department of Citrus held a research and budget workshop on Oct. 4. Rosa Walsh, director of scientific research, presented an overview of the general funds received for research this fiscal year along with several possibilities for use of these funds for feedback from the Florida Citrus Commission (FCC). Walsh reported that $1.65 million was received in general revenue …

Citrus Australia Monitoring Pomelo Risk Analysis

Josh McGillInternational, Trade

Citrus Australia is closely monitoring a biosecurity import risk analysis being conducted on fresh pomelo fruit from Vietnam. The Australian Department of Agriculture, Fisheries and Forestry (DAFF) has commenced the risk analysis, in response to a market access request from Vietnam. Nathan Hancock, Citrus Australia chief executive officer, said his organization would hold DAFF to a high standard during the …

Telling the World About Florida Citrus

Josh McGillFlorida Department of Citrus, Marketing

A delegation from Japan’s Yamano & Associates recently visited Florida to meet with exporters and get an inside look at the future of the Florida citrus industry. That visit led Florida Citrus Commission (FCC) Chairman Steve Johnson to write the following commentary about the importance of Florida citrus worldwide:  The company (Yamano) has been the Florida Department of Citrus’ (FDOC) …

Citrus Commission Chairman: Marketing Programs Work

Josh McGillFlorida Citrus Commission, Florida Department of Citrus, Marketing

Florida Citrus Commission (FCC) Chairman Steve Johnson recently shared his thoughts on the Florida Department of Citrus’ (FDOC) marketing programs. “As the budget has decreased over the past couple of years, and into next year, the FCC has placed a stronger emphasis on the need for the FDOC to utilize data to track their programs,” said Johnson. “Performance has played …

Australian

OJ Availability, Price and Sales

Josh McGillFlorida Citrus Commission, Florida Department of Citrus, Orange Juice

Worldwide availability of orange juice (OJ) has declined by 10% to 12% this season (2022–23) compared to the prior season, economist Marisa Zansler told the Florida Citrus Commission (FCC) in June. Zansler is the Florida Department of Citrus (FDOC) director of economic and market research. The FCC is the FDOC’s governing board. In the 2022–23 season, frozen concentrated OJ availability …

Propagation Program Update on Donaldson and Other Trees

Josh McGillFlorida Citrus Commission, Florida Department of Citrus, HLB Management

The Florida Citrus Commission (FCC) on June 14 received an update about a program for expedited propagation, in which 23 nurseries are participating. The goal of the expedited tree propagation program is to have several million HLB-tolerant or HLB-resistant trees planted in the next several years. Rosa Walsh, Florida Department of Citrus (FDOC) director of scientific research, provided the update. …

destination dupes

Keeping Florida OJ at Top of Consumers’ Minds

Josh McGillFlorida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) 2023–24 global marketing plan for orange juice (OJ) focuses on continuing awareness and sales-driving activities to keep Florida OJ at the top of consumers’ minds. Karmen Johnson of FDOC marketing agency Edible told the Florida Citrus Commission (FCC) that the plan will continue to focus on primary shoppers and light and lapsed OJ buyers. …

Three New Citrus Varieties Released in Brazil

Josh McGillBrazil, Varieties

Three new citrus varieties were recently released in Brazil. They are the orange Navelina XR, the early sweet orange BRS IAC FCC Alvorada and the Tahiti lemon Ponta Firme. All are the result of a research partnership among Embrapa, the Coopercitrus Credicitrus Foundation and the Sylvio Moreira Citriculture Center, linked to the Agronomic Institute. NAVELINA XRDeveloped for fresh consumption, Navelina …

OJ Sales Fall While Price Climbs

Josh McGillFlorida Citrus Commission, Orange Juice

U.S. orange juice (OJ) retail sales have decreased by 13.2% this season to 27.17 million equivalent gallons. OJ’s average season-to-date price has climbed 12.6% to $8.61 per equivalent gallon. Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, provided that information in her May 17 report to the Florida Citrus Commission (FCC). By OJ category, not-from-concentrate …