A Fruitful Partnership for Florida Growers

Josh McGillFlorida Citrus Commission, Florida Citrus Mutual, Florida Department of Citrus

Florida Citrus Commission (FCC) Chairman Steve Johnson recently cited the partnership between the FCC and Florida Citrus Mutual as “a shining example of the synergy happening in our industry.” The FCC serves as the governing board of the Florida Department of Citrus (FDOC). Mutual is the state’s largest association of citrus growers. “The two entities, which at times have diverse …

Marketing Florida Orange Juice: Progress and Plans

Josh McGillFlorida Department of Citrus, Marketing, Orange Juice

Florida Department of Citrus (FDOC) staff and members of the FDOC’s marketing firm, Edible, told the Florida Citrus Commission (FCC) on March 16 about recent marketing Florida orange Juice successes and plans for 2022–23. Karmen Johnson of Edible provided an update on current marketing activities. The e-commerce program includes a collaboration with Kroger and Pinterest that targeted more than 580,000 …

Donaldson Tree Is ‘Beacon of Hope’

Josh McGillFlorida Citrus Commission, HLB Management

A recently discovered HLB-infected tree that is producing high levels of fruit holds hope for Florida’s citrus industry, according to Florida Citrus Commission (FCC) Chairman Steve Johnson. “By now, many of you have heard about the Donaldson tree,” said Johnson. “Recently rediscovered at USDA’s (U.S. Department of Agriculture) Whitmore Farm, this decades-old tree is abundantly producing early-season oranges and despite …

Florida Orange Ratio and Brix Requirements Reduced

Tacy CalliesFlorida, Regulation

In response to citrus damage from a late January freeze, the Florida Citrus Commission (FCC) on Feb. 3 lowered the minimum ratio requirement for oranges to 8.5:1 with a minimum Brix of 8 for fresh and processed fruit. Florida Citrus Mutual (FCM), the state’s largest citrus grower association, asked for the emergency action on Jan. 31. FCM CEO Mike Sparks …

citrus

Citrus Recovery Act Seeks to Update Florida Citrus Commission

Josh McGillFlorida, Florida Citrus Commission, Regulation

It is set to be a busy legislative session for agricultural interests in Florida. One of the bills making its way through the process is SB 1002, the Citrus Recovery Act. Sen. Danny Burgess (R-District 20) introduced the bill to amend the Florida Citrus Commission (FCC). The FCC is the governing body of the Florida Department of Citrus. The Citrus …

Florida Citrus Packers

Citrus Hall of Fame Names New Inductees

Ernie NeffAwards

George F. Hamner Jr., of Vero Beach, and the late A. Tillis Edwards Jr. and Edward A. Taylor, both of Lakeland, will be inducted into the Florida Citrus Hall of Fame in 2022. The inductions will take place during a Citrus Celebration Luncheon scheduled for Oct. 14 at Florida Southern College in Lakeland. A. TILLIS EDWARDS JR. Edwards was a …

support

Legislative Efforts for Florida Citrus

Ernie NeffLegislative

Florida Citrus Mutual (FCM) recently reported its efforts and priorities for the next Florida legislative session. As in past years, much of FCM’s focus will be on funding programs (Citrus Research and Development Foundation, Citrus Research and Field Trial and New Varieties Development and Management Corp.) critical to solving HLB and the marketing efforts to continue movement of 100% premium …

Bigger Budget Approved for Florida Department of Citrus

Tacy CalliesFlorida Department of Citrus

On Oct. 27, the Florida Citrus Commission (FCC) approved a revised 2021–22 operating budget for the Florida Department of Citrus (FDOC) of $29 million. The FCC is the governing board of the FDOC, an executive agency of the Florida government charged with the marketing, research and regulation of the Florida citrus industry. The FCC voted to maintain the previous year’s …

fresh

Panel Discusses OJ and Health Research

Ernie NeffOrange Juice

The Florida Citrus Commission’s (FCC) Scientific Research Advisory Council (SRAC) on Oct. 13 discussed recent studies and projects addressing the linkage between orange juice (OJ) and health. The FCC governs the Florida Department of Citrus (FDOC), which spends much effort promoting the health benefits of OJ. PUBLISHED STUDIESRosa Walsh, director of scientific research at the FDOC, shared three recently published …

Immunity Still a Consumer Priority

Ernie NeffFlorida Department of Citrus

Consumers are continuing to seek out foods and beverages that provide immune support during the ongoing COVID-19 pandemic, Jackie Hopkins with Edible told the Florida Citrus Commission (FCC) at its Sept. 22 meeting. That search for immunity is a benefit to the orange juice (OJ) industry, since numerous reports indicate consumers link OJ to immunity. Edible is a marketing agency …

marketing program

Citrus Juice Sales Update

Ernie NeffOrange Juice

Retail sales of orange juice (OJ) trended at pre-2019 levels throughout the 2020-21 season. And for the latest four-week period ending Sept. 11, OJ trended at pre-2017 levels. Economist Marisa Zansler recently presented this information to the Florida Citrus Commission (FCC). Zansler is director of economic and market research for the Florida Department of Citrus, which the FCC governs. Fueled …

E-commerce Works, ‘Even in Wauchula’

Ernie NeffFlorida Department of Citrus

Florida Citrus Commission (FCC) Chairman Steve Johnson noted that as consumers continue to navigate life in a pandemic, growth of e-commerce shopping is expected to continue. “Even in Wauchula, Florida, Kroger delivery is taking hold,” Johnson wrote. Wauchula, with a population of about 5,000, is home to numerous citrus growers and grove workers. Johnson stated that the Florida Department of …

NVDMC, CRDF History and Updates

Ernie NeffFlorida Citrus Commission

The Florida Citrus Commission (FCC) recently heard presentations about the history and current work of both the New Varieties Development and Management Corporation (NVDMC) and the Citrus Research and Development Foundation (CRDF). NVDMCRosa Walsh, Florida Department of Citrus (FDOC) director of scientific research, said from 2003 to 2005, the FCC discussed the need for a program that would develop, license …

Safety Tips for Flying Drones

Ernie NeffSafety

Some people view drones as toys, but they can be dangerous. In fact, about 1,000 people per year are injured from using drones incorrectly. To address the potential peril, two University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers are offering ways to keep people from getting hurt while using drones. Yiannis Ampatzidis of UF/IFAS uses unmanned aerial …

Research Planned on OJ Health Benefits

Ernie NeffOrange Juice, Research

Rosa Walsh, director of scientific research at the Florida Department of Citrus (FDOC), told the Florida Citrus Commission (FCC) in June about the 2020-21 FDOC research plan. The plan includes two scientific research projects exploring health benefits of 100% orange juice (OJ). The projects, beginning in the new fiscal year, look at determining quantitative analysis of nutrient density in OJ …

agency

FDOC Preliminary Budget Approved

Ernie NeffFlorida Department of Citrus

The Florida Citrus Commission (FCC) approved the Florida Department of Citrus’ (FDOC) preliminary operating budget of $29.12 million, an increase of $9.75 million from last season. The FCC serves as the governing board for the FDOC. Steve Johnson, FCC chairman, said the increased budget is largely due to the receipt of $17 million in general revenue funding from the state …

FDOC Reveals Preliminary Budget

Ernie NeffFlorida Department of Citrus

The Florida Department of Citrus (FDOC) on May 26 presented a preliminary 2021-22 operating budget of $18.095 million to its governing board, the Florida Citrus Commission (FCC). That is a 7% decrease from the previous season. The reduction reflects an expected reduction in crop size. Preliminary revenue is based on an estimate of 50 million boxes of Florida oranges, 4.2 …

OJ: 5 Contributions to Good Health

Ernie NeffOrange Juice, Research

At the March Florida Citrus Commission (FCC) meeting, Gail Rampersaud summarized recently published studies showing that orange juice (OJ) contributes to good health. Rampersaud, a registered dietitian nutritionist, told the FCC, which governs the Florida Department of Citrus, about five ways the studies showed OJ is beneficial: Body Weight: Research shows that 100% OJ or fruit juice consumption is not …

FDOC on Global Marketing Efforts

Ernie NeffInternational, Marketing

A 25 percent tariff placed on Florida grapefruit in Europe has had some impact on retail supply, Florida Department of Citrus (FDOC) Director of Global Marketing Samantha Lane told the Florida Citrus Commission (FCC) in early February. The FCC is the FDOC’s governing board. Lane said the FDOC worked with the European industry to ensure Florida-loyal retailers continued to have …