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Below you'll see everything we could locate for your search of “marketing”
Citrus World, Inc. (CWI) reported its top pool for early- and mid-season oranges paid a combined $2.41 per pound solid (PPS) last season. The same combined pool for Valencia oranges paid $2.61 PPS. Grapefruit returned an average of $2.30 PPS. The results were announced at CWI’s annual stockholders’ meeting on Nov. 8. Chief Operating Officer Chris Groom discussed sales performance …
IMG Citrus announced the launch of the YELLOS Florida grapefruit brand and specialty product. “Although considered a new product on the U.S. market, the YELLOS grapefruit variety is in fact Florida’s original, heirloom grapefruit and the white-fleshed counterpart of the well-known Florida Ruby Red grapefruit,” the company stated. According to a press release, YELLOS are harvested from mature groves more …
The ongoing pandemic and a dreary day of relentless rain did not stop the Florida citrus industry from gathering to celebrate four of its most outstanding members. On Nov. 5, approximately 350 people convened at Florida Southern College in Lakeland to honor the 2021 members of the Florida Citrus Hall of Fame. This year, the event was also live-streamed for …
Florida Citrus Mutual (FCM) recently reported its efforts and priorities for the next Florida legislative session. As in past years, much of FCM’s focus will be on funding programs (Citrus Research and Development Foundation, Citrus Research and Field Trial and New Varieties Development and Management Corp.) critical to solving HLB and the marketing efforts to continue movement of 100% premium …
On Oct. 27, the Florida Citrus Commission (FCC) approved a revised 2021–22 operating budget for the Florida Department of Citrus (FDOC) of $29 million. The FCC is the governing board of the FDOC, an executive agency of the Florida government charged with the marketing, research and regulation of the Florida citrus industry. The FCC voted to maintain the previous year’s …
By Brenda Eubanks Burnette In 1917, A.B. Michael consolidated his citrus groves in Wabasso, Florida, with the Deerfield Groves Company of Cocoa, becoming vice president and general manager. This eventually led to his involvement in the American Fruit Growers, Inc., becoming one of the original stockholders and directors, and handling all Florida operations. Noted for his commitment to quality, he …
By Yiannis Ampatzidis and Ute Albrecht Optimizing nutrition is important for tree health and productivity and can improve tolerance to stresses and diseases. Good nutrient management requires regular field monitoring to identify problems and examine crop responses. Leaves need to be collected and sent to a specialized laboratory for detailed information on macronutrients and micronutrients, which is time-consuming and costly. …
The Florida Citrus Commission’s (FCC) Scientific Research Advisory Council (SRAC) on Oct. 13 discussed recent studies and projects addressing the linkage between orange juice (OJ) and health. The FCC governs the Florida Department of Citrus (FDOC), which spends much effort promoting the health benefits of OJ. PUBLISHED STUDIESRosa Walsh, director of scientific research at the FDOC, shared three recently published …
Agriculture Victoria is funding an innovative $770,000 traceability pilot project for high-value exports that will be led by Citrus Australia, which represents commercial citrus growers. The funding is part of the Victorian government’s Food to Market program. The Citrus Australia project will utilize leading tracing technology, isotope testing, cool-chain tracking and orchard mapping to enhance traceability. Citrus Australia CEO Nathan …
Nominations for the Florida Citrus Hall of Fame class of 2022 are due by Nov. 1, 2021, just four days before the class of 2021 is inducted. Eligible nominees are industry leaders who made significant contributions to the Florida citrus industry as pioneers or in the areas of harvesting, packing, processing, marketing, science or education. Nominations received after Nov. 1 …
Gov. Ron DeSantis appointed three new members to the Florida Citrus Commission and reappointed four others on Oct. 8. The appointments of John Smoak and Daniel Sutton fill two vacant seats, and the appointment of Christopher Groom fills a seat held by a commissioner serving a previously expired term. Commissioners Carlos Martinez, Martin “Marty” McKenna, Steve Johnson and William “Bill” …
Consumers are continuing to seek out foods and beverages that provide immune support during the ongoing COVID-19 pandemic, Jackie Hopkins with Edible told the Florida Citrus Commission (FCC) at its Sept. 22 meeting. That search for immunity is a benefit to the orange juice (OJ) industry, since numerous reports indicate consumers link OJ to immunity. Edible is a marketing agency …
What motivates food and beverage consumers was the focus of two market research experts presenting virtually at the recent International Citrus & Beverage Conference (ICBC). The ICBC was hosted by the University of Florida Institute of Food and Agricultural Sciences. One motivator is the desire to be stronger physically and emotionally, said Ed Koza, a senior marketing director with fragrance …
Citrus production in the 2020-21 season dipped in California, Florida, Texas and Arizona compared to the previous season. The U.S. Department of Agriculture’s National Agricultural Statistics Service (USDA/NASS) recently reported that total U.S. output of 6.9 million tons of citrus was down 12% from 2019-20. CALIFORNIATotal utilized production in California was down 3% in 2020-21. Orange production was off 7%, …
Florida Citrus Commission (FCC) Chairman Steve Johnson noted that as consumers continue to navigate life in a pandemic, growth of e-commerce shopping is expected to continue. “Even in Wauchula, Florida, Kroger delivery is taking hold,” Johnson wrote. Wauchula, with a population of about 5,000, is home to numerous citrus growers and grove workers. Johnson stated that the Florida Department of …
The U.S. Department of Agriculture’s (USDA) Risk Management Agency (RMA) recently announced improved and expanded insurance options for citrus growers and others. 2022 CHANGES FOR FLORIDANext year, Florida producers will be able to insure several citrus commodities under an Actual Production History Plan that offers advantages over the existing Florida Citrus Fruit Dollar Plan. This product provides individualized coverage based …
By Yiannis Ampatzidis and Ute Albrecht Nutrient management is important for citrus production. Regular nutrient assessments should be conducted to optimize nutrient balance and prevent deficiencies or over-fertilization. Optimizing nutrition is important for tree health and can improve tolerance to stresses and diseases. Good nutrient management requires regular field monitoring to identify problems and examine crop responses. Leaves need to …
Syngenta Crop Protection is seeking a paid citrus intern for the summer of 2022. The company will assign the intern to a mentor and a territory, and provide a vehicle for work use. The intern will gain experience with territory management and pest and disease identification. Opportunities will be provided to gain sales and marketing experience and exposure to the …
By Pete Spyke and Bill Castle Navel oranges are fairly tolerant of HLB, are popular and easy to sell, and offer a stable source of income that is only marginally related to worldwide supply and demand. Nevertheless, the Florida navel orange industry has experienced some tough times recently. Growers are questioning whether it is possible to grow navel oranges profitably …
The U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) recently reported on expected world production of tangerines/mandarins, grapefruit and lemons/limes in the 2020-21 marketing year. TANGERINES/MANDARINSGlobal output for 2020-21 is estimated to rise 4% to a record 33.3 million tons with growth expected in nearly every market. China’s production is projected to rise 1 million tons to a record 23 …
