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Below you'll see everything we could locate for your search of “marketing”
Brothers Jerry and Keith Mixon have been surprised by how well trees grow in their citrus under protective screen (CUPS) facilities in Alturas, Florida. “All of the varieties we are growing have responded amazingly,” they said recently about their CUPS experience. Though each brother has his own CUPS structures, they jointly discussed their results. The brothers have a combined 130 …
Lemon production in Turkey climbed in 2020-2021, but grapefruit production is expected to decline, according to the U.S. Department of Agriculture’s Foreign Agricultural Service. LEMONSLemon production reached 1.1 million metric tons, which is 13% more than in the 2019-20 season. Lemons have a longer season compared to oranges and tangerines in Turkey because different lemon varieties ripen at different times …
Summer Citrus from South Africa (SCSA) recently reported a 7% increase in shipment volume compared to the 2020 season. “Easy peelers are on-par with year-to-date estimates while navel oranges are slightly ahead,” SCSA stated in a media release. “Overall, quality and sizing are aligning well with the expectations of the U.S. market.” Boats from South Africa are scheduled to arrive …
Orange production in Turkey is estimated to decrease 1.3 million metric tons for 2020-21, a drop of 23% from the prior season. The U.S. Department of Agriculture’s Foreign Agricultural Service (USDA/FAS) blamed the decrease on excessive hot weather conditions during the bloom period in May 2020. High price increases continue for input costs such as electricity, fertilizer and chemicals. “Fertilizer …
Orange production in South Africa is expected to increase by 2%, to 1.65 million metric tons, in the 2020-21 marketing year. This production estimate was reported in June by the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA/FAS). The area in South Africa planted with oranges is estimated to grow by 3%, to 46,000 hectares. Increases in the amount of …
The Florida Citrus Commission (FCC) approved the Florida Department of Citrus’ (FDOC) preliminary operating budget of $29.12 million, an increase of $9.75 million from last season. The FCC serves as the governing board for the FDOC. Steve Johnson, FCC chairman, said the increased budget is largely due to the receipt of $17 million in general revenue funding from the state …
Uncle Matt’s Organic recently announced the launch of its Ultimate Shots line. Ultimate Shots are intended to aid specific functions such as immune support, digestion and energy. The shots are now available online and will be rolling out to select retailers nationwide over the next few months. The Ultimate Shots come from 100% organically grown fruit. The juice is blended with …
The Florida Fruit & Vegetable Association (FFVA) has created the Mike and Karen Stuart Scholarship. The scholarship encourages and supports college students who intend to pursue a career in the specialty crop industry. The specialty crop industry is an area of agriculture focused on vegetables, citrus, tropical fruit, berries, sod, sugar cane, tree crops and more. Applicants may be interested …
A recent report summarizes the U.S. grapefruit market’s challenges, including citrus greening disease and hurricanes, and opportunities. Lijun (Angelia) Chen and Lisa House with the University of Florida Institute of Food and Agricultural Sciences authored the report, titled “An Overview of the Grapefruit Market in the U.S.” “The U.S. grapefruit industry has been facing fierce challenges in both production and …
With Gov. Ron DeSantis’ recent approval, the Florida Department of Citrus (FDOC) has $12 million in state funding for the 2021-22 season. With the additional funding, the FDOC plans to expand its programs, reaching more consumers in order to drive sales of Florida orange juice (OJ). The FDOC will also increase marketing programs for fresh grapefruit, oranges and tangerines, similar …
Florida Gov. Ron DeSantis on June 2 approved all $32.6 million worth of citrus-related funding in the state budget, Florida Citrus Mutual (FCM) Executive Vice President/CEO Mike Sparks reported. The budget had been set earlier by the state Legislature. Sparks detailed the citrus appropriations: Citrus Research and Development Foundation (CRDF), $3 million Citrus Research and Field Trial (CRAFT) program, $5 …
A new generation of leadership at IMG Citrus takes the helm. After serving as chief executive officer of IMG Enterprises for 42 years, Michel Sallin is passing the torch to his three children. Siblings Melanie Ressler, Timothee Sallin and Chloe Gentry have been appointed as co-CEOs of IMG Citrus and Cherrylake. The businesses are both subsidiaries of IMG Enterprises, a …
The Florida Department of Citrus (FDOC) on May 26 presented a preliminary 2021-22 operating budget of $18.095 million to its governing board, the Florida Citrus Commission (FCC). That is a 7% decrease from the previous season. The reduction reflects an expected reduction in crop size. Preliminary revenue is based on an estimate of 50 million boxes of Florida oranges, 4.2 …
A researcher at the Agricultural University of Athens (AUA) in Greece is using unmanned aerial vehicles (UAVs) to estimate crop yield. “Crop yield is the most important piece of information for crop management in precision agriculture. Early crop yield estimations allow farmers to optimize farm operation scheduling, field management and product marketing decisions,” said AUA associate professor Spyros Fountas. Fountas …
Indian River area citrus grower Cody Estes provided the impetus for an upcoming research project into the use of sap analysis for monitoring citrus tree nutrient levels. The analysis method has been used in other crops. Advocates declare it to be a relatively inexpensive way to quickly determine nutrient status so growers can make corrections before nutrient excess or deficiency …
One Georgia grower sees citrus as an emerging industry in Georgia with huge potential. Justin Corbett even compares it to another popular crop that’s dominated the state’s fruit landscape. “I think it has the potential to be a big industry. I compare it to blueberries 10 or 15 years ago. I just hope we don’t follow the same path they …
By Francisco Seva Rivadulla Due to the importance of differentiation in international markets, the Mexican lemon sector is studying the possibility of creating a national quality seal for its lemons. “The future of our lemons must involve the creation of a national quality seal, which will differentiate them from countries such as Egypt, Turkey or South Africa, and thus generate …
Buying OJ (orange juice) isn’t a simple decision for the average busy American, Florida Citrus Commission Chairman Steve Johnson wrote in a recent message to members of the Florida citrus industry. He pointed out that there are dozens of choices in the beverage aisle, and hundreds of companies advertising. The answer to the question, “Why choose Florida OJ?” may be …
Past accomplishments and plans for the future were discussed at Peace River Valley Citrus Grower Association’s (PRVCGA) annual meeting in Arcadia April 15. Attendees also got some laughs from a 30-minute stand-up comedy routine by Tim the Dairy Farmer, acting as keynote speaker. PRVCGA Chairman R. Roy Petteway of Hardee County summarized successes from the past year, including increasing local …
By Francisco Seva Rivadulla Peru’s mandarin growers are working to build on their export momentum and open new markets. “Negotiations are well advanced with India. The technical part is already finished, such as the phytosanitary registration; only the administrative part is missing,” said Sergio Del Castillo, general manager of the Citrus Producers Association of Peru (ProCitrus). “SENASA (Peru’s National Agrarian …
