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Below you'll see everything we could locate for your search of “marketing”
In late February, the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) hosted its second annual Flavor Summit. The hybrid in-person/online event was held at the Citrus Research and Education Center (CREC) in Lake Alfred. CREC and the UF Center for Smell and Taste hosted the event that took a deep dive into the science of how flavors …
A new brand name for citrus grown in Georgia, North Florida and Alabama should ensure consumers they are purchasing a quality product. Much like Georgia Grown and Fresh From Florida, Sweet Valley Citrus assures consumers and industry members that citrus grown and marketed under this label is high-quality produce. Kyli Lamar, who serves on the board of directors for the …
South Georgia and North Florida industry leaders preached diversification to citrus growers at the Georgia Citrus Association annual conference. The event took place Feb. 28 at the University of Georgia (UGA) Tifton Conference Center. No longer should satsuma mandarins be the crop of choice for potential growers. There are other viable options for farmers to choose from, said Lindy Savelle, …
The horticultural characteristics of new citrus varieties are important, especially in the era of HLB when disease tolerance is critical. But how the fruit tastes and other consumer attributes are equally important. That’s why citrus variety display days are vital in citrus breeding. The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center in …
By Marisa L. Zansler It’s been nearly two years since the COVID-19 pandemic first swept across the country. American households are still adapting to a new way of life that includes a shifting of work-life balance and a return to familiar routines such as family gatherings, travel and venturing outside of the home. INFLATION AND OJ AVAILABILITYAs this transition into …
Florida Citrus Commission Chairman Steve Johnson recently reported on efforts to promote Florida grapefruit around the world: “Florida grapefruit continues to be highly sought after throughout Asia and Europe. With many countries honoring February as National Grapefruit Month, this time of year is especially important in terms of marketing programs promoting the fruit to consumers. “In Canada, Florida grapefruit sampling …
Citrus Australia reported on a new project focused on food safety in citrus. The project aims to mitigate microbial food-safety risks associated with the production, postharvest handling and supply of citrus to consumers in domestic and export markets. S.P. Singh with the New South Wales Department of Primary Industries will lead the project. The Australian citrus industry exports oranges and …
The Florida Department of Citrus (FDOC) showed its “The Original Wellness Drink” videos about Florida orange juice (OJ) within major airports during the holiday season. These 15- and 30-second videos played throughout multiple markets via airports in Atlanta, Chicago, Dallas, Detroit, New York, Orlando, Tampa/Sarasota and Washington, D.C. The ads ran from Thanksgiving week through New Year’s Eve, targeting at …
Tangerine production in Turkey is forecast to increase 9% in 2021-22 to 1.75 million metric tons (MMT), the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) reported recently. Production in 2020-21 was 1.6 MMT. High yields per tree and increasing orchard areas and bearing trees are also expected due to favorable weather conditions in the Mediterranean region. However, the yield …
The 2018 Farm Bill is set to expire in 2023, so preparations are underway to craft the behemoth legislation into law sometime next year. However, it is common for negotiations to extend into the following year. Whether the new farm bill is passed in 2023 or 2024, there’s a lot of work ahead. The farm bill was the focus of …
As HLB has reduced Florida’s citrus crop, so too has the budget shrunk for the Florida Department of Citrus (FDOC). The agency charged with promoting the state’s signature crop is largely funded by fees based on citrus production. FDOC has been forced to look for creative ways to do more with less with its promotional budget. One tactic has been …
The U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) recently reported on the citrus industry in Brazil, including updates on orange production, yield, area planted and tree inventory. The orange crop for Brazil’s marketing year 2022-23 is forecast at 405 million 40.8-kg boxes (MBx), equal to 16.52 million metric tons, an increase of 12% relative to the current season. The …
The California Citrus Mutual (CCM) Marketing Committee estimates that the total navel orange crop for the 2021-22 season will be down 20% from the previous season’s final utilized, or sold, production. The committee also estimates that the mandarin crop will be down as much as 45% from the 2020-2021 season. According to the California Department of Food and Agriculture’s 2021-22 California …
Members of the Florida and Texas congressional delegations recently urged the U.S. Department of Agriculture (USDA) to reverse its decision to administratively suspend juice content standards for imported grapefruit. The delegations also requested information regarding the circumstances of the suspension, which was allegedly made without a proper rulemaking process, and for which Congress was not notified. The request was led by …
George F. Hamner Jr., of Vero Beach, and the late A. Tillis Edwards Jr. and Edward A. Taylor, both of Lakeland, will be inducted into the Florida Citrus Hall of Fame in 2022. The inductions will take place during a Citrus Celebration Luncheon scheduled for Oct. 14 at Florida Southern College in Lakeland. A. TILLIS EDWARDS JR. Edwards was a …
A new report written by Luis A. Ribera, Landyn Young and Dan Hanselka of the Texas A&M AgriLife Extension Service outlines the damage imported grapefruit is having on the U.S. grapefruit industry. The report is titled “Economic Impacts of the Suspension of Juice Content Requirement on Imported Grapefruits from Mexico.” “The U.S. Standards for Grades of Florida Grapefruit and Marketing …
Florida Citrus Packers recently called for a fix to a so-called “patch” by the U.S. Department of Agriculture (USDA) that allegedly creates unfair advantages for Mexico and other countries over domestic grapefruit producers. Citrus Industry previously reported that the agriculture commissioners for Florida and Texas wrote letters protesting the USDA action. Florida Citrus Packers Executive Vice President Peter Chaires …
Florida Sen. Ben Albritton filed a bill (SB 1000) to address issues related to best management practices (BMPs), the Nov. 19 Florida Citrus Mutual Triangle newsletter reported. According to the Triangle, the bill addresses several issues stemming from outdated science supporting University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) nutrient recommendation rates pertaining to BMPs. The bill also …
Florida Citrus Mutual (FCM) provided additional information about the issue of low Brix oranges in its Nov. 19 Triangle newsletter. It reported that Florida growers and processors “are bracing for another season of low Brix oranges.” Earlier this year, FCM sought enforcement discretion regarding Brix in pasteurized orange juice, not from concentrate (NFC), from the Federal Drug Administration (FDA) with the …
Citrus World, Inc. (CWI) reported its top pool for early- and mid-season oranges paid a combined $2.41 per pound solid (PPS) last season. The same combined pool for Valencia oranges paid $2.61 PPS. Grapefruit returned an average of $2.30 PPS. The results were announced at CWI’s annual stockholders’ meeting on Nov. 8. Chief Operating Officer Chris Groom discussed sales performance …
