 |  |  |  |  |  |  |  |  |
Below you'll see everything we could locate for your search of “marketing”
The U.S. Department of Agriculture (USDA) on March 5 announced an $18 million purchase of grapefruit juice in response to winter weather in Texas, the Indian River Citrus League (IRCL) reported. The February Texas freeze caused estimated citrus crop losses of at least $230 million and hit before much of the Texas citrus crop had been harvested. “For the past …
By Francisco Seva Rivadulla The Agricultural Association of Young Farmers (ASAJA) Murcia expressed “enormous optimism” for the suspension of tariffs agreed to by the United States and the European Union (EU). Tariffs on Spanish lemons exported to the United States that were set at 25% have been temporarily lifted for four months. Similarly, the EU has suspended tariffs on U.S. …
In a recent message to members of the Florida citrus industry, Florida Citrus Commission Chairman Steve Johnson focused on the role of social media influencers in promoting Florida orange juice. Johnson stated that partnerships with influencers on social media and in traditional media comprise what he called “a critical component” of the Florida Department of Citrus’ (FDOC) e-commerce marketing campaign. …
Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and $5.24 return on ad spend (ROAS). ROAS is the …
By Brenda Eubanks Burnette February has always been a big month for the Florida citrus industry — so much so that the Florida Citrus Exposition was created in 1923 to help promote the annual crop. It took place every February and incorporated numerous competitions and events over 11 days. In 1954, the exposition included an opening-day parade; Canners and Allied …
Shannon Shepp, executive director of the Florida Department of Citrus (FDOC), answers several questions regarding her agency’s work, including efforts to market orange juice (OJ) and other Florida citrus products. She fields additional questions of interest to the citrus industry, including about demand for citrus products, foreign OJ imports, and industry challenges and opportunities. The FDOC is governed by the …
Ongoing citrus rootstock trials being conducted by the University of Georgia (UGA) hold promise for Georgia’s growing citrus industry. Jake Price, UGA Extension agent and Lowndes County Extension coordinator, has produced six local citrus rootstock/variety trials with varying objectives. The oldest trial, planted in 2014, is growing Owari satsuma trees on standard and new trifoliate hybrid rootstocks. Each year, as …
The Cold Hardy Citrus Association (CHCA), founded in 2017, was established to ensure all growers, large and small, have a unified voice in an emerging industry and to provide education on best management practices in light of HLB. CHCA members include growers, packers, processors, industry suppliers, nurseries, consultants, homeowners and academia representing Florida, Georgia, Alabama, Louisiana and Mississippi. Kim Jones …
By Clint Thompson Increased interest in biologicals stems from their long-term sustainability and the belief that synthetic materials have reached their ceiling of productivity. Tate McPherson, vice president of marketing and business development at Douglas Plant Health (DPH), shares those sentiments about biologicals, which represent a group of products derived from living organisms. Farmers utilize these environmentally friendly products in …
Mike Sparks, Florida Citrus Mutual executive vice president/CEO, reported that the U.S. Department of Agriculture (USDA) announced another round of citrus purchases totaling almost $48 million. The breakdown includes $10 million worth of orange juice, $7.5 million worth of grapefruit juice, $25 million in fresh oranges and $5 million in fresh grapefruit. The USDA purchases will be for distribution to …
Multiple studies point to the value consumers place on Florida citrus and their willingness to pay for the “Florida” brand. Lisa House, director of the Florida Agricultural Market Research Center and a professor in the Food and Resource Economics Department at the University of Florida, recently spoke on this subject in a Florida Department of Citrus webinar. She provided an overview of …
Fresh lemon production in Argentina is forecast at 1.03 million metric tons in 2020-21, down 30 percent compared to the previous marketing year. The U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) reported these figures. Low spring temperatures seem to have significantly affected production and, coupled with the ongoing drought, resulted in reduced fruit size. As a result of the …
Kristen Carlson, executive director of the Florida Citrus Processors Association, answers questions from Tacy Callies, Citrus Industry editor. Q: What are the current opportunities in Florida citrus processing? A: There is some excess capacity in Florida should the citrus greening situation improve, and Florida increases its box production. Greening has decreased the yield of boxes per tree. With less impact …
Shannon Shepp, executive director of the Florida Department of Citrus (FDOC), reports that total orange juice (OJ) sales are performing at 2016 levels. “In the four week-period ending Dec. 26, 2020, average year-over-year sales of total OJ increased 7.68 percent with nearly 37.39 million equivalent gallons sold, according to the latest Nielsen retail sales update,” Shepp says. “Volume sales of …
The U.S. Department of Agriculture’s Foreign Agricultural Service recently issued a report on the citrus industry in Mexico. Some highlights follow. ORANGEOrange production in the 2020-21 marketing year is forecast to partially rebound after drought decimated last year’s crop by nearly 40 percent. Residual soil health effects and low producer investments in orchard rehabilitation will prohibit full production recovery. Lack …
By Nian Wang, Fred Gmitter and Manjul Dutt Nearly all commercially important citrus types — oranges, grapefruits etc. — have originated by mutations that have accumulated over several hundreds to thousands of years, from what once was an original, individual sweet orange tree and a single grapefruit tree. The many different cultivars that we know today are descended from those …
The Florida Department of Citrus (FDOC) e-commerce campaign to drive sales of 100 percent Florida orange juice (OJ) is nearing the halfway mark and continues to deliver strong results. As of Dec. 18, the e-commerce campaign reached 150 million impressions and $4.2 million in attributed sales of 100 percent OJ with a return on advertising spend of $5.45. Additionally, the …
Texas-based grapefruit brand Winter Sweetz announced the launch of its Sweeter in Texas sweepstakes to celebrate the Texas red grapefruit season during the holidays. Consumers may enter the sweepstakes from Dec. 15 to Jan. 15. There will be weekly prizes and a grand prize winner. Every week, two winners will be selected at random to receive a free shipment of …
A video being developed for the Florida Department of Citrus (FDOC) aims to educate retail buyers about the rise in demand for 100 percent orange juice (OJ) during the COVID-19 pandemic. According to FDOC Executive Director Shannon Shepp, the video will encourage buyers to take another look at the space allocation for OJ and all other Florida citrus products. The …
By Joyjit Saha, Matthew Krug and Michelle D. Danyluk The COVID-19 pandemic has rapidly changed so much. SARS-CoV-2 (the virus that causes COVID-19) is primarily transmitted person-to-person, with no evidence it is transmitted by food or food packaging, including citrus and citrus products. Managing COVID-19 among workers is extremely important. COVID-19 impacts on the health of employees can have catastrophic …
