Keeping Consumers Engaged With Florida OJ

Ernie NeffMarketing

Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and $5.24 return on ad spend (ROAS). ROAS is the …

citrus forecast

Florida Representatives Concerned About EU Grapefruit Tariffs

Ernie NeffGrapefruit

Twenty-two members of the Florida congressional delegation, led by Reps. Darren Soto and Bill Posey, wrote a letter to Acting U.S. Trade Representative Maria Pagan expressing concerns over retaliatory tariffs placed by the European Union (EU) on U.S. agricultural products. The letter focused on the harm the EU tariffs could do to Florida grapefruit. Here’s the full text of the …

Nutrition Basics for North Florida Citrus Growers

Ernie NeffNutrition

An article in the January Cold Hardy Citrus Connection newsletter offered basic nutrition management information for North Florida growers. It was written by Lisa Strange with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Taylor County Extension and Clay Olson, UF/IFAS Extension faculty, emeritus. A grower’s first nutrient management consideration is to have a soil test, the …

Miss Florida Citrus Is Out and About

Tacy CalliesMiss Florida Citrus

By Brenda Eubanks Burnette Miss Florida Citrus, Leila Sabet, is continuing to represent the Florida citrus industry at various events, most recently at the Indian River Citrus League’s Treasure Coast Fun Shoot at the Vero Beach Shooting Club. While there, she helped sell raffle tickets, took photos with the competition winners and helped promote Natalie’s Orchid Island citrus products. She …

pests

University of Florida Focusing on AI

Ernie NeffTechnology

Researchers with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) are working as teams to use artificial intelligence (AI) to attack complex issues. An example of such team work is Arnold Schumann, a professor at the Citrus Research and Education Center, working with weed scientist Nathan Boyd at the Gulf Coast Research and Education Center. They use …

florida

Florida Citrus Forecast for February Sees Some Changes

Daniel CooperCrop Forecast

The February Florida orange forecast released by the U.S. Department of Agriculture (USDA) is 56 million boxes, up 2 million boxes from the January forecast. This represents a 4 percent increase from the January forecast. If realized, it will be 17 percent less than last season’s final production. ORANGESThe forecast change was for non-Valencia production, which now stands at 22 …

New Florida Citrus Commission Chairman

Tacy CalliesFlorida Citrus Commission

Steve Johnson, owner and general manager of Johnson Harvesting, was elected chairman of the Florida Citrus Commission (FCC) this week. He succeeds Ned Hancock in the chairman position. The FCC oversees the Florida Department of Citrus. Johnson is a fourth-generation citrus grower and cattle rancher based in Wauchula. In addition to managing the operations of the citrus harvesting and brokerage …

European Union

Update on Florida OJ Supply and Demand

Tacy CalliesOrange Juice

In the Feb. 3 Florida Citrus Commission meeting, Marisa Zansler, Florida Department of Citrus director of economic and market research, provided an update on Florida orange juice (OJ) movement and availability. External trends, such as fruit drop and increased demand during the pandemic, may significantly impact the availability of orange juice throughout the season. Coming into the 2020–21 season, beginning …

Miss Florida Citrus Has a New Squeeze!

Tacy CalliesEducation

By Brenda Eubanks Burnette In January, the Florida Department of Agriculture and Consumer Services (FDACS) hosted virtual “Florida Citrus Squeeze” events at elementary schools throughout Florida with Chef Paula Kendrick and Miss Florida Citrus Leila Sabet. The program was announced in December to Florida food service personnel and teachers that participate in the division’s Harvest of the Month Program.  Participating …

Are Consumers Willing to Pay More for Florida OJ?

Tacy CalliesOrange Juice

Multiple studies point to the value consumers place on Florida citrus and their willingness to pay for the “Florida” brand. Lisa House, director of the Florida Agricultural Market Research Center and a professor in the Food and Resource Economics Department at the University of Florida, recently spoke on this subject in a Florida Department of Citrus webinar. She provided an overview of …

Florida Citrus Packinghouse Sold

Ernie NeffPacking

Indian River Exchange Packers (IREP) on Jan. 8 sold its Vero Beach, Florida, packinghouse to Diamond Drinks, a Pennsylvania drink manufacturing firm. The sales price was $4.5 million. “Diamond Drinks will convert the packinghouse into a private drink mixing and bottling company,” said IREP President George Hamner. “They will also extrude and sell plastic bottles.” IREP plans to continue packing …

Weed-Control Strategies for Florida Groves

Tacy Calliesweeds

Weed management is a key component of Florida’s citrus production. A warm, humid climate and frequent rainfall provide a favorable environment for weed emergence and growth in citrus groves. Steve Futch, a former multi-county citrus Extension agent for the University of Florida Institute of Food and Agricultural Sciences, delivered a presentation during the 2021 virtual Southeast Regional Fruit and Vegetable …

Fresh Florida Citrus Marketing Order Continued

Ernie NeffFresh, Marketing

The U.S. Department of Agriculture (USDA) recently announced that fresh citrus producers voted to continue the marketing order regulating the handling of oranges, grapefruit, tangerines and pummelos grown in Florida. The marketing order requires a continuance referendum be held every six years. In a referendum held Oct. 19 to Nov. 9, 2020, 99 percent of Florida producers, representing 94 percent …

Aldicarb Registered for Florida Citrus

Ernie NeffPesticides

The U.S. Environmental Protection Agency (EPA) on Jan. 12 announced two actions to help protect America’s citrus industry from HLB and citrus canker. One action is for the insecticide aldicarb; the other is for the antibiotic streptomycin. ALDICARBEPA is registering one technical product, a supplemental label and one new end-use product for the insecticide aldicarb for use on oranges and …

The State of the Florida Citrus Processing Industry

Tacy CalliesProcessing

Kristen Carlson, executive director of the Florida Citrus Processors Association, answers questions from Tacy Callies, Citrus Industry editor. Q: What are the current opportunities in Florida citrus processing?  A: There is some excess capacity in Florida should the citrus greening situation improve, and Florida increases its box production. Greening has decreased the yield of boxes per tree. With less impact …

La Niña and Florida Citrus

Ernie NeffWeather

A moderate La Niña climate phase is expected through spring 2021. This indicates that slightly above average temperatures and slightly less rainfall than normal can be expected in Florida’s citrus belt. Multi-county citrus Extension agent Ajia Paolillo made that announcement during a virtual Dec. 22 OJ Break presented by the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). …

Florida May Buy More Alico Land

Ernie NeffLand

The state of Florida has entered into an option agreement to purchase approximately 5,804 acres of land from Alico, Inc.’s Alico Ranch for approximately $14.6 million under the Florida Forever program. “The 5,804-acre parcel is considered a primary and secondary zone for the federally endangered Florida panther and can contribute to increased protection of Florida’s biodiversity at the species, natural …

Orange You Glad to Meet Miss Florida Citrus?

Tacy CalliesCitrus

By Brenda Eubanks Burnette Leila Sabet, Miss Florida Citrus 2020, virtually started her year of service in June by competing in the very first virtual Miss America preliminary pageant in Florida. Due to COVID-19, Miss Florida Citrus appearances have not been as prolific as in past years. However, as restrictions have eased, Sabet has been invited to several industry events.  …

citrus acreage

New BMP Record-Keeping Requirements for Florida Growers

Tacy CalliesBMPs

By Ajia Paolillo On July 1, 2020, new record-keeping requirements went into effect for nitrogen and phosphorus amounts applied by growers enrolled in the Florida Department of Agriculture and Consumer Services (FDACS) Best Management Practices (BMP) program. These records are required due to the passage of Senate Bill 712, the Clean Waterways Act. Citrus growers have been asking many questions …

Fruit Drop Weighs Heavily on Florida Growers

Ernie NeffFruit Drop

Numerous Florida citrus growers are experiencing heavy fruit drop this fall. “For some growers, it’s the worst fruit drop they have experienced; 50 percent-plus,” says grower Lee Jones with Cross Covered Caretaking. Grower Jim Snively, with Southern Gardens Citrus, said he is hearing talk of around 30 to 50 percent-plus fruit drop. “I’m hearing pick-outs that are 20 percent to …