In January, the Citrus Research and Development Foundation (CRDF) board of directors took up several projects aimed at plant transformation to improve HLB disease resistance in plants. MANJUL DUTT The board voted to fund work by Manjul Dutt, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professor of horticultural sciences, to graft the most promising non-genetically modified …
Florida’s Replanting Era: What it Means for OJ Demand
By Marisa Zansler Over the past year, there has been a discreet change occurring in the orange juice (OJ) aisle amid supply shortages. Some of the familiar OJ cartons have changed, not in name but in composition. With Florida’s smaller crop and limited global OJ supplies, Florida’s processors have stretched that limited supply by offering more products that blend OJ …
South African Orange and OJ Production Forecast
The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) recently forecast production and trade for South African oranges and orange juice (OJ) in 2025–26. ORANGES South Africa’s 2025–26 orange production is forecast to increase by 1% from 2024–25, to 1,850 million metric tons (MMT). The orange planted area is projected to increase by 2% in 2025–26, reaching 46,000 hectares. Valencias …
China’s Orange and OJ Production to Increase
The U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) has forecast China’s orange and orange juice (OJ) production and trade levels for the 2025–26 season. ORANGES China’s orange production is forecast at 7.68 million metric tons (MMT), up slightly from the prior season’s 7.62 MMT. Oranges are grown on 816,500 hectares. China is expected to import 161,000 MT of …
OJ Consumption Aids Heart Health
A recent study has shown that regular orange juice (OJ) consumption can influence the activity of thousands of genes inside immune cells. Many of these genes help control blood pressure, calm inflammation and manage the way the body processes sugar, all of which play an important role in long-term heart health. The study followed adults who drank 500 milliliters of …
Florida Farm Bureau Supports Amending OJ Standard
Florida Farm Bureau has submitted comments supporting the Food and Drug Administration’s (FDA) proposal to amend the standard of identity (SOI) for pasteurized orange juice (POJ) by lowering the minimum soluble solids content from 10.5° to 10° Brix. The FDA proposed an amendment earlier this year in response to a 2021 Florida citrus industry petition. Following are some comments from …
FDOC Addresses Misconceptions About OJ Brix Proposal
The Florida Department of Citrus (FDOC) addressed what it called misconceptions surrounding the recent Food and Drug Administration (FDA) proposal to decrease the required sugar levels in pasteurized orange juice (OJ). Excerpts from an FDOC statement follow: The Florida citrus industry … (has) advocated for this modification for years to more accurately reflect the natural changes in Florida’s citrus crop. …
Orange Market Growth Projected
A report from The Business Research Company states that the global orange market size will grow from $3.64 billion in 2024 to $3.87 billion in 2025 and to $4.9 billion in 2029, developing at a compound annual growth rate of 6.1%. According to the report, the growth in the orange market can be attributed to: MAJOR PLAYERS Major companies operating …
Strong Growth for Global OJ Market Projected
The global orange juice (OJ) market is anticipated to expand from $3.5 billion in 2024 to $5.8 billion by 2034, according to a Global Insight Services report. According to the report, global OJ volume, estimated at 1.7 million metric tons in 2024, is forecast to reach 2.1 million metric tons by 2028. The OJ market is witnessing dynamic growth, primarily …
FDA Proposes OJ Brix Reduction
In response to a 2021 Florida citrus industry petition, the federal Food and Drug Administration (FDA) has proposed reducing the minimum Brix of pasteurized orange juice (OJ) from 10.5% to 10%. Brix is a measurement of sugar content. The FDA established a standard of identity (SOI) for pasteurized OJ in 1963 to protect the interests of consumers and reflect their …
Brazilian OJ: Low Volume, Record Revenue
Brazil’s Center for Advanced Studies on Applied Economics (CEPEA) recently reported that the volume of Brazilian orange juice (OJ) exported in 2024–25 was historically small, but revenues set a record. CEPEA stated there was limited production of high-quality Brazilian oranges in 2024–25. As a result, the juice industry had difficulty producing juice that is compatible to standards required by international …
Fundecitrus Launches Good Fruits Labor Project
Brazil’s Fundecitrus launched the Good Fruits program, aimed at adoption of legal practices in labor relations, during the recent Expocitrus event. The program’s objectives are to contribute to more responsible management on rural properties, strengthen compliance with Brazilian standards and promote a fairer, safer and more productive work environment. After launching the project, Fundecitrus distributed the guide “Employer Good Practices …
Donaldson: Potential Alternative to Hamlin in OJ
U.S. Department of Agriculture-Agricultural Research Service (USDA-ARS) scientists are studying the possibility of the Donaldson sweet orange replacing the HLB-ravaged Hamlin in orange juice (OJ). The scientists work at the U.S. Horticultural Research Laboratory in Fort Pierce, Florida. While assessing citrus trees with oranges that might be used for commercial OJ production, the scientists found the Donaldson tree at the …
New Insights Into OJ Demand
By Marisa L. Zansler One-hundred percent orange juice (OJ) has long been a favorite in American households, but supply challenges, changing consumer behaviors, a crowded beverage category and higher prices have impacted how much OJ consumers buy. Recent research conducted by Sungeun Yoon sheds light on consumer price sensitivity and substitution behaviors within the category, offering actionable insights for growers, …
Strong Interest in CRAFT Foundation Projects
By Steven Hall The Citrus Research and Field Trial (CRAFT) Foundation received applications in Cycle Six for almost 10,000 acres of New Tree Planting (NTP) proposals and applications for nearly 47,000 acres for inclusion in Cycle Three of the Existing Tree Therapies (ETT) program. WAITLIST ESTABLISHED This demand exceeded the funding available for both programs. The selected applicants have received …
OJ and Grapefruit Juice Sales Decline
Retail sales of orange juice (OJ) and grapefruit juice (GJ) declined for the current season through Feb. 22, according to Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler. She reported the following data to the Florida Citrus Commission on March 26: The Florida Citrus Commission serves as the governing board for the FDOC. The FDOC …
Seeking Highlands Youth Citrus Project Participants
Registration is now open for the 2025–26 Highlands Youth Citrus Project. This project is for local youth members ages 8 and up as of Sept. 1, 2025. The deadline to register is March 24. Participants can register here. This program is designed to teach youth about the citrus industry by providing all the materials necessary to grow and sell a …
Global Orange and OJ Production Forecast
Global orange production is forecast to decline in 2024–25 by the U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS), but orange juice (OJ) production is expected to increase. ORANGES Production of global oranges is forecast down 662,000 tons to 45.2 million tons. Higher production in Brazil is expected to be more than offset by lower crops in Egypt, Türkiye and …
Positive Gains for Mexican Orange and OJ Production
The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) recently forecast that Mexican orange and orange juice (OJ) production will both increase slightly in 2024–25. ORANGES Orange production is forecast at 5.05 million metric tons (MMT), 2% more than the previous season. Mexico ranks fourth worldwide in the production of oranges with 10% of total production. It trails only Brazil, …
CRDF Approves Funding for Key Research Projects
Rick Dantzler, Citrus Research and Development Foundation (CRDF) chief operating officer, reported that the foundation’s January board of directors meeting was a productive one that resulted in the approval of several key citrus research projects. “We had a great meeting. The board approved funding to use a strain of Bacillus thuringiensis (Bt) to kill the progeny of psyllids,” Dantzler said. …




























