The Florida Citrus Commission (FCC), governing board of the Florida Department of Citrus (FDOC), is still seeking information before setting grower taxes and a budget for this season. The FCC held the latest in a series of marketing and budget workshops Oct. 18. At the most recent workshop, FDOC Executive Director Shannon Shepp asked commissioners if they could offer an …
Sparks on Forecast, FDOC Taxes
Florida Citrus Mutual Executive Vice President/CEO Mike Sparks weighs in on the recent Florida citrus crop forecast and explains why Mutual currently opposes a Florida Department of Citrus tax increase. “I have mixed emotions on the crop estimate,” Sparks says. “The 74 million boxes (of oranges) is good news. It shows that the industry’s starting to recover.” On the other …
FDOC Response to Cancer Study
A new study suggesting a link between sugary drink consumption, including 100% fruit juice, and increased cancer risk was recently published in a medical journal. The study has spurred a series of news media stories. Researchers of the study, who are based in France, assessed the associations between the consumption of sugary drinks (sugar sweetened beverages and 100% fruit juices), …
FDOC: Budget and Mission for Next Season
The Florida Citrus Commission approved a preliminary 2018–19 budget of $17.645 million dollars for the Florida Department of Citrus (FDOC). FDOC Executive Director Shannon Shepp discusses the budget and the department’s mission. “We have a net increase in the budget of about $409,000” compared to the current 2017–18 budget, Shepp says. She notes that about half of the funding will …
FDOC Needs Grower Responses to Citrus Damage Survey
Florida Department of Citrus (FDOC) Economic Market Research Development (EMRD) is working with the University of Florida Economic Impact Analysis program to assess the economic impacts of Hurricane Irma on the infrastructure of the citrus industry. University of Florida/Institute of Food and Agricultural Sciences (UF/IFAS) and the Florida Department of Agriculture and Consumer Services have already assessed preliminary crop loss …
Hunt on FDOC Budget and Grove Conditions
The Florida Citrus Commission (FCC) on June 21 set a preliminary 2017-18 Florida Department of Citrus (FDOC) operating budget of $17.5 million. That’s a 22 percent reduction from last season and the lowest FDOC budget in decades. The final budget will be set after the U.S. Department of Agriculture issues the first Florida citrus crop forecast of the new season …
CREC and FDOC: Decades of Working Together
As the University of Florida/Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center (CREC) celebrates its 100th anniversary, administrators are praising a decades-long relationship between researchers with CREC and the Florida Department of Citrus (FDOC). “Housing the FDOC and CREC scientists at the same location has brought together the expertise needed to address any issue facing the …
HLB and Genetic Engineering: The FDOC’s Role
Communicating about genetic engineering as a partial solution to greening disease (HLB) was the topic of a recent OJ break in Sebring. Florida Department of Citrus (FDOC) Executive Director Shannon Shepp participated in the meeting and discusses the FDOC’s role in telling consumers about greening. “We’re very clear on the fact that biotechnology research is happening … We know that …
Florida Citrus Commission Cuts FDOC Budget and Staff
The Florida Citrus Commission completed several months of heavy budget-cutting on June 14 by approving a preliminary 2016-17 budget for the Florida Department of Citrus (FDOC). Several large growers had requested heavy cuts earlier this year, and the Citrus Commission responded. The department’s budget will drop almost 32 percent from the current season, and the staff will be reduced by …
Citrus Industry This Week: FDOC Could Shrink; Referendum Results
Today’s issue of Citrus Industry This Week includes information on a drastically reduced Florida Department of Citrus budget that growers are proposing as well as results of the Florida Citrus Research Order Referendum. Want to learn more? Click here to subscribe. Click here to subscribe to the monthly Citrus Industry magazine. Sponsored ContentA Simpler, Safer and More Effective Way to …
Florida Citrus Industry Proposes Dramatic Changes for FDOC
A group of growers, processors and fresh fruit packers who share a deep concern about the grave economic situation facing the Florida citrus industry have submitted a formal request to Florida Citrus Commission Chairman G. Ellis Hunt Jr. The group is asking for very significant modifications to the Florida Department of Citrus (FDOC) programs to adapt to the crisis and …
Florida Citrus Outlook for the 2024–25 Season
The expected utilization of Florida’s 2024–25 citrus crop was the focus of economist Marisa Zansler’s Florida Citrus Outlook presentation to the Florida Citrus Commission (FCC) in October. Zansler is director of economic and market research for the Florida Department of Citrus (FDOC). Before discussing expected utilization by varieties, Zansler pointed out that her outlook was based on the U.S. Department …
Citrus Commission Approves Budget and Other Actions
The Florida Citrus Commission (FCC) in October approved a 2024–25 operating budget for the Florida Department of Citrus (FDOC) and heard about marketing programs the budget will fund. The FCC also approved citrus varieties to be included in the 2024 Program for Expedited Propagation. BUDGET AND ASSESSMENT RATES The FCC approved a $21.75 million operating budget for the FDOC. It …
Florida OJ Marketing Program Outlined
The Florida Department of Citrus’ (FDOC) 2024–25 orange juice (OJ) marketing program will be anchored by a refresh of the current Original Wellness Drink concept. The campaign — The True Original — will salute “originals” and encourage consumers to drink more Florida OJ. Learn here what the FDOC and its advertising agency mean by “originals.” The program will kick off …
‘OG’ to Promote Florida OJ
A new Florida Department of Citrus (FDOC) ad campaign is likely to use the term “OG” extensively, according to new FDOC marketing agency Padilla Speer Beardsley, Inc. So, what does “OG” mean? Michelle Amoroso of Padilla explained that an OG is someone who is an original or originator, highly regarded and respected. She added that OGs are the paradigm; they …
Sustaining Citrus in the Face of Rising Food Prices
The Florida Department of Citrus (FDOC) Consumer Orange Juice Tracker shows that consumers are increasingly reporting changes in their food shopping behaviors in response to rising food prices. From 2018 to 2024, the percentage of consumers who reported no change in their shopping behaviors has consistently decreased, dropping from 21% in 2018 to an estimated 18% in 2024. In contrast, …
Worldwide Orange and OJ Production Declining
Continuing low orange production in Florida has left Florida processors relying significantly on imports to meet the ongoing demand for orange juice (OJ), the Florida Citrus Commission (FCC) was told in June. Economist Marisa Zansler told the FCC that world juice availability is expected to decrease in the 2024–25 season, influenced by the decline in Brazilian production and reduced inventory …
Preserving and Promoting the Florida Citrus Industry
Citrus historian and volunteer extraordinaire Brenda Eubanks Burnette is the 2024 Citrus Achievement Award winner. Brenda Eubanks Burnette’s initial exposure to the citrus industry was merely by chance. As Miss Winter Haven in 1978, she was asked to fill in when the reigning Florida Citrus Queen couldn’t make a scheduled appearance at a citrus processing plant. A MEMORABLE REIGN Needing …
Citrus Juice Sales Continue to Decline
At its May 9 meeting, the Florida Citrus Commission (FCC) learned how much retail sales of citrus juice continue to decline. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on the period ending April 20. Orange juice (OJ) sales were down by 11.6%, and grapefruit juice sales were down by 9%. For the fourth …
Destination Dupes, Simpler Times and Grower Assessments
The March 20 Florida Citrus Commission (FCC) meeting provided some education about destination dupes for people who aren’t constantly in the social media loop. It looked at how Florida orange juice (OJ) can invoke simpler times and provided a preview of likely Florida Department of Citrus (FDOC) grower tax assessments for the 2024–25 citrus season. DESTINATION DUPES John Fuller, director …