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Below you'll see everything we could locate for your search of “FDOC”
The majority of the Florida Department of Citrus’ (FDOC) $58,200 budget for gift fruit marketing in 2023–24 will fund promoted social media content. FDOC Global Marketing Manager Katelynn Long told the Gift Fruit Shippers Advisory Council Oct. 11 that the budget also includes influencer partnerships, media relations releases and content development and administration. Long said the FDOC plans to focus …
By Brenda Eubanks Burnette This year, John Fuller, the new global marketing manager for the Florida Department of Citrus (FDOC), and Matt Joyner, executive vice president/chief executive officer of Florida Citrus Mutual, served on the panel of judges for the Miss Florida Citrus/Miss Winter Haven Competition. It was interesting to introduce them both to this iconic, grassroots promotional program that …
By Marisa L. Zansler The orange juice (OJ) category has experienced turbulence over the past four years, characterized by volatility in prices, sales and distribution. Initially, the category declined in volume sales amid a saturated beverage market, with numerous options vying for consumers’ attention. However, the pandemic in early 2020 revitalized consumer interest, positioning OJ as a convenient and healthy …
A delegation from Japan’s Yamano & Associates recently visited Florida to meet with exporters and get an inside look at the future of the Florida citrus industry. That visit led Florida Citrus Commission (FCC) Chairman Steve Johnson to write the following commentary about the importance of Florida citrus worldwide: The company (Yamano) has been the Florida Department of Citrus’ (FDOC) …
Yamano & Associates, Florida Department of Citrus (FDOC) partner agency in Japan for over 40 years, recently concluded an educational tour in Florida, continuing its efforts to explore and engage with key individuals in the Florida citrus industry. The two-day tour provided the agency with a unique opportunity to closely observe the operations and processes involved in the Florida citrus …
Florida Citrus Commission (FCC) Chairman Steve Johnson recently shared his thoughts on the Florida Department of Citrus’ (FDOC) marketing programs. “As the budget has decreased over the past couple of years, and into next year, the FCC has placed a stronger emphasis on the need for the FDOC to utilize data to track their programs,” said Johnson. “Performance has played …
Worldwide availability of orange juice (OJ) has declined by 10% to 12% this season (2022–23) compared to the prior season, economist Marisa Zansler told the Florida Citrus Commission (FCC) in June. Zansler is the Florida Department of Citrus (FDOC) director of economic and market research. The FCC is the FDOC’s governing board. In the 2022–23 season, frozen concentrated OJ availability …
Landon Hoffman, director of government affairs for Florida Citrus Mutual, recently provided a recap of Florida legislative actions impacting the citrus industry: Florida Gov. Ron DeSantis signed the state budget, which goes into effect on July 1. This year’s budget included more than $65 million to support Florida citrus, the highlight being more than $30 million for the CRAFT (Citrus …
The Florida Citrus Commission (FCC) on June 14 received an update about a program for expedited propagation, in which 23 nurseries are participating. The goal of the expedited tree propagation program is to have several million HLB-tolerant or HLB-resistant trees planted in the next several years. Rosa Walsh, Florida Department of Citrus (FDOC) director of scientific research, provided the update. …
The Florida Department of Citrus (FDOC) 2023–24 global marketing plan for orange juice (OJ) focuses on continuing awareness and sales-driving activities to keep Florida OJ at the top of consumers’ minds. Karmen Johnson of FDOC marketing agency Edible told the Florida Citrus Commission (FCC) that the plan will continue to focus on primary shoppers and light and lapsed OJ buyers. …
U.S. orange juice (OJ) retail sales have decreased by 13.2% this season to 27.17 million equivalent gallons. OJ’s average season-to-date price has climbed 12.6% to $8.61 per equivalent gallon. Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, provided that information in her May 17 report to the Florida Citrus Commission (FCC). By OJ category, not-from-concentrate …
The Florida Citrus Commission (FCC) on May 17 received a summary of the latest state funding earmarked for scientific research that will be administered by the Florida Department of Citrus (FDOC). FDOC Director of Scientific Research Rosa Walsh provided the summary. She noted that the funding established by the Florida Legislature needs to be approved by Gov. Ron DeSantis. State …
By Tom Spreen To proclaim that 2022 was a difficult year for the Florida citrus industry would be an understatement. In late January, a short freeze hit much of the commercial citrus-producing area with long-term implications. While its effect on the 2021–22 crop was small, it came as the 2022–23 bloom was about to begin after a warm December. It …
The Florida Department of Citrus (FDOC), in partnership with Visit Florida®, is excited to announce the new installation of a hand-painted mural by artist Lauren Hom. Beginning May 4 (National Orange Juice Day), visitors can view the new Florida citrus themed art at the Florida Welcome Center in Jacksonville. Visitors who stop at the center will be able to take …
The Florida Citrus Commission (FCC) in March heard updates on programs intended to provide growers with HLB-tolerant or -resistant trees and on other Florida Department of Citrus (FDOC) scientific research programs. Director of Scientific Research Rosa Walsh provided the updates. The FCC serves as the FDOC’s governing board. Walsh announced that for the FDOC’s Program for Expedited Propagation, all materials …
Orange juice (OJ) and grapefruit juice prices climbed in the four-week period ending Feb. 25 compared to the same period in 2022, but volume sales dipped. Marisa Zansler, Florida Department of Citrus (FDOC) economic and market research director, presented that FDOC Nielsen report information to the Florida Citrus Commission on March 15. The FCC is the governing board of the …
By Marisa L. Zansler The Florida citrus industry has endured many challenges throughout its storied history, but never more so than over the past 18 years. During this time, the devastating impact of HLB has become more apparent and entrenched as the root cause of declines in the production of oranges, grapefruit and specialty citrus. HLB, combined with recent weather-related …
The Florida Citrus Commission (FCC) on Feb. 22 reduced processed orange maturity standards for the remainder of this season due to the negative effects of 2022’s Hurricane Ian. The emergency rule, proposed by the Florida Department of Citrus (FDOC), requires that all processed oranges have a Brix value of no less than 7.0. The rule also stipulates that there shall …
The Florida Department of Citrus (FDOC) worked with Florida Citrus Mutual (FCM) and public relations agency Red Hill Strategies to manage media requests regarding crop forecasts and the impacts of hurricanes in 2022. The FDOC has also worked with FCM to develop a toolkit about the application of oxytetracycline in the fight against HLB. FDOC Director of Global Marketing Samantha Lane …
The Florida Department of Citrus (FDOC) is continuing to work on retail promotions with the Florida Department of Agriculture and Consumer Services in Pan-Europe, France and Canada. Katie Bruce, international marketing manager, told the Florida Citrus Commission (FCC) about those and other international efforts in December. The FCC serves as the governing board for the FDOC. The Canadian retail program …
