PIECES OF THE PAST: Juice Trains Roll On

Tacy CalliesPieces of the Past

By Brenda Eubanks Burnette Anthony T. Rossi, founder of Tropicana, immigrated to New York with the dream of making movies, but ended up in the grocery business for 13 years before heading to Florida in search of warmer weather. Using the skills he’d developed in the grocery business, he began packing gift fruit boxes for Macy’s and Gimbel’s, and jars …

orange juice

World Orange Juice Consumption Falls Again

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves The annual compilation of data on the world’s orange juice consumption recently became available for 2017. Markestrat researchers analyzed 40 countries that represent almost 100 percent of the world’s processed juice market. The information was first compiled in 2003. At that time, in frozen concentrated orange juice (FCOJ) equivalent, world consumption was 2,390,000 tons. In 2017, …

new york times

Could HLB-Tolerant Mandarins Be Used in Florida Orange Juice?

Tacy CalliesResearch

By Laura Reuss, Fred Gmitter and Yu Wang Sweet orange and mandarin fruits are the most popular citrus crops worldwide. Although often mistakenly considered one and the same, oranges and mandarins are different species with specific distinctions. For instance, mandarins are smaller and easier to peel than oranges. Additionally, mandarins are primarily eaten as fresh fruit, whereas most sweet oranges …

Natalie’s Orchid Island Juice Company Purchases New Facility

Abbey TaylorCitrus

Natalie’s Orchid Island Juice Company recently announced the purchase of a new facility. The Fort Pierce, Florida-native company is expanding, but is not traveling too far from home. Actually, it is not traveling away from home at all. The juice company announced the beginnings of a new 55,000 square-foot building on 11 acres. The building will be located in Fort …

new york times

Florida Department of Citrus Responds to New York Times Anti-Juice Article

Daniel CooperCitrus, Industry News Release

From the Florida Department of Citrus Over the weekend, the New York Times published an opinion piece, in print and online, critical of juice, including 100 percent orange juice. The article, written by three pediatricians, makes overreaching statements on consumption levels and the health impacts of juice, focusing solely on negative impressions without regard for the positive nutrient benefits 100 percent orange juice …

The Status of Orange Juice Supply

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves The newest estimate from the U.S. Department of Agriculture for the 2017–18 season shows Florida with only 46 million boxes of oranges coming from 50 million trees, which represents 33 percent lower production than the 2016–17 season. High droppage and small fruits are also expected. Rabobank estimates Florida’s juice production at 235,000 tons [frozen concentrated orange …

Dramatic Weather Events Disrupt the Orange Juice Market

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves The first 2017–18 U.S. Department of Agriculture forecast for Florida oranges — 54 million boxes — after Hurricane Irma was the lowest number in 70 years. Before the hurricane, we were all expecting that Florida would have more than 80 million boxes of oranges. This possible shortage of approximately 25 million boxes will dramatically affect not-from-concentrate …

Addressing Claims of Herbicide in Orange Juice

Tacy CalliesFood Safety

By Kevin M. Folta A number of websites recently made claims about detection of the herbicide glyphosate in orange juice from several leading brands1-3. It is important to understand the claims, who is making them, and how to communicate the actual risk, which the science says approaches zero. WHAT IS THE CLAIM? Moms Across America (MAM) claims that it has …

orange juice

What Is Happening to the Orange Juice Market?

Tacy CalliesEconomics

A historical perspective and current conditions are key to understanding what will happen to the orange juice market in the future if HLB-resistant trees are introduced. By Allen Morris Between 2001–02 and 2016–17, the Nielsen-measured retail U.S. orange juice market declined by 50 percent, Florida orange production declined by 70 percent and retail orange juice prices increased by 53 percent …

More Juice to Come from Brazil

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves The first forecast of the 2017–18 Brazilian orange crop was published in May. Brazil expects a total of 364.47 million boxes, including the following: 68.49 million boxes of Hamlin, Westin and Rubi varieties 17.42 million boxes of Valencia Americana, Valencia Argentina, Seleta and Pineapple varieties 114.52 million boxes of the Pera Rio variety 123.04 million boxes …

Captain, We Have a Problem: the Juice Stocks!

Kelsey FryEconomics, Global Perspectives

By Marcos Fava Neves  The new figures from the U.S. Department of Agriculture released in March showed a small drop in the Florida orange estimate from 70 million to 67 million boxes. In February, the Brazilian orange estimate announced by Fundecitrus stayed the same, at approximately 244 million boxes. Oranges in Brazil currently contain a lot of water, with almost …

Crime

Why Florida Orange Juice Is Best

Ernie NeffFlorida Citrus Commission

In a recent Florida Department of Citrus video, citrus grower and Florida Citrus Commissioner Ned Hancock told why he thinks Florida orange juice is the world’s best orange juice. He summarizes the reasons for that belief: “I think one is the climate that we’re in is greatly different than some other regions. We are more subtropical and citrus is, I …

Global Perspectives

Economic Hurricane Hitting Orange Juice Chain

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves We are normally threatened by natural storms hitting the orange juice chain, some of them hurricanes. Matthew was the last one, but fortunately it remained off the coast of Florida rather than directly hitting the orange-production area. However, the orange juice chain is facing a storm — an economic hurricane that is complicating supply and demand. …

Global Perspectives

A Bitter Analysis of the World’s Orange Juice Market

Tacy CalliesCitrus, Global Perspectives

By Marcos Fava Neves During the last five years, I was involved in a study that examined data in depth about the world’s orange juice (OJ) consumption. This study, led by Markestrat, gathers data from Citrus BR associates, U.S. Department of Agriculture, Tetrapak, Compass, Nielsen, Planet Retail and other recognized international organizations that collect data. The analysis was performed in …

Global Perspectives

World Growth and the Drop in Orange Juice Production

Josh McGillCitrus, Global Perspectives

By Marcos Fava Neves Editor’s Note: Welcome to Citrus Industry magazine’s newest column, Global Perspectives, authored by Marcos Fava Neves, an international expert on global agribusiness issues who comes from a family of farmers and is a worldwide defender of agriculture. As a professor of planning and strategy at the School of Business at the University of São Paulo, Neves …

Orange Juice Market Challenges

Tacy CalliesEconomics

Allen Morris, vice president of sales and marketing for Blue Lake Citrus Products, discusses the decline of the U.S. orange juice market. “Since 2001, we’ve lost about half of the U.S. OJ market,” he says. “When we look at June of this year compared to June of last year, total OJ consumption declined by 4.8 percent even though prices declined …

U.S. Can Capitalize on Chinese Orange Juice Market Potential

Josh McGillCitrus

From: UF/IFAS By: Brad Buck, 352-294-3303, bradbuck@ufl.edu GAINESVILLE, Fla. — Opportunity awaits American and Florida marketers who want to sell 100 percent not from concentrate Florida orange juice in China if they take a cue from American restaurant giants like Kentucky Fried Chicken and Pizza Hut, a new University of Florida study shows. Zhifeng Gao, an associate professor of food …

export expectations

Export Expectations Changed for Moroccan Citrus

Daniel CooperCrop Forecast, International

Export expectations are the only major changes made in a recent U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) semi-annual citrus report for Morocco. Production forecasts remain the same as in the agency’s December 2023 annual citrus report.Here’s a look at the export changes: TANGERINES/MANDARINS Tangerine/mandarin export expectations for 2023–24 were revised down to 400,000 metric tons (MT) from …

European

Slight Changes in European Citrus Production

Daniel CooperCrop Forecast, International

The U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) projected a slight decrease in European orange production in 2023–24 and a slight increase in orange juice (OJ) and grapefruit production. ORANGES The USDA FAS semi-annual report projects 2023–24 EU orange production at 5.475 million metric tons (MMT), down from the already short prior-year crop of 5.58 MMT. Orange production …

task force

Task Force and Credit Line to Assist Brazil with Greening

Daniel CooperBrazil, HLB Management

Fundecitrus recently announced two efforts aimed at assisting Brazilian growers with citrus greening. A São Paulo task force will include a focus on the disease, and a credit line will be available for growers with greening in their orchards. In addition to greening, the public/private task force will address development of biofertilizer and biological research, studies to increase productivity in …