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Below you'll see everything we could locate for your search of “juice”
By Marcos Fava Neves The first 2017–18 U.S. Department of Agriculture forecast for Florida oranges — 54 million boxes — after Hurricane Irma was the lowest number in 70 years. Before the hurricane, we were all expecting that Florida would have more than 80 million boxes of oranges. This possible shortage of approximately 25 million boxes will dramatically affect not-from-concentrate …
By Kevin M. Folta A number of websites recently made claims about detection of the herbicide glyphosate in orange juice from several leading brands1-3. It is important to understand the claims, who is making them, and how to communicate the actual risk, which the science says approaches zero. WHAT IS THE CLAIM? Moms Across America (MAM) claims that it has …
A historical perspective and current conditions are key to understanding what will happen to the orange juice market in the future if HLB-resistant trees are introduced. By Allen Morris Between 2001–02 and 2016–17, the Nielsen-measured retail U.S. orange juice market declined by 50 percent, Florida orange production declined by 70 percent and retail orange juice prices increased by 53 percent …
By Marcos Fava Neves The first forecast of the 2017–18 Brazilian orange crop was published in May. Brazil expects a total of 364.47 million boxes, including the following: 68.49 million boxes of Hamlin, Westin and Rubi varieties 17.42 million boxes of Valencia Americana, Valencia Argentina, Seleta and Pineapple varieties 114.52 million boxes of the Pera Rio variety 123.04 million boxes …
By Marcos Fava Neves The new figures from the U.S. Department of Agriculture released in March showed a small drop in the Florida orange estimate from 70 million to 67 million boxes. In February, the Brazilian orange estimate announced by Fundecitrus stayed the same, at approximately 244 million boxes. Oranges in Brazil currently contain a lot of water, with almost …
In a recent Florida Department of Citrus video, citrus grower and Florida Citrus Commissioner Ned Hancock told why he thinks Florida orange juice is the world’s best orange juice. He summarizes the reasons for that belief: “I think one is the climate that we’re in is greatly different than some other regions. We are more subtropical and citrus is, I …
By Marcos Fava Neves We are normally threatened by natural storms hitting the orange juice chain, some of them hurricanes. Matthew was the last one, but fortunately it remained off the coast of Florida rather than directly hitting the orange-production area. However, the orange juice chain is facing a storm — an economic hurricane that is complicating supply and demand. …
By Marcos Fava Neves During the last five years, I was involved in a study that examined data in depth about the world’s orange juice (OJ) consumption. This study, led by Markestrat, gathers data from Citrus BR associates, U.S. Department of Agriculture, Tetrapak, Compass, Nielsen, Planet Retail and other recognized international organizations that collect data. The analysis was performed in …
By Marcos Fava Neves Editor’s Note: Welcome to Citrus Industry magazine’s newest column, Global Perspectives, authored by Marcos Fava Neves, an international expert on global agribusiness issues who comes from a family of farmers and is a worldwide defender of agriculture. As a professor of planning and strategy at the School of Business at the University of São Paulo, Neves …
Allen Morris, vice president of sales and marketing for Blue Lake Citrus Products, discusses the decline of the U.S. orange juice market. “Since 2001, we’ve lost about half of the U.S. OJ market,” he says. “When we look at June of this year compared to June of last year, total OJ consumption declined by 4.8 percent even though prices declined …
From: UF/IFAS By: Brad Buck, 352-294-3303, bradbuck@ufl.edu GAINESVILLE, Fla. — Opportunity awaits American and Florida marketers who want to sell 100 percent not from concentrate Florida orange juice in China if they take a cue from American restaurant giants like Kentucky Fried Chicken and Pizza Hut, a new University of Florida study shows. Zhifeng Gao, an associate professor of food …
Walking through rows of citrus groves on a sunny April morning, University of California Riverside (UCR) Dining Services employees picked fruit off trees and loaded it into the bed of a truck. A little more than a month later, fresh ice cream made from that citrus was being served in Scoops Ice Cream Shop at UCR. The citrus came from …
According to a new report from ResearchAndMarkets.com, Australia’s orange market size is projected to grow at a compound annual growth rate of 2.2% between 2025 and 2034. The Australia Orange Market Forecast 2025–2034 report attributes this to the growing number of health-conscious consumers seeking nutrient-rich foods and beverages. The increasing shift toward natural and functional foods has boosted the demand …
A July Specialty Crop Grower magazine article explores the potential of trunk injection for fresh market citrus. While trunk injection of oxytetracycline has become a common practice in Florida citrus grown for juice, growers of fresh market varieties have expressed interest in this HLB-management tool. Therefore, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers are studying trunk …
At the June Florida Citrus Commission meeting, Florida Department of Citrus Director of Economic and Market Research Marisa Zansler presented a strategic overview of the economic case for citrus replanting. Her presentation focused on how targeted investments in grove restoration, supported by aligned Florida-centric marketing and infrastructure protection, can stabilize the industry and position it for long-term viability at a …
In a recent webinar, Tracy Kahn provided details about seven lemon selections undergoing Citrus Research Board trials at four California locations. Kahn is the Givaudan Citrus Variety Collection endowed chair at the University of California, Riverside (UCR). The information she presented included the selections’ compatibility with various rootstocks. All of the lemon selections are irradiated and described as seedless, except …
Brazil’s Fundecitrus recently led a tribute to Guilherme Piai, secretary of agriculture and supply of the state of São Paulo. The recognition of the secretary’s support in the fight against citrus greening occurred during the opening ceremony of the 50th Expocitrus/46th Citrus Week. Fundecitrus Executive Director Juliano Ayres presented Piai with a symbolic trophy in gratitude for his work and …
The Florida Department of Citrus marketing team on May 21 presented its 2025–26 global marketing plan to the Florida Citrus Commission, the department’s governing board. The team stated that it plans to expand on the True Original campaign to reinforce the value of Florida orange juice (OJ) for modern juice consumers and health professionals. To reach and engage health professionals, …
Florida Citrus Commission Chairman Steve Johnson noted that recent media articles have reported that consumers are snacking less. He said causes behind this trend of snacking less are the costs of food or concerns about finances. Another reason is a growing desire to eat healthier and reduce the consumption of foods with additives and artificial dyes. Florida Department of Citrus …
Flavia Zambon, assistant professor with the University of Florida Institute of Food and Agricultural Sciences, recently provided an update about Millennium Block research at the Indian River Research and Education Center. The block, established in 2019–20, is a large-scale, 5,500-tree trial seeking HLB-tolerant citrus varieties. Zambon says some varieties in the trial are showing strong fruit attributes without the need …
