By Brenda Eubanks Burnette The citrus industry drew people to Florida with dreams of wealth and retirement, which eventually brought with it substantial economic development from the hardy pioneers who chose to make Florida their home. Their livelihood was widely marketed by not only the citrus packinghouses who sold their fruit, but also by their respective chambers of commerce and …
Donaldson: Potential Alternative to Hamlin in OJ
U.S. Department of Agriculture-Agricultural Research Service (USDA-ARS) scientists are studying the possibility of the Donaldson sweet orange replacing the HLB-ravaged Hamlin in orange juice (OJ). The scientists work at the U.S. Horticultural Research Laboratory in Fort Pierce, Florida. While assessing citrus trees with oranges that might be used for commercial OJ production, the scientists found the Donaldson tree at the …
New Insights Into OJ Demand
By Marisa L. Zansler One-hundred percent orange juice (OJ) has long been a favorite in American households, but supply challenges, changing consumer behaviors, a crowded beverage category and higher prices have impacted how much OJ consumers buy. Recent research conducted by Sungeun Yoon sheds light on consumer price sensitivity and substitution behaviors within the category, offering actionable insights for growers, …
State Aims to Help Florida Citrus
Florida Citrus Commission (FCC) Chairman Steve Johnson recently wrote about Florida Department of Citrus (FDOC) and state legislative efforts to help rejuvenate the Florida citrus industry. Johnson described the efforts in a column titled “The Four Rs of Florida Citrus Right Now: Reset. Replant. Renew. Renaissance.” FDOC INITIATIVES Johnson listed the following efforts by the FDOC: WORKING WITH THE LEGISLATURE …
PIECES OF THE PAST: A Lakeland Citrus Story
By Brenda Eubanks Burnette I was recently at the opening of the Lakeland History and Culture Center’s new citrus exhibit called “From the Groves, Lakeland’s Citrus Story,” located in the Lakeland Public Library by Lake Morton. Lakeland was once called the “World’s Citrus Center,” so this exhibit is long overdue. It’s been two years in the making by LuAnn Mims, …
Sneak Peek: May 2025 Citrus Industry
The May issue of Specialty Crop Grower magazine is where to find the latest Citrus Industry articles. If your grove is in Florida, there’s a good chance ghost snails have haunted your trees and irrigation equipment. An article from University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professors Lauren Diepenbrock and Nicole Quinn offers some advice on …
HLB-Tolerant Varieties Available
Florida Foundation Seed Producers, Inc. (FFSP) has signed a licensing agreement with New Varieties Development and Management Corp. (NVDMC) to introduce new citrus varieties showing tolerance to HLB. The HLB-tolerant varieties covered by the agreement are: The collaboration also includes the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) and the Florida Department of Citrus. It aims to …
Brassinosteroids Improve HLB-Affected Tree Health and Fruit Quality
By Fernando Alferez, Divya Aryal and Saoussen Ben Abdallah In the last few years, the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) citrus horticulture team at the Southwest Florida Research and Education Center (SWFREC) in Immokalee has performed several research trials in commercial farms and at the experimental farm at the SWFREC to elucidate the effect of …
Governor Names Florida Citrus Commissioners
Florida Gov. Ron DeSantis recently appointed five new members to the Florida Citrus Commission (FCC) and reappointed five members. The new appointees are Emma Ezell, Sean Frielich, Vernon Hollingsworth III, Daniel Hunt and Melanie Ressler. Steve Johnson, Carlos Martinez, William Poulton, Daniel Sutton and John “Patrick” Schirard were reappointed. The FCC is the governing board of the Florida Department of …
Brix Bill Introduced in Senate
U.S. Senators Rick Scott and Ashley Moody, both from Florida, recently introduced the Defending Domestic Orange Juice Production Act. They said the act supports American growers by changing the standard of sugar levels for pasteurized orange juice from a 10.5% Brix standard to 10%. The bill would have the U.S. Food and Drug Administration (FDA) make the Brix change. Currently, …
Florida Citrus Commission Updated on Marketing Campaigns
Representatives of the Florida Department of Citrus (FDOC) and its marketing agency, Padilla, reported on various marketing campaigns at the March 26 meeting of the Florida Citrus Commission. Tina Charpentier of Padilla said the FDOC is on track to meet or exceed its attributed sales goal of $25 million for the year, achieving 65% of that level as of March …
Consumer Perceptions of Citrus Biotechnology Are Critical
Scientists see genetic editing — and in particular CRISPR technology — as a potential way to rescue Florida citrus from HLB disease, but consumer perceptions of the technology are key. The University of Florida Institute of Food and Agricultural Sciences’ (UF/IFAS) Bachir Kassas is working to assess consumer acceptance of biotechnology. Kassas is an assistant professor in the UF/IFAS Department …
PIECES OF THE PAST: Polk County Roots Run Deep
By Brenda Eubanks Burnette I was honored this year to be part of the Vero Heritage Center and Indian River Citrus Museum’s “Deeply Rooted” event, which was the kick-off for Indian River County’s Centennial Celebration. It made me think of this year’s Florida Citrus Hall of Fame inductees. They all have something in common with deep roots — Polk County! …
Forecast for Chinese Mandarin and Grapefruit Crops
A U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) report forecasts Chinese mandarin and grapefruit production will both increase slightly in 2024–25. TANGERINES/MANDARINS China’s production of tangerines and mandarins is forecast at 27 million metric tons (MMT), up from 26.9 MMT the prior year. Increasing production in multiple cities is expected to outpace the negative effects of citrus greening …
Additional Fresh Citrus Treatment Approved in Texas
Conditions for the movement of fresh citrus fruit from the Mexican fruit fly (Mexfly) quarantined areas in Texas’ Lower Rio Grande Valley (LRGV) were recently modified. The U.S. Department of Agriculture Animal and Plant Health Inspection Service (APHIS) took the action to make treatments more feasible or economically viable. Growers who intend to move citrus from the core areas of …
Mexico’s Citrus Crops to Increase
Mexico’s production of lemons/limes and grapefruit are forecast in a U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) report to increase in 2024–25 compared to the prior year. LEMONS/LIMES The lemon/lime production forecast for 2024–25 is 3.5 million metric tons (MMT), an 8% increase from the previous year. The forecast for lemon/lime planted area in 2024–25 is 223,500 hectares, up …
Forecast Favorable for Moroccan Citrus
The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) has projected increased production of Moroccan oranges, orange juice (OJ) and lemons/limes in 2024–25 compared to the prior season. ORANGES For 2024–25, orange production in Morocco is expected to increase by 17%, reaching 960,000 metric tons (MT). Area planted is projected at 58,300 hectares, up from 58,200 hectares in 2023–24. USDA/FAS …
European Union Citrus Forecasts Issued
The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) recently provided a 2024–25 forecast for European Union (EU) citrus crops. TANGERINE/MANDARIN EU tangerine and mandarin production in 2024–25 is estimated at 2.8 million metric tons (MMT), down from the 2.9 MMT bumper crop in the previous season. Production is projected to be down in Spain, the EU’s largest mandarin and …
Global Grapefruit and Mandarin Crops to Drop
A report from the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) projects world grapefruit and tangerine/mandarin crops will decline in 2024–25 from the previous season. GRAPEFRUIT Global grapefruit production for 2024–25 is forecast down slightly to 6.9 million tons as decreases in Türkiye and the United States more than offset higher production in China. Exports and fruit for …
California’s Citrus Showcase Set for March 12
California Citrus Mutual (CCM) is inviting growers and allied agricultural industry members to the 2025 Citrus Showcase March 12 at the Visalia Convention Center in Visalia, California. The event will feature informational seminars, free continuing education unit-approved courses, a trade show and an industry luncheon. The event’s morning session will feature Marisa Zansler, director of economic and market research at …