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Below you'll see everything we could locate for your search of “orange juice”
According to a report by IndexBox Marketing, the orange market is in crisis. One of the main reasons is the citrus greening disease, widespread in the key centers of orange cultivation. This is why a reduction of the global orange market volume is expected once again in 2016. Orange yield reduction affects consumption worldwide. In this case, a distinction should …
By: Brad Buck GAINESVILLE, Fla. — Nurseries are very interested in two new early Valencia orange varieties from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). Growers need help because citrus greening has infected more than 80 percent of Florida’s citrus trees, according to a recent UF/IFAS survey of growers. Although these two new early Valencias are …
The Florida Department of Citrus (FDOC) has partnered with the Tampa Bay Lightning and Benchmark International Arena to promote Florida orange juice (OJ). Throughout the 2025-26 season, fans will enjoy Florida OJ in fresh ways, including in-arena mocktails, pregame giveaways and interactive product sampling stations at Ford Thunder Alley and Publix Plaza. Lightning fans will also see and experience Florida …
The Florida Citrus Hall of Fame Selection Committee has announced the inductees for the Class of 2026: Brenda Eubanks Burnette, Kristen Carlson, the late James “Doc” Redd and L.W. “Pete” Timmer. They will be inducted into the Hall of Fame on March 27, 2026, at the George W. Jenkins Fieldhouse at Florida Southern College in Lakeland. Burnette is being honored …
Breeding efforts to develop citrus trees resistant to HLB are well underway. But how long does the process take before trees are available to growers? Manjul Dutt, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professor, addresses this question and more in the Citrus Industry section of the October issue of Specialty Crop Grower magazine. His article …
By Marisa L. Zansler Two decades of decline has resulted in a loss of nearly 2 out of every 3 acres since 2004. That is a sobering statistic, and it captures the harsh reality of Florida’s iconic citrus industry. The symbol of the state’s agricultural strength has endured a prolonged period of decline driven by the impacts from the spread …
The September issue of Specialty Crop Grower features an article on the Citrus & Specialty Crop Expo’s extensive educational program. Read highlights of what growers learned over the two-day Tampa event and hear more in the August episode of the All In For Citrus podcast. The Citrus Industry section of the magazine begins with an article detailing two big announcements …
The Florida Department of Citrus (FDOC) addressed what it called misconceptions surrounding the recent Food and Drug Administration (FDA) proposal to decrease the required sugar levels in pasteurized orange juice (OJ). Excerpts from an FDOC statement follow: The Florida citrus industry … (has) advocated for this modification for years to more accurately reflect the natural changes in Florida’s citrus crop. …
The global orange juice (OJ) market is anticipated to expand from $3.5 billion in 2024 to $5.8 billion by 2034, according to a Global Insight Services report. According to the report, global OJ volume, estimated at 1.7 million metric tons in 2024, is forecast to reach 2.1 million metric tons by 2028. The OJ market is witnessing dynamic growth, primarily …
In response to a 2021 Florida citrus industry petition, the federal Food and Drug Administration (FDA) has proposed reducing the minimum Brix of pasteurized orange juice (OJ) from 10.5% to 10%. Brix is a measurement of sugar content. The FDA established a standard of identity (SOI) for pasteurized OJ in 1963 to protect the interests of consumers and reflect their …
Brazil’s Center for Advanced Studies on Applied Economics (CEPEA) recently reported that the volume of Brazilian orange juice (OJ) exported in 2024–25 was historically small, but revenues set a record. CEPEA stated there was limited production of high-quality Brazilian oranges in 2024–25. As a result, the juice industry had difficulty producing juice that is compatible to standards required by international …
The Florida Department of Citrus marketing team on May 21 presented its 2025–26 global marketing plan to the Florida Citrus Commission, the department’s governing board. The team stated that it plans to expand on the True Original campaign to reinforce the value of Florida orange juice (OJ) for modern juice consumers and health professionals. To reach and engage health professionals, …
Florida Citrus Commission Chairman Steve Johnson noted that recent media articles have reported that consumers are snacking less. He said causes behind this trend of snacking less are the costs of food or concerns about finances. Another reason is a growing desire to eat healthier and reduce the consumption of foods with additives and artificial dyes. Florida Department of Citrus …
By Brenda Eubanks Burnette The citrus industry drew people to Florida with dreams of wealth and retirement, which eventually brought with it substantial economic development from the hardy pioneers who chose to make Florida their home. Their livelihood was widely marketed by not only the citrus packinghouses who sold their fruit, but also by their respective chambers of commerce and …
U.S. Department of Agriculture-Agricultural Research Service (USDA-ARS) scientists are studying the possibility of the Donaldson sweet orange replacing the HLB-ravaged Hamlin in orange juice (OJ). The scientists work at the U.S. Horticultural Research Laboratory in Fort Pierce, Florida. While assessing citrus trees with oranges that might be used for commercial OJ production, the scientists found the Donaldson tree at the …
By Marisa L. Zansler One-hundred percent orange juice (OJ) has long been a favorite in American households, but supply challenges, changing consumer behaviors, a crowded beverage category and higher prices have impacted how much OJ consumers buy. Recent research conducted by Sungeun Yoon sheds light on consumer price sensitivity and substitution behaviors within the category, offering actionable insights for growers, …
Florida Citrus Commission (FCC) Chairman Steve Johnson recently wrote about Florida Department of Citrus (FDOC) and state legislative efforts to help rejuvenate the Florida citrus industry. Johnson described the efforts in a column titled “The Four Rs of Florida Citrus Right Now: Reset. Replant. Renew. Renaissance.” FDOC INITIATIVES Johnson listed the following efforts by the FDOC: WORKING WITH THE LEGISLATURE …
By Brenda Eubanks Burnette I was recently at the opening of the Lakeland History and Culture Center’s new citrus exhibit called “From the Groves, Lakeland’s Citrus Story,” located in the Lakeland Public Library by Lake Morton. Lakeland was once called the “World’s Citrus Center,” so this exhibit is long overdue. It’s been two years in the making by LuAnn Mims, …
The May issue of Specialty Crop Grower magazine is where to find the latest Citrus Industry articles. If your grove is in Florida, there’s a good chance ghost snails have haunted your trees and irrigation equipment. An article from University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professors Lauren Diepenbrock and Nicole Quinn offers some advice on …
Florida Foundation Seed Producers, Inc. (FFSP) has signed a licensing agreement with New Varieties Development and Management Corp. (NVDMC) to introduce new citrus varieties showing tolerance to HLB. The HLB-tolerant varieties covered by the agreement are: The collaboration also includes the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) and the Florida Department of Citrus. It aims to …
