By Tripti Vashisth and Troy Gainey In the last 11 years, Florida orange production has declined more than 60 percent. This dramatic reduction in yield is attributable to multiple causes, including loss of citrus acreage in the state, citrus canker and other diseases, but huanglongbing (HLB) is now recognized as the primary reason for declining citrus yields. HLB-affected trees are …
IndexBox Marketing: Orange Market in Crisis
According to a report by IndexBox Marketing, the orange market is in crisis. One of the main reasons is the citrus greening disease, widespread in the key centers of orange cultivation. This is why a reduction of the global orange market volume is expected once again in 2016. Orange yield reduction affects consumption worldwide. In this case, a distinction should …
Nurseries Excited About New Early Valencia Orange Varieties
By: Brad Buck GAINESVILLE, Fla. — Nurseries are very interested in two new early Valencia orange varieties from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). Growers need help because citrus greening has infected more than 80 percent of Florida’s citrus trees, according to a recent UF/IFAS survey of growers. Although these two new early Valencias are …
NuCitrus Shows Strong HLB Tolerance
University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers are putting genes from a non-citrus plant into Hamlin oranges to develop citrus plants that fight huanglongbing (HLB), also known as citrus greening disease. The newly developed plant is called NuCitrus. It’s based on a protein called Arabidopsis NPR1 (AtNPR1). The new citrus shows strong tolerance to HLB, but not …
Early-Season Export Report for Brazil
The first 90 days of the 2025–26 Brazilian citrus season confirmed adjustments in the export market for orange juice (OJ) and citrus byproducts. LOWER VOLUME AND REVENUE In spite of the tariff exemption on Brazilian OJ in the United States, the performance of exports from July to September was below that verified in the same period last season. According to …
Florida Citrus Budget Adopted; Issues Updated
The Florida Citrus Commission (FCC) on Oct. 22 adopted a revised $23.4 million 2025–26 budget for the Florida Department of Citrus (FDOC). The FDOC budget is funded in part by a tax on each box of fruit growers produce. That tax will remain unchanged from last year, as follows: The FCC also received updates on several issues affecting the Florida …
Keeping the Momentum Going
Florida Citrus Commission (FCC) Chairman Steve Johnson recently cited ways the Florida Department of Citrus (FDOC) has been helping keep momentum going for Florida citrus. During the Sept. 23–26 International Citrus and Beverage Conference, Marisa Zansler (FDOC director of economic and market research) gave a citrus outlook and marketing update to key stakeholders in the beverage market. The overarching message …
FDOC Announces New Partnership With Tampa Bay Lightning
The Florida Department of Citrus (FDOC) has partnered with the Tampa Bay Lightning and Benchmark International Arena to promote Florida orange juice (OJ). Throughout the 2025-26 season, fans will enjoy Florida OJ in fresh ways, including in-arena mocktails, pregame giveaways and interactive product sampling stations at Ford Thunder Alley and Publix Plaza. Lightning fans will also see and experience Florida …
Florida Citrus Hall of Fame Announces 2026 Inductees
The Florida Citrus Hall of Fame Selection Committee has announced the inductees for the Class of 2026: Brenda Eubanks Burnette, Kristen Carlson, the late James “Doc” Redd and L.W. “Pete” Timmer. They will be inducted into the Hall of Fame on March 27, 2026, at the George W. Jenkins Fieldhouse at Florida Southern College in Lakeland. Burnette is being honored …
Sneak Peek: October 2025 Citrus Industry
Breeding efforts to develop citrus trees resistant to HLB are well underway. But how long does the process take before trees are available to growers? Manjul Dutt, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professor, addresses this question and more in the Citrus Industry section of the October issue of Specialty Crop Grower magazine. His article …
Replanting Is the Next Chapter for Florida Citrus
By Marisa L. Zansler Two decades of decline has resulted in a loss of nearly 2 out of every 3 acres since 2004. That is a sobering statistic, and it captures the harsh reality of Florida’s iconic citrus industry. The symbol of the state’s agricultural strength has endured a prolonged period of decline driven by the impacts from the spread …
Sneak Peek: September 2025 Citrus Industry
The September issue of Specialty Crop Grower features an article on the Citrus & Specialty Crop Expo’s extensive educational program. Read highlights of what growers learned over the two-day Tampa event and hear more in the August episode of the All In For Citrus podcast. The Citrus Industry section of the magazine begins with an article detailing two big announcements …
FDOC Addresses Misconceptions About OJ Brix Proposal
The Florida Department of Citrus (FDOC) addressed what it called misconceptions surrounding the recent Food and Drug Administration (FDA) proposal to decrease the required sugar levels in pasteurized orange juice (OJ). Excerpts from an FDOC statement follow: The Florida citrus industry … (has) advocated for this modification for years to more accurately reflect the natural changes in Florida’s citrus crop. …
Strong Growth for Global OJ Market Projected
The global orange juice (OJ) market is anticipated to expand from $3.5 billion in 2024 to $5.8 billion by 2034, according to a Global Insight Services report. According to the report, global OJ volume, estimated at 1.7 million metric tons in 2024, is forecast to reach 2.1 million metric tons by 2028. The OJ market is witnessing dynamic growth, primarily …
FDA Proposes OJ Brix Reduction
In response to a 2021 Florida citrus industry petition, the federal Food and Drug Administration (FDA) has proposed reducing the minimum Brix of pasteurized orange juice (OJ) from 10.5% to 10%. Brix is a measurement of sugar content. The FDA established a standard of identity (SOI) for pasteurized OJ in 1963 to protect the interests of consumers and reflect their …
Brazilian OJ: Low Volume, Record Revenue
Brazil’s Center for Advanced Studies on Applied Economics (CEPEA) recently reported that the volume of Brazilian orange juice (OJ) exported in 2024–25 was historically small, but revenues set a record. CEPEA stated there was limited production of high-quality Brazilian oranges in 2024–25. As a result, the juice industry had difficulty producing juice that is compatible to standards required by international …
Florida Department of Citrus 2025–26 Marketing Plan
The Florida Department of Citrus marketing team on May 21 presented its 2025–26 global marketing plan to the Florida Citrus Commission, the department’s governing board. The team stated that it plans to expand on the True Original campaign to reinforce the value of Florida orange juice (OJ) for modern juice consumers and health professionals. To reach and engage health professionals, …
How Less Snacking Can Benefit Florida Citrus
Florida Citrus Commission Chairman Steve Johnson noted that recent media articles have reported that consumers are snacking less. He said causes behind this trend of snacking less are the costs of food or concerns about finances. Another reason is a growing desire to eat healthier and reduce the consumption of foods with additives and artificial dyes. Florida Department of Citrus …
PIECES OF THE PAST: A Way of Life
By Brenda Eubanks Burnette The citrus industry drew people to Florida with dreams of wealth and retirement, which eventually brought with it substantial economic development from the hardy pioneers who chose to make Florida their home. Their livelihood was widely marketed by not only the citrus packinghouses who sold their fruit, but also by their respective chambers of commerce and …
Donaldson: Potential Alternative to Hamlin in OJ
U.S. Department of Agriculture-Agricultural Research Service (USDA-ARS) scientists are studying the possibility of the Donaldson sweet orange replacing the HLB-ravaged Hamlin in orange juice (OJ). The scientists work at the U.S. Horticultural Research Laboratory in Fort Pierce, Florida. While assessing citrus trees with oranges that might be used for commercial OJ production, the scientists found the Donaldson tree at the …





























