By Marisa L. Zansler One-hundred percent orange juice (OJ) has long been a favorite in American households, but supply challenges, changing consumer behaviors, a crowded beverage category and higher prices have impacted how much OJ consumers buy. Recent research conducted by Sungeun Yoon sheds light on consumer price sensitivity and substitution behaviors within the category, offering actionable insights for growers, …
State Aims to Help Florida Citrus
Florida Citrus Commission (FCC) Chairman Steve Johnson recently wrote about Florida Department of Citrus (FDOC) and state legislative efforts to help rejuvenate the Florida citrus industry. Johnson described the efforts in a column titled “The Four Rs of Florida Citrus Right Now: Reset. Replant. Renew. Renaissance.” FDOC INITIATIVES Johnson listed the following efforts by the FDOC: WORKING WITH THE LEGISLATURE …
PIECES OF THE PAST: A Lakeland Citrus Story
By Brenda Eubanks Burnette I was recently at the opening of the Lakeland History and Culture Center’s new citrus exhibit called “From the Groves, Lakeland’s Citrus Story,” located in the Lakeland Public Library by Lake Morton. Lakeland was once called the “World’s Citrus Center,” so this exhibit is long overdue. It’s been two years in the making by LuAnn Mims, …
Sneak Peek: May 2025 Citrus Industry
The May issue of Specialty Crop Grower magazine is where to find the latest Citrus Industry articles. If your grove is in Florida, there’s a good chance ghost snails have haunted your trees and irrigation equipment. An article from University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professors Lauren Diepenbrock and Nicole Quinn offers some advice on …
HLB-Tolerant Varieties Available
Florida Foundation Seed Producers, Inc. (FFSP) has signed a licensing agreement with New Varieties Development and Management Corp. (NVDMC) to introduce new citrus varieties showing tolerance to HLB. The HLB-tolerant varieties covered by the agreement are: The collaboration also includes the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) and the Florida Department of Citrus. It aims to …
Brix Bill Introduced in Senate
U.S. Senators Rick Scott and Ashley Moody, both from Florida, recently introduced the Defending Domestic Orange Juice Production Act. They said the act supports American growers by changing the standard of sugar levels for pasteurized orange juice from a 10.5% Brix standard to 10%. The bill would have the U.S. Food and Drug Administration (FDA) make the Brix change. Currently, …
Florida Citrus Commission Updated on Marketing Campaigns
Representatives of the Florida Department of Citrus (FDOC) and its marketing agency, Padilla, reported on various marketing campaigns at the March 26 meeting of the Florida Citrus Commission. Tina Charpentier of Padilla said the FDOC is on track to meet or exceed its attributed sales goal of $25 million for the year, achieving 65% of that level as of March …
Consumer Perceptions of Citrus Biotechnology Are Critical
Scientists see genetic editing — and in particular CRISPR technology — as a potential way to rescue Florida citrus from HLB disease, but consumer perceptions of the technology are key. The University of Florida Institute of Food and Agricultural Sciences’ (UF/IFAS) Bachir Kassas is working to assess consumer acceptance of biotechnology. Kassas is an assistant professor in the UF/IFAS Department …
Forecast for Chinese Mandarin and Grapefruit Crops
A U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) report forecasts Chinese mandarin and grapefruit production will both increase slightly in 2024–25. TANGERINES/MANDARINS China’s production of tangerines and mandarins is forecast at 27 million metric tons (MMT), up from 26.9 MMT the prior year. Increasing production in multiple cities is expected to outpace the negative effects of citrus greening …
Mexico’s Citrus Crops to Increase
Mexico’s production of lemons/limes and grapefruit are forecast in a U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) report to increase in 2024–25 compared to the prior year. LEMONS/LIMES The lemon/lime production forecast for 2024–25 is 3.5 million metric tons (MMT), an 8% increase from the previous year. The forecast for lemon/lime planted area in 2024–25 is 223,500 hectares, up …
Forecast Favorable for Moroccan Citrus
The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) has projected increased production of Moroccan oranges, orange juice (OJ) and lemons/limes in 2024–25 compared to the prior season. ORANGES For 2024–25, orange production in Morocco is expected to increase by 17%, reaching 960,000 metric tons (MT). Area planted is projected at 58,300 hectares, up from 58,200 hectares in 2023–24. USDA/FAS …
European Union Citrus Forecasts Issued
The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) recently provided a 2024–25 forecast for European Union (EU) citrus crops. TANGERINE/MANDARIN EU tangerine and mandarin production in 2024–25 is estimated at 2.8 million metric tons (MMT), down from the 2.9 MMT bumper crop in the previous season. Production is projected to be down in Spain, the EU’s largest mandarin and …
Global Grapefruit and Mandarin Crops to Drop
A report from the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) projects world grapefruit and tangerine/mandarin crops will decline in 2024–25 from the previous season. GRAPEFRUIT Global grapefruit production for 2024–25 is forecast down slightly to 6.9 million tons as decreases in Türkiye and the United States more than offset higher production in China. Exports and fruit for …
Florida Citrus Production and Exports in 2023–24
A recent report recapped Florida citrus production and exports in the 2023–24 season. The summary, Florida Citrus Statistics 2023–2024, was published by the Florida Department of Agriculture and Consumer Services’ Division of Fruits and Vegetables. The production statistics for Florida are official estimates of the U.S. Department of Agriculture National Agricultural Statistics Service. THE BREAKDOWN Oranges constituted 89% of the …
Florida Citrus Mutual Statement on New Secretary of Agriculture
Last week, Brooke Rollins was sworn in as the 33rd U.S. Secretary of Agriculture by Associate Justice of the U.S. Supreme Court of the United States Clarence Thomas. The U.S. Senate confirmed Rollins’ appointment by a vote of 72 to 28. “It is the honor of a lifetime to serve as the nation’s 33rd Secretary of Agriculture — and a …
CITRUS NURSERY SOURCE: New Varieties Released
By Peter Chaires On October 24, 2024, the University of Florida’s (UF) Cultivar Release Committee unanimously approved the release of seven citrus varieties to Florida Foundation Seed Producers, Inc. Florida Statutes now require that, before being released to the general public, any new variety of citrus developed as a result of any research or study accomplished using any percentage of …
Brix Bill Reintroduced
U.S. representatives from Florida have reintroduced legislation to have the U.S. Food and Drug Administration (FDA) alter the Brix standard in not-from-concentrate pasteurized orange juice from 10.5% to 10%. The Defending Domestic Orange Juice Production Act was reintroduced by Reps. Scott Franklin and Debbie Wasserman Schultz and is cosponsored by the entire Florida congressional delegation. Currently, oranges below the 10.5% …
Survey Shows Popular Scions and Rootstocks
The Florida Citrus State of the Industry Survey seeks input from growers on key issues affecting their groves. The survey has been conducted for many years, has tracked the trajectory of HLB and reported on production practices. While not a scientific survey, it has reflected general trends over the years. Last month, we published results on trunk-injection therapy and the …
Turkish Citrus Production to Plummet
Production of all citrus varieties in Türkiye in 2024–25 is forecast to decline, the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) reported. ORANGES Orange production is projected to decline 30% from the prior year to 1.6 million metric tons (MMT). The decline is due to excessive hot weather conditions during the blooming period in spring 2024. Yield per …
Florida Citrus Commission Actions and HLB
Florida Citrus Commission (FCC) Chairman Steve Johnson recently discussed HLB and several actions and reports from the commission’s December 2024 meeting. The FCC is the governing board of the Florida Department of Citrus. “For almost two decades, we’ve been in a season of fighting HLB, and that fight (while the war is far from over) is changing,” Johnson said. “The tools …