Sneak Peek: September 2025 Citrus Industry

Daniel CooperSneak Peek

The September issue of Specialty Crop Grower features an article on the Citrus & Specialty Crop Expo’s extensive educational program. Read highlights of what growers learned over the two-day Tampa event and hear more in the August episode of the All In For Citrus podcast. The Citrus Industry section of the magazine begins with an article detailing two big announcements …

fdoc

FDOC Addresses Misconceptions About OJ Brix Proposal

Daniel CooperFlorida Department of Citrus

The Florida Department of Citrus (FDOC) addressed what it called misconceptions surrounding the recent Food and Drug Administration (FDA) proposal to decrease the required sugar levels in pasteurized orange juice (OJ). Excerpts from an FDOC statement follow:  The Florida citrus industry … (has) advocated for this modification for years to more accurately reflect the natural changes in Florida’s citrus crop. …

global

Strong Growth for Global OJ Market Projected

Daniel CooperInternational, Orange Juice

The global orange juice (OJ) market is anticipated to expand from $3.5 billion in 2024 to $5.8 billion by 2034, according to a Global Insight Services report. According to the report, global OJ volume, estimated at 1.7 million metric tons in 2024, is forecast to reach 2.1 million metric tons by 2028. The OJ market is witnessing dynamic growth, primarily …

fda

FDA Proposes OJ Brix Reduction

Daniel CooperOrange Juice, Regulation

In response to a 2021 Florida citrus industry petition, the federal Food and Drug Administration (FDA) has proposed reducing the minimum Brix of pasteurized orange juice (OJ) from 10.5% to 10%. Brix is a measurement of sugar content. The FDA established a standard of identity (SOI) for pasteurized OJ in 1963 to protect the interests of consumers and reflect their …

oj

Brazilian OJ: Low Volume, Record Revenue

Daniel CooperBrazil, Orange Juice

Brazil’s Center for Advanced Studies on Applied Economics (CEPEA) recently reported that the volume of Brazilian orange juice (OJ) exported in 2024–25 was historically small, but revenues set a record. CEPEA stated there was limited production of high-quality Brazilian oranges in 2024–25. As a result, the juice industry had difficulty producing juice that is compatible to standards required by international …

plan

Florida Department of Citrus 2025–26 Marketing Plan

Daniel CooperFlorida Department of Citrus, Marketing

The Florida Department of Citrus marketing team on May 21 presented its 2025–26 global marketing plan to the Florida Citrus Commission, the department’s governing board.  The team stated that it plans to expand on the True Original campaign to reinforce the value of Florida orange juice (OJ) for modern juice consumers and health professionals. To reach and engage health professionals, …

snacking

How Less Snacking Can Benefit Florida Citrus

Daniel CooperFlorida Department of Citrus, Marketing

Florida Citrus Commission Chairman Steve Johnson noted that recent media articles have reported that consumers are snacking less. He said causes behind this trend of snacking less are the costs of food or concerns about finances. Another reason is a growing desire to eat healthier and reduce the consumption of foods with additives and artificial dyes.  Florida Department of Citrus …

life

PIECES OF THE PAST: A Way of Life

Daniel CooperPieces of the Past

By Brenda Eubanks Burnette The citrus industry drew people to Florida with dreams of wealth and retirement, which eventually brought with it substantial economic development from the hardy pioneers who chose to make Florida their home. Their livelihood was widely marketed by not only the citrus packinghouses who sold their fruit, but also by their respective chambers of commerce and …

Hamlin

Donaldson: Potential Alternative to Hamlin in OJ

Daniel CooperOrange Juice, Varieties

U.S. Department of Agriculture-Agricultural Research Service (USDA-ARS) scientists are studying the possibility of the Donaldson sweet orange replacing the HLB-ravaged Hamlin in orange juice (OJ). The scientists work at the U.S. Horticultural Research Laboratory in Fort Pierce, Florida. While assessing citrus trees with oranges that might be used for commercial OJ production, the scientists found the Donaldson tree at the …

oj

New Insights Into OJ Demand

Daniel CooperEconomics, Florida Department of Citrus, Orange Juice

By Marisa L. Zansler One-hundred percent orange juice (OJ) has long been a favorite in American households, but supply challenges, changing consumer behaviors, a crowded beverage category and higher prices have impacted how much OJ consumers buy. Recent research conducted by Sungeun Yoon sheds light on consumer price sensitivity and substitution behaviors within the category, offering actionable insights for growers, …

Florida citrus

State Aims to Help Florida Citrus

Daniel CooperFlorida Department of Citrus, Legislative, Marketing

Florida Citrus Commission (FCC) Chairman Steve Johnson recently wrote about Florida Department of Citrus (FDOC) and state legislative efforts to help rejuvenate the Florida citrus industry. Johnson described the efforts in a column titled “The Four Rs of Florida Citrus Right Now: Reset. Replant. Renew. Renaissance.” FDOC INITIATIVES Johnson listed the following efforts by the FDOC: WORKING WITH THE LEGISLATURE …

Lakeland

PIECES OF THE PAST: A Lakeland Citrus Story

Daniel CooperPieces of the Past

By Brenda Eubanks Burnette I was recently at the opening of the Lakeland History and Culture Center’s new citrus exhibit called “From the Groves, Lakeland’s Citrus Story,” located in the Lakeland Public Library by Lake Morton. Lakeland was once called the “World’s Citrus Center,” so this exhibit is long overdue. It’s been two years in the making by LuAnn Mims, …

May

Sneak Peek: May 2025 Citrus Industry

Daniel CooperEvents, Pests, Sneak Peek

The May issue of Specialty Crop Grower magazine is where to find the latest Citrus Industry articles. If your grove is in Florida, there’s a good chance ghost snails have haunted your trees and irrigation equipment. An article from University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professors Lauren Diepenbrock and Nicole Quinn offers some advice on …

HLB-tolerant varieties

HLB-Tolerant Varieties Available

Daniel CooperHLB Management, Varieties

Florida Foundation Seed Producers, Inc. (FFSP) has signed a licensing agreement with New Varieties Development and Management Corp. (NVDMC) to introduce new citrus varieties showing tolerance to HLB. The HLB-tolerant varieties covered by the agreement are: The collaboration also includes the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) and the Florida Department of Citrus. It aims to …

brix

Brix Bill Introduced in Senate

Daniel CooperFlorida, Legislative, Orange Juice

U.S. Senators Rick Scott and Ashley Moody, both from Florida, recently introduced the Defending Domestic Orange Juice Production Act. They said the act supports American growers by changing the standard of sugar levels for pasteurized orange juice from a 10.5% Brix standard to 10%. The bill would have the U.S. Food and Drug Administration (FDA) make the Brix change. Currently, …

marketing

Florida Citrus Commission Updated on Marketing Campaigns

Daniel CooperFlorida Department of Citrus, Marketing, Orange Juice

Representatives of the Florida Department of Citrus (FDOC) and its marketing agency, Padilla, reported on various marketing campaigns at the March 26 meeting of the Florida Citrus Commission. Tina Charpentier of Padilla said the FDOC is on track to meet or exceed its attributed sales goal of $25 million for the year, achieving 65% of that level as of March …

consumer

Consumer Perceptions of Citrus Biotechnology Are Critical

Daniel CooperTechnology

Scientists see genetic editing — and in particular CRISPR technology — as a potential way to rescue Florida citrus from HLB disease, but consumer perceptions of the technology are key. The University of Florida Institute of Food and Agricultural Sciences’ (UF/IFAS) Bachir Kassas is working to assess consumer acceptance of biotechnology. Kassas is an assistant professor in the UF/IFAS Department …

Chinese

Forecast for Chinese Mandarin and Grapefruit Crops

Daniel CooperCrop Forecast, International

A U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) report forecasts Chinese mandarin and grapefruit production will both increase slightly in 2024–25. TANGERINES/MANDARINS China’s production of tangerines and mandarins is forecast at 27 million metric tons (MMT), up from 26.9 MMT the prior year. Increasing production in multiple cities is expected to outpace the negative effects of citrus greening …

Mexico’s

Mexico’s Citrus Crops to Increase

Daniel CooperCrop Forecast, International

Mexico’s production of lemons/limes and grapefruit are forecast in a U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) report to increase in 2024–25 compared to the prior year. LEMONS/LIMES The lemon/lime production forecast for 2024–25 is 3.5 million metric tons (MMT), an 8% increase from the previous year. The forecast for lemon/lime planted area in 2024–25 is 223,500 hectares, up …

Moroccan

Forecast Favorable for Moroccan Citrus

Daniel CooperCrop Forecast, International

The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) has projected increased production of Moroccan oranges, orange juice (OJ) and lemons/limes in 2024–25 compared to the prior season. ORANGES For 2024–25, orange production in Morocco is expected to increase by 17%, reaching 960,000 metric tons (MT). Area planted is projected at 58,300 hectares, up from 58,200 hectares in 2023–24. USDA/FAS …