By: Brad Buck GAINESVILLE, Fla. — Nurseries are very interested in two new early Valencia orange varieties from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). Growers need help because citrus greening has infected more than 80 percent of Florida’s citrus trees, according to a recent UF/IFAS survey of growers. Although these two new early Valencias are …
Florida Citrus Finds New Momentum
Shannon Shepp, Florida Department of Citrus executive director, recently discussed the renewed sense of optimism being felt in the Florida citrus industry due to recent positive developments. INCREASED CITRUS PRODUCTION One of the reasons for optimism is the U.S. Department of Agriculture’s final citrus forecast for the 2025–26 season. Despite weathering another challenging season, including damaging freezes, Florida orange production …
California Weighs In on OJ Standard Change
Like the Florida citrus industry, California Citrus Mutual (CCM) welcomed the recent U.S. Food and Drug Administration (FDA) update of the federal standard of identity for pasteurized orange juice (OJ). The action marks the first significant revision to the standard in more than 60 years and takes effect Aug. 19. The FDA reviewed consumer sensory data during its rulemaking process …
FDA Lowers Minimum Pasteurized OJ Brix Level
Federal officials on July 17 announced a regulatory change lowering the minimum Brix requirement for pasteurized orange juice (OJ) from 10.5% to 10%. The final Food and Drug Administration rule making the change was to be published and take effect July 20. Florida Citrus Processors Association and Florida Citrus Mutual (FCM) first petitioned for the change in June 2022. The …
Evolution Fresh Secures OJ Supply
Evolution Fresh, a leader in the U.S. cold-pressed orange juice (OJ) market, announced it has secured its OJ supply chain for the next 18 months from California and Northern Mexico. The supply commitments ensure an uninterrupted supply of cold-pressed OJ for grocery retailers, quick-serve restaurants and institutional foodservice customers. “We have committed to pull over 60 million Valencia oranges from …
Citrus Innovation Center Creates Flavors and Fragrances
When most folks think of Florida citrus, orange juice or fresh grapefruit comes to mind. Few appreciate the full diversity of the fruit hidden in its bloom, peel, juices and oils. That is where the Citrus Innovation Center comes in with high-tech approaches to extract more out of Florida’s signature crop. The 30,000-square-foot facility on the campus of Florida Polytechnic …
Florida Citrus Marketing Awarded, New Plans Presented
A Florida Citrus Commission (FCC) meeting was held on June 10 at the Florida Citrus Industry Annual Conference in Bonita Springs. At the meeting, Florida Department of Citrus (FDOC) Executive Director Shannon Shepp reported that the FDOC’s True Original campaign for orange juice (OJ), along with marketing agency Padilla, recently received the Best of Show award from the National Agri-Marketing …
Consumer Insights on Florida Citrus
Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, reported on citrus economic issues at the June Florida Citrus Commission meeting. Her report included consumer perceptions and intentions. ORANGE JUICE Zansler’s reported findings regarding orange juice (OJ) included: FRESH FRUIT Zansler shared the following findings regarding fresh Florida citrus: Source: FDOC Sponsored ContentTake Advantage of Rising …
Benefits of Regularly Drinking OJ Differ by Body Weight
The Florida Department of Citrus (FDOC) reported that a recent study suggests regular orange juice consumption may support heart health while improving blood pressure regulation, lipid metabolism and inflammation. However, benefits can differ from person to person based on body weight. This clinical intervention study examined how drinking orange juice every day affects the body at the molecular level and …
FDOC Discusses How Best to Spend State Funds
The Florida Citrus Commission (FCC) met virtually on May 29 to allocate legislatively authorized state general revenue funds for Florida Department of Citrus (FDOC) marketing. The FCC, whose members are appointed by Florida’s governor, is the board that oversees the FDOC. After the FCC previously met on May 20, the Florida Legislature concluded its work on a budget that designates …
OJ to Keep Flowing at Florida Welcome Centers
The Florida Citrus Commission (FCC) on May 20 approved a $250,000 contract with Visit Florida to continue providing free orange juice at Florida welcome centers on interstate highways. The FCC serves as the governing board for the Florida Department of Citrus (FDOC), which performs marketing, research and regulatory functions for the state’s citrus industry. Visit Florida, the state’s official destination …
Pressures Impacting the Brazilian Citrus Industry
Shifts in the international geopolitical landscape, rising logistics costs, sanitary barriers and currency fluctuations are directly impacting Brazil’s fruit industry, including citrus. The effects of these transformations were discussed during a recent edition of the Socioeconomics Debates series, hosted by Embrapa, under the theme, Brazil’s Fruit Industry: How Global Crises Impact What Reaches Your Table. Researchers, economists and production representatives …
Florida Citrus Marketing Plans Presented for 2026–27
The Florida Department of Citrus (FDOC) presented marketing plans for the 2026–27 season at the May 20 meeting of the Florida Citrus Commission (FCC). The FCC serves as the FDOC’s governing board. ORANGE JUICE Florida orange juice will continue to be positioned as the original wellness drink. The marketing effort will be aimed at juice consumers and health professionals. The …
Florida Citrus Mutual Hosts Spring Grower Meeting
Florida Citrus Mutual hosted its spring informational meeting for growers at Golden Ridge Groves in Alturas on May 13. Golden Ridge Groves is growing fresh fruit in citrus under protective screen and recently added you-pick and agritourism options for the public. Steven Hall, executive director of the Citrus Research and Field Trial (CRAFT) Foundation, gave an update and recounted the …
Research Confirms OTC Improvements in Groves
The Florida Citrus Growers’ Institute was held at South Florida College in Avon Park last week to share the latest research from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). Besides hearing presentations, attendees had an opportunity to interact one-on-one with scientists at 21 learning stations covering topics like entomology, citrus breeding, weed control and soil nutrition. …
CITRUS NURSERY SOURCE: Thought About Brixy?
By Peter Chaires Nurseries and growers are continuously searching for suitable substitutes for Hamlin sweet orange to supply the early/mid-season orange juice market. Besides traditional sweet oranges, many new hybrids are in various stages of development. Some of these are likely to rise to the level of commercial viability in the orange-like category. Growers wanting to trial an orange-like hybrid …
Türkiye Mandarin, Lemon and Grapefruit Forecasts
Forecasts for 2025–26 tangerine, lemon/lime and grapefruit production and trade in Türkiye were included in a recent U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) report. TANGERINES/MANDARINS UP Turkish tangerine/mandarin production is forecast to increase 10% to around 2.19 million metric tons (MMT). The Satsuma variety is the most widely produced in Türkiye and is crucial for both domestic …
Sneak Peek: April 2026 Citrus Industry
The Citrus Industry section of the April 2026 issue of Specialty Crop Grower highlights ongoing efforts to strengthen Florida’s citrus sector amid challenges. Articles this month showcase education, nutrient management and variety development. A recap of the Florida Citrus Show details a successful March event in Fort Pierce that combined education with a lively tailgate-style trade show. Growers Daniel Hunt, …
Forecasts for European Union Citrus Production
The U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) has issued 2025–26 production and trade forecasts for European Union (EU) citrus. TANGERINES/MANDARINS EU tangerine and mandarin production in 2025–26 is estimated at 2.794 million metric tons (MMT), down from the 2.97 MMT bumper crop in the previous season. After years of constant contraction, EU’s tangerine and mandarin area has …
Update on Florida Citrus Marketing Efforts
The Florida Citrus Commission’s (FCC) Global Marketing Committee on March 18 reported on several Florida Department of Citrus (FDOC) marketing efforts. FLORIDA ORANGE JUICE The committee reported that attributed Florida orange juice (OJ) sales have reached $36.15 million to date with 2.73 million units sold, exceeding the attributed sales goal of $35 million. To further advance the True Original campaign, …




























