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By: Brad Buck GAINESVILLE, Fla. — Nurseries are very interested in two new early Valencia orange varieties from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). Growers need help because citrus greening has infected more than 80 percent of Florida’s citrus trees, according to a recent UF/IFAS survey of growers. Although these two new early Valencias are …
The October issue of Specialty Crop Grower magazine features citrus research updates, industry developments and more. Coverage ranges from a grapefruit disorder to citrus breeding efforts to rebuilding Florida’s production. The Citrus Industry section, begins on page 22 with “Unraveling the greasy-green mystery in Florida grapefruit,” by Megan M. Dewdney, Eva L. Mulandesa and Mark A. Ritenour. University of Florida …
Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler on Sept. 16 provided an economic wrap-up of the 2025–26 citrus season. This included the benefits of FDOC promotion of orange juice (OJ). Zansler said the 2025–26 citrus season showed several areas of improvement despite continued supply constraints. Florida citrus production increased, OJ yields improved and fresh …
The Florida Department of Citrus’ (FDOC) global marketing team on Sept. 16 told the Florida Citrus Commission (FCC) about media activity and shared future social media plans. The FCC is the FDOC’s governing board. CITRUS IN THE MEDIA The team reported strong momentum for Florida citrus in the media, with consumers and across the industry. It shared a media audit …
According to a September 2026 Rabobank report, the current environment for Brazilian orange juice (OJ) remains challenging for both farmers and the industry, with prices still low but starting to show some slightly positive signs. It reported that spot orange prices for the industry increased from BRL 25/box (approximately $4.30/box in U.S. dollars) in May to BRL 31/box (approximately $6.03/box …
Water, education of politicians and consumers, California’s next governor and farm succession were among citrus-related topics addressed recently by Jacob Villagomez, director of governmental affairs for California Citrus Mutual. WATER Water remains one of the industry’s biggest concerns, according to Villagomez. He said California’s increasingly intense heat can stress citrus trees, contribute to leaf curling, cause sunburn-related scarring and sometimes …
Jacob Villagomez, director of governmental affairs for California Citrus Mutual, recently discussed developments that could benefit California citrus growers. Among the topics he addressed in the AgNet News Hour podcast were the U.S. Food and Drug Administration’s (FDA) recent modernization of the federal standard of identity for pasteurized orange juice (OJ) and HLB research in California. STANDARD OF IDENTITY FOR …
In São Paulo, Brazil, Louis Dreyfus Company (LDC) is constructing what it describes as the world’s largest industrial facility dedicated to generating biogas from citrus effluent. The project, covering more than 2 million square feet, tackles one of the orange juice processing industry’s most significant waste streams by converting organic wastewater into a source of clean, renewable energy. The facility …
The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) recently published “Brix Basics: Where Plant Sugars Come From and Why They Matter.” Edwin Gutierrez Rodriguez, UF/IFAS citrus Extension agent for DeSoto, Hardee and Manatee counties, authored the article. Edited excerpts follow: Degrees Brix is the measurement of the total dissolved solids in a liquid, based on how much …
The world of advertising and promotion is changing fast in the digital age now driven by artificial intelligence (AI). The way people seek information has shifted as AI integrates into the internet. This presents opportunities and challenges for marketers, including the Florida Department of Citrus (FDOC). The FDOC’s mission is to drive more consumption of orange juice and fresh fruit. …
By Marisa L. Zansler The 2026–27 Florida citrus season is about to begin, making it an appropriate time to assess the outlook and consumer demand for Florida’s orange, grapefruit and specialty citrus production. For much of the past decade, industry conversations about what lies ahead for Florida citrus have, understandably, centered on its production challenges. The grip of citrus greening, …
Shannon Shepp, Florida Department of Citrus executive director, recently discussed the renewed sense of optimism being felt in the Florida citrus industry due to recent positive developments. INCREASED CITRUS PRODUCTION One of the reasons for optimism is the U.S. Department of Agriculture’s final citrus forecast for the 2025–26 season. Despite weathering another challenging season, including damaging freezes, Florida orange production …
Like the Florida citrus industry, California Citrus Mutual (CCM) welcomed the recent U.S. Food and Drug Administration (FDA) update of the federal standard of identity for pasteurized orange juice (OJ). The action marks the first significant revision to the standard in more than 60 years and takes effect Aug. 19. The FDA reviewed consumer sensory data during its rulemaking process …
Federal officials on July 17 announced a regulatory change lowering the minimum Brix requirement for pasteurized orange juice (OJ) from 10.5% to 10%. The final Food and Drug Administration rule making the change was to be published and take effect July 20. Florida Citrus Processors Association and Florida Citrus Mutual (FCM) first petitioned for the change in June 2022. The …
Evolution Fresh, a leader in the U.S. cold-pressed orange juice (OJ) market, announced it has secured its OJ supply chain for the next 18 months from California and Northern Mexico. The supply commitments ensure an uninterrupted supply of cold-pressed OJ for grocery retailers, quick-serve restaurants and institutional foodservice customers. “We have committed to pull over 60 million Valencia oranges from …
When most folks think of Florida citrus, orange juice or fresh grapefruit comes to mind. Few appreciate the full diversity of the fruit hidden in its bloom, peel, juices and oils. That is where the Citrus Innovation Center comes in with high-tech approaches to extract more out of Florida’s signature crop. The 30,000-square-foot facility on the campus of Florida Polytechnic …
A Florida Citrus Commission (FCC) meeting was held on June 10 at the Florida Citrus Industry Annual Conference in Bonita Springs. At the meeting, Florida Department of Citrus (FDOC) Executive Director Shannon Shepp reported that the FDOC’s True Original campaign for orange juice (OJ), along with marketing agency Padilla, recently received the Best of Show award from the National Agri-Marketing …
Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, reported on citrus economic issues at the June Florida Citrus Commission meeting. Her report included consumer perceptions and intentions. ORANGE JUICE Zansler’s reported findings regarding orange juice (OJ) included: FRESH FRUIT Zansler shared the following findings regarding fresh Florida citrus: Source: FDOC Sponsored ContentCitrus Producers Express Growing …
The Florida Department of Citrus (FDOC) reported that a recent study suggests regular orange juice consumption may support heart health while improving blood pressure regulation, lipid metabolism and inflammation. However, benefits can differ from person to person based on body weight. This clinical intervention study examined how drinking orange juice every day affects the body at the molecular level and …
The Florida Citrus Commission (FCC) met virtually on May 29 to allocate legislatively authorized state general revenue funds for Florida Department of Citrus (FDOC) marketing. The FCC, whose members are appointed by Florida’s governor, is the board that oversees the FDOC. After the FCC previously met on May 20, the Florida Legislature concluded its work on a budget that designates …
