By Marcos Fava Neves The newest estimate from the U.S. Department of Agriculture for the 2017–18 season shows Florida with only 46 million boxes of oranges coming from 50 million trees, which represents 33 percent lower production than the 2016–17 season. High droppage and small fruits are also expected. Rabobank estimates Florida’s juice production at 235,000 tons [frozen concentrated orange …
Dramatic Weather Events Disrupt the Orange Juice Market
By Marcos Fava Neves The first 2017–18 U.S. Department of Agriculture forecast for Florida oranges — 54 million boxes — after Hurricane Irma was the lowest number in 70 years. Before the hurricane, we were all expecting that Florida would have more than 80 million boxes of oranges. This possible shortage of approximately 25 million boxes will dramatically affect not-from-concentrate …
Addressing Claims of Herbicide in Orange Juice
By Kevin M. Folta A number of websites recently made claims about detection of the herbicide glyphosate in orange juice from several leading brands1-3. It is important to understand the claims, who is making them, and how to communicate the actual risk, which the science says approaches zero. WHAT IS THE CLAIM? Moms Across America (MAM) claims that it has …
What Is Happening to the Orange Juice Market?
A historical perspective and current conditions are key to understanding what will happen to the orange juice market in the future if HLB-resistant trees are introduced. By Allen Morris Between 2001–02 and 2016–17, the Nielsen-measured retail U.S. orange juice market declined by 50 percent, Florida orange production declined by 70 percent and retail orange juice prices increased by 53 percent …
Why Florida Orange Juice Is Best
In a recent Florida Department of Citrus video, citrus grower and Florida Citrus Commissioner Ned Hancock told why he thinks Florida orange juice is the world’s best orange juice. He summarizes the reasons for that belief: “I think one is the climate that we’re in is greatly different than some other regions. We are more subtropical and citrus is, I …
Economic Hurricane Hitting Orange Juice Chain
By Marcos Fava Neves We are normally threatened by natural storms hitting the orange juice chain, some of them hurricanes. Matthew was the last one, but fortunately it remained off the coast of Florida rather than directly hitting the orange-production area. However, the orange juice chain is facing a storm — an economic hurricane that is complicating supply and demand. …
A Bitter Analysis of the World’s Orange Juice Market
By Marcos Fava Neves During the last five years, I was involved in a study that examined data in depth about the world’s orange juice (OJ) consumption. This study, led by Markestrat, gathers data from Citrus BR associates, U.S. Department of Agriculture, Tetrapak, Compass, Nielsen, Planet Retail and other recognized international organizations that collect data. The analysis was performed in …
World Growth and the Drop in Orange Juice Production
By Marcos Fava Neves Editor’s Note: Welcome to Citrus Industry magazine’s newest column, Global Perspectives, authored by Marcos Fava Neves, an international expert on global agribusiness issues who comes from a family of farmers and is a worldwide defender of agriculture. As a professor of planning and strategy at the School of Business at the University of São Paulo, Neves …
Orange Juice Market Challenges
Allen Morris, vice president of sales and marketing for Blue Lake Citrus Products, discusses the decline of the U.S. orange juice market. “Since 2001, we’ve lost about half of the U.S. OJ market,” he says. “When we look at June of this year compared to June of last year, total OJ consumption declined by 4.8 percent even though prices declined …
U.S. Can Capitalize on Chinese Orange Juice Market Potential
From: UF/IFAS By: Brad Buck, 352-294-3303, bradbuck@ufl.edu GAINESVILLE, Fla. — Opportunity awaits American and Florida marketers who want to sell 100 percent not from concentrate Florida orange juice in China if they take a cue from American restaurant giants like Kentucky Fried Chicken and Pizza Hut, a new University of Florida study shows. Zhifeng Gao, an associate professor of food …
Brazil’s Orange Crop and Juice Production
According to the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS), Brazilian orange and orange juice production are both forecast to decline in 2023–24 compared to the prior year. ORANGE CROP The total Brazilian 2023–24 orange crop is forecast at 408 million 40.8-kilogram boxes, equivalent to 16.5 million metric tons (MMT). This is a decrease of 1.03% from the …
Orange and Grapefruit Juice Sales Still Up
In a June 19 email to members of the citrus industry, Florida Citrus Commission (FCC) Chairman Ned Hancock noted that orange juice (OJ) sales climbed in the 2019-20 season. That’s noteworthy because OJ sales had been declining for years. Hancock reported that total OJ sales for the season beginning October 2019 are up by 10.4 percent with 309 million equivalent …
Working Toward Better Juice Oranges
University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) geneticist and plant breeder Jude Grosser discusses the need for new juice oranges and some new cultivar choices. Grosser says one reason for new varieties is the decline in orange juice sales. “In my opinion, the best way to combat that is to have a higher quality orange juice that’s …
Orange Imports Increase as Domestic Juice Supply Remains Squeezed
Until a solution for citrus greening is found, imports will be key to keeping Florida’s citrus industry afloat. Domestic orange production has been declining steadily over the last two decades, with citrus greening disease being the leading cause of decreased acres and productivity. As the gap between domestic production and consumption has widened, imports have increased to boost dwindling domestic …
Türkiye Orange and OJ Production to Climb
Türkiye is expected to produce substantially more oranges and orange juice (OJ) in 2023–24 than in the prior season, the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) reported recently. ORANGES The orange yield is forecast to increase 31% to 1.73 million metric tons due to favorable weather conditions in spring 2023, USDA FAS stated in a semi-annual report. …
Worldwide Orange and OJ Production Declining
Continuing low orange production in Florida has left Florida processors relying significantly on imports to meet the ongoing demand for orange juice (OJ), the Florida Citrus Commission (FCC) was told in June. Economist Marisa Zansler told the FCC that world juice availability is expected to decrease in the 2024–25 season, influenced by the decline in Brazilian production and reduced inventory …
Repurposing Orange Peels for Heart Health
Orange peels may hold a key to better cardiovascular health, new University of Florida Institute of Food and Agricultural Sciences (UF/IFAS)-led research shows. Some gut bacteria help develop cardiovascular disease. When they feed on certain nutrients during digestion, gut bacteria produce trimethylamine N-oxide (TMAO). Levels of TMAO can help predict future cardiovascular disease, according to researchers at the Cleveland Clinic. …
Cutrale to Close Florida Juice Plant
The Cutrale Citrus Juices USA plant in Leesburg, Florida, will close and lay off 117 employees beginning in late July. A notice from Cutrale posted on the Florida Department of Commerce website gave the reason for the closing as “primary business partner has decided to move packaging operations from the Leesburg facility to their own facilities.” The notice is required …
Citrus Juice Sales Continue to Decline
At its May 9 meeting, the Florida Citrus Commission (FCC) learned how much retail sales of citrus juice continue to decline. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on the period ending April 20. Orange juice (OJ) sales were down by 11.6%, and grapefruit juice sales were down by 9%. For the fourth …
South African Orange and OJ Production
South African orange and orange juice (OJ) production are both forecast to decline slightly in 2023–24 compared to the prior season, according to the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). FRESH ORANGES Orange production in South Africa is forecast at 1.62 million metric tons (MMT). That’s a decrease of 1% from the prior season based on a …