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Below you'll see everything we could locate for your search of “FDOC”
Orange juice (OJ) and grapefruit juice prices climbed in the four-week period ending Feb. 25 compared to the same period in 2022, but volume sales dipped. Marisa Zansler, Florida Department of Citrus (FDOC) economic and market research director, presented that FDOC Nielsen report information to the Florida Citrus Commission on March 15. The FCC is the governing board of the …
By Marisa L. Zansler The Florida citrus industry has endured many challenges throughout its storied history, but never more so than over the past 18 years. During this time, the devastating impact of HLB has become more apparent and entrenched as the root cause of declines in the production of oranges, grapefruit and specialty citrus. HLB, combined with recent weather-related …
The Florida Citrus Commission (FCC) on Feb. 22 reduced processed orange maturity standards for the remainder of this season due to the negative effects of 2022’s Hurricane Ian. The emergency rule, proposed by the Florida Department of Citrus (FDOC), requires that all processed oranges have a Brix value of no less than 7.0. The rule also stipulates that there shall …
The Florida Department of Citrus (FDOC) worked with Florida Citrus Mutual (FCM) and public relations agency Red Hill Strategies to manage media requests regarding crop forecasts and the impacts of hurricanes in 2022. The FDOC has also worked with FCM to develop a toolkit about the application of oxytetracycline in the fight against HLB. FDOC Director of Global Marketing Samantha Lane …
The Florida Department of Citrus (FDOC) is continuing to work on retail promotions with the Florida Department of Agriculture and Consumer Services in Pan-Europe, France and Canada. Katie Bruce, international marketing manager, told the Florida Citrus Commission (FCC) about those and other international efforts in December. The FCC serves as the governing board for the FDOC. The Canadian retail program …
The demand for orange juice (OJ) would decline by 11.3% without the awareness produced by Florida Department of Citrus (FDOC) promotional activities, the Florida Citrus Commission was told in December. Marisa Zansler, FDOC economic and market research director, delivered that message in summarizing a recent report by Lisa House, chair of the University of Florida’s Food and Resource Economics Department. …
By Brenda Eubanks Burnette Frank Sullivan III, of Sullivan Victory Groves, recently gave me a few boxes of his gift fruit catalogs, books, records and memorabilia for the Citrus Archives. Since December always reminds me of sending gift fruit to friends and family, it’s only appropriate that I share this story. One of the items he donated was a booklet …
Louis Dreyfus Company (LDC) has announced the development of a new product made from not-from-concentrate (NFC) orange juice that offers a 30% reduction in natural sugar content. The new product has more than triple the dietary fiber content while preserving original taste (Brix value) and vitamin C level, the company stated. The product is the result of a five-year effort …
Approximately 67% of total orange juice (OJ) is consumed through retail channels, and as much as 93% of not-from-concentrate (NFC) OJ is consumed through retail channels. The Florida Citrus Commission (FCC) learned these statistics at its Oct. 26 meeting. Florida Department of Citrus (FDOC) Economic and Market Research Director Marisa Zansler provided the information, along with other citrus juice sales …
The Florida Citrus Commission (FCC) on Oct. 26 approved a Florida Department of Citrus (FDOC) 2022–23 budget that is only $123,000 less than a preliminary budget approved in June. Approval of the $29.795 million budget came less than a month after Hurricane Ian knocked much of the state’s citrus crop to the ground and damaged trees. The FCC serves as …
By Marisa L. Zansler and Lijun (Angelia) Chen Throughout 2022, consumer demand for goods and services remained strong despite the highest rate of inflation in 40 years. Many Americans resumed leisure travel and purchased luxury items, such as new cars. Movement of Florida citrus products remained near 2019 levels. Consumers were spending vigorously at grocery stores even as prices increased. …
The Gift Fruit Shippers Advisory Council on Sept. 22 agreed with a Florida Department of Citrus (FDOC)-recommended marketing program that includes driving consumers to the Florida Gift Fruit website. The program will begin in early November and conclude in mid-February with a strong focus on gift-giving messaging. This will come to life through social channels via organic and paid social …
The Florida Citrus Commission (FCC) on Aug. 24 approved agreements with 25 nurseries for the Program for Expedited Propagation of HLB Tolerant and Resistant Trees. The nurseries are: Agromillora Florida Inc. Ben Hill Griffin Inc. Blue Heron Nurseries LLC Brewer Citrus LLC Brite Leaf Citrus Nursery LLC Citrific Holdings Inc. CitriSun Nurseries LLC Cutrale Farms Inc. Dilley Citrus Nursery Inc. …
The Florida Department of Citrus’ Program for Expedited Propagation (PEP) of HLB-tolerant and resistant trees was conceived during the 2022 Florida legislative session following the discovery of the Donaldson tree among the collection at Whitmore Farms. The goal is to provide the resources needed to ramp up availability of Donaldson trees and others like it, so that growers interested in …
The Citrus Research and Development Foundation (CRDF) board of directors spent much of its monthly meeting in July considering recommendations from the foundation’s research management committee (RMC). TRACKING TREESThe RMC recommended that a request for proposals be put forth to create an inventory of all germplasm existing in field trials from the plant breeding programs CRDF has helped to fund. …
The Florida Citrus Commission (FCC) on July 20 approved the Florida Department of Citrus’ (FDOC) plan for implementation of the Program for Expedited Propagation of HLB Tolerant and Resistant Trees (PEP). The program’s goal is to provide resources needed to ramp up the availability of the apparently HLB-tolerant Donaldson tree and others like it. The FDOC received $1 million in …
The goal of an expedited tree propagation program is to have several million HLB-tolerant or HLB-resistant trees planted in the next several years. Greg Hodges, assistant director of the Florida Department of Agriculture’s Division of Plant Industry (DPI), said he believes that goal is attainable. Hodges and others presented the propagation plans to the Florida Citrus Commission (FCC) on July …
The Florida Citrus Commission (FCC) recently heard a report that 13% of consumers surveyed in June said the increased price of buying orange juice (OJ) is a barrier. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler provided that information to the FDOC’s governing board. Zansler also reported that 5% of consumers said they were less …
Florida Department of Citrus-funded research into the health benefits of citrus products was among the highlights of a 2021–22 update the Florida Citrus Commission received in June. Rosa Walsh, director of scientific research at the department, provided the update. The update included three new publications on additional analyses of the Eurecat study on the impact of orange juice (OJ) and …
The Florida Citrus Commission on June 15 approved a preliminary 2022–23 operating budget for the Florida Department of Citrus of $29.9 million. The preliminary budget includes $19.125 million in general revenue funding from the state of Florida for marketing, research and administration. The majority of the budget will fund domestic marketing programs aimed at driving sales of Florida orange juice (OJ). …
