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Below you'll see everything we could locate for your search of “FDOC”
The Florida Department of Citrus (FDOC) in May proposed a preliminary 2022–23 operating budget of $31.4 million to the Florida Citrus Commission, its governing body. The 2021–22 operating budget was $29 million. Global marketing and public relations represent the bulk of the 2022–23 budget at $22.9 million, a 3.5% reduction from the previous season. The proposed orange budget will increase …
The Florida Citrus Commission (FCC) on May 18 received an update on a propagation program intended to quickly produce and commercialize trees showing tolerance or resistance to HLB disease, also known as citrus greening. The program will focus on the Donaldson tree and other escaped trees. The Donaldson is a tree at the U.S. Department of Agriculture’s Whitmore Farm that …
Several of the approximately 30 participants in an April 29 webinar about citrus marketing tactics confirmed a presenter’s assertion that online shopping has become hugely popular. Speaker Chip Bates, executive vice president of Edible, the marketing agency for the Florida Department of Citrus (FDOC), said a majority of consumers would rather shop online than in a store. After making that …
The Florida Department of Citrus (FDOC) is exploring ways to entice consumers to buy orange juice (OJ) in the face of inflation, Florida Citrus Commission Chairman Steve Johnson stated recently. He reported that the FDOC is “analyzing how inflation may impact consumers in the months ahead and exploring which marketing activities may help ensure Florida orange juice remains in carts …
Florida Citrus Commission (FCC) Chairman Steve Johnson recently cited the partnership between the FCC and Florida Citrus Mutual as “a shining example of the synergy happening in our industry.” The FCC serves as the governing board of the Florida Department of Citrus (FDOC). Mutual is the state’s largest association of citrus growers. “The two entities, which at times have diverse …
Florida Department of Citrus (FDOC) staff and members of the FDOC’s marketing firm, Edible, told the Florida Citrus Commission (FCC) on March 16 about recent marketing Florida orange Juice successes and plans for 2022–23. Karmen Johnson of Edible provided an update on current marketing activities. The e-commerce program includes a collaboration with Kroger and Pinterest that targeted more than 580,000 …
Members of Peace River Valley Citrus Growers Association gathered in Arcadia last week for their annual meeting and dinner. Updates were provided on association business, the state legislative session and citrus Extension activities. In addition, Samantha Lane, global marketing director for the Florida Department of Citrus (FDOC), gave an insightful presentation on consumer purchasing habits and how orange juice (OJ) …
On July 1, the Florida Citrus Commission will have additional members. A bill passed by the Florida Legislature in March revises the structure of the commission from three to six grower districts, with one grower member from each region. New requirements also call for at least one grower on the commission to have more than 5,000 acres. Growers can now …
At the Florida Citrus Commission meeting earlier this month, a federal scientist outlined an eight-step action plan for research and development of heirloom orange trees that appear to be tolerant to HLB. Brian Scully, director of the U.S. Department of Agriculture’s (USDA) Horticultural Research Laboratory, discussed the Donaldson and Tobias trees at USDA’s Whitmore Foundation Farm. A third tree is …
Orange juice (OJ) recently accounted for more than half of the fruit juice purchased by households, Florida Department of Citrus (FDOC) economist Marisa Zansler told the Florida Citrus Commission on March 16. Citing a report on the Household Purchase Dynamics in the Beverage Category, Zansler added that grapefruit juice represented only about 1.5% of fruit juice sales. All fruit juice …
By Marisa L. Zansler It’s been nearly two years since the COVID-19 pandemic first swept across the country. American households are still adapting to a new way of life that includes a shifting of work-life balance and a return to familiar routines such as family gatherings, travel and venturing outside of the home. INFLATION AND OJ AVAILABILITYAs this transition into …
Florida Citrus Commission Chairman Steve Johnson recently reported on efforts to promote Florida grapefruit around the world: “Florida grapefruit continues to be highly sought after throughout Asia and Europe. With many countries honoring February as National Grapefruit Month, this time of year is especially important in terms of marketing programs promoting the fruit to consumers. “In Canada, Florida grapefruit sampling …
A new study published by the Centers for Disease Control and Prevention (CDC) found that only a small percentage of U.S. adults consume the recommended amount of fruits and vegetables. On average only 12% of U.S. adults meet fruit-intake and only 10% meet vegetable-intake recommendations outlined in the 2020-2025 Dietary Guidelines for Americans (DGA). Low intakes may put Americans at increased risk …
The Florida Department of Citrus (FDOC) showed its “The Original Wellness Drink” videos about Florida orange juice (OJ) within major airports during the holiday season. These 15- and 30-second videos played throughout multiple markets via airports in Atlanta, Chicago, Dallas, Detroit, New York, Orlando, Tampa/Sarasota and Washington, D.C. The ads ran from Thanksgiving week through New Year’s Eve, targeting at …
Orange juice (OJ) sales remain strong, with the 2021 holiday period closing near 2016 levels, Florida Department of Citrus (FDOC) economist Marisa Zansler told the Florida Citrus Commission on Jan. 19. Total OJ volume movement for the holiday period ending Jan 1, 2022, was 37.9 million gallons, an increase of 2 million equivalent gallons compared to 2019. The gains are …
Consumers are more likely to buy orange juice (OJ) if they think the fruit comes from Florida, new University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) research shows. In fact, top reasons consumers purchase OJ include taste, health benefits and origin of the fruit. According to the Florida Department of Citrus (FDOC), while 80% of OJ consumers who …
By Ariel Singerman According to the U.S. Department of Agriculture (USDA), production of processed oranges in Florida will decline again this season (Figure 1). If such a forecast materializes, production will have declined by approximately 80% since HLB was first found in the state. The Florida Department of Citrus reports that, as a consequence of COVID-19, orange juice demand has …
As HLB has reduced Florida’s citrus crop, so too has the budget shrunk for the Florida Department of Citrus (FDOC). The agency charged with promoting the state’s signature crop is largely funded by fees based on citrus production. FDOC has been forced to look for creative ways to do more with less with its promotional budget. One tactic has been …
George F. Hamner Jr., of Vero Beach, and the late A. Tillis Edwards Jr. and Edward A. Taylor, both of Lakeland, will be inducted into the Florida Citrus Hall of Fame in 2022. The inductions will take place during a Citrus Celebration Luncheon scheduled for Oct. 14 at Florida Southern College in Lakeland. A. TILLIS EDWARDS JR. Edwards was a …
The Florida Department of Citrus (FDOC) described its 2020-21 international marketing efforts at last month’s meeting of the Florida Citrus Commission, which governs the FDOC. Katie Bruce, international marketing manager, discussed the FDOC’s past-year programs in the United Kingdom (UK), France, Japan, South Korea and Canada for fresh grapefruit and orange juice. Bruce also presented an overview of preliminary 2021-22 …
