marketing program

Florida OJ Marketing Program Outlined

Daniel CooperFlorida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus’ (FDOC) 2024–25 orange juice (OJ) marketing program will be anchored by a refresh of the current Original Wellness Drink concept. The campaign — The True Original — will salute “originals” and encourage consumers to drink more Florida OJ. Learn here what the FDOC and its advertising agency mean by “originals.” The program will kick off …

HLB-tolerant

HLB-Tolerant Scion Breeding Update

Daniel CooperVarieties

U.S. Department of Agriculture-Agricultural Research Service (USDA-ARS) geneticist Matt Mattia with the U.S. Horticultural Research Laboratory in Fort Pierce, Florida, recently provided a scion breeding update on HLB-tolerant citrus. A slightly edited version follows:  Significant strides are being made in the development and evaluation of new citrus varieties, with many now nearing commercial release. These varieties are not only promising …

injections

The Good, the Bad and the Ugly: Optimizing OTC Injections

Daniel CooperHLB Management, Research

By Ute Albrecht, Caroline Tardivo, Larissa Nunes, Gabriel Pugina, Gerardo Moreno and Jasmine de Freitas As growers are well into the second year of oxytetracycline (OTC) injections since approval for commercial use, more and more data are accumulating. The good news is that in all University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) trials, trees have been responding …

fdoc

Update on Efforts to Lower Required OJ Brix Level

Daniel CooperLegislative, Orange Juice

Florida Citrus Mutual (FCM) and federal lawmakers from Florida are pushing legislation that would direct the U.S. Food and Drug Administration (FDA) to lower the required Brix level of not-from-concentrate pasteurized orange juice (OJ) from 10.5% to 10%. The change has been requested because many Florida oranges no longer produce juice that meets the 10.5% Brix requirement.     FCM Chief …

citric acid

Growers Cautioned To Be Wary of Fruit Quality Following Helene

Daniel CooperFresh, hurricane

Georgia’s citrus growers may have dodged catastrophic results from Hurricane Helene, but they might not know the full impact of the storm for at least a couple of more weeks. Lindy Savelle, executive director of the Georgia Citrus Association, warned that though fruit may still be in the trees, it may have suffered irreparable damage from high winds when the …

variety displays

CITRUS NURSERY SOURCE: Get Out and About at Variety Displays and Field Days

Daniel CooperCitrus Nursery Source, Events, Varieties

By Peter Chaires Each year, citrus breeding and research teams go to great lengths to host variety displays, research reviews, tours and field days. These events not only showcase the collective pursuit of industry needs and priorities, but they afford stakeholders an opportunity to monitor the progress and interact directly with scientists and support staff. This is an investment of …

root recovery

Tree Age and Trunk-Injection Effectiveness

Daniel CooperHLB Management, OTC Expert

Sponsored Content In this special series, Tom Johnson, owner of TJ BioTech, tackles questions about optimizing trunk-injection applications to treat HLB. Question: It is known that ReMedium TI® is working to fight HLB in young trees. Are ReMedium TI® injections proving to be effective in older citrus trees? Answer: ReMedium TI® is indeed effective in older citrus trees. The caution …

quality

Nutrients for Improving Fruit Growth and Quality

Daniel CooperNutrition, Tip of the Week

By Tripti Vashisth, Jeff Brecht, Yu Wang and Faisal Shahzad In the last decade, fruit quality and size has become a major issue. Moreover, fruit peel color is another challenge to overcome for citrus growers who intend to sell for fresh fruit consumption. Many nutrients are known to improve fruit growth and quality in citrus trees. For example, potassium increases …

nutrient management

Citrus Nutrient Management Recommendations Continue to Evolve

Daniel CooperBMPs, Florida, Nutrition

When HLB arrived in Florida, it changed the world for citrus growers, and a lot of other things had to change with it. One of the biggest changes has been how growers manage their fertilizer programs. The nutrient recommendations that had been developed by the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) before HLB became outdated because …

early-season

Seeking Early-Season Sweet Oranges

Daniel CooperAll In For Citrus Podcast, Varieties

HLB has reduced citrus production across the board, but early varieties like Hamlin have taken an even bigger hit. Hamlin has been plagued by the disease and fruit drop, which has left a void in the juice-processing segment in the early season. Growers who have been replanting have mostly relied on later-season varieties like Valencia because it seems to be …

trunk injection

Talking Trunk Injection at Citrus & Specialty Crop Expo

Daniel CooperCitrus Expo, HLB Management

The educational program on the first day of the Citrus & Specialty Crop Expo focused on trunk injection of oxytetracycline (OTC) being applied to citrus to treat HLB. Trees have received their second OTC treatment, and growers are hopeful trees will respond with better fruit retention and improved quality. Ute Albrecht, University of Florida Institute of Food and Agricultural Sciences …

demand

Nurturing Demand Amid a Global OJ Shortage

Daniel CooperEconomics

By Marisa L. Zansler In May 2024, news of Brazil’s 2024–25 orange crop forecast declining from 307 million boxes to 232 million boxes — a 24% drop — sent frozen concentrated orange juice (FCOJ) futures prices to historic highs. The futures price reached $4.87 per pound solids on May 28 before settling at $4.22 per pound solids at the end …

Florida

Sustaining Citrus Production in the HLB Era

Daniel CooperIrrigation, Nutrition

The virtues of daily irrigation and increased micronutrient applications were among key points researcher Davie Kadyampakeni made in an Aug. 13 discussion of citrus production in the HLB era. Kadyampakeni is a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) associate professor of soil, water and ecosystem sciences at the Citrus Research and Education Center in Lake Alfred.  …

2024-25

CITRUS NURSERY SOURCE: What’s on Tap for 2024–25

Daniel CooperCitrus Nursery Source

By Peter Chaires The New Varieties Development and Management Corp. (NVDMC) has awarded funding to citrus projects for the 2024–25 season. Exciting things are happening in crop transformation, but significant progress is also being made in conventional breeding. The NVDMC board continues to support conventional breeding projects, each with a focus on near-term results, while still setting a foundation for …

citrus forecast

Global Citrus Crops on the Rise

Daniel CooperCrop Forecast, International

Global production of tangerines/mandarins, grapefruit and lemons/limes is expected to climb in 2023–24, the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) reported in its Citrus: World Markets and Trade publication.  TANGERINES/MANDARINS Global tangerine/mandarin production for 2023–24 is estimated up 1.2 million tons to 38.2 million tons. Here are expectations for major producing countries: GRAPEFRUIT Global grapefruit production in …

projections

Inclement Weather Cuts South African Orange Export Projections

Daniel CooperExport, International

The Orange Focus Group of the Citrus Growers’ Association of Southern Africa (CGA) on July 23 cut its projections for navel and Valencia orange exports in the 2024 season. NAVELS The projected number of 15-kilogram cartons of navel orange exports is now 21 million. That continues the downward trajectory that was started in May when the season-opening estimate of 25.7 …

Australian

Update on Global Orange and OJ Production

Daniel CooperCrop Forecast, International

Global orange production for 2023–24 is expected to rise slightly while orange juice (OJ) production dips. This forecast is from the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) Citrus: World Markets and Trade July report. ORANGES Global orange production for 2023–24 is estimated to rise 1% to 47.4 million tons. Lower production in Brazil and the European Union …

South African

South African Citrus Crops See Gains

Daniel CooperCrop Forecast, International

South African grapefruit, tangerine/mandarin and lemon production are all projected to increase in 2023–24 compared to the prior year, according to a U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) semi-annual report. GRAPEFRUIT The 2023–24 forecast for grapefruit production is now 420,000 metric tons (MT), up from 415,000 MT the prior year. Of that, 202,000 MT is expected to …

Davie

PIECES OF THE PAST: Davie – South Florida’s Historic Citrus Center

Daniel CooperPieces of the Past

By Brenda Eubanks Burnette In the early 1900s, Florida Governor Napoleon Broward (1905–09) persuaded the Legislature to drain the Everglades and finance a canal system by selling off large blocks of land for $2 per acre. Once drained, the area housed rich fertile soil and, in 1906, millionaire R.P. Davie bought almost 28,000 acres. By 1909, settlers arrived in response …

june

All In For Citrus Podcast, July 2024

Daniel CooperAll In For Citrus Podcast

As citrus growers try to stabilize production in the midst of endemic HLB, maintaining the industry’s infrastructure is critically important. Two key sectors of that infrastructure are citrus nurseries and juice processors. In the July episode of the All In For Citrus podcast, Michael Rogers, director of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research …