Today, May 4, is National OJ Day. It is the ideal opportunity to promote the many wonderful attributes of orange juice. Social media is a great place to boast about the benefits of orange juice. Consider posting about OJ today on social media accounts like Facebook, Twitter and Instagram. Encourage your family and friends to do the same. Post a …
Florida OJ: Getting the Message Right
Buying OJ (orange juice) isn’t a simple decision for the average busy American, Florida Citrus Commission Chairman Steve Johnson wrote in a recent message to members of the Florida citrus industry. He pointed out that there are dozens of choices in the beverage aisle, and hundreds of companies advertising. The answer to the question, “Why choose Florida OJ?” may be …
Peace River Growers Hold Annual Meeting
Past accomplishments and plans for the future were discussed at Peace River Valley Citrus Grower Association’s (PRVCGA) annual meeting in Arcadia April 15. Attendees also got some laughs from a 30-minute stand-up comedy routine by Tim the Dairy Farmer, acting as keynote speaker. PRVCGA Chairman R. Roy Petteway of Hardee County summarized successes from the past year, including increasing local …
Managing Lebbeck Mealybug
University of Florida Institute of Food and Agricultural Sciences entomologist Lauren Diepenbrock provided an update on lebbeck mealybug during the 2021 Florida Citrus Growers’ Institute. The pest, first found in Florida commercial citrus in 2019, feeds on and damages citrus, causing up to 70% fruit drop in heavily infested groves. According to Diepenbrock, damaged fruit will not be marketable for …
Measuring OJ Marketing Success
For years, the Florida Department of Citrus (FDOC) measured the success of its orange juice (OJ) marketing programs by comparing year-over-year data, Florida Citrus Commission Chairman Steve Johnson stated in a recent message to growers. The Citrus Commission is the governing board for the FDOC. “Then the (COVID-19) pandemic stopped everyone in their tracks,” Johnson stated. “Suddenly consumers were turning …
OJ Not Associated With Weight Gain in Children
New research shows no adverse association between change in body mass index (BMI) and consumption of 100% orange juice (OJ) among older children. The four-year study published in Pediatric Obesity found that drinking 100% OJ was associated with smaller changes in BMI over time in girls, with no significant effect on BMI in boys. The analysis by researchers at the University of …
Brazil Promotes Sustainable Citriculture
The citrus organization Fundecitrus recently announced a voluntary initiative by citrus growers and the orange juice industry in the São Paulo and West-Southwest Minas Gerais citrus belt of Brazil. The initiative is called Sustainable Citriculture. Fundecitrus President Lourival Carmo Monaco said the citrus sector has already been adopting sustainable standards to be in compliance with rigorous Brazilian commercial, labor and …
OJ Sales and Marketing Updates
The Florida Citrus Commission in March received updates on recent orange juice (OJ) sales and Florida Department of Citrus (FDOC) marketing efforts. Marisa Zansler, director of the FDOC Economic and Market Research Department, presented the sales data. The FDOC Nielsen retail sales report showed year-over-year not-from-concentrate (NFC) OJ sales increased by 13.9% while reconstituted OJ sales increased by 5%. Average …
CRDF Selects Research Topics
Citrus Research and Development Foundation (CRDF) directors on March 23 voted to request research proposals from scientists in nine topic areas for the coming year. The nine areas, mostly focusing on HLB, are: Understanding the mechanisms for increasing fruit retention in HLB trees by manipulating hormonal balance in the fruit and the tree or by altering the relationship between vegetative …
Leading European Lemon Varieties
According to estimates by the U.S. Department of Agriculture’s Foreign Agricultural Service, European lemon production will reach 1.6 million tons in the 2020-2021 season, 11% more than in 2019-2020. European lemons are available 12 months of the year. The two main varieties are Fino and Verna, according to Welcome to the Lemon Age. The Lemon and Grapefruit Interprofessional Association coordinates …
OJ Could Address Fruit Shortfall in Adult Diets
While whole fruit consumption increased in adults between 2003 and 2016, the intake of several key nutrients decreased over time, a new study shows. Adding 100% orange juice (OJ) to the diet could help address this shortfall and bolster intake of other key nutrients found in OJ. A cross sectional analysis using the nationally representative National Health and Nutrition Examination …
OJ: 5 Contributions to Good Health
At the March Florida Citrus Commission (FCC) meeting, Gail Rampersaud summarized recently published studies showing that orange juice (OJ) contributes to good health. Rampersaud, a registered dietitian nutritionist, told the FCC, which governs the Florida Department of Citrus, about five ways the studies showed OJ is beneficial: Body Weight: Research shows that 100% OJ or fruit juice consumption is not …
OJ Sales One Year into the Pandemic
Florida Citrus Commission Chairman Steve Johnson recently discussed the COVID-19 pandemic’s impact on sales of Florida orange juice (OJ). “We witnessed sales (of OJ) soar in the initial weeks (of the pandemic) as consumers stockpiled their pantries with kitchen staples and sought out healthy foods and beverages that provide immune support,” Johnson reported in an email to members of …
Scout for Scale and Mealybug Crawlers
By Lauren Diepenbrock While scale and mealybug pests commonly found in citrus have historically been controlled by predators and parasites, management advice for this group of insects is often requested. There are likely several underlying factors to these insects becoming more frequently encountered. This includes changes in insecticide management practices, changes in nutritional management, and increased scouting due to the …
Influencers Push OJ Sales
In a recent message to members of the Florida citrus industry, Florida Citrus Commission Chairman Steve Johnson focused on the role of social media influencers in promoting Florida orange juice. Johnson stated that partnerships with influencers on social media and in traditional media comprise what he called “a critical component” of the Florida Department of Citrus’ (FDOC) e-commerce marketing campaign. …
Making Sense of Biologicals: Benefits of Biostimulants
Fertilizers help crops reach maximum yields while fungicides prevent diseases. But what if there were products available that could further enhance the fruiting qualities all growers hope to achieve every season? IMPROVED FRUIT PRODUCTIONIf growers can increase the level of flowering hormones in their crops, this will allow for a better fertilization process that will generate improved fruit set and …
Keeping Consumers Engaged With Florida OJ
Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and $5.24 return on ad spend (ROAS). ROAS is the …
PIECES OF THE PAST: February Was Eat More Citrus Month
By Brenda Eubanks Burnette February has always been a big month for the Florida citrus industry — so much so that the Florida Citrus Exposition was created in 1923 to help promote the annual crop. It took place every February and incorporated numerous competitions and events over 11 days. In 1954, the exposition included an opening-day parade; Canners and Allied …
Florida Representatives Concerned About EU Grapefruit Tariffs
Twenty-two members of the Florida congressional delegation, led by Reps. Darren Soto and Bill Posey, wrote a letter to Acting U.S. Trade Representative Maria Pagan expressing concerns over retaliatory tariffs placed by the European Union (EU) on U.S. agricultural products. The letter focused on the harm the EU tariffs could do to Florida grapefruit. Here’s the full text of the …
Q&A With FDOC’s Shannon Shepp
Shannon Shepp, executive director of the Florida Department of Citrus (FDOC), answers several questions regarding her agency’s work, including efforts to market orange juice (OJ) and other Florida citrus products. She fields additional questions of interest to the citrus industry, including about demand for citrus products, foreign OJ imports, and industry challenges and opportunities. The FDOC is governed by the …




























