The Status of Orange Juice Supply

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves The newest estimate from the U.S. Department of Agriculture for the 2017–18 season shows Florida with only 46 million boxes of oranges coming from 50 million trees, which represents 33 percent lower production than the 2016–17 season. High droppage and small fruits are also expected. Rabobank estimates Florida’s juice production at 235,000 tons [frozen concentrated orange …

Dramatic Weather Events Disrupt the Orange Juice Market

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves The first 2017–18 U.S. Department of Agriculture forecast for Florida oranges — 54 million boxes — after Hurricane Irma was the lowest number in 70 years. Before the hurricane, we were all expecting that Florida would have more than 80 million boxes of oranges. This possible shortage of approximately 25 million boxes will dramatically affect not-from-concentrate …

Addressing Claims of Herbicide in Orange Juice

Tacy CalliesFood Safety

By Kevin M. Folta A number of websites recently made claims about detection of the herbicide glyphosate in orange juice from several leading brands1-3. It is important to understand the claims, who is making them, and how to communicate the actual risk, which the science says approaches zero. WHAT IS THE CLAIM? Moms Across America (MAM) claims that it has …

orange juice

What Is Happening to the Orange Juice Market?

Tacy CalliesEconomics

A historical perspective and current conditions are key to understanding what will happen to the orange juice market in the future if HLB-resistant trees are introduced. By Allen Morris Between 2001–02 and 2016–17, the Nielsen-measured retail U.S. orange juice market declined by 50 percent, Florida orange production declined by 70 percent and retail orange juice prices increased by 53 percent …

oj

More Juice to Come from Brazil

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves The first forecast of the 2017–18 Brazilian orange crop was published in May. Brazil expects a total of 364.47 million boxes, including the following: 68.49 million boxes of Hamlin, Westin and Rubi varieties 17.42 million boxes of Valencia Americana, Valencia Argentina, Seleta and Pineapple varieties 114.52 million boxes of the Pera Rio variety 123.04 million boxes …

Captain, We Have a Problem: the Juice Stocks!

Kelsey FryEconomics, Global Perspectives

By Marcos Fava Neves  The new figures from the U.S. Department of Agriculture released in March showed a small drop in the Florida orange estimate from 70 million to 67 million boxes. In February, the Brazilian orange estimate announced by Fundecitrus stayed the same, at approximately 244 million boxes. Oranges in Brazil currently contain a lot of water, with almost …

Crime

Why Florida Orange Juice Is Best

Ernie NeffFlorida Citrus Commission

In a recent Florida Department of Citrus video, citrus grower and Florida Citrus Commissioner Ned Hancock told why he thinks Florida orange juice is the world’s best orange juice. He summarizes the reasons for that belief: “I think one is the climate that we’re in is greatly different than some other regions. We are more subtropical and citrus is, I …

Global Perspectives

Economic Hurricane Hitting Orange Juice Chain

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves We are normally threatened by natural storms hitting the orange juice chain, some of them hurricanes. Matthew was the last one, but fortunately it remained off the coast of Florida rather than directly hitting the orange-production area. However, the orange juice chain is facing a storm — an economic hurricane that is complicating supply and demand. …

Global Perspectives

A Bitter Analysis of the World’s Orange Juice Market

Tacy CalliesCitrus, Global Perspectives

By Marcos Fava Neves During the last five years, I was involved in a study that examined data in depth about the world’s orange juice (OJ) consumption. This study, led by Markestrat, gathers data from Citrus BR associates, U.S. Department of Agriculture, Tetrapak, Compass, Nielsen, Planet Retail and other recognized international organizations that collect data. The analysis was performed in …

Global Perspectives

World Growth and the Drop in Orange Juice Production

Josh McGillCitrus, Global Perspectives

By Marcos Fava Neves Editor’s Note: Welcome to Citrus Industry magazine’s newest column, Global Perspectives, authored by Marcos Fava Neves, an international expert on global agribusiness issues who comes from a family of farmers and is a worldwide defender of agriculture. As a professor of planning and strategy at the School of Business at the University of São Paulo, Neves …

Orange Juice Market Challenges

Tacy CalliesEconomics

Allen Morris, vice president of sales and marketing for Blue Lake Citrus Products, discusses the decline of the U.S. orange juice market. “Since 2001, we’ve lost about half of the U.S. OJ market,” he says. “When we look at June of this year compared to June of last year, total OJ consumption declined by 4.8 percent even though prices declined …

production and exports

U.S. Can Capitalize on Chinese Orange Juice Market Potential

Josh McGillCitrus

From: UF/IFAS By: Brad Buck, 352-294-3303, bradbuck@ufl.edu GAINESVILLE, Fla. — Opportunity awaits American and Florida marketers who want to sell 100 percent not from concentrate Florida orange juice in China if they take a cue from American restaurant giants like Kentucky Fried Chicken and Pizza Hut, a new University of Florida study shows. Zhifeng Gao, an associate professor of food …

fdoc

FDOC Addresses Misconceptions About OJ Brix Proposal

Daniel CooperFlorida Department of Citrus

The Florida Department of Citrus (FDOC) addressed what it called misconceptions surrounding the recent Food and Drug Administration (FDA) proposal to decrease the required sugar levels in pasteurized orange juice (OJ). Excerpts from an FDOC statement follow:  The Florida citrus industry … (has) advocated for this modification for years to more accurately reflect the natural changes in Florida’s citrus crop. …

Orange Market

Orange Market Growth Projected

Daniel CooperInternational, Oranges

A report from The Business Research Company states that the global orange market size will grow from $3.64 billion in 2024 to $3.87 billion in 2025 and to $4.9 billion in 2029, developing at a compound annual growth rate of 6.1%. According to the report, the growth in the orange market can be attributed to: MAJOR PLAYERS Major companies operating …

trip

Highlights From California Ag’s Trip to Brazil

Daniel CooperBrazil, California Corner

A recent Citrus Industry article reported on Brazil’s Fundecitrus hosting a delegation of agriculture leaders from California. The California Department of Food and Agriculture (CDFA) also reported on the trip, which included other venues in addition to Fundecitrus. Highlights from the CDFA report follow. During the trip to Brazil, the California delegation visited farms, packinghouses, research facilities and business incubators …

budding

Budding Arrival in Brazil Raises Citrus Greening Concern

Daniel CooperBrazil, Citrus Greening

According to Fundecitrus, the arrival of budding in orange groves marks a critical period for Brazilian citrus growers. The budding process intensifies with the onset of rain, requiring more rigorous control of the psyllid that feeds on buds and transmits the bacteria that causes citrus greening. The budding period, which runs from July to October in Brazil, accounts for between …

global

Strong Growth for Global OJ Market Projected

Daniel CooperInternational, Orange Juice

The global orange juice (OJ) market is anticipated to expand from $3.5 billion in 2024 to $5.8 billion by 2034, according to a Global Insight Services report. According to the report, global OJ volume, estimated at 1.7 million metric tons in 2024, is forecast to reach 2.1 million metric tons by 2028. The OJ market is witnessing dynamic growth, primarily …

delegation

Fundecitrus Hosts California Delegation

Daniel CooperBrazil, California Corner, International

Brazil’s Fundecitrus recently hosted a delegation of approximately 20 agricultural leaders from California. Karen Ross, secretary of the California Department of Food and Agriculture, led the delegation. The group visited Brazil to learn more about Fundecitrus’ research, education, training and sustainability initiatives focused on citrus farming. The Californians participated in technical discussions with researchers and took a tour of Fundecitrus’ …

Performance

CUPS Performance Continues to Shine

Daniel CooperCUPS

Citrus under protective screen (CUPS) performance in Florida got a big thumbs up from researcher Arnold Schumann in a virtual presentation on Aug. 7. Schumann, a University of Florida Institute of Food and Agricultural Sciences professor, reported on findings from his research at the Citrus Research and Education Center (CREC) as well as commercial CUPS in Florida. Schumann’s summary of …

fda

FDA Proposes OJ Brix Reduction

Daniel CooperOrange Juice, Regulation

In response to a 2021 Florida citrus industry petition, the federal Food and Drug Administration (FDA) has proposed reducing the minimum Brix of pasteurized orange juice (OJ) from 10.5% to 10%. Brix is a measurement of sugar content. The FDA established a standard of identity (SOI) for pasteurized OJ in 1963 to protect the interests of consumers and reflect their …