Global Perspectives

World Growth and the Drop in Orange Juice Production

Josh McGillCitrus, Global Perspectives

By Marcos Fava Neves Editor’s Note: Welcome to Citrus Industry magazine’s newest column, Global Perspectives, authored by Marcos Fava Neves, an international expert on global agribusiness issues who comes from a family of farmers and is a worldwide defender of agriculture. As a professor of planning and strategy at the School of Business at the University of São Paulo, Neves …

Orange Juice Market Challenges

Tacy CalliesEconomics

Allen Morris, vice president of sales and marketing for Blue Lake Citrus Products, discusses the decline of the U.S. orange juice market. “Since 2001, we’ve lost about half of the U.S. OJ market,” he says. “When we look at June of this year compared to June of last year, total OJ consumption declined by 4.8 percent even though prices declined …

citric acid

U.S. Can Capitalize on Chinese Orange Juice Market Potential

Josh McGillCitrus

From: UF/IFAS By: Brad Buck, 352-294-3303, bradbuck@ufl.edu GAINESVILLE, Fla. — Opportunity awaits American and Florida marketers who want to sell 100 percent not from concentrate Florida orange juice in China if they take a cue from American restaurant giants like Kentucky Fried Chicken and Pizza Hut, a new University of Florida study shows. Zhifeng Gao, an associate professor of food …

ReMedium TI

ReMedium TI Receives Full Section 3 Label

Daniel CooperHLB Management

TJ BioTech LLC has announced that, as of June 11, 2026, ReMedium TI has received a full Section 3 label and registration from the U.S. Environmental Protection Agency, along with state approval from the Florida Department of Agriculture and Consumer Services. The approved label allows for two consecutive years of treatment, starting with the 2026–27 season, followed by a one-year …

NVDMC

CITRUS NURSERY SOURCE: NVDMC Research Focus for 2026–27

Daniel CooperCitrus Nursery Source, Research

By Peter Chaires Spring is planning season for most Florida citrus organizations. New Varieties Development & Management Corp. (NVDMC) is no exception. The board recently met with all breeding teams to review 2025–26 sponsored projects and establish research priorities for 2026–27. Though some aspects of these projects will be covered in greater depth in future articles, this month’s column is …

Florida citrus

Florida Citrus Marketing Awarded, New Plans Presented

Daniel CooperAwards, Florida Department of Citrus, Marketing

A Florida Citrus Commission (FCC) meeting was held on June 10 at the Florida Citrus Industry Annual Conference in Bonita Springs. At the meeting, Florida Department of Citrus (FDOC) Executive Director Shannon Shepp reported that the FDOC’s True Original campaign for orange juice (OJ), along with marketing agency Padilla, recently received the Best of Show award from the National Agri-Marketing …

consumer

Consumer Insights on Florida Citrus

Daniel CooperFlorida Department of Citrus

Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, reported on citrus economic issues at the June Florida Citrus Commission meeting. Her report included consumer perceptions and intentions. ORANGE JUICE Zansler’s reported findings regarding orange juice (OJ) included: FRESH FRUIT Zansler shared the following findings regarding fresh Florida citrus: Source: FDOC Sponsored ContentTake Advantage of Rising …

body weight

Benefits of Regularly Drinking OJ Differ by Body Weight

Daniel CooperOrange Juice, Research

The Florida Department of Citrus (FDOC) reported that a recent study suggests regular orange juice consumption may support heart health while improving blood pressure regulation, lipid metabolism and inflammation. However, benefits can differ from person to person based on body weight. This clinical intervention study examined how drinking orange juice every day affects the body at the molecular level and …

years

Three Years of OTC Trunk Injection Provide Cumulative Benefits

Daniel CooperHLB Management, Research

By Ute Albrecht, Gabriel Pugina and Larissa Nunes According to a recent industry survey, 64% of Florida citrus growers have injected their trees for three consecutive years with oxytetracycline (OTC). This article reports the results from three research trials conducted by the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Plant Physiology Team at the Southwest Florida Research …

climate change

Climate Change Is Changing Citrus Nutrition

Daniel CooperNutrition, Weather

Climate change is creating new challenges for citrus growers, and one of the biggest impacts is on tree nutrition. According to a recent article in Frontiers in Plant Science authored by an international team of researchers, rising temperatures, changing rainfall patterns, drought, flooding, salinity and elevated carbon dioxide levels are all affecting how citrus trees take up and use nutrients. …

funds

FDOC Discusses How Best to Spend State Funds

Daniel CooperFlorida Department of Citrus, Marketing

The Florida Citrus Commission (FCC) met virtually on May 29 to allocate legislatively authorized state general revenue funds for Florida Department of Citrus (FDOC) marketing. The FCC, whose members are appointed by Florida’s governor, is the board that oversees the FDOC.  After the FCC previously met on May 20, the Florida Legislature concluded its work on a budget that designates …

leaf

Leaf Quantity Matters for Fruit Quality

Daniel CooperProduction, Tip of the Week

By Tripti Vashisth, Taylor Livingston, Meryam Manzoor and Johann Hiller Citrus fruit quality and yield remain major concerns for sweet orange growers in the huanglongbing (HLB) era. These outcomes largely depend on the tree’s ability to support developing fruit throughout the growing season. Leaf area and canopy density are positively correlated with carbohydrate production and allocation to fruit, directly influencing …

June 2026

Sneak Peek: June 2026 Citrus Industry

Daniel CooperAwards, Research, Sneak Peek

The Citrus Industry section of the June 2026 issue of Specialty Crop Grower focuses on leadership and research. On the cover of the magazine is Ned Hancock, winner of the 2026 Citrus Achievement Award. He is being recognized for his decades-long leadership and dedication to serving Florida’s citrus industry. Don’t miss the accompanying video in the digital issue of the …

welcome centers

OJ to Keep Flowing at Florida Welcome Centers

Daniel CooperFlorida Department of Citrus, Marketing

The Florida Citrus Commission (FCC) on May 20 approved a $250,000 contract with Visit Florida to continue providing free orange juice at Florida welcome centers on interstate highways. The FCC serves as the governing board for the Florida Department of Citrus (FDOC), which performs marketing, research and regulatory functions for the state’s citrus industry. Visit Florida, the state’s official destination …

industry

Pressures Impacting the Brazilian Citrus Industry

Daniel CooperBrazil, Production

Shifts in the international geopolitical landscape, rising logistics costs, sanitary barriers and currency fluctuations are directly impacting Brazil’s fruit industry, including citrus. The effects of these transformations were discussed during a recent edition of the Socioeconomics Debates series, hosted by Embrapa, under the theme, Brazil’s Fruit Industry: How Global Crises Impact What Reaches Your Table. Researchers, economists and production representatives …

Florida citrus

Florida Citrus Marketing Plans Presented for 2026–27

Daniel CooperFlorida Department of Citrus, Marketing

The Florida Department of Citrus (FDOC) presented marketing plans for the 2026–27 season at the May 20 meeting of the Florida Citrus Commission (FCC). The FCC serves as the FDOC’s governing board. ORANGE JUICE Florida orange juice will continue to be positioned as the original wellness drink. The marketing effort will be aimed at juice consumers and health professionals. The …

meeting

Florida Citrus Mutual Hosts Spring Grower Meeting

Daniel CooperEvents, Florida Citrus Mutual

Florida Citrus Mutual hosted its spring informational meeting for growers at Golden Ridge Groves in Alturas on May 13. Golden Ridge Groves is growing fresh fruit in citrus under protective screen and recently added you-pick and agritourism options for the public. Steven Hall, executive director of the Citrus Research and Field Trial (CRAFT) Foundation, gave an update and recounted the …

pulp

Orange Pulp Gains Status as Valuable Raw Material

Daniel CooperBrazil

Orange pulp — long treated as a waste product of the citrus industry — has been gaining new status as a valuable raw material. Composed of peels, seeds and fibers, this material — previously destined primarily for animal feed — is also known as citrus bagasse. Brazilian citrus association Fundecitrus reports that companies in the citrus industry have been investing …

trunk

Trunk-Injection Takeaways Presented

Daniel CooperHLB Management

Researcher Ute Albrecht on April 21 shared lessons learned from three years of oxytetracycline (OTC) trunk injection for HLB management in Florida. Albrecht is an associate professor with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) specializing in citrus plant physiology. She works at the Southwest Florida Research and Education Center. Albrecht reported on results of a …

research

Research Confirms OTC Improvements in Groves

Daniel CooperEvents, HLB Management

The Florida Citrus Growers’ Institute was held at South Florida College in Avon Park last week to share the latest research from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). Besides hearing presentations, attendees had an opportunity to interact one-on-one with scientists at 21 learning stations covering topics like entomology, citrus breeding, weed control and soil nutrition. …