Global Perspectives

World Growth and the Drop in Orange Juice Production

Josh McGillCitrus, Global Perspectives

By Marcos Fava Neves Editor’s Note: Welcome to Citrus Industry magazine’s newest column, Global Perspectives, authored by Marcos Fava Neves, an international expert on global agribusiness issues who comes from a family of farmers and is a worldwide defender of agriculture. As a professor of planning and strategy at the School of Business at the University of São Paulo, Neves …

Orange Juice Market Challenges

Tacy CalliesEconomics

Allen Morris, vice president of sales and marketing for Blue Lake Citrus Products, discusses the decline of the U.S. orange juice market. “Since 2001, we’ve lost about half of the U.S. OJ market,” he says. “When we look at June of this year compared to June of last year, total OJ consumption declined by 4.8 percent even though prices declined …

citric acid

U.S. Can Capitalize on Chinese Orange Juice Market Potential

Josh McGillCitrus

From: UF/IFAS By: Brad Buck, 352-294-3303, bradbuck@ufl.edu GAINESVILLE, Fla. — Opportunity awaits American and Florida marketers who want to sell 100 percent not from concentrate Florida orange juice in China if they take a cue from American restaurant giants like Kentucky Fried Chicken and Pizza Hut, a new University of Florida study shows. Zhifeng Gao, an associate professor of food …

standard

California Weighs In on OJ Standard Change

Daniel CooperCalifornia Corner, Orange Juice, Regulation

Like the Florida citrus industry, California Citrus Mutual (CCM) welcomed the recent U.S. Food and Drug Administration (FDA) update of the federal standard of identity for pasteurized orange juice (OJ). The action marks the first significant revision to the standard in more than 60 years and takes effect Aug. 19. The FDA reviewed consumer sensory data during its rulemaking process …

biofertilizer

Early Data on Biofertilizer for HLB-Affected Trees

Daniel CooperNutrition

By Flavia Tabay Zambon and Paulo Eduardo Branco Paiva Florida’s citrus industry has faced severe decline due to huanglongbing (HLB, also known as citrus greening). Production has dropped 92% since the 2003–04 season, according to the U.S. Department of Agriculture Economic Research Service. Growers have relied on cultural practices, tolerant varieties and antimicrobial treatments, especially oxytetracycline (OTC), which has recently …

fdoc

FDA Lowers Minimum Pasteurized OJ Brix Level

Frank GilesCitrus, Oranges

Federal officials on July 17 announced a regulatory change lowering the minimum Brix requirement for pasteurized orange juice (OJ) from 10.5% to 10%. The final Food and Drug Administration rule making the change was to be published and take effect July 20. Florida Citrus Processors Association and Florida Citrus Mutual (FCM) first petitioned for the change in June 2022.  The …

byproduct

Pectin in Peels Could Be Valuable Byproduct

Daniel CooperResearch

Citrus peel has long been viewed as a byproduct of juice processing, often ending up as animal feed or compost. New research suggests it may deserve much more attention. Scientists found that pectin extracted from citrus peel has excellent functional properties that could increase its value for use in food, beverage and pharmaceutical products. The study was published in the …

future

The Future of Brazilian Orange Production

Daniel CooperBrazil, Production

Fundecitrus Executive Director Juliano Ayres discussed the future of orange production in Brazil during the 75th-anniversary celebration of the German Fruit Juice Industry Association. The event was held in Bonn, Germany in late June. Ayres addressed the key factors expected to influence Brazilian citrus farming in the coming years, emphasizing orchard health, competitiveness, sustainability and the health benefits of orange …

caviar lime

First Brazilian Variety of Caviar Lime Registered

Daniel CooperBrazil, Limes, Varieties

The state of São Paulo has the first Brazilian variety of caviar lime registered in the National Register of Cultivars. Developed by the Agronomic Institute (IAC), the Faustrime cultivar was registered in 2023 and is expected to reach the market later this year. Faustrime is a hybrid of the Australian finger lime (Microcitrus australasica) crossed with a Eustis limequat. Originating …

grower

CITRUS NURSERY SOURCE: A Grower Wish List

Daniel CooperCitrus Nursery Source

By Peter Chaires There has been a good bit of talk recently about an anticipated shift in Florida citrus utilization. Some growers, who for many years saw their fruit utilized in processing, are looking for ways to get more of their crop in a fresh market carton for 2026–27. While grapefruit has always been grown with the fresh market in …

vitamin C

Vitamin C Linked to Better Brain Health in Older Adults

Daniel CooperResearch

A new study published in the journal PLOS One suggests that higher vitamin C levels in the blood are associated with healthier brain structure and stronger brain network connectivity in older adults. The research provides another reminder of the potential value of vitamin C-rich foods, including citrus fruits and juices. The study — “Plasma Vitamin C Levels Are Associated With …

July

Sneak Peek: July 2026 Citrus Industry

Daniel CooperCUPS, Events, Sneak Peek

The Citrus Industry section of the July 2026 issue of Specialty Crop Grower magazine provides conference coverage, new research on a biofertilizer, details on citrus under protective screen (CUPS) expansion and more. The section opens with coverage of the Florida Citrus Industry Annual Conference. Optimism ran high following a $196 million budget allocation for the citrus industry from the Florida …

OJ supply

Evolution Fresh Secures OJ Supply

Daniel CooperOrange Juice

Evolution Fresh, a leader in the U.S. cold-pressed orange juice (OJ) market, announced it has secured its OJ supply chain for the next 18 months from California and Northern Mexico. The supply commitments ensure an uninterrupted supply of cold-pressed OJ for grocery retailers, quick-serve restaurants and institutional foodservice customers. “We have committed to pull over 60 million Valencia oranges from …

Citrus Innovation Center

Citrus Innovation Center Creates Flavors and Fragrances

Daniel CooperResearch

When most folks think of Florida citrus, orange juice or fresh grapefruit comes to mind. Few appreciate the full diversity of the fruit hidden in its bloom, peel, juices and oils. That is where the Citrus Innovation Center comes in with high-tech approaches to extract more out of Florida’s signature crop. The 30,000-square-foot facility on the campus of Florida Polytechnic …

campaign

Brazil Launches Citrus Greening Awareness Campaign

Daniel CooperBrazil, HLB Management

Brazil’s Fundecitrus has launched an awareness campaign — The Fruit of the Orange Tree Is the Progress — to reinforce the need for unity in combating citrus greening disease. The campaign aims to show that orange production extends beyond orchards and the juice industry. Present in hundreds of municipalities, citrus farming drives regional economies, creates direct and indirect jobs, boosts …

ReMedium TI

ReMedium TI Receives Full Section 3 Label

Daniel CooperHLB Management

TJ BioTech LLC has announced that, as of June 11, 2026, ReMedium TI has received a full Section 3 label and registration from the U.S. Environmental Protection Agency, along with state approval from the Florida Department of Agriculture and Consumer Services. The approved label allows for two consecutive years of treatment, starting with the 2026–27 season, followed by a one-year …

NVDMC

CITRUS NURSERY SOURCE: NVDMC Research Focus for 2026–27

Daniel CooperCitrus Nursery Source, Research

By Peter Chaires Spring is planning season for most Florida citrus organizations. New Varieties Development & Management Corp. (NVDMC) is no exception. The board recently met with all breeding teams to review 2025–26 sponsored projects and establish research priorities for 2026–27. Though some aspects of these projects will be covered in greater depth in future articles, this month’s column is …

Florida citrus

Florida Citrus Marketing Awarded, New Plans Presented

Daniel CooperAwards, Florida Department of Citrus, Marketing

A Florida Citrus Commission (FCC) meeting was held on June 10 at the Florida Citrus Industry Annual Conference in Bonita Springs. At the meeting, Florida Department of Citrus (FDOC) Executive Director Shannon Shepp reported that the FDOC’s True Original campaign for orange juice (OJ), along with marketing agency Padilla, recently received the Best of Show award from the National Agri-Marketing …

consumer

Consumer Insights on Florida Citrus

Daniel CooperFlorida Department of Citrus

Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, reported on citrus economic issues at the June Florida Citrus Commission meeting. Her report included consumer perceptions and intentions. ORANGE JUICE Zansler’s reported findings regarding orange juice (OJ) included: FRESH FRUIT Zansler shared the following findings regarding fresh Florida citrus: Source: FDOC Sponsored ContentTake Advantage of Rising …

body weight

Benefits of Regularly Drinking OJ Differ by Body Weight

Daniel CooperOrange Juice, Research

The Florida Department of Citrus (FDOC) reported that a recent study suggests regular orange juice consumption may support heart health while improving blood pressure regulation, lipid metabolism and inflammation. However, benefits can differ from person to person based on body weight. This clinical intervention study examined how drinking orange juice every day affects the body at the molecular level and …