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Below you'll see everything we could locate for your search of “juice”
By Marcos Fava Neves Editor’s Note: Welcome to Citrus Industry magazine’s newest column, Global Perspectives, authored by Marcos Fava Neves, an international expert on global agribusiness issues who comes from a family of farmers and is a worldwide defender of agriculture. As a professor of planning and strategy at the School of Business at the University of São Paulo, Neves …
Allen Morris, vice president of sales and marketing for Blue Lake Citrus Products, discusses the decline of the U.S. orange juice market. “Since 2001, we’ve lost about half of the U.S. OJ market,” he says. “When we look at June of this year compared to June of last year, total OJ consumption declined by 4.8 percent even though prices declined …
From: UF/IFAS By: Brad Buck, 352-294-3303, bradbuck@ufl.edu GAINESVILLE, Fla. — Opportunity awaits American and Florida marketers who want to sell 100 percent not from concentrate Florida orange juice in China if they take a cue from American restaurant giants like Kentucky Fried Chicken and Pizza Hut, a new University of Florida study shows. Zhifeng Gao, an associate professor of food …
By Peter Chaires New Varieties Development & Management Corp. (NVDMC) board members recently gathered with friends and industry colleagues at Golden Ridge Groves to honor Frank M. Hunt’s 18-year tenure as NVDMC chairman of the board. Frank stepped forward in 2005, at the inception of the organization, and remained at the helm for all but two years of the next …
A recent University of California Agriculture and Natural Resources (UC ANR) article described five “odd and unusual” citrus varieties that can be grown in northern California. They are Nagami kumquat, yuzu hybrid citrus, Flying Dragon orange, finger lime and Buddha’s Hand citron. The article noted that Nagami, yuzu and Flying Dragon are cold tolerant to well below freezing. Finger lime …
The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) recently published “Brix Basics: Where Plant Sugars Come From and Why They Matter.” Edwin Gutierrez Rodriguez, UF/IFAS citrus Extension agent for DeSoto, Hardee and Manatee counties, authored the article. Edited excerpts follow: Degrees Brix is the measurement of the total dissolved solids in a liquid, based on how much …
By Tripti Vashisth, Meryam Manzoor and Johann Hiller Fruit quality and yield remain major concerns for sweet orange growers in the HLB era. Both are closely linked to the tree’s ability to support developing fruit throughout the season. Leaves are the primary source of carbohydrates needed for fruit growth, retention and juice development. Canopy density and leaf area directly influence …
The world of advertising and promotion is changing fast in the digital age now driven by artificial intelligence (AI). The way people seek information has shifted as AI integrates into the internet. This presents opportunities and challenges for marketers, including the Florida Department of Citrus (FDOC). The FDOC’s mission is to drive more consumption of orange juice and fresh fruit. …
By Marisa L. Zansler The 2026–27 Florida citrus season is about to begin, making it an appropriate time to assess the outlook and consumer demand for Florida’s orange, grapefruit and specialty citrus production. For much of the past decade, industry conversations about what lies ahead for Florida citrus have, understandably, centered on its production challenges. The grip of citrus greening, …
The U.S. Department of Agriculture (USDA) on July 23 announced its intent to purchase $32.5 million of fresh citrus from American growers. USDA’s Agricultural Marketing Service, under Section 32 of the Agriculture Act of 1935, will make the purchases. The fresh citrus will be distributed to food banks and nutrition assistance programs across the country. The fresh citrus purchases will …
A new research platform may help scientists identify potential treatments for citrus greening disease faster, potentially speeding up the search for solutions. Citrus greening, also known as huanglongbing (HLB), is caused by the bacterium Candidatus Liberibacter asiaticus (CLas). The disease disrupts the tree’s ability to transport nutrients, leading to symptoms such as blotchy leaves, small and misshapen fruit, poor juice …
Shannon Shepp, Florida Department of Citrus executive director, recently discussed the renewed sense of optimism being felt in the Florida citrus industry due to recent positive developments. INCREASED CITRUS PRODUCTION One of the reasons for optimism is the U.S. Department of Agriculture’s final citrus forecast for the 2025–26 season. Despite weathering another challenging season, including damaging freezes, Florida orange production …
Like the Florida citrus industry, California Citrus Mutual (CCM) welcomed the recent U.S. Food and Drug Administration (FDA) update of the federal standard of identity for pasteurized orange juice (OJ). The action marks the first significant revision to the standard in more than 60 years and takes effect Aug. 19. The FDA reviewed consumer sensory data during its rulemaking process …
By Flavia Tabay Zambon and Paulo Eduardo Branco Paiva Florida’s citrus industry has faced severe decline due to huanglongbing (HLB, also known as citrus greening). Production has dropped 92% since the 2003–04 season, according to the U.S. Department of Agriculture Economic Research Service. Growers have relied on cultural practices, tolerant varieties and antimicrobial treatments, especially oxytetracycline (OTC), which has recently …
Federal officials on July 17 announced a regulatory change lowering the minimum Brix requirement for pasteurized orange juice (OJ) from 10.5% to 10%. The final Food and Drug Administration rule making the change was to be published and take effect July 20. Florida Citrus Processors Association and Florida Citrus Mutual (FCM) first petitioned for the change in June 2022. The …
Citrus peel has long been viewed as a byproduct of juice processing, often ending up as animal feed or compost. New research suggests it may deserve much more attention. Scientists found that pectin extracted from citrus peel has excellent functional properties that could increase its value for use in food, beverage and pharmaceutical products. The study was published in the …
Fundecitrus Executive Director Juliano Ayres discussed the future of orange production in Brazil during the 75th-anniversary celebration of the German Fruit Juice Industry Association. The event was held in Bonn, Germany in late June. Ayres addressed the key factors expected to influence Brazilian citrus farming in the coming years, emphasizing orchard health, competitiveness, sustainability and the health benefits of orange …
The state of São Paulo has the first Brazilian variety of caviar lime registered in the National Register of Cultivars. Developed by the Agronomic Institute (IAC), the Faustrime cultivar was registered in 2023 and is expected to reach the market later this year. Faustrime is a hybrid of the Australian finger lime (Microcitrus australasica) crossed with a Eustis limequat. Originating …
By Peter Chaires There has been a good bit of talk recently about an anticipated shift in Florida citrus utilization. Some growers, who for many years saw their fruit utilized in processing, are looking for ways to get more of their crop in a fresh market carton for 2026–27. While grapefruit has always been grown with the fresh market in …
A new study published in the journal PLOS One suggests that higher vitamin C levels in the blood are associated with healthier brain structure and stronger brain network connectivity in older adults. The research provides another reminder of the potential value of vitamin C-rich foods, including citrus fruits and juices. The study — “Plasma Vitamin C Levels Are Associated With …
