field hearings

Marketing: What Citrus Can Learn From Avocados

Tacy CalliesMarketing

Sales of avocados in the U.S. market have become one of the biggest produce success stories in the past two decades. During the recent Global Citrus Congress Live webinar event, John McGuigan, director of industry affairs for the Hass Avocado Board, presented a case study on how a mandatory sales levy has funded marketing programs and nutritional research that helped …

USDA OJ Purchases Set Precedent

Ernie NeffOrange Juice

Marisa Zansler, economist for the Florida Department of Citrus, recently gave the Florida Citrus Commission an update on U.S. Department of Agriculture (USDA) Section 32 purchases of orange juice (OJ). A summary of her report follows. The purpose of USDA Section 32 purchases is to help alleviate depressed markets for domestically produced agriculture products. The USDA Agricultural Marketing Service also …

Increased Florida Department of Citrus Budget

Tacy CalliesFlorida Citrus Commission

On Oct. 21, the Florida Citrus Commission approved a revised 2020-21 operating budget for the Florida Department of Citrus (FDOC) of nearly $19.8 million. The commission voted to sustain the preliminary budget set in June, prior to the October crop forecast, through a box assessment of $.12 on oranges used for processing plus up to $1 million in fund balance. …

Maintaining Orange Juice Momentum

Ernie NeffOrange Juice

The Florida Department of Citrus (FDOC) normally launches minimal programs during the first quarter of the fiscal year and instead focuses on strategic planning. This year, though, in order to continue to build upon the momentum of 2019-20, the FDOC and its advertising agency, Edible, launched a robust campaign to drive sales of 100 percent orange juice (OJ) at retail. …

unions

First Crop Forecast of the Season Is Oct. 9

Tacy CalliesCrop Forecast

Industry members will have several ways to hear the first official U.S. citrus crop forecast of the 2020–21 season. Agricultural Statistics Administrator Bill Curtis of the Florida Department of Agriculture and Consumer Services will deliver the forecast at 12:00 noon Eastern Daylight Time on Friday, Oct. 9. His live report will be broadcast on the Southeast AgNet Radio Network, online …

McKown, Stitt to Join Ag Hall of Fame

Ernie NeffAwards

Two people who had major impacts on Florida citrus, Bobby McKown and John Stitt, are among four who will be inducted into the Florida Agricultural Hall of Fame in 2021. They will be inducted at the Florida State Fair’s Agricultural Hall of Fame Banquet on Feb. 16. McKown spent his career championing and defending Florida agriculture and the Florida citrus …

USDA Seeks Input to Increase Production

Ernie NeffIndustry News Release, Production

The U.S. Department of Agriculture is seeking public- and private-sector input on the most innovative technologies and practices that can be readily deployed across U.S. agriculture to further its work on the Agriculture Innovation Agenda. The agency is looking for ready-to-go technologies and practices to achieve its goal of increasing agricultural production by 40 percent to meet global population needs …

orange

Fight Phytophthora Root Rot in Citrus

Josh McGillSponsored Content

Citrus growers need every available tool to fight disease, reduce tree stress and keep groves healthy against Phytophthora root rot. According to the University of Florida Institute for Food and Agricultural Sciences (IFAS), Phytophthora root rot is one of the most important diseases threatening citrus yield. This disease can be caused by different species within the genus Phytophthora, a water mold in the …

china

Mexico Exceeds Brazil in OJ Sales to the United States

Ernie NeffOrange Juice

Orange juice (OJ) sales from Mexico to the United States now exceed those from Brazil, according to a recent study by CitrusBR. CitrusBR is an entity representing Citrosuco, Cutrale and Louis Dreyfus, the three largest exporters of Brazilian OJ. The study indicates sales from Mexico to the United States began to gain strength in 1993 and have skyrocketed since 2008. …

CCM Supports Plan to Address Imports

Len WilcoxCalifornia Corner, Trade

On Sept. 10, California Citrus Mutual (CCM) commended the Office of the U.S. Trade Representative (USTR), U.S. Department of Agriculture and U.S. Department of Commerce (DOC) for the actions they recently announced to address the injury caused by increased imports of seasonal and perishable products. The federal Report on Seasonal and Perishable Products in U.S. Commerce was announced earlier this …

Mutual Reacts to Federal Plan for Imports

Ernie NeffTrade

A recently announced Trump administration plan (see the full 28-page document) to address the threat posed by increased foreign imports to American producers of seasonal and perishable fruits and vegetables does not specifically address citrus. But Florida Citrus Mutual (FCM) Executive Vice President/CEO Mike Sparks noted that many of Florida’s other fruits and vegetables weren’t specifically addressed in the plan, …

USDA to Buy Grapefruit Juice

Ernie NeffIndustry News Release

The U.S. Department of Agriculture (USDA) recently announced plans to purchase grapefruit juice products for distribution to various food nutrition assistance programs. Purchases will be made to encourage the continued domestic consumption of these products by diverting them from the normal channels of trade and commerce. Solicitations will be issued in the near future, and will be available electronically through …

Mutual Testifies on OJ From Mexico

Ernie NeffMexico

Florida Citrus Mutual Executive Vice President and CEO Mike Sparks recently testified to federal officials regarding the effects of orange juice (OJ) imports from Mexico. His testimony to the United States Trade Representative (USTR), the U.S. Department of Commerce (USDOC) and the U.S. Department of Agriculture (USDA) was part of a larger hearing on trade with Mexico and the U.S. …

Hurricane Season Forecast Updated to ‘Extremely Active’

Ernie Neffhurricane

Atmospheric and oceanic conditions are primed to fuel storm development in the Atlantic, leading to what could be an “extremely active” season. So say forecasters with the National Oceanic and Atmospheric Administration (NOAA) in its August update to the Atlantic Hurricane Season Outlook, initially issued in May. The 2020 Atlantic hurricane season is off to a rapid pace with a …

World Orange Production to Fall

Ernie NeffCrop Forecast

Global orange production for 2019-20 is estimated to fall 7.8 million metric tons (MMT) from the previous year to 46.1 MMT, according to a July report by the U.S. Department of Agriculture’s Foreign Agricultural Service. Consumption is forecast to be flat, though not down. Global trade is expected to be lower with an anticipated drop in exports from Brazil and …

Citrus Expo Seminar Schedule Now Available

Tacy CalliesCitrus Expo

Citrus Expo is coming to you this year! The popular annual event has gone virtual in order to deliver the information to growers that they need. On Aug. 19–20, the 2020 seminar program will debut online at CitrusExpo.net at 9:30 a.m. Attendees will be able to watch videos of the research presentations from their computer or cell phone. See the …

citrus

Global Orange Juice Production to Drop

Ernie NeffInternational, Orange Juice

Global orange juice production for 2019-20 is estimated to slip 23 percent from last season, to 1.6 million tons, according to the U.S. Department of Agriculture’s Foreign Agricultural Service. Much of the blame falls on Brazil and Mexico, where fewer oranges are expected to be available for processing. Worldwide orange juice consumption is projected to be flat, though not down. …

Citrus Industry Magazine CEU 2020 Article #3

Understanding pesticide labeling By Amir Rezazadeh Editor’s note: This article grants one continuing education unit (CEU) in the Core category toward the renewal of a Florida Department of Agriculture and Consumer Services restricted-use pesticide license when the accompanying test is submitted and approved. The pesticide label is more than just a piece of paper. It is a legal document recognized …

Citrus Salesperson Kay Hiatt Remembered

Ernie NeffCitrus, sales

Kiyo Ueda Hiatt, 94, died July 11 at Treasure Coast Hospice – Harper House in Stuart, Florida. She began working more than 50 years ago at Deerfield Groves in Florida. Hiatt worked in sales in the citrus industry and served on several Florida Department of Citrus subcommittees. She was a pioneer for women in the Florida citrus industry. Kay, as …