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Below you'll find a list of all posts that have been categorized as “Orange Juice”
Regular rains and mild weather in Brazil’s Citrus Belt of São Paulo and Triângulo Mineiro in late October brought relief for trees affected by prior lack of rain and high temperatures. The better weather may improve the quality of fruit that is still on the trees. But even with the return of rainfall, the 2024–25 orange crop has presented low …
A 2024 University of Florida (UF) study showed that demand for orange juice (OJ) would have declined by 8% without the awareness of Florida Department of Citrus (FDOC) promotional activities. The study estimated consumption would have decreased by an additional 75.7 million single-strength equivalent gallons — equal to roughly 13.7 million boxes of Florida processed oranges — without FDOC promotions. …
Orange juice processing for the 2024–25 season was moving at a good pace in Brazil’s São Paulo state at the end of September, the Center for Advanced Studies on Applied Economics (CEPEA) at the University of São Paulo reported. The Pera orange has been the most processed variety so far, but the harvesting and processing pace of late fruit such …
The Florida Department of Citrus’ (FDOC) 2024–25 orange juice (OJ) marketing program will be anchored by a refresh of the current Original Wellness Drink concept. The campaign — The True Original — will salute “originals” and encourage consumers to drink more Florida OJ. Learn here what the FDOC and its advertising agency mean by “originals.” The program will kick off …
Florida Citrus Mutual (FCM) and federal lawmakers from Florida are pushing legislation that would direct the U.S. Food and Drug Administration (FDA) to lower the required Brix level of not-from-concentrate pasteurized orange juice (OJ) from 10.5% to 10%. The change has been requested because many Florida oranges no longer produce juice that meets the 10.5% Brix requirement. FCM Chief …
Citrus Australia has assured Australian consumers they will continue to have consistent access to orange juice made from locally grown fruit. Adverse growing conditions and the spread of the huanglongbing (HLB) disease have reduced orange production in Brazil, Florida and several other key citrus-growing regions around the world. This has created a global shortage of orange juice concentrate, prompting media …
A new Florida Department of Citrus (FDOC) ad campaign is likely to use the term “OG” extensively, according to new FDOC marketing agency Padilla Speer Beardsley, Inc. So, what does “OG” mean? Michelle Amoroso of Padilla explained that an OG is someone who is an original or originator, highly regarded and respected. She added that OGs are the paradigm; they …
The Cutrale Citrus Juices USA plant in Leesburg, Florida, will close and lay off 117 employees beginning in late July. A notice from Cutrale posted on the Florida Department of Commerce website gave the reason for the closing as “primary business partner has decided to move packaging operations from the Leesburg facility to their own facilities.” The notice is required …
At its May 9 meeting, the Florida Citrus Commission (FCC) learned how much retail sales of citrus juice continue to decline. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on the period ending April 20. Orange juice (OJ) sales were down by 11.6%, and grapefruit juice sales were down by 9%. For the fourth …
A significant portion of consumers are drawn to Florida orange juice (OJ) despite recent economic setbacks, a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) study shows. “There is an intrinsic value that consumers have for Florida orange juice. When they think of Florida, orange juice is often part of the imagery,” said Marisa Zansler, director of economic …
It’s one thing for a hybrid citrus tree to tolerate HLB, but quite another thing for it to produce orange-like fruit that makes delicious orange juice (OJ). That holy grail of traits could be nearer, thanks to a team of U.S. Department of Agriculture Agricultural Research Service (USDA-ARS) and University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) scientists. …
At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …
Australian orange juice (OJ) production in 2023–24 is forecast at 15,400 metric tons (MT) by the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). That’s a decrease of 4% from the 2022–23 estimate of 16,100 MT. Higher production and improved fruit quality for fresh oranges is anticipated in 2023–24, resulting in a lower volume of rejected fruit channeled toward …
Orange and orange juice (OJ) production in Morocco are both projected to be higher in 2023–24 than in the previous year, according to the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). FRESH ORANGESOrange production in 2023–24 is expected to increase by 5%, reaching 820,000 metric tons (MT). The increase is due to improved weather conditions during the growing …
European Union (EU) orange and orange juice (OJ) production are projected to decline in 2023–24 compared to the prior season, according to a new report from the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). ORANGESEU orange production is projected to reach 5.4 million metric tons (MT) in 2023–24, down 2% from the already short EU orange output level …
The fresh-market orange crop in the United States rose 2% in 2022–23 compared to the prior year, to 1.44 million tons, the U.S. Department of Agriculture’s Economic Research Service reported this fall. The increase was due to larger navel orange and early/midseason crops in California and Texas. FRESH FRUIT PRICES FALL With increased supply, grower prices for fresh oranges were …
Citrus breeders at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) have been making a big push for four years to develop new orange varieties for processing. The need for the push was accentuated last year by a multitude of adverse situations on the processing side of the business. In a recent virtual presentation, UF/IFAS plant breeder …
Brazil’s São Paulo and Minas Gerais citrus belt has gone through four low orange production cycles in a row, the Brazilian Association of Citrus Exporters (CitrusBR) pointed out in a recent report on orange juice processing. The association noted that orange production in Brazil’s citrus belt totaled 269 million boxes in the 2020–21 season, 263 million boxes in 2021–22, 314 …
By Marisa L. Zansler The orange juice (OJ) category has experienced turbulence over the past four years, characterized by volatility in prices, sales and distribution. Initially, the category declined in volume sales amid a saturated beverage market, with numerous options vying for consumers’ attention. However, the pandemic in early 2020 revitalized consumer interest, positioning OJ as a convenient and healthy …
A recent study finds that moderate consumption of up to one cup per day of natural juices, such as 100% orange juice (OJ), lowers the risk of dementia. Inversely, consuming up to two cups per day of artificially sweetened beverages, and more than two cups per day of sugar-sweetened beverages, increases the risk of dementia. The study was published by …
