cutrale

Cutrale to Close Florida Juice Plant

Daniel CooperOrange Juice

The Cutrale Citrus Juices USA plant in Leesburg, Florida, will close and lay off 117 employees beginning in late July. A notice from Cutrale posted on the Florida Department of Commerce website gave the reason for the closing as “primary business partner has decided to move packaging operations from the Leesburg facility to their own facilities.” The notice is required …

citrus juice sales

Citrus Juice Sales Continue to Decline

Daniel CooperFlorida Department of Citrus, Orange Juice

At its May 9 meeting, the Florida Citrus Commission (FCC) learned how much retail sales of citrus juice continue to decline. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on the period ending April 20. Orange juice (OJ) sales were down by 11.6%, and grapefruit juice sales were down by 9%. For the fourth …

consumers

Florida OJ Has Solid Share of Consumers

Daniel CooperFlorida, Orange Juice, Research

A significant portion of consumers are drawn to Florida orange juice (OJ) despite recent economic setbacks, a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) study shows.  “There is an intrinsic value that consumers have for Florida orange juice. When they think of Florida, orange juice is often part of the imagery,” said Marisa Zansler, director of economic …

hlb

Discovery Speeds Push for HLB-Tolerant Citrus

Daniel CooperBreeding, Orange Juice, Research

It’s one thing for a hybrid citrus tree to tolerate HLB, but quite another thing for it to produce orange-like fruit that makes delicious orange juice (OJ). That holy grail of traits could be nearer, thanks to a team of U.S. Department of Agriculture Agricultural Research Service (USDA-ARS) and University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) scientists. …

marketing agency

Florida Juice Prices and Marketing Focus

Daniel CooperFlorida Department of Citrus, Marketing, Orange Juice

At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …

Australian

Australian OJ Production Projection

Daniel CooperInternational, Orange Juice

Australian orange juice (OJ) production in 2023–24 is forecast at 15,400 metric tons (MT) by the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). That’s a decrease of 4% from the 2022–23 estimate of 16,100 MT. Higher production and improved fruit quality for fresh oranges is anticipated in 2023–24, resulting in a lower volume of rejected fruit channeled toward …

Morocco Orange and OJ Production

Tacy CalliesCrop Forecast, International, Orange Juice

Orange and orange juice (OJ) production in Morocco are both projected to be higher in 2023–24 than in the previous year, according to the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). FRESH ORANGESOrange production in 2023–24 is expected to increase by 5%, reaching 820,000 metric tons (MT). The increase is due to improved weather conditions during the growing …

EU Orange and OJ Production to Decline

Tacy CalliesInternational, Orange Juice, Oranges

European Union (EU) orange and orange juice (OJ) production are projected to decline in 2023–24 compared to the prior season, according to a new report from the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). ORANGESEU orange production is projected to reach 5.4 million metric tons (MT) in 2023–24, down 2% from the already short EU orange output level …

fresh

U.S. Fresh Oranges Up; OJ Down in 2022–23

Daniel CooperFresh, Orange Juice, Production

The fresh-market orange crop in the United States rose 2% in 2022–23 compared to the prior year, to 1.44 million tons, the U.S. Department of Agriculture’s Economic Research Service reported this fall. The increase was due to larger navel orange and early/midseason crops in California and Texas. FRESH FRUIT PRICES FALL With increased supply, grower prices for fresh oranges were …

The Big Push for New Processed Orange Varieties

Josh McGillOrange Juice, Varieties

Citrus breeders at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) have been making a big push for four years to develop new orange varieties for processing. The need for the push was accentuated last year by a multitude of adverse situations on the processing side of the business. In a recent virtual presentation, UF/IFAS plant breeder …

Historically Low Orange Juice Supply

Josh McGillBrazil, Orange Juice

Brazil’s São Paulo and Minas Gerais citrus belt has gone through four low orange production cycles in a row, the Brazilian Association of Citrus Exporters (CitrusBR) pointed out in a recent report on orange juice processing. The association noted that orange production in Brazil’s citrus belt totaled 269 million boxes in the 2020–21 season, 263 million boxes in 2021–22, 314 …

Orange Juice Shortages and Staggering Prices

Josh McGillEconomics, Orange Juice

By Marisa L. Zansler The orange juice (OJ) category has experienced turbulence over the past four years, characterized by volatility in prices, sales and distribution. Initially, the category declined in volume sales amid a saturated beverage market, with numerous options vying for consumers’ attention. However, the pandemic in early 2020 revitalized consumer interest, positioning OJ as a convenient and healthy …

Drinking Orange Juice Lowers Dementia Risk

Josh McGillOrange Juice, Research

A recent study finds that moderate consumption of up to one cup per day of natural juices, such as 100% orange juice (OJ), lowers the risk of dementia. Inversely, consuming up to two cups per day of artificially sweetened beverages, and more than two cups per day of sugar-sweetened beverages, increases the risk of dementia. The study was published by …

European Union OJ Production to Fall

Josh McGillInternational, Orange Juice

European Union (EU) orange juice (OJ) production in 2022–23 is forecast at 64,421 metric tons (MT), down 20% from the previous season, the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) reported. The volume of oranges destined for processing depends on overall orange production as well as the quality and size of the fruit destined for the fresh markets …

Brazilian OJ Exports to United States Surge

Josh McGillBrazil, Orange Juice

Brazil is the world’s leading exporter of orange juice (OJ) and accounts for nearly 80% of the OJ marketed in the world. For every five cups of orange juice consumed, almost four are produced in Brazil. According to the Institute of Agricultural Economics, in the first four months of the year, São Paulo exported $682 million in juice, of which …

Australian

OJ Availability, Price and Sales

Josh McGillFlorida Citrus Commission, Florida Department of Citrus, Orange Juice

Worldwide availability of orange juice (OJ) has declined by 10% to 12% this season (2022–23) compared to the prior season, economist Marisa Zansler told the Florida Citrus Commission (FCC) in June. Zansler is the Florida Department of Citrus (FDOC) director of economic and market research. The FCC is the FDOC’s governing board. In the 2022–23 season, frozen concentrated OJ availability …

destination dupes

Keeping Florida OJ at Top of Consumers’ Minds

Josh McGillFlorida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) 2023–24 global marketing plan for orange juice (OJ) focuses on continuing awareness and sales-driving activities to keep Florida OJ at the top of consumers’ minds. Karmen Johnson of FDOC marketing agency Edible told the Florida Citrus Commission (FCC) that the plan will continue to focus on primary shoppers and light and lapsed OJ buyers. …

OJ Sales Fall While Price Climbs

Josh McGillFlorida Citrus Commission, Orange Juice

U.S. orange juice (OJ) retail sales have decreased by 13.2% this season to 27.17 million equivalent gallons. OJ’s average season-to-date price has climbed 12.6% to $8.61 per equivalent gallon. Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, provided that information in her May 17 report to the Florida Citrus Commission (FCC). By OJ category, not-from-concentrate …

Florida citrus

Florida Citrus Prices, Exports and Yields

Josh McGillExport, Orange Juice

Summaries of last season’s processed citrus prices, exports and juice yields were part of the recently released Florida Citrus Statistics 2021–22. The summary was produced by the Florida Department of Agriculture and Consumer Services (FDACS) and the U.S. Department of Agriculture National Agricultural Statistics Service (USDA NASS). PROCESSED PRICESThe delivered-in price per pound of solids (PPS) for all processed oranges …

Juice Prices Climb; Volume Sales Drop

Josh McGillFlorida Department of Citrus, Orange Juice, sales

Orange juice (OJ) and grapefruit juice prices climbed in the four-week period ending Feb. 25 compared to the same period in 2022, but volume sales dipped. Marisa Zansler, Florida Department of Citrus (FDOC) economic and market research director, presented that FDOC Nielsen report information to the Florida Citrus Commission on March 15. The FCC is the governing board of the …