Maintaining Orange Juice Momentum

Ernie NeffOrange Juice

The Florida Department of Citrus (FDOC) normally launches minimal programs during the first quarter of the fiscal year and instead focuses on strategic planning. This year, though, in order to continue to build upon the momentum of 2019-20, the FDOC and its advertising agency, Edible, launched a robust campaign to drive sales of 100 percent orange juice (OJ) at retail. … Read More

Citrus Australia Wants Juice Rating Reconsidered

Ernie NeffInternational, Orange Juice

citrus

Citrus Australia says the country’s state governments “will be asked to bring common sense to the Health Star Rating (HSR) system” at a meeting in November. The rating system currently rates diet soft drinks as healthier than fresh Australian juice. Industry bodies have contacted Senator Richard Colbeck, chair of the Australia and New Zealand Ministerial Forum on Food Regulation, asking … Read More

Orange Juice Import Impacts

Ernie NeffOrange Juice

orange juice

Economist Tom Spreen discussed the impact of imports in the United States orange juice (OJ) market at the Sept. 16 Florida Citrus Commission meeting. Spreen is retired from the University of Florida Institute of Food and Agricultural Sciences. Spreen’s analysis began with increased imports in 2017 after Hurricane Irma struck Florida. Largely as a result of the storm, nearly 24 … Read More

Mexico Exceeds Brazil in OJ Sales to the United States

Ernie NeffOrange Juice

china

Orange juice (OJ) sales from Mexico to the United States now exceed those from Brazil, according to a recent study by CitrusBR. CitrusBR is an entity representing Citrosuco, Cutrale and Louis Dreyfus, the three largest exporters of Brazilian OJ. The study indicates sales from Mexico to the United States began to gain strength in 1993 and have skyrocketed since 2008. … Read More

Season’s OJ Sales Up Nearly 13 Percent

Ernie NeffOrange Juice

new york times

The increase in sales of U.S. orange juice (OJ) that began during the early days of COVID-19 is continuing, according to Marisa Zansler, director of the Florida Department of Citrus Economic and Market Research Department. Zansler told the Florida Citrus Commission on Sept. 16 that as consumers began to adapt to a new normal while still living under COVID-19 conditions, … Read More

Keeping the OJ Momentum Going

Ernie NeffOrange Juice

orange juice

Florida Department of Citrus (FDOC) staff has been “hard at work ensuring the momentum experienced by the orange juice (OJ) category earlier this year doesn’t fade as we usher in the fall,” Ned Hancock stated recently. Hancock, chairman of the Florida Citrus Commission, provided that information and more in an update to the citrus industry on FDOC activities. Hancock said … Read More

FDOC Efforts Successful in Moving More Juice

Tacy CalliesOrange Juice

According to the Florida Department of Citrus (FDOC), sales of 100 percent orange juice (OJ) continue to show promising results. In the 4-week period ending Aug. 1, average year-over-year sales of total OJ increased 21 percent with 32.64 million equivalent gallons sold, per the latest Nielsen retail sales report. Sales of not-from-concentrate (NFC) OJ increased 27 percent for the period. … Read More

Dietary Guidelines Report Is Positive for Fruit Juice

Ernie NeffOrange Juice

According to the Florida Department of Citrus (FDOC), the conclusions and statements presented in a federal report related to 100 percent fruit juice are positive. The first print of the federal Dietary Guidelines Advisory Committee (DGAC) report was released on July 15. This report will be used to develop the 2020-2025 Dietary Guidelines for Americans (DGA) later this year. These … Read More

Global Orange Juice Production to Drop

Ernie NeffInternational, Orange Juice

citrus

Global orange juice production for 2019-20 is estimated to slip 23 percent from last season, to 1.6 million tons, according to the U.S. Department of Agriculture’s Foreign Agricultural Service. Much of the blame falls on Brazil and Mexico, where fewer oranges are expected to be available for processing. Worldwide orange juice consumption is projected to be flat, though not down. … Read More

OJ May Help Lower Blood Pressure

Ernie NeffOrange Juice, Research

A growing body of scientific research shows that 100 percent orange juice (OJ), and its vitamins and minerals, may play a beneficial role in helping to lower blood pressure and other risk factors for heart disease. Recently, a randomized control study performed by researchers at Eurecat, Centre Tecnològic de Catalunya, in Reus, Spain concluded that 100 percent OJ and 100 percent OJ fortified … Read More

A New Baseline for Orange Juice Sales

Tacy CalliesOrange Juice, sales

A new webinar presentation from the Florida Department of Citrus (FDOC) Economic and Market Research Department shows that U.S. orange juice (OJ) retail sales continue to remain up. A data source for the webinar is the FDOC Nielsen Topline Report #10 of the 2019-20 Season for the four-week period ending July 4, 2020. According to Marisa Zansler, director of FDOC’s … Read More

Court Rules in Favor of Florida’s Natural

Ernie NeffOrange Juice

A federal appeals court in New York has upheld the dismissal of a claim that Florida’s Natural Growers’ (FNG) use of the word “Natural” in its brand name was deceptive. The U.S. Court of Appeals for the Second Circuit made the ruling on May 29.   The appeals court held that the company’s use of the word “Natural” in its … Read More

Juice Returning to Florida Welcome Centers

Ernie NeffOrange Juice

orange juice

Florida orange and grapefruit juice will start flowing again in the state’s welcome centers on July 1. The Florida Citrus Commission (FCC) on June 17 approved a new contract with Visit Florida to provide not-from-concentrate citrus juice at the welcome centers for one year. The Florida Department of Citrus (FDOC), which the FCC oversees, will spend $250,000 to cover the … Read More

Orange and Grapefruit Juice Sales Still Up

Ernie NeffMarket, Orange Juice

orange juice

In a June 19 email to members of the citrus industry, Florida Citrus Commission (FCC) Chairman Ned Hancock noted that orange juice (OJ) sales climbed in the 2019-20 season. That’s noteworthy because OJ sales had been declining for years. Hancock reported that total OJ sales for the season beginning October 2019 are up by 10.4 percent with 309 million equivalent … Read More

Report on the Florida Orange Juice Market

Ernie NeffOrange Juice

citrus

A Florida Department of Citrus (FDOC) economist recently gave the Florida Citrus Commission a detailed report about Florida orange production and the not-from-concentrate (NFC) orange juice (OJ) market. On average, about 96 percent of the Florida orange crop is processed into OJ, said Marisa Zansler, director of economic and market research. Over the last five years, approximately 80 percent of … Read More

Good News About Juice and Kids

Ernie NeffOrange Juice

Consumption of 100 percent fruit juice by preschoolers is associated with beneficial effects on whole fruit intake and diet quality, according to a recent study. The study by researchers with the Boston University School of Medicine also found that fruit juice consumption had no adverse effect on body mass index (BMI) during childhood and into adolescence. BMI is a measure … Read More

Florida Growers Urged to Hear OJ Budget Talks

Ernie NeffOrange Juice

Crime

Florida Citrus Commission Chairman Ned Hancock urged members of the citrus industry to join the June 17 commission meeting via teleconference. He said the commission will consider several budget scenarios for fruit grown for orange juice (OJ). See information about the meeting here. The commission serves as the governing board for the Florida Department of Citrus (FDOC). “I expect we … Read More

Consumer Response to OJ During COVID-19

Tacy CalliesCOVID-19, Orange Juice

Yan Heng, Marisa Zansler and Lisa House have authored a new study on consumer response to orange juice (OJ) during the COVID-19 outbreak. Heng is a research assistant scientist and House is a professor, both with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Food and Resource Economics Department. Zansler is the director of the Economic and … Read More

A Case for an OJ Tax Hike

Ernie NeffOrange Juice

FDOC

Florida Citrus Commission Chairman Ned Hancock on June 5 made a case for increasing the Florida Department of Citrus’ (FDOC) grower tax on oranges processed for juice. “With a new season ahead of us, we have an opportunity to not only adjust our marketing approach to fit the needs of the ever-changing consumer but also best support the Florida grower,” … Read More

COVID-19 Impact on Orange Juice

Tacy CalliesOrange Juice

orange juice

The COVID-19 pandemic has significantly altered consumer behaviors, especially in relation to food and beverage consumption. Bennett Travers, senior communications planner at Edelman, Florida Department of Citrus (FDOC) marketing agency partner, recently hosted a webinar on shifts in consumer behavior and the implications for 100 percent orange juice (OJ) now and in the future. A RETURN TO OJAmidst uncertainty, the … Read More