OJ Magnate Cutrale Dies

Josh McGill Brazil, Orange Juice

Fundecitrus reported that Brazilian orange juice magnate José Luis Cutrale died Aug. 17 in London, England. Fundecitrus issued the following comments: “José Luis Cutrale worked in several areas of activity: in the commercialization of fruits, in the cultivation of citrus and in the orange juice industry. “With his very high level of entrepreneurship, he raised the name of Brazil internationally, …

Lower Lead Levels in Juice Recommended

Josh McGill Food Safety, Orange Juice

The U.S. Food and Drug Administration (FDA) has recommended lower lead limits for juice. The recommended limit is currently 50 parts per billion (ppb). New draft action levels would be 10 ppb for lead in single-strength apple juice and 20 ppb for lead in all other single-strength juice types. The FDA estimates that establishing a 10-ppb action level could result …

Orange and OJ Production Rise in Turkey

Josh McGill Fresh, International, Orange Juice

Orange and orange juice (OJ) production levels in Turkey are forecast to be higher in 2021–22 than in 2020–21, according to a recent U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) update. Orange production is now expected to be 1.75 million metric tons (MMT), compared to 1.3 MMT the prior year. OJ production is projected at 10,000 metric tons (MT) …

European Orange Juice Production to Significantly Drop

Josh McGill International, Orange Juice, Production

European Union (EU) orange juice production in 2021–22 is forecast at 62,250 metric tons (MT) by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS). That’s a decline of about 19% from the 77,212 MT of orange juice the EU produced in 2020–21. The total volume of oranges channeled to processing depends on the crop quality and quantity of oranges …

Tropicana to Cease Processing at Fort Pierce Plant

Josh McGill Orange Juice

Tropicana Products Inc. advised the state of Florida in a July 15 letter that it will shut down its Fort Pierce processing plant on or about Sept. 13. The notification came in a letter from Tropicana human resources representative Jennifer Kane to the State Rapid Response Program. The program works to prevent or minimize the impacts of layoffs on workers, …

No Negative Cardiovascular Impacts for Children Drinking OJ

Josh McGill Florida Department of Citrus, Orange Juice, Research

New research examining the cardiovascular health of young adults who consumed 100% orange juice (OJ) as children indicates no increased risk for high blood pressure or elevated blood lipid levels as a result. The research, published in the International Journal of Food Science and Nutrition, specifically looked at 100% OJ consumption during late childhood and early adolescence and its association …

New Citrus Sustainability Push in Florida

Josh McGill Events, Florida, Orange Juice

Sustainability has been a buzzword in agriculture for years, often with varying definitions of what the term means. In recent years, many industries have adopted self-assessment tools to monitor their sustainability and report their results to their customers. Much of this monitoring and reporting is being done via online platforms. During Florida Citrus Mutual’s board of directors meeting held during …

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Barriers to Buying Orange Juice

Josh McGill Florida Department of Citrus, Orange Juice

The Florida Citrus Commission (FCC) recently heard a report that 13% of consumers surveyed in June said the increased price of buying orange juice (OJ) is a barrier. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler provided that information to the FDOC’s governing board. Zansler also reported that 5% of consumers said they were less …

Expectations for Brazil’s 2022–23 Orange Crop

Josh McGill Brazil, Orange Juice, Production

Brazil’s 2022–23 orange harvest is expected to yield a crop of 414.4 million 40.8-kg boxes (MBx), an increase of 15% over the prior season’s production. That forecast was issued by the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA/FAS) in its semi-annual report on Brazilian citrus. Most of Brazil’s 2022–23 orange harvest will come from the state of São Paulo …

Juice for Florida’s Future

Josh McGill Orange Juice, Research, Varieties

By Jude Grosser and Fred Gmitter New sweet oranges and sweet orange-like hybrids could offer improved juice quality for growers. It’s no secret that the recent season in Florida was a disaster, with record low production and terrible fruit quality due to HLB. Juice Brix and soluble solids were so low that harvest was delayed in many groves, resulting in …

Juice Company Founder Becomes Hall of Famer

Josh McGill Awards, Industry News Release, Orange Juice

Natalie’s Orchid Island Juice Company founder and CEO Marygrace Sexton has been inducted into the Specialty Food Association Hall of Fame. Sexton started the company more than 30 years ago with a single, used juicing machine, no contracts and a small production space. Today, the company has two facilities in Fort Pierce, Florida, and distributes its juices in 32 states …

Brix Addressed in Proposed U.S. Legislation

Josh McGill Legislative, Orange Juice

U.S. Senators Marco Rubio and Rick Scott of Florida introduced the Defending Domestic Orange Juice Production Act. The legislation would direct the U.S. Food and Drug Administration (FDA) to lower the required Brix level of not-from-concentrate pasteurized orange juice from 10.5% to 10%.    U.S. Representatives Mario Díaz-Balart, Debbie Wasserman Schultz, Stephanie Murphy, Kat Cammack, Daniel Webster, Maria Elvira Salazar, Darren …

Florida State Budget and OJ Action Reported

Josh McGill Florida, Legislative, Orange Juice

In a recent Florida Citrus Mutual (FCM) newsletter, the grower association told how the Florida state budget addresses citrus issues and reported FCM’s position on an orange juice petition.  STRONG SUPPORTThe 2022–23 Florida state budget signed June 2 by Gov. Ron DeSantis totaled $109.9 billion and included more than $37 million in support for the state’s citrus industry. Citrus support …

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Orange Juice Sales ‘Remain Strong’

Josh McGill Florida Department of Citrus, Marketing, Orange Juice

Florida Citrus Commission (FCC) Chairman Steve Johnson discussed strong orange juice sales in an email this month to members of the Florida citrus industry: “As prices continue to rise across the board for goods and services, many shoppers may find themselves buying not what they want but what they need. The key for us is making sure OJ remains on …

Inflation Impacts OJ Consumers

Josh McGill Economics, Florida Department of Citrus, Orange Juice

Florida Department of Citrus (FDOC) economist Marisa Zansler discussed orange juice (OJ) volume movement and the potential impacts inflation may have on the category at the May 18 Florida Citrus Commission meeting. She also addressed the importance of ongoing marketing activities to support sales even as supply constraints continue. Inflation is persistently up across all goods, with shelter, food, airline …

Maintaining Demand for OJ Amid Supply-Shortage Concerns

Josh McGill Florida Department of Citrus, Orange Juice

By Marisa L. Zansler Over the last 20 years, the Florida citrus industry has faced many challenges, from destructive diseases, hurricanes, production cost increases, and, now in 2022, the devastation of a winter freeze. As a result, Florida citrus production has declined considerably. During the 2021–22 season, there is a 26% decline in volume movement compared to the prior season. …

Discussing OJ Health Benefits With Dietitians

Josh McGill Florida Department of Citrus, Orange Juice

For the first time since 2019, the Florida Department of Citrus (FDOC) connected face-to-face in late May with hundreds of registered dietitians to discuss the health benefits of Florida orange juice. Today’s Dietitian Spring Symposium included an opportunity to educate the dietitians at an exhibit booth and present recent research about the impact of 100% orange juice on inflammation and …

How OJ Will Be Marketed in 2022–23

Josh McGill Florida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus’ (FDOC) 2022–23 orange juice (OJ) marketing plan will have a few shifts in retail partners and tactics to help ensure Florida OJ remains top of mind. Karmen Johnson of Edible, the FDOC’s marketing agency, shared an overview of the 2022–23 strategic focus, audience insights and integrated communications plan with the Florida Citrus Commission on May …

Brix Is a Key Issue for Florida Citrus Mutual

Josh McGill Orange Juice, Regulation

Florida Citrus Mutual President Glenn Beck and Executive Vice President/CEO Matt Joyner recently met with members of Florida’s congressional delegation and others in Washington to highlight issues important to Florida citrus. The need for federal Food and Drug Administration (FDA) action on lowering the Brix level was one focus of the meetings. Beck and Joyner met with U.S. Sen. Marco …

Uncle Matt’s Organic Launches Low-Calorie OJ

Josh McGill Industry News Release, Orange Juice

Uncle Matt’s Organic recently announced the launch of its Matt50 orange juice beverage. Matt50 contains half the sugar and calories of regular orange juice and is boosted with Vitamin C, prebiotics, probiotics, calcium, potassium and folate. Susan McLean, Uncle Matt’s Organic vice president of marketing and innovation, said Matt50 contains just 50 calories per serving. It is sweetened with organic stevia, a …