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Below you'll find a list of all posts that have been categorized as “Orange Juice”
The Florida Department of Citrus (FDOC) is exploring ways to entice consumers to buy orange juice (OJ) in the face of inflation, Florida Citrus Commission Chairman Steve Johnson stated recently. He reported that the FDOC is “analyzing how inflation may impact consumers in the months ahead and exploring which marketing activities may help ensure Florida orange juice remains in carts …
Florida Department of Citrus (FDOC) staff and members of the FDOC’s marketing firm, Edible, told the Florida Citrus Commission (FCC) on March 16 about recent marketing Florida orange Juice successes and plans for 2022–23. Karmen Johnson of Edible provided an update on current marketing activities. The e-commerce program includes a collaboration with Kroger and Pinterest that targeted more than 580,000 …
Total U.S. orange juice (OJ) production in the current 2021–22 season is forecast at 286 million single-strength equivalent (SSE) gallons, the U.S. Department of Agriculture’s Economic Research Service reported recently. If realized, this volume will be the lowest in more than 50 years. To compensate for lower production, U.S. OJ imports are expected to increase over last year, reaching more …
Members of Peace River Valley Citrus Growers Association gathered in Arcadia last week for their annual meeting and dinner. Updates were provided on association business, the state legislative session and citrus Extension activities. In addition, Samantha Lane, global marketing director for the Florida Department of Citrus (FDOC), gave an insightful presentation on consumer purchasing habits and how orange juice (OJ) …
The United States and the United Kingdom announced a trade accord on March 22. The United States will remove tariffs on British steel and aluminum, while the United Kingdom will remove retaliatory tariffs on a number of American exports, including Florida orange juice. “We appreciate the work of the U.S. Department of Commerce and the U.S. Department of Agriculture in …
Orange juice (OJ) recently accounted for more than half of the fruit juice purchased by households, Florida Department of Citrus (FDOC) economist Marisa Zansler told the Florida Citrus Commission on March 16. Citing a report on the Household Purchase Dynamics in the Beverage Category, Zansler added that grapefruit juice represented only about 1.5% of fruit juice sales. All fruit juice …
European Union (EU) orange juice (OJ) production is forecast at 70,390 metric tons (MT) in 2021–22, the U.S. Department of Agriculture’s Foreign Agricultural Service reported. That’s a drop of almost 10% compared to the previous period due to the expected decline in EU orange supply. Spain is the major orange processor in the EU, followed by Italy. Approximately 20% of …
By Marisa L. Zansler It’s been nearly two years since the COVID-19 pandemic first swept across the country. American households are still adapting to a new way of life that includes a shifting of work-life balance and a return to familiar routines such as family gatherings, travel and venturing outside of the home. INFLATION AND OJ AVAILABILITYAs this transition into …
The Florida Department of Citrus (FDOC) showed its “The Original Wellness Drink” videos about Florida orange juice (OJ) within major airports during the holiday season. These 15- and 30-second videos played throughout multiple markets via airports in Atlanta, Chicago, Dallas, Detroit, New York, Orlando, Tampa/Sarasota and Washington, D.C. The ads ran from Thanksgiving week through New Year’s Eve, targeting at …
Alico, Inc. has seen an increase in the price per pound solids for oranges from $2.25 to $2.58 so far this season. A significant reason for the price improvement is the continued strength of consumption of not-from-concentrate orange juice by retail consumers, the company stated. Average pound solids per box were down for the fiscal quarter that ended Dec. 31, 2021. The pounds …
The U.S. Department of Agriculture Foreign Agricultural Service recently released global 2021–22 production estimates for citrus categories and orange juice. Here are highlights from the report, titled Citrus: World Markets and Trade. ORANGESGlobal orange production for 2021–22 is estimated up 1.4 million tons from the previous year to 48.8 million tons. Favorable weather is leading to larger crops in Brazil, …
Orange juice (OJ) sales remain strong, with the 2021 holiday period closing near 2016 levels, Florida Department of Citrus (FDOC) economist Marisa Zansler told the Florida Citrus Commission on Jan. 19. Total OJ volume movement for the holiday period ending Jan 1, 2022, was 37.9 million gallons, an increase of 2 million equivalent gallons compared to 2019. The gains are …
Consumers are more likely to buy orange juice (OJ) if they think the fruit comes from Florida, new University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) research shows. In fact, top reasons consumers purchase OJ include taste, health benefits and origin of the fruit. According to the Florida Department of Citrus (FDOC), while 80% of OJ consumers who …
For 2021-22, orange juice (OJ) production in Turkey is forecast at 10,000 metric tons (MT) by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS). That is higher than the 2020-21 OJ production total of 9,500 MT total, and is in correlation with high production and increasing domestic demands. DEVELOPING MARKETThe amount of oranges sent to processing plants increased to …
As HLB has reduced Florida’s citrus crop, so too has the budget shrunk for the Florida Department of Citrus (FDOC). The agency charged with promoting the state’s signature crop is largely funded by fees based on citrus production. FDOC has been forced to look for creative ways to do more with less with its promotional budget. One tactic has been …
Florida citrus growers and orange juice processors are reporting low Brix levels as the 2021–2022 harvest season continues. The Jan. 10 edition of the Market News Bulletin from Florida Citrus Mutual noted average Brix of 9.83. According to Bob Behr, chief executive officer of Florida’s Natural Growers, juice oranges being harvested now are running below average. “Citrus greening continues to …
The total Brazilian frozen concentrated orange juice (FCOJ) 65 Brix equivalent production for 2021-22 is projected at 1.123 million metric tons (MMT). That projection, which is an increase of 16% compared to orange juice production for 2020-21, was made by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS). The São Paulo industry is expected to process 265 million …
A pitch for potentially using the HLB-tolerant Sugar Belle® mandarin hybrid in orange juice (OJ) has been made by University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers. A brief presentation titled, “Potential of Using HLB-Tolerant Sugar Belle® in Orange Juice Processing and Effects on Consumer Preference,” is available for viewing. Slides in the presentation indicate that a …
Florida Citrus Mutual (FCM) provided additional information about the issue of low Brix oranges in its Nov. 19 Triangle newsletter. It reported that Florida growers and processors “are bracing for another season of low Brix oranges.” Earlier this year, FCM sought enforcement discretion regarding Brix in pasteurized orange juice, not from concentrate (NFC), from the Federal Drug Administration (FDA) with the …
Mexico is the second leading exporter of orange juice (OJ), following only Brazil, Florida Department of Citrus (FDOC) economist Marisa Zansler reported recently. She said Mexico’s OJ exports increased incrementally in recent seasons in response to the decline in world OJ supplies. Excerpts from Zansler’s FDOC document, Florida Citrus Outlook 2021-22 Season, follow. Although a net exporter of orange juice, …
