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Below you'll see everything we could locate for your search of “marketing”
The recent Lay of the Land Florida 2023 Market Report from SVN Saunders Ralston Dantzler Real Estate highlighted 40 citrus grove sales in 12 Central Florida counties last year. The average sales price of $11,141 per net tree acre was up 3% from the prior year. The average gross acre sales price was $9,284, up 7%. The highlighted grove sales …
California Citrus Mutual (CCM) will host the 2024 Citrus Showcase on March 14 at the Visalia Convention Center in Visalia, California. The event will feature informational workshops, continuing education unit-approved courses, a trade show and an industry luncheon. The luncheon keynote speaker will be California Department of Food and Agriculture Secretary Karen Ross. “We are extremely pleased to have a …
By Marisa L. Zansler The landscape of the Florida citrus industry has undergone significant transformations throughout its history. Over the past decade, it has faced substantial challenges in both supply and demand. Florida orange juice (OJ) production dropped by 85%, from 615 million gallons in the 2013–14 season to an estimated 94 million gallons in 2023–24. Even as imports increased …
The federal marketing order assessment rate for fresh Florida oranges, grapefruit, tangerines and pummelos would increase under a rule proposed by the U.S. Department of Agriculture’s Agricultural Marketing Service. The proposed rule would increase the assessment rate for the 2023–24 fiscal year and subsequent fiscal periods from $0.015 to $0.02 per 4/5-bushel carton or equivalent for Florida citrus handled under …
By Brenda Eubanks Burnette One hundred years ago, in February of 1924, a young woman named Dorothy Williamson was chosen as Florida’s first Citrus Queen. Since that time, numerous young women have vied for the title and have promoted the Florida citrus industry throughout the world. To celebrate the centennial, the Florida Citrus Hall of Fame has interviewed many of …
In a recent report on China, the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS) included sections titled “U.S. Citrus” and “Private Label Citrus – A New Trend in China.” Those sections are copied below. U.S. CITRUSU.S. citrus products enjoy a good reputation in the China market because of the premium quality and healthy benefits. Sunkist brand is well …
Australia is a crucial market for U.S. citrus and other fresh fruits, according to the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). A recent report from the agency says the United States has benefited from a well-established reputation for producing safe, quality fruit. The report suggests ways U.S. fruit exporters can access the Australian market. Demand for …
The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (USDA APHIS) is using $103.5 million in emergency funding to respond to the threats associated with growing outbreaks of exotic fruit flies. U.S. Secretary of Agriculture Tom Vilsack approved the transfer of the funds from the Commodity Credit Corporation to APHIS to directly support emergency response efforts domestically and …
The Florida Citrus Commission (FCC) on Oct. 25 set the Florida Department of Citrus (FDOC) budget and grower assessment rates for the 2023–24 season. The FDOC budget will be $23.239 million, about $6.5 million less than the 2022–23 budget of $29.795 million. It includes administrative and support services of $2.153 million, a general revenue service charge of $222,000, a research …
Early this year, the U.S. Department of Agriculture (USDA), in cooperation with other government agencies, got Vietnam to open its market to U.S. grapefruit. Fresh citrus grower, harvester and packer Wonderful Citrus, which has worked with the USDA’s Foreign Agricultural Service (FAS) to grow its exports, saw a ripe new opportunity. “Wonderful Citrus and our grower partners are excited for …
The majority of the Florida Department of Citrus’ (FDOC) $58,200 budget for gift fruit marketing in 2023–24 will fund promoted social media content. FDOC Global Marketing Manager Katelynn Long told the Gift Fruit Shippers Advisory Council Oct. 11 that the budget also includes influencer partnerships, media relations releases and content development and administration. Long said the FDOC plans to focus …
Syngenta is seeking citrus interns in Florida for the summer of 2024, with an application deadline of Nov. 1. The company plans to schedule and hold interviews before Thanksgiving. Syngenta provided the following information about the internship program and the qualification requirements: PROGRAM OVERVIEWCitrus interns at Syngenta gain hands-on experience in the ag industry. This is a paid internship that …
California citrus growers faced significant citrus thrips challenges this season due to the unprecedented rainfall, California Citrus Mutual (CCM) reported. The unusual weather pattern led to uncontrollable conditions in the field. Reports from the CCM Pest and Disease Task Force indicated that some growers have experienced exterior fruit scarring on as much as 80% of the fruit in individual blocks. …
Egyptian citrus could be on the way to the U.S. market after a request was made to the U.S. Department of Agriculture (USDA). A pest risk assessment has been drafted by USDA’s Animal and Plant Health Inspection Service (APHIS). Jim Cranney, president of the California Citrus Quality Council (CCQC), said the assessment is for fresh oranges and tangerines, which would …
Florida Citrus Packers recently presented IMG Citrus founders Michel and Veronique Sallin with the organization’s highest recognition, the John T. Lesley Award. The presentation was made at the fresh fruit industry’s annual Citrus Packinghouse Day. The award is for individuals making sustained and outstanding contributions to Florida’s fresh citrus industry. IMG Citrus operates more than 11,000 acres of citrus groves …
By Tacy Callies Before they were married, Nate and Anna Jameson vowed they would one day farm for themselves. They met while attending the University of Florida. Nate graduated with a Bachelor of Science in ag operations management, while Anna earned her degree in animal science. After graduation, Anna worked for Lykes Meat Group and Nate for Ben Hill Griffin …
The U.S. Department of Agriculture Agricultural Marketing Service (USDA AMS) funded three citrus projects in Georgia for fiscal year 2023. SATSUMA EDUCATIONThe Georgia Department of Agriculture (GDA) received $103,225 for a satsuma education project. GDA will partner with local farmers and produce distributors to increase the availability of Georgia-grown satsuma mandarins in retail locations. The project will work closely with …
The nomination deadline for potential 2024 inductees into the Florida Citrus Hall of Fame is Nov. 1, 2023. Nominations received after that date will be considered for the following year. Eligible nominees are distinguished leaders who made significant contributions to the Florida citrus industry in any of the following fields: pioneering, harvesting, packing, processing, marketing, science and/or education. Nomination forms …
By Brenda Eubanks Burnette This year, John Fuller, the new global marketing manager for the Florida Department of Citrus (FDOC), and Matt Joyner, executive vice president/chief executive officer of Florida Citrus Mutual, served on the panel of judges for the Miss Florida Citrus/Miss Winter Haven Competition. It was interesting to introduce them both to this iconic, grassroots promotional program that …
The California and Arizona departments of agriculture received funding for four citrus-related projects from the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS) for 2023. Nationwide, USDA AMS allocated $72.9 million in Specialty Crop Block Grant Program funding. DROUGHT-TOLERANT VARIETIESThe California Department of Food and Agriculture (CDFA) received $499,921 for designing drought-tolerant specialty crops using metabolic modeling. The University …
