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Below you'll see everything we could locate for your search of “marketing”
Florida Citrus Packers recently presented IMG Citrus founders Michel and Veronique Sallin with the organization’s highest recognition, the John T. Lesley Award. The presentation was made at the fresh fruit industry’s annual Citrus Packinghouse Day. The award is for individuals making sustained and outstanding contributions to Florida’s fresh citrus industry. IMG Citrus operates more than 11,000 acres of citrus groves …
By Tacy Callies Before they were married, Nate and Anna Jameson vowed they would one day farm for themselves. They met while attending the University of Florida. Nate graduated with a Bachelor of Science in ag operations management, while Anna earned her degree in animal science. After graduation, Anna worked for Lykes Meat Group and Nate for Ben Hill Griffin …
The U.S. Department of Agriculture Agricultural Marketing Service (USDA AMS) funded three citrus projects in Georgia for fiscal year 2023. SATSUMA EDUCATIONThe Georgia Department of Agriculture (GDA) received $103,225 for a satsuma education project. GDA will partner with local farmers and produce distributors to increase the availability of Georgia-grown satsuma mandarins in retail locations. The project will work closely with …
The nomination deadline for potential 2024 inductees into the Florida Citrus Hall of Fame is Nov. 1, 2023. Nominations received after that date will be considered for the following year. Eligible nominees are distinguished leaders who made significant contributions to the Florida citrus industry in any of the following fields: pioneering, harvesting, packing, processing, marketing, science and/or education. Nomination forms …
By Brenda Eubanks Burnette This year, John Fuller, the new global marketing manager for the Florida Department of Citrus (FDOC), and Matt Joyner, executive vice president/chief executive officer of Florida Citrus Mutual, served on the panel of judges for the Miss Florida Citrus/Miss Winter Haven Competition. It was interesting to introduce them both to this iconic, grassroots promotional program that …
The California and Arizona departments of agriculture received funding for four citrus-related projects from the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS) for 2023. Nationwide, USDA AMS allocated $72.9 million in Specialty Crop Block Grant Program funding. DROUGHT-TOLERANT VARIETIESThe California Department of Food and Agriculture (CDFA) received $499,921 for designing drought-tolerant specialty crops using metabolic modeling. The University …
Citrus Australia has urged the federal government to repeal its proposed Biosecurity Protection Levy. Announced under the government’s 2023–24 budget, the levy will apply to Australian producers of agricultural, forestry and fishery products starting July 1, 2024. The levy has been set at a rate equivalent to 10% of the 2020–21 industry-led agricultural levies. This is estimated to increase receipts …
Turkey is forecast to produce 1.32 million metric tons (MMT) of fresh oranges in 2022–23, down from 1.75 MMT in 2021–22. The decrease is due to freezing weather conditions during the orange-blossoming period in March 2022. The U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) issued the updated forecast. The yield decrease in 2022–23 was heaviest in the Washington …
The Georgia Citrus Commission members have been selected to serve the state’s up-and-coming industry. Now it is time for those five individuals to determine the pathway for the industry to be successful for the foreseeable future. Commission member Lindy Savelle believes research is the key component in advancing the state’s citrus industry. She said that is why the Georgia Citrus …
Yamano & Associates, Florida Department of Citrus (FDOC) partner agency in Japan for over 40 years, recently concluded an educational tour in Florida, continuing its efforts to explore and engage with key individuals in the Florida citrus industry. The two-day tour provided the agency with a unique opportunity to closely observe the operations and processes involved in the Florida citrus …
The U.S. Department of Agriculture (USDA) recently announced plans to purchase fresh grapefruit for distribution to various food nutrition assistance programs. The purpose is to encourage the continued domestic consumption of these products by diverting them from the normal channels of trade and commerce. USDA said ample availability of fresh grapefruit is projected to increase due to slower movement in …
Landon Hoffman, director of government affairs for Florida Citrus Mutual, recently provided a recap of Florida legislative actions impacting the citrus industry: Florida Gov. Ron DeSantis signed the state budget, which goes into effect on July 1. This year’s budget included more than $65 million to support Florida citrus, the highlight being more than $30 million for the CRAFT (Citrus …
A new report on European Union (EU) citrus by the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) includes a broad overview of the continent’s industry. Production expectations, the impact of Russia’s invasion of Ukraine, acreage and trade are addressed in the report. PRODUCTION REDUCTIONTotal European Union (EU) citrus production in 2022–23 is projected to total 10.4 million metric …
By Brenda Eubanks Burnette Gap Kovach, formerly head of HESCO, recently sent me a surprise packet of goodies for the Citrus Archives that included citrus labels, the 1986 Miss Florida Citrus program and the Winter Park Public Library 1985 calendar. The calendar was in honor of the library’s centennial celebration and featured numerous Florida citrus crate labels “as a salute …
In 2022–23, mandarin production in Chile is projected to increase by 26.5% and total 215,000 metric tons (MT), the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) reported on June 2. The increase is driven by a rise in yields and new orchards reaching production. Mandarins include clementines and tangerines. Yields this year recovered as rainfall reached more normal …
The Citrus Label Tour, comprised of 81 signs in Florida, has been established to educate the public about the history of the citrus industry through citrus crate labels. The tour is a partnership of the Florida Citrus Hall of Fame, Polk History Center and Visit Central Florida. The tour is now in four counties — Polk, Indian River, Lake and …
Lemon production in Chile is expected to increase by 26.4% in 2022–23 and total 172,000 metric tons (MT), the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) reported. Favorable climatic conditions and an increase in water supplies in the Coquimbo region pushed up lemon yields, and thus overall production. ACREAGEIn 2022–23, total area planted in Chile reached 8,080 hectares, …
Orange production in Chile will increase by 6.1% and total 174,000 metric tons (MT) in 2022–23, the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) estimated recently. Yields are up due to increased rainfall and no damage from frost. ACREAGEIn 2022–23, orange area planted in Chile totaled 6,362 hectares, unchanged from 2021–22. The total orange area planted has remained …
The Florida Department of Citrus (FDOC) 2023–24 global marketing plan for orange juice (OJ) focuses on continuing awareness and sales-driving activities to keep Florida OJ at the top of consumers’ minds. Karmen Johnson of FDOC marketing agency Edible told the Florida Citrus Commission (FCC) that the plan will continue to focus on primary shoppers and light and lapsed OJ buyers. …
The Georgia Citrus Association (GCA) recently announced several issues of importance to Georgia citrus growers: LAST CALL FOR COMMISSIONERSNominations for members of the Georgia Citrus Commission are due May 26 to the Georgia Department of Agriculture. The commission will help fund needs for the future of Georgia’s citrus industry. More information is available from Andy Harrison at andy.harrison@agr.georgia.gov. ACREAGE UPDATEGCA …
