Lower Supply, Higher Demand and Processed Orange Prices

Josh McGillProcessing, Production

By Ariel Singerman According to the U.S. Department of Agriculture (USDA), production of processed oranges in Florida will decline again this season (Figure 1). If such a forecast materializes, production will have declined by approximately 80% since HLB was first found in the state. The Florida Department of Citrus reports that, as a consequence of COVID-19, orange juice demand has …

Targeting E-commerce to Drive Florida OJ Sales Higher

Josh McGillFlorida, Florida Department of Citrus, Orange Juice

As HLB has reduced Florida’s citrus crop, so too has the budget shrunk for the Florida Department of Citrus (FDOC). The agency charged with promoting the state’s signature crop is largely funded by fees based on citrus production. FDOC has been forced to look for creative ways to do more with less with its promotional budget. One tactic has been …

Florida Citrus Packers

Citrus Hall of Fame Names New Inductees

Ernie NeffAwards

George F. Hamner Jr., of Vero Beach, and the late A. Tillis Edwards Jr. and Edward A. Taylor, both of Lakeland, will be inducted into the Florida Citrus Hall of Fame in 2022. The inductions will take place during a Citrus Celebration Luncheon scheduled for Oct. 14 at Florida Southern College in Lakeland. A. TILLIS EDWARDS JR. Edwards was a …

International Marketing Efforts for Florida Citrus

Ernie NeffFlorida Department of Citrus, Marketing

The Florida Department of Citrus (FDOC) described its 2020-21 international marketing efforts at last month’s meeting of the Florida Citrus Commission, which governs the FDOC. Katie Bruce, international marketing manager, discussed the FDOC’s past-year programs in the United Kingdom (UK), France, Japan, South Korea and Canada for fresh grapefruit and orange juice. Bruce also presented an overview of preliminary 2021-22 …

Mexico OJ Exports Increasing

Ernie NeffMexico, Orange Juice

Mexico is the second leading exporter of orange juice (OJ), following only Brazil, Florida Department of Citrus (FDOC) economist Marisa Zansler reported recently. She said Mexico’s OJ exports increased incrementally in recent seasons in response to the decline in world OJ supplies. Excerpts from Zansler’s FDOC document, Florida Citrus Outlook 2021-22 Season, follow. Although a net exporter of orange juice, …

Bigger Budget Approved for Florida Department of Citrus

Tacy CalliesFlorida Department of Citrus

On Oct. 27, the Florida Citrus Commission (FCC) approved a revised 2021–22 operating budget for the Florida Department of Citrus (FDOC) of $29 million. The FCC is the governing board of the FDOC, an executive agency of the Florida government charged with the marketing, research and regulation of the Florida citrus industry. The FCC voted to maintain the previous year’s …

Update on OJ Marketing Efforts

Ernie NeffFlorida Department of Citrus

“From research to sales, there’s momentum and a feeling of energy in the air,” Florida Citrus Commission Chairman Steve Johnson wrote in a recent email to members of the Florida citrus industry. His update focused on Florida Department of Citrus (FDOC) orange juice (OJ) marketing efforts. The Florida Citrus Commission is the governing board of the Florida Department of Citrus. …

OJ May Fight Inflammation, Oxidative Stress

Ernie NeffOrange Juice, Research

A new study suggests 100% orange juice (OJ) has the potential to help fight inflammation and oxidative stress in adults, paving the way for further research on the topic. Though limited in scope, the study indicates drinking 100% OJ significantly reduces interleukin 6, a well-established marker of inflammation, in both healthy and high-risk adults. Two additional inflammatory and oxidative stress …

fresh

Panel Discusses OJ and Health Research

Ernie NeffOrange Juice

The Florida Citrus Commission’s (FCC) Scientific Research Advisory Council (SRAC) on Oct. 13 discussed recent studies and projects addressing the linkage between orange juice (OJ) and health. The FCC governs the Florida Department of Citrus (FDOC), which spends much effort promoting the health benefits of OJ. PUBLISHED STUDIESRosa Walsh, director of scientific research at the FDOC, shared three recently published …

Florida Citrus Commission Appointments Made

Ernie NeffFlorida Citrus Commission

Gov. Ron DeSantis appointed three new members to the Florida Citrus Commission and reappointed four others on Oct. 8. The appointments of John Smoak and Daniel Sutton fill two vacant seats, and the appointment of Christopher Groom fills a seat held by a commissioner serving a previously expired term. Commissioners Carlos Martinez, Martin “Marty” McKenna, Steve Johnson and William “Bill” …

Immunity Still a Consumer Priority

Ernie NeffFlorida Department of Citrus

Consumers are continuing to seek out foods and beverages that provide immune support during the ongoing COVID-19 pandemic, Jackie Hopkins with Edible told the Florida Citrus Commission (FCC) at its Sept. 22 meeting. That search for immunity is a benefit to the orange juice (OJ) industry, since numerous reports indicate consumers link OJ to immunity. Edible is a marketing agency …

Promoting Florida Gift Fruit

Tacy CalliesFlorida Department of Citrus

The Gift Fruit Shippers Advisory Council (GFSAC) met virtually on Sept. 29 to discuss results of the 2020–21 season and develop plans for the upcoming season. In 2020–21, Florida Department of Citrus (FDOC) programs focused on communicating availability, quality, tradition, nutrition and Florida origin with consumers through social media and website activations to encourage purchases from Florida gift fruit shippers. …

Citrus Juice Sales Update

Ernie NeffOrange Juice

Retail sales of orange juice (OJ) trended at pre-2019 levels throughout the 2020-21 season. And for the latest four-week period ending Sept. 11, OJ trended at pre-2017 levels. Economist Marisa Zansler recently presented this information to the Florida Citrus Commission (FCC). Zansler is director of economic and market research for the Florida Department of Citrus, which the FCC governs. Fueled …

E-commerce Works, ‘Even in Wauchula’

Ernie NeffFlorida Department of Citrus

Florida Citrus Commission (FCC) Chairman Steve Johnson noted that as consumers continue to navigate life in a pandemic, growth of e-commerce shopping is expected to continue. “Even in Wauchula, Florida, Kroger delivery is taking hold,” Johnson wrote. Wauchula, with a population of about 5,000, is home to numerous citrus growers and grove workers. Johnson stated that the Florida Department of …

NVDMC, CRDF History and Updates

Ernie NeffFlorida Citrus Commission

The Florida Citrus Commission (FCC) recently heard presentations about the history and current work of both the New Varieties Development and Management Corporation (NVDMC) and the Citrus Research and Development Foundation (CRDF). NVDMCRosa Walsh, Florida Department of Citrus (FDOC) director of scientific research, said from 2003 to 2005, the FCC discussed the need for a program that would develop, license …

E-commerce and Social Media Lead Citrus Marketing

Ernie NeffMarketing

Two reports that a Florida Department of Citrus (FDOC) marketing executive presented recently show that social media and e-commerce have become major, effective tools for marketing citrus and other products. FDOC Director of Global Marketing Samantha Lane told the Florida Citrus Commission on Aug. 25 that the FDOC’s 2021-22 e-commerce campaign has so far driven more than $2.3 million in …

Behind Florida’s Production Decline

Ernie NeffProduction

In addition to recently projecting that Florida orange and red grapefruit production will likely decline for the foreseeable future, economist Tom Spreen provided some of the reasons. OLDER, LESS PRODUCTIVE TREESSpreen, University of Florida Institute of Food and Agricultural Sciences professor emeritus, cited an older tree inventory and declining fruit per tree as contributors to projected yield declines. He said …

orange

Florida Production Faces Further Decline

Ernie NeffForecast, Production

Florida orange and red grapefruit production, already at historically low levels, will likely decline for years, according to a leading citrus economist. Tom Spreen, University of Florida Institute of Food and Agricultural Sciences professor emeritus, calculated Florida crop output through the 2031-32 season based on various yield and tree replacement assumptions. Oranges and red grapefruit are Florida’s top-producing varieties.   …

OJ Consumption Aids Children’s Health

Ernie NeffOrange Juice

Moderate consumption of 100% orange juice (OJ) should be encouraged in children due to its multiple health benefits and lack of negative impacts on body weight, numerous studies indicate. The studies have revealed that children who regularly drink 100% orange juice have higher intakes of key nutrients, higher quality diets, and may have healthier lifestyle habits than children who do …

Research Planned on OJ Health Benefits

Ernie NeffOrange Juice, Research

Rosa Walsh, director of scientific research at the Florida Department of Citrus (FDOC), told the Florida Citrus Commission (FCC) in June about the 2020-21 FDOC research plan. The plan includes two scientific research projects exploring health benefits of 100% orange juice (OJ). The projects, beginning in the new fiscal year, look at determining quantitative analysis of nutrient density in OJ …