How Much Can Florida Growers Afford to Spend on Caretaking Processed Orange Groves?

Tacy CalliesEconomics

By Ariel Singerman The decrease in prices for processed oranges this season presents growers with challenging management decisions. Last October, the Florida Department of Citrus (FDOC) projected an average 2019–20 price for early and mid-season oranges of $1.62 per pound solids, while for Valencia oranges the forecast was $1.78 per pound solids. Those projected prices represent a 26 percent decline …

FDOC

FDOC Orange Tax Unchanged

Ernie NeffFlorida Citrus Commission

Florida orange growers will pay the Florida Department of Citrus (FDOC) a 7-cents-per-box tax in the current season for their juice oranges. After considering higher rates for months, the Florida Citrus Commission finally agreed to keep the existing 7-cent rate at its meeting on Nov. 20. The commission did, however, indicate its willingness to spend up to an additional $2 …

citrus production

Dumping of Brazilian and Mexican Juice Causes Southern Gardens to Cease Processing Citrus

Tacy CalliesProcessing

A flood of foreign imported orange juice was the deciding factor. Southern Gardens Citrus Processing Corporation announced today that it will no longer process fruit at its facility in Hendry County, Florida.  Beginning with the 2019-20 season, Southern Gardens will have its fruit processed at another facility and bring that juice back to its facility in Hendry County for storage …

orange

Orange Grower: ‘Best Year I’ve Ever Had’

Ernie NeffProduction

Hardee County orange grower Kenny Sanders said at a grower roundtable meeting on June 25 that he produced 409 boxes per acre in the 2018–19 Florida citrus season. “This is the best year financially I’ve ever had in the citrus business,” Sanders said at the Wauchula gathering hosted by Peace River Valley Citrus Growers Association. “In 2012, I picked 500 …

orange juice

Looking Beyond 79 Million Boxes of Oranges

Abbey TaylorCitrus, Crop Forecast

Overall, the Florida citrus industry was delighted to hear the U.S. Department of Agriculture’s forecast of 79 million boxes of oranges for the state. After battling citrus greening for over a decade and then devastation from Hurricane Irma in 2017, 79 million boxes gave the industry a glimmer of hope. One industry member, Allen Morris, owner of Morris Agribusiness Services, …

PIECES OF THE PAST: Juice Trains Roll On

Tacy CalliesPieces of the Past

By Brenda Eubanks Burnette Anthony T. Rossi, founder of Tropicana, immigrated to New York with the dream of making movies, but ended up in the grocery business for 13 years before heading to Florida in search of warmer weather. Using the skills he’d developed in the grocery business, he began packing gift fruit boxes for Macy’s and Gimbel’s, and jars …

Shepp ‘Thrilled’ by Orange Forecast

Ernie NeffForecast

“I’m absolutely thrilled to see that number,” Florida Department of Citrus (FDOC) Executive Director Shannon Shepp said after the 2018-19 Florida orange crop was forecast at 79 million boxes on Oct. 11. The strong forecast was issued by the U.S. Department of Agriculture National Agricultural Statistics Service. “I have been looking for positive news for quite some time in this …

Natalie’s Orchid Island Juice Company Purchases New Facility

Abbey TaylorCitrus

Natalie’s Orchid Island Juice Company recently announced the purchase of a new facility. The Fort Pierce, Florida-native company is expanding, but is not traveling too far from home. Actually, it is not traveling away from home at all. The juice company announced the beginnings of a new 55,000 square-foot building on 11 acres. The building will be located in Fort …

new york times

Florida Department of Citrus Responds to New York Times Anti-Juice Article

Daniel CooperCitrus, Industry News Release

From the Florida Department of Citrus Over the weekend, the New York Times published an opinion piece, in print and online, critical of juice, including 100 percent orange juice. The article, written by three pediatricians, makes overreaching statements on consumption levels and the health impacts of juice, focusing solely on negative impressions without regard for the positive nutrient benefits 100 percent orange juice …

More Juice to Come from Brazil

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves The first forecast of the 2017–18 Brazilian orange crop was published in May. Brazil expects a total of 364.47 million boxes, including the following: 68.49 million boxes of Hamlin, Westin and Rubi varieties 17.42 million boxes of Valencia Americana, Valencia Argentina, Seleta and Pineapple varieties 114.52 million boxes of the Pera Rio variety 123.04 million boxes …

florida citrus

June Citrus Forecast: Oranges Up; Tangerines Down

Daniel CooperCitrus, Crop Forecast

ORANGES The 2016-2017 Florida all-orange forecast released by Mark Hudson of the U.S. Department of Agriculture’s National Agricultural Statistics Service is up 500,000 boxes to 68.5 million boxes. The increase is in Valencia oranges. The total includes 33 million boxes of non-Valencias (early, midseason, and Navel varieties) and 35.5 million boxes of Valencias. For the previous 10 seasons used in …

Captain, We Have a Problem: the Juice Stocks!

Kelsey FryEconomics, Global Perspectives

By Marcos Fava Neves  The new figures from the U.S. Department of Agriculture released in March showed a small drop in the Florida orange estimate from 70 million to 67 million boxes. In February, the Brazilian orange estimate announced by Fundecitrus stayed the same, at approximately 244 million boxes. Oranges in Brazil currently contain a lot of water, with almost …

endophytes

Orange Forecast Drops for Florida and California

Taylor HillmanCitrus, Crop Forecast

The citrus crop forecast, delivered by Mark Hudson of the U.S. Department of Agriculture’s (USDA) National Agricultural Statistics Service in Washington, D.C., showed a 4 percent drop in Florida oranges and a 2 percent drop in California oranges. In total, the U.S. all-orange forecast for the 2016-2017 season dropped 3 percent from last month and is down 13 percent from …

Pruning to Rehabilitate HLB-Affected Sweet Orange Trees

Josh McGillCitrus

By Tripti Vashisth and Troy Gainey In the last 11 years, Florida orange production has declined more than 60 percent. This dramatic reduction in yield is attributable to multiple causes, including loss of citrus acreage in the state, citrus canker and other diseases, but huanglongbing (HLB) is now recognized as the primary reason for declining citrus yields. HLB-affected trees are …

IndexBox Marketing: Orange Market in Crisis

Kelsey FryCitrus, Citrus Greening

According to a report by IndexBox Marketing, the orange market is in crisis.  One of the main reasons is the citrus greening disease, widespread in the key centers of orange cultivation. This is why a reduction of the global orange market volume is expected once again in 2016. Orange yield reduction affects consumption worldwide. In this case, a distinction should …

Nurseries Excited About New Early Valencia Orange Varieties

Kelsey FryCitrus, Citrus Greening, Genetic Engineering

By: Brad Buck GAINESVILLE, Fla. — Nurseries are very interested in two new early Valencia orange varieties from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). Growers need help because citrus greening has infected more than 80 percent of Florida’s citrus trees, according to a recent UF/IFAS survey of growers. Although these two new early Valencias are …

plan

Florida Department of Citrus 2025–26 Marketing Plan

Daniel CooperFlorida Department of Citrus, Marketing

The Florida Department of Citrus marketing team on May 21 presented its 2025–26 global marketing plan to the Florida Citrus Commission, the department’s governing board.  The team stated that it plans to expand on the True Original campaign to reinforce the value of Florida orange juice (OJ) for modern juice consumers and health professionals. To reach and engage health professionals, …

snacking

How Less Snacking Can Benefit Florida Citrus

Daniel CooperFlorida Department of Citrus, Marketing

Florida Citrus Commission Chairman Steve Johnson noted that recent media articles have reported that consumers are snacking less. He said causes behind this trend of snacking less are the costs of food or concerns about finances. Another reason is a growing desire to eat healthier and reduce the consumption of foods with additives and artificial dyes.  Florida Department of Citrus …

life

PIECES OF THE PAST: A Way of Life

Daniel CooperPieces of the Past

By Brenda Eubanks Burnette The citrus industry drew people to Florida with dreams of wealth and retirement, which eventually brought with it substantial economic development from the hardy pioneers who chose to make Florida their home. Their livelihood was widely marketed by not only the citrus packinghouses who sold their fruit, but also by their respective chambers of commerce and …

Hamlin

Donaldson: Potential Alternative to Hamlin in OJ

Daniel CooperOrange Juice, Varieties

U.S. Department of Agriculture-Agricultural Research Service (USDA-ARS) scientists are studying the possibility of the Donaldson sweet orange replacing the HLB-ravaged Hamlin in orange juice (OJ). The scientists work at the U.S. Horticultural Research Laboratory in Fort Pierce, Florida. While assessing citrus trees with oranges that might be used for commercial OJ production, the scientists found the Donaldson tree at the …