june

All In For Citrus Podcast, July 2024

Daniel CooperAll In For Citrus Podcast

As citrus growers try to stabilize production in the midst of endemic HLB, maintaining the industry’s infrastructure is critically important. Two key sectors of that infrastructure are citrus nurseries and juice processors. In the July episode of the All In For Citrus podcast, Michael Rogers, director of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research …

plan

‘OG’ to Promote Florida OJ

Daniel CooperFlorida Department of Citrus, Marketing, Orange Juice

A new Florida Department of Citrus (FDOC) ad campaign is likely to use the term “OG” extensively, according to new FDOC marketing agency Padilla Speer Beardsley, Inc. So, what does “OG” mean? Michelle Amoroso of Padilla explained that an OG is someone who is an original or originator, highly regarded and respected. She added that OGs are the paradigm; they …

export expectations

Export Expectations Changed for Moroccan Citrus

Daniel CooperCrop Forecast, International

Export expectations are the only major changes made in a recent U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) semi-annual citrus report for Morocco. Production forecasts remain the same as in the agency’s December 2023 annual citrus report.Here’s a look at the export changes: TANGERINES/MANDARINS Tangerine/mandarin export expectations for 2023–24 were revised down to 400,000 metric tons (MT) from …

global

Slight Changes in European Citrus Production

Daniel CooperCrop Forecast, International

The U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) projected a slight decrease in European orange production in 2023–24 and a slight increase in orange juice (OJ) and grapefruit production. ORANGES The USDA FAS semi-annual report projects 2023–24 EU orange production at 5.475 million metric tons (MMT), down from the already short prior-year crop of 5.58 MMT. Orange production …

food prices

Sustaining Citrus in the Face of Rising Food Prices

Daniel CooperEconomics, Florida Citrus Commission, Florida Department of Citrus

The Florida Department of Citrus (FDOC) Consumer Orange Juice Tracker shows that consumers are increasingly reporting changes in their food shopping behaviors in response to rising food prices. From 2018 to 2024, the percentage of consumers who reported no change in their shopping behaviors has consistently decreased, dropping from 21% in 2018 to an estimated 18% in 2024. In contrast, …

science

Supporting Citrus Science

Daniel CooperResearch

By Rob Gilbert, ragilber@ufl.edu, @IFAS_VP Let’s start with the most important thing. Citrus science remains a top priority of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). Citrus is special. My goal for citrus is sustainability. That means profitability. Here are a few new ways UF/IFAS has demonstrated its support for citrus science during the past five …

applications

Moving Beyond Greening

Daniel CooperCitrus Greening, Economics

By Tom Spreen When citrus greening was first discovered in Florida, it did not have a profound impact on production. The big news at that time was the multiple hurricanes that had crossed Florida in 2004 and 2005. The hurricanes served to spread citrus canker so sufficiently that the state of Florida was forced to abandon its efforts to eradicate …

panel

Panel Discussions Highlight Florida Citrus Show Seminars

Daniel CooperBreeding, HLB Management

A pair of panel discussions during the citrus seminars at the Florida Citrus Show gave growers the opportunity to engage with experts on top-of-mind topics. BREEDER RECOMMENDATIONS The citrus seminar program started with a discussion among citrus breeders moderated by Flavia Zambon, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professor at the Indian River Research and …

orange

Investing in New Citrus Plantings in Brazil Can Be Worthwhile

Daniel CooperBrazil, Economics, planting

A study by Brazilian citrus consultant Gilberto Tozatti indicated that even under high HLB pressure, but with reasonable prices, it is worth investing in new citrus plantings. Tozatti’s study, presented at the recent International Research Conference on HLB, received support from the Group of Citrus Consultants (GCONCI). Tozatti summarized his presentation: Brazil is the world leader in the production of …

Brazilian

Outlook for Brazilian Acreage and Production

Daniel CooperAcreage, Brazil, Production

A study by researchers Gilberto Tozatti, Mauricio Mendez and Rodolfo Castro indicated the likely future significant reduction in Brazilian citrus acreage and production due to huanglongbing (HLB or greening). The calculations are based solely on the current Brazilian Citrus Belt and do not consider future citrus projects happening in areas outside of it. Tozatti presented the study at the recent …

consumers

Florida OJ Has Solid Share of Consumers

Daniel CooperFlorida, Orange Juice, Research

A significant portion of consumers are drawn to Florida orange juice (OJ) despite recent economic setbacks, a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) study shows.  “There is an intrinsic value that consumers have for Florida orange juice. When they think of Florida, orange juice is often part of the imagery,” said Marisa Zansler, director of economic …

Citrus Congress

Fundecitrus Participates in Australian Citrus Congress

Daniel CooperEvents, International

General Manager Juliano Ayres and researcher Franklin Behlau of Brazil’s Fundecitrus participated in the recent Australian Citrus Congress. Attendees discussed the impacts caused by citrus greening in affected countries like Brazil and worked to establish strategies for preventing and detecting the disease in Australia. During the event, Behlau gave a lecture at the Citrus Australia Biosafety Symposium and provided an …

destination dupes

Destination Dupes, Simpler Times and Grower Assessments

Daniel CooperFlorida Citrus Commission, Florida Department of Citrus

The March 20 Florida Citrus Commission (FCC) meeting provided some education about destination dupes for people who aren’t constantly in the social media loop. It looked at how Florida orange juice (OJ) can invoke simpler times and provided a preview of likely Florida Department of Citrus (FDOC) grower tax assessments for the 2024–25 citrus season. DESTINATION DUPES John Fuller, director …

Australian Citrus Congress

Highlights of the Australian Citrus Congress

Daniel CooperEvents, International

The inaugural Australian Citrus Congress was held March 5–7 at the Novotel Sunshine Coast Resort. The event drew more than 400 attendees for a conference, trade show, gala dinner and biosecurity symposium. Organized by Citrus Australia, highlights of the event included the following: “Businesses across the supply chain had the opportunity to learn something new or make a connection that …

outlook

Summary of the 2022–23 Florida Citrus Season

Daniel CooperExport, Florida, Production

The Florida Department of Agriculture and Consumer Services (FDACS) summarized Florida citrus production, value and exports last season in its new Florida Citrus Statistics 2022–23 report. PRODUCTION Florida’s total citrus production in 2022–23 was 18.1 million boxes, down 60% from the previous season’s 45.3 million boxes. Florida’s orange production, at 15.8 million boxes, was down 62% from the previous season. …

production

Turkish Lemon and Grapefruit Production to Rise

Daniel CooperCrop Forecast, International

The U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) projects that lemon and grapefruit production in Türkiye (previously known as Turkey) will both increase in 2023–24. LEMON Lemon production is forecast to increase 20% to 1.58 million metric tons (MMT). The increase is due to favorable weather conditions during spring 2023. Half of the total lemon production in Türkiye …

impactful

PIECES OF THE PAST: An Impactful Citrus Sisterhood

Daniel CooperMiss Florida Citrus, Pieces of the Past

By Brenda Eubanks Burnette It’s amazing to see how impactful the Florida Citrus Queens have been in marketing our crops! From swimming with dolphins to posing on top of the sign for the host hotel of the annual pageant, these women worked overtime to sell Florida citrus. Dick Pope, founder of Cypress Gardens, was a master at using the Florida …

expanded

Discovery Speeds Push for HLB-Tolerant Citrus

Daniel CooperBreeding, Orange Juice, Research

It’s one thing for a hybrid citrus tree to tolerate HLB, but quite another thing for it to produce orange-like fruit that makes delicious orange juice (OJ). That holy grail of traits could be nearer, thanks to a team of U.S. Department of Agriculture Agricultural Research Service (USDA-ARS) and University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) scientists. …

Korea’s

Turkish Tangerine Production to Soar

Daniel CooperCrop Forecast, International

Tangerine production in 2023–24 in Türkiye (previously known as Turkey) is forecast to increase 55% to 2.88 million metric tons (MMT), according to the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS). The huge increase is due to favorable spring rains and temperature conditions during blossoming in March 2023. The yield in Türkiye’s Aegean region is expected to increase …

challenges

Supply Challenges and Demand Solutions

Daniel CooperEconomics, Florida Department of Citrus

By Marisa L. Zansler The landscape of the Florida citrus industry has undergone significant transformations throughout its history. Over the past decade, it has faced substantial challenges in both supply and demand. Florida orange juice (OJ) production dropped by 85%, from 615 million gallons in the 2013–14 season to an estimated 94 million gallons in 2023–24. Even as imports increased …