Florida State Budget and OJ Action Reported

Josh McGillFlorida, Legislative, Orange Juice

In a recent Florida Citrus Mutual (FCM) newsletter, the grower association told how the Florida state budget addresses citrus issues and reported FCM’s position on an orange juice petition.  STRONG SUPPORTThe 2022–23 Florida state budget signed June 2 by Gov. Ron DeSantis totaled $109.9 billion and included more than $37 million in support for the state’s citrus industry. Citrus support …

Citrus Industry Priorities Highlighted at GCGA Annual Meeting

Josh McGillEvents, Legislative

Citrus industry growers and allied members of the Gulf Citrus Growers Association (GCGA) gathered in Fort Myers last week for the association’s annual meeting. Matt Joyner, executive vice president/CEO of Florida Citrus Mutual, recapped Florida’s 2022 legislative session and touched on some other priorities during his address to the group. Joyner said the legislative session was a strong one for …

Inflation Impacts OJ Consumers

Josh McGillEconomics, Florida Department of Citrus, Orange Juice

Florida Department of Citrus (FDOC) economist Marisa Zansler discussed orange juice (OJ) volume movement and the potential impacts inflation may have on the category at the May 18 Florida Citrus Commission meeting. She also addressed the importance of ongoing marketing activities to support sales even as supply constraints continue. Inflation is persistently up across all goods, with shelter, food, airline …

Maintaining Demand for OJ Amid Supply-Shortage Concerns

Josh McGillFlorida Department of Citrus, Orange Juice

By Marisa L. Zansler Over the last 20 years, the Florida citrus industry has faced many challenges, from destructive diseases, hurricanes, production cost increases, and, now in 2022, the devastation of a winter freeze. As a result, Florida citrus production has declined considerably. During the 2021–22 season, there is a 26% decline in volume movement compared to the prior season. …

Discussing OJ Health Benefits With Dietitians

Josh McGillFlorida Department of Citrus, Orange Juice

For the first time since 2019, the Florida Department of Citrus (FDOC) connected face-to-face in late May with hundreds of registered dietitians to discuss the health benefits of Florida orange juice. Today’s Dietitian Spring Symposium included an opportunity to educate the dietitians at an exhibit booth and present recent research about the impact of 100% orange juice on inflammation and …

How OJ Will Be Marketed in 2022–23

Josh McGillFlorida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus’ (FDOC) 2022–23 orange juice (OJ) marketing plan will have a few shifts in retail partners and tactics to help ensure Florida OJ remains top of mind. Karmen Johnson of Edible, the FDOC’s marketing agency, shared an overview of the 2022–23 strategic focus, audience insights and integrated communications plan with the Florida Citrus Commission on May …

Oak Leaves and Turnpike Signs

Josh McGillHLB Management, Marketing, Research

Citrus growers Travis Murphy and Tom Thayer developed a formulation based on oak leaf extract that was observed to rejuvenate trees back to economic productivity. But the rejuvenation effects observed in the growers’ trials were not observed in field trials using a modified version of the formulation. U.S. Department of Agriculture (USDA) research geneticist Randall Niedz reported that result in …

Brix Is a Key Issue for Florida Citrus Mutual

Josh McGillOrange Juice, Regulation

Florida Citrus Mutual President Glenn Beck and Executive Vice President/CEO Matt Joyner recently met with members of Florida’s congressional delegation and others in Washington to highlight issues important to Florida citrus. The need for federal Food and Drug Administration (FDA) action on lowering the Brix level was one focus of the meetings. Beck and Joyner met with U.S. Sen. Marco …

Uncle Matt’s Organic Launches Low-Calorie OJ

Josh McGillIndustry News Release, Orange Juice

Uncle Matt’s Organic recently announced the launch of its Matt50 orange juice beverage. Matt50 contains half the sugar and calories of regular orange juice and is boosted with Vitamin C, prebiotics, probiotics, calcium, potassium and folate. Susan McLean, Uncle Matt’s Organic vice president of marketing and innovation, said Matt50 contains just 50 calories per serving. It is sweetened with organic stevia, a …

Citrus Marketing Tactics Discussed

Josh McGillFlorida Department of Citrus, Marketing

Several of the approximately 30 participants in an April 29 webinar about citrus marketing tactics confirmed a presenter’s assertion that online shopping has become hugely popular. Speaker Chip Bates, executive vice president of Edible, the marketing agency for the Florida Department of Citrus (FDOC), said a majority of consumers would rather shop online than in a store. After making that …

Inflation Considered in OJ Marketing

Josh McGillFlorida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) is exploring ways to entice consumers to buy orange juice (OJ) in the face of inflation, Florida Citrus Commission Chairman Steve Johnson stated recently. He reported that the FDOC is “analyzing how inflation may impact consumers in the months ahead and exploring which marketing activities may help ensure Florida orange juice remains in carts …

A Fruitful Partnership for Florida Growers

Josh McGillFlorida Citrus Commission, Florida Citrus Mutual, Florida Department of Citrus

Florida Citrus Commission (FCC) Chairman Steve Johnson recently cited the partnership between the FCC and Florida Citrus Mutual as “a shining example of the synergy happening in our industry.” The FCC serves as the governing board of the Florida Department of Citrus (FDOC). Mutual is the state’s largest association of citrus growers. “The two entities, which at times have diverse …

Updates From Florida Citrus Mutual

Josh McGillFlorida Citrus Mutual

The Florida Citrus Mutual (FCM) board of directors voted earlier this month to support the continuation of the Florida Research Order. It encouraged Florida citrus growers to vote for continuation in a May referendum. The board acted after hearing from Citrus Research and Development Foundation (CRDF) Chief Operating Officer Rick Dantzler and discussing the importance of a continued funding mechanism …

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U.S. Lemon, Grapefruit and Tangerine Outlook

Josh McGillCrop Forecast

Lemons are the only U.S. citrus commodity forecast this season to exceed last season’s production levels, the U.S. Department of Agriculture’s Economic Research Service reported recently. At a projected 976,000 tons, lemon production is expected to be 10% higher than last season. Ninety-four percent of lemons commercially grown in the United States are from California. Despite the higher domestic production, …

OJ Marketing Success Highlighted at Peace River Meeting

Josh McGillMarketing, Orange Juice

Members of Peace River Valley Citrus Growers Association gathered in Arcadia last week for their annual meeting and dinner. Updates were provided on association business, the state legislative session and citrus Extension activities. In addition, Samantha Lane, global marketing director for the Florida Department of Citrus (FDOC), gave an insightful presentation on consumer purchasing habits and how orange juice (OJ) …

Nutritional Lessons Learned From the Field and in the Wild

Josh McGillNutrition

By Brad Turner In the 1970s, the majority of my family’s groves in Hillsborough, Polk and Hardee counties remained on a 25-foot by 25-foot setting or wider. Most of these “old school” blocks received several light cultivations in both directions, two fertilizations and two foliar sprays per season. These groves contained some of the most grand and bountiful trees in …

Florida OJ Tariffs Lifted in United Kingdom

Josh McGillOrange Juice, Trade

The United States and the United Kingdom announced a trade accord on March 22. The United States will remove tariffs on British steel and aluminum, while the United Kingdom will remove retaliatory tariffs on a number of American exports, including Florida orange juice. “We appreciate the work of the U.S. Department of Commerce and the U.S. Department of Agriculture in …

IPCs Improve Fruit Yield and Quality

Josh McGillHLB Management, IPCs, Research

By Fernando Alferez, Ute Albrecht, Susmita Gaire, Ozgur Batuman, Jawwad Qureshi and Mongi Zekri University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers established a field trial in February 2018 to evaluate the efficacy of individual protective covers (IPCs) to prevent Asian citrus psyllids from spreading HLB and to study the effects on tree growth and physiology. The …

Picking Favorites at Florida Citrus Variety Display Day

Josh McGillCitrus, Florida, Varieties

The horticultural characteristics of new citrus varieties are important, especially in the era of HLB when disease tolerance is critical. But how the fruit tastes and other consumer attributes are equally important. That’s why citrus variety display days are vital in citrus breeding. The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center in …

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All In for Citrus Podcast, February 2022

Josh McGillAll In For Citrus Podcast

The Florida legislative session is well underway in Tallahassee. The University of Florida hosted its annual Gator Day at the Capitol in February to remind lawmakers of all that the school does for its students and stakeholders. Michael Rogers, director of the Citrus Research and Education Center, and fellow citrus team members from the University of Florida Institute of Food …