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Below you'll find a list of all posts that have been categorized as “Orange Juice”
U.S. Senators Marco Rubio and Rick Scott of Florida introduced the Defending Domestic Orange Juice Production Act. The legislation would direct the U.S. Food and Drug Administration (FDA) to lower the required Brix level of not-from-concentrate pasteurized orange juice from 10.5% to 10%. U.S. Representatives Mario Díaz-Balart, Debbie Wasserman Schultz, Stephanie Murphy, Kat Cammack, Daniel Webster, Maria Elvira Salazar, Darren …
In a recent Florida Citrus Mutual (FCM) newsletter, the grower association told how the Florida state budget addresses citrus issues and reported FCM’s position on an orange juice petition. STRONG SUPPORTThe 2022–23 Florida state budget signed June 2 by Gov. Ron DeSantis totaled $109.9 billion and included more than $37 million in support for the state’s citrus industry. Citrus support …
Florida Citrus Commission (FCC) Chairman Steve Johnson discussed strong orange juice sales in an email this month to members of the Florida citrus industry: “As prices continue to rise across the board for goods and services, many shoppers may find themselves buying not what they want but what they need. The key for us is making sure OJ remains on …
Florida Department of Citrus (FDOC) economist Marisa Zansler discussed orange juice (OJ) volume movement and the potential impacts inflation may have on the category at the May 18 Florida Citrus Commission meeting. She also addressed the importance of ongoing marketing activities to support sales even as supply constraints continue. Inflation is persistently up across all goods, with shelter, food, airline …
By Marisa L. Zansler Over the last 20 years, the Florida citrus industry has faced many challenges, from destructive diseases, hurricanes, production cost increases, and, now in 2022, the devastation of a winter freeze. As a result, Florida citrus production has declined considerably. During the 2021–22 season, there is a 26% decline in volume movement compared to the prior season. …
For the first time since 2019, the Florida Department of Citrus (FDOC) connected face-to-face in late May with hundreds of registered dietitians to discuss the health benefits of Florida orange juice. Today’s Dietitian Spring Symposium included an opportunity to educate the dietitians at an exhibit booth and present recent research about the impact of 100% orange juice on inflammation and …
The Florida Department of Citrus’ (FDOC) 2022–23 orange juice (OJ) marketing plan will have a few shifts in retail partners and tactics to help ensure Florida OJ remains top of mind. Karmen Johnson of Edible, the FDOC’s marketing agency, shared an overview of the 2022–23 strategic focus, audience insights and integrated communications plan with the Florida Citrus Commission on May …
Florida Citrus Mutual President Glenn Beck and Executive Vice President/CEO Matt Joyner recently met with members of Florida’s congressional delegation and others in Washington to highlight issues important to Florida citrus. The need for federal Food and Drug Administration (FDA) action on lowering the Brix level was one focus of the meetings. Beck and Joyner met with U.S. Sen. Marco …
Uncle Matt’s Organic recently announced the launch of its Matt50 orange juice beverage. Matt50 contains half the sugar and calories of regular orange juice and is boosted with Vitamin C, prebiotics, probiotics, calcium, potassium and folate. Susan McLean, Uncle Matt’s Organic vice president of marketing and innovation, said Matt50 contains just 50 calories per serving. It is sweetened with organic stevia, a …
The Florida Department of Citrus (FDOC) is exploring ways to entice consumers to buy orange juice (OJ) in the face of inflation, Florida Citrus Commission Chairman Steve Johnson stated recently. He reported that the FDOC is “analyzing how inflation may impact consumers in the months ahead and exploring which marketing activities may help ensure Florida orange juice remains in carts …
Florida Department of Citrus (FDOC) staff and members of the FDOC’s marketing firm, Edible, told the Florida Citrus Commission (FCC) on March 16 about recent marketing Florida orange Juice successes and plans for 2022–23. Karmen Johnson of Edible provided an update on current marketing activities. The e-commerce program includes a collaboration with Kroger and Pinterest that targeted more than 580,000 …
Total U.S. orange juice (OJ) production in the current 2021–22 season is forecast at 286 million single-strength equivalent (SSE) gallons, the U.S. Department of Agriculture’s Economic Research Service reported recently. If realized, this volume will be the lowest in more than 50 years. To compensate for lower production, U.S. OJ imports are expected to increase over last year, reaching more …
Members of Peace River Valley Citrus Growers Association gathered in Arcadia last week for their annual meeting and dinner. Updates were provided on association business, the state legislative session and citrus Extension activities. In addition, Samantha Lane, global marketing director for the Florida Department of Citrus (FDOC), gave an insightful presentation on consumer purchasing habits and how orange juice (OJ) …
The United States and the United Kingdom announced a trade accord on March 22. The United States will remove tariffs on British steel and aluminum, while the United Kingdom will remove retaliatory tariffs on a number of American exports, including Florida orange juice. “We appreciate the work of the U.S. Department of Commerce and the U.S. Department of Agriculture in …
Orange juice (OJ) recently accounted for more than half of the fruit juice purchased by households, Florida Department of Citrus (FDOC) economist Marisa Zansler told the Florida Citrus Commission on March 16. Citing a report on the Household Purchase Dynamics in the Beverage Category, Zansler added that grapefruit juice represented only about 1.5% of fruit juice sales. All fruit juice …
European Union (EU) orange juice (OJ) production is forecast at 70,390 metric tons (MT) in 2021–22, the U.S. Department of Agriculture’s Foreign Agricultural Service reported. That’s a drop of almost 10% compared to the previous period due to the expected decline in EU orange supply. Spain is the major orange processor in the EU, followed by Italy. Approximately 20% of …
By Marisa L. Zansler It’s been nearly two years since the COVID-19 pandemic first swept across the country. American households are still adapting to a new way of life that includes a shifting of work-life balance and a return to familiar routines such as family gatherings, travel and venturing outside of the home. INFLATION AND OJ AVAILABILITYAs this transition into …
The Florida Department of Citrus (FDOC) showed its “The Original Wellness Drink” videos about Florida orange juice (OJ) within major airports during the holiday season. These 15- and 30-second videos played throughout multiple markets via airports in Atlanta, Chicago, Dallas, Detroit, New York, Orlando, Tampa/Sarasota and Washington, D.C. The ads ran from Thanksgiving week through New Year’s Eve, targeting at …
Alico, Inc. has seen an increase in the price per pound solids for oranges from $2.25 to $2.58 so far this season. A significant reason for the price improvement is the continued strength of consumption of not-from-concentrate orange juice by retail consumers, the company stated. Average pound solids per box were down for the fiscal quarter that ended Dec. 31, 2021. The pounds …
The U.S. Department of Agriculture Foreign Agricultural Service recently released global 2021–22 production estimates for citrus categories and orange juice. Here are highlights from the report, titled Citrus: World Markets and Trade. ORANGESGlobal orange production for 2021–22 is estimated up 1.4 million tons from the previous year to 48.8 million tons. Favorable weather is leading to larger crops in Brazil, …
