Global Citrus Production Is Up in All Categories

Josh McGill International, Production

Brazil, China and Mexico are the top producers. Brazil easily continues to lead the world in orange and orange juice (OJ) production, while China dominates in production of tangerines/mandarins and grapefruit. Mexico remains the leading producer of lemons and limes. These facts come from a July report on world citrus issued by the U.S. Department of Agriculture’s Foreign Agricultural Service. …

No Negative Cardiovascular Impacts for Children Drinking OJ

Josh McGill Florida Department of Citrus, Orange Juice, Research

New research examining the cardiovascular health of young adults who consumed 100% orange juice (OJ) as children indicates no increased risk for high blood pressure or elevated blood lipid levels as a result. The research, published in the International Journal of Food Science and Nutrition, specifically looked at 100% OJ consumption during late childhood and early adolescence and its association …

New Citrus Sustainability Push in Florida

Josh McGill Events, Florida, Orange Juice

Sustainability has been a buzzword in agriculture for years, often with varying definitions of what the term means. In recent years, many industries have adopted self-assessment tools to monitor their sustainability and report their results to their customers. Much of this monitoring and reporting is being done via online platforms. During Florida Citrus Mutual’s board of directors meeting held during …

Citrus Health Benefits Research Update

Josh McGill Florida Department of Citrus, Research

Florida Department of Citrus-funded research into the health benefits of citrus products was among the highlights of a 2021–22 update the Florida Citrus Commission received in June. Rosa Walsh, director of scientific research at the department, provided the update. The update included three new publications on additional analyses of the Eurecat study on the impact of orange juice (OJ) and …

Brix Addressed in Proposed U.S. Legislation

Josh McGill Legislative, Orange Juice

U.S. Senators Marco Rubio and Rick Scott of Florida introduced the Defending Domestic Orange Juice Production Act. The legislation would direct the U.S. Food and Drug Administration (FDA) to lower the required Brix level of not-from-concentrate pasteurized orange juice from 10.5% to 10%.    U.S. Representatives Mario Díaz-Balart, Debbie Wasserman Schultz, Stephanie Murphy, Kat Cammack, Daniel Webster, Maria Elvira Salazar, Darren …

Preliminary Department of Citrus Budget Approved

Josh McGill financial, Florida Citrus Commission, Florida Department of Citrus

The Florida Citrus Commission on June 15 approved a preliminary 2022–23 operating budget for the Florida Department of Citrus of $29.9 million. The preliminary budget includes $19.125 million in general revenue funding from the state of Florida for marketing, research and administration. The majority of the budget will fund domestic marketing programs aimed at driving sales of Florida orange juice (OJ). …

Florida State Budget and OJ Action Reported

Josh McGill Florida, Legislative, Orange Juice

In a recent Florida Citrus Mutual (FCM) newsletter, the grower association told how the Florida state budget addresses citrus issues and reported FCM’s position on an orange juice petition.  STRONG SUPPORTThe 2022–23 Florida state budget signed June 2 by Gov. Ron DeSantis totaled $109.9 billion and included more than $37 million in support for the state’s citrus industry. Citrus support …

Citrus Industry Priorities Highlighted at GCGA Annual Meeting

Josh McGill Events, Legislative

Citrus industry growers and allied members of the Gulf Citrus Growers Association (GCGA) gathered in Fort Myers last week for the association’s annual meeting. Matt Joyner, executive vice president/CEO of Florida Citrus Mutual, recapped Florida’s 2022 legislative session and touched on some other priorities during his address to the group. Joyner said the legislative session was a strong one for …

Inflation Impacts OJ Consumers

Josh McGill Economics, Florida Department of Citrus, Orange Juice

Florida Department of Citrus (FDOC) economist Marisa Zansler discussed orange juice (OJ) volume movement and the potential impacts inflation may have on the category at the May 18 Florida Citrus Commission meeting. She also addressed the importance of ongoing marketing activities to support sales even as supply constraints continue. Inflation is persistently up across all goods, with shelter, food, airline …

Maintaining Demand for OJ Amid Supply-Shortage Concerns

Josh McGill Florida Department of Citrus, Orange Juice

By Marisa L. Zansler Over the last 20 years, the Florida citrus industry has faced many challenges, from destructive diseases, hurricanes, production cost increases, and, now in 2022, the devastation of a winter freeze. As a result, Florida citrus production has declined considerably. During the 2021–22 season, there is a 26% decline in volume movement compared to the prior season. …

Discussing OJ Health Benefits With Dietitians

Josh McGill Florida Department of Citrus, Orange Juice

For the first time since 2019, the Florida Department of Citrus (FDOC) connected face-to-face in late May with hundreds of registered dietitians to discuss the health benefits of Florida orange juice. Today’s Dietitian Spring Symposium included an opportunity to educate the dietitians at an exhibit booth and present recent research about the impact of 100% orange juice on inflammation and …

How OJ Will Be Marketed in 2022–23

Josh McGill Florida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus’ (FDOC) 2022–23 orange juice (OJ) marketing plan will have a few shifts in retail partners and tactics to help ensure Florida OJ remains top of mind. Karmen Johnson of Edible, the FDOC’s marketing agency, shared an overview of the 2022–23 strategic focus, audience insights and integrated communications plan with the Florida Citrus Commission on May …

Oak Leaves and Turnpike Signs

Josh McGill HLB Management, Marketing, Research

Citrus growers Travis Murphy and Tom Thayer developed a formulation based on oak leaf extract that was observed to rejuvenate trees back to economic productivity. But the rejuvenation effects observed in the growers’ trials were not observed in field trials using a modified version of the formulation. U.S. Department of Agriculture (USDA) research geneticist Randall Niedz reported that result in …

Brix Is a Key Issue for Florida Citrus Mutual

Josh McGill Orange Juice, Regulation

Florida Citrus Mutual President Glenn Beck and Executive Vice President/CEO Matt Joyner recently met with members of Florida’s congressional delegation and others in Washington to highlight issues important to Florida citrus. The need for federal Food and Drug Administration (FDA) action on lowering the Brix level was one focus of the meetings. Beck and Joyner met with U.S. Sen. Marco …

Uncle Matt’s Organic Launches Low-Calorie OJ

Josh McGill Industry News Release, Orange Juice

Uncle Matt’s Organic recently announced the launch of its Matt50 orange juice beverage. Matt50 contains half the sugar and calories of regular orange juice and is boosted with Vitamin C, prebiotics, probiotics, calcium, potassium and folate. Susan McLean, Uncle Matt’s Organic vice president of marketing and innovation, said Matt50 contains just 50 calories per serving. It is sweetened with organic stevia, a …

Citrus Marketing Tactics Discussed

Josh McGill Florida Department of Citrus, Marketing

Several of the approximately 30 participants in an April 29 webinar about citrus marketing tactics confirmed a presenter’s assertion that online shopping has become hugely popular. Speaker Chip Bates, executive vice president of Edible, the marketing agency for the Florida Department of Citrus (FDOC), said a majority of consumers would rather shop online than in a store. After making that …

Inflation Considered in OJ Marketing

Josh McGill Florida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) is exploring ways to entice consumers to buy orange juice (OJ) in the face of inflation, Florida Citrus Commission Chairman Steve Johnson stated recently. He reported that the FDOC is “analyzing how inflation may impact consumers in the months ahead and exploring which marketing activities may help ensure Florida orange juice remains in carts …

A Fruitful Partnership for Florida Growers

Josh McGill Florida Citrus Commission, Florida Citrus Mutual, Florida Department of Citrus

Florida Citrus Commission (FCC) Chairman Steve Johnson recently cited the partnership between the FCC and Florida Citrus Mutual as “a shining example of the synergy happening in our industry.” The FCC serves as the governing board of the Florida Department of Citrus (FDOC). Mutual is the state’s largest association of citrus growers. “The two entities, which at times have diverse …

Updates From Florida Citrus Mutual

Josh McGill Florida Citrus Mutual

The Florida Citrus Mutual (FCM) board of directors voted earlier this month to support the continuation of the Florida Research Order. It encouraged Florida citrus growers to vote for continuation in a May referendum. The board acted after hearing from Citrus Research and Development Foundation (CRDF) Chief Operating Officer Rick Dantzler and discussing the importance of a continued funding mechanism …

U.S. Lemon, Grapefruit and Tangerine Outlook

Josh McGill Crop Forecast

Lemons are the only U.S. citrus commodity forecast this season to exceed last season’s production levels, the U.S. Department of Agriculture’s Economic Research Service reported recently. At a projected 976,000 tons, lemon production is expected to be 10% higher than last season. Ninety-four percent of lemons commercially grown in the United States are from California. Despite the higher domestic production, …