 |  |  |  |  |  |  |  |  |
Below you'll see everything we could locate for your search of “orange juice”
The Florida Department of Citrus’ (FDOC) 2022–23 orange juice (OJ) marketing plan will have a few shifts in retail partners and tactics to help ensure Florida OJ remains top of mind. Karmen Johnson of Edible, the FDOC’s marketing agency, shared an overview of the 2022–23 strategic focus, audience insights and integrated communications plan with the Florida Citrus Commission on May …
Citrus growers Travis Murphy and Tom Thayer developed a formulation based on oak leaf extract that was observed to rejuvenate trees back to economic productivity. But the rejuvenation effects observed in the growers’ trials were not observed in field trials using a modified version of the formulation. U.S. Department of Agriculture (USDA) research geneticist Randall Niedz reported that result in …
Florida Citrus Mutual President Glenn Beck and Executive Vice President/CEO Matt Joyner recently met with members of Florida’s congressional delegation and others in Washington to highlight issues important to Florida citrus. The need for federal Food and Drug Administration (FDA) action on lowering the Brix level was one focus of the meetings. Beck and Joyner met with U.S. Sen. Marco …
Uncle Matt’s Organic recently announced the launch of its Matt50 orange juice beverage. Matt50 contains half the sugar and calories of regular orange juice and is boosted with Vitamin C, prebiotics, probiotics, calcium, potassium and folate. Susan McLean, Uncle Matt’s Organic vice president of marketing and innovation, said Matt50 contains just 50 calories per serving. It is sweetened with organic stevia, a …
Several of the approximately 30 participants in an April 29 webinar about citrus marketing tactics confirmed a presenter’s assertion that online shopping has become hugely popular. Speaker Chip Bates, executive vice president of Edible, the marketing agency for the Florida Department of Citrus (FDOC), said a majority of consumers would rather shop online than in a store. After making that …
The Florida Department of Citrus (FDOC) is exploring ways to entice consumers to buy orange juice (OJ) in the face of inflation, Florida Citrus Commission Chairman Steve Johnson stated recently. He reported that the FDOC is “analyzing how inflation may impact consumers in the months ahead and exploring which marketing activities may help ensure Florida orange juice remains in carts …
Florida Citrus Commission (FCC) Chairman Steve Johnson recently cited the partnership between the FCC and Florida Citrus Mutual as “a shining example of the synergy happening in our industry.” The FCC serves as the governing board of the Florida Department of Citrus (FDOC). Mutual is the state’s largest association of citrus growers. “The two entities, which at times have diverse …
The Florida Citrus Mutual (FCM) board of directors voted earlier this month to support the continuation of the Florida Research Order. It encouraged Florida citrus growers to vote for continuation in a May referendum. The board acted after hearing from Citrus Research and Development Foundation (CRDF) Chief Operating Officer Rick Dantzler and discussing the importance of a continued funding mechanism …
Lemons are the only U.S. citrus commodity forecast this season to exceed last season’s production levels, the U.S. Department of Agriculture’s Economic Research Service reported recently. At a projected 976,000 tons, lemon production is expected to be 10% higher than last season. Ninety-four percent of lemons commercially grown in the United States are from California. Despite the higher domestic production, …
Members of Peace River Valley Citrus Growers Association gathered in Arcadia last week for their annual meeting and dinner. Updates were provided on association business, the state legislative session and citrus Extension activities. In addition, Samantha Lane, global marketing director for the Florida Department of Citrus (FDOC), gave an insightful presentation on consumer purchasing habits and how orange juice (OJ) …
By Brad Turner In the 1970s, the majority of my family’s groves in Hillsborough, Polk and Hardee counties remained on a 25-foot by 25-foot setting or wider. Most of these “old school” blocks received several light cultivations in both directions, two fertilizations and two foliar sprays per season. These groves contained some of the most grand and bountiful trees in …
The United States and the United Kingdom announced a trade accord on March 22. The United States will remove tariffs on British steel and aluminum, while the United Kingdom will remove retaliatory tariffs on a number of American exports, including Florida orange juice. “We appreciate the work of the U.S. Department of Commerce and the U.S. Department of Agriculture in …
By Fernando Alferez, Ute Albrecht, Susmita Gaire, Ozgur Batuman, Jawwad Qureshi and Mongi Zekri University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers established a field trial in February 2018 to evaluate the efficacy of individual protective covers (IPCs) to prevent Asian citrus psyllids from spreading HLB and to study the effects on tree growth and physiology. The …
The horticultural characteristics of new citrus varieties are important, especially in the era of HLB when disease tolerance is critical. But how the fruit tastes and other consumer attributes are equally important. That’s why citrus variety display days are vital in citrus breeding. The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center in …
The Florida legislative session is well underway in Tallahassee. The University of Florida hosted its annual Gator Day at the Capitol in February to remind lawmakers of all that the school does for its students and stakeholders. Michael Rogers, director of the Citrus Research and Education Center, and fellow citrus team members from the University of Florida Institute of Food …
By Ben Albritton Florida’s farmers depend on healthy soil and clean water to produce crops. It’s how my family has grown citrus, strawberries and cattle for more than four generations. The quality of our natural resources has a direct impact on our crops and livelihood. I am a fifth-generation Floridian who was raised by a line of farmers, ranchers and …
By Marisa L. Zansler It’s been nearly two years since the COVID-19 pandemic first swept across the country. American households are still adapting to a new way of life that includes a shifting of work-life balance and a return to familiar routines such as family gatherings, travel and venturing outside of the home. INFLATION AND OJ AVAILABILITYAs this transition into …
A new study published by the Centers for Disease Control and Prevention (CDC) found that only a small percentage of U.S. adults consume the recommended amount of fruits and vegetables. On average only 12% of U.S. adults meet fruit-intake and only 10% meet vegetable-intake recommendations outlined in the 2020-2025 Dietary Guidelines for Americans (DGA). Low intakes may put Americans at increased risk …
The Florida Department of Citrus (FDOC) showed its “The Original Wellness Drink” videos about Florida orange juice (OJ) within major airports during the holiday season. These 15- and 30-second videos played throughout multiple markets via airports in Atlanta, Chicago, Dallas, Detroit, New York, Orlando, Tampa/Sarasota and Washington, D.C. The ads ran from Thanksgiving week through New Year’s Eve, targeting at …
Alico, Inc. has seen an increase in the price per pound solids for oranges from $2.25 to $2.58 so far this season. A significant reason for the price improvement is the continued strength of consumption of not-from-concentrate orange juice by retail consumers, the company stated. Average pound solids per box were down for the fiscal quarter that ended Dec. 31, 2021. The pounds …
