The Scientific Research Advisory Committee met Jan. 21 to review recent updates from the Florida Department of Citrus (FDOC) and to review and recommend to the Florida Citrus Commission (FCC) for approval two new research proposals. The FCC serves as the FDOC’s governing board. Rosa Walsh, director of the FDOC Scientific Research Department, gave an update on the 2020–2025 Dietary …
Are Consumers Willing to Pay More for Florida OJ?
Multiple studies point to the value consumers place on Florida citrus and their willingness to pay for the “Florida” brand. Lisa House, director of the Florida Agricultural Market Research Center and a professor in the Food and Resource Economics Department at the University of Florida, recently spoke on this subject in a Florida Department of Citrus webinar. She provided an overview of …
Potential OJ Marketing Order Leaves Growers Hesitant
Many Florida citrus growers are skeptical of the proposed federal marketing order for orange juice (OJ). The proposed marketing order would allow all U.S. fruit used in OJ and all OJ imports to be assessed to share in the cost of marketing. This federal order, however, poses some potential drawbacks for Florida juice orange growers. The U.S. Department of Agriculture …
The State of the Florida Citrus Processing Industry
Kristen Carlson, executive director of the Florida Citrus Processors Association, answers questions from Tacy Callies, Citrus Industry editor. Q: What are the current opportunities in Florida citrus processing? A: There is some excess capacity in Florida should the citrus greening situation improve, and Florida increases its box production. Greening has decreased the yield of boxes per tree. With less impact …
FDOC Update: OJ Sales, Supply and Demand
Shannon Shepp, executive director of the Florida Department of Citrus (FDOC), reports that total orange juice (OJ) sales are performing at 2016 levels. “In the four week-period ending Dec. 26, 2020, average year-over-year sales of total OJ increased 7.68 percent with nearly 37.39 million equivalent gallons sold, according to the latest Nielsen retail sales update,” Shepp says. “Volume sales of …
China Orange and OJ Forecasts
Orange production in China is forecast to grow to 7.5 million metric tons (MMT) in 2020–21, up from 7.4 MMT in 2019–20, the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) reported. The increase will be driven mainly by new trees planted a few years ago in Jiangxi and other provinces. Those trees have started to produce more fruit. FAS …
Some Citrus Recovery Expected in Mexico
The U.S. Department of Agriculture’s Foreign Agricultural Service recently issued a report on the citrus industry in Mexico. Some highlights follow. ORANGEOrange production in the 2020-21 marketing year is forecast to partially rebound after drought decimated last year’s crop by nearly 40 percent. Residual soil health effects and low producer investments in orchard rehabilitation will prohibit full production recovery. Lack …
Choosing a Lemon Rootstock
By Kim D. Bowman Lemons are a relatively small part of the Florida citrus crop. But with more than 317,000 lemon trees propagated in Florida nurseries over the past two years, lemons are clearly gaining increasing interest from growers trying to find a crop that is easier to grow and with a quick return on investment. As is the case …
New Year’s Resolutions for 2021
By Ruth Borger It is time for a new year, and many of us cannot see 2020 end fast enough. It is almost time for 2021, and there is a lot to be hopeful for. New vaccines to fight the coronavirus hold great potential for beating the pandemic. U.S. citrus sales so far this season continue to show strong performance. …
Update on CRISPR Research for Citrus Improvement
By Nian Wang, Fred Gmitter and Manjul Dutt Nearly all commercially important citrus types — oranges, grapefruits etc. — have originated by mutations that have accumulated over several hundreds to thousands of years, from what once was an original, individual sweet orange tree and a single grapefruit tree. The many different cultivars that we know today are descended from those …
FDOC Promotion of OJ Benefits Growers
The Florida Department of Citrus (FDOC) e-commerce campaign to drive sales of 100 percent Florida orange juice (OJ) is nearing the halfway mark and continues to deliver strong results. As of Dec. 18, the e-commerce campaign reached 150 million impressions and $4.2 million in attributed sales of 100 percent OJ with a return on advertising spend of $5.45. Additionally, the …
Drought and Heat Harm Brazil’s Harvest
By Maurício Mendes There is a saying among those who have been in the industry for a long time: “There is no citrus harvest like the other.” Growers are facing production challenges in the current harvest season in Brazil. HOT, DRY CONDITIONSThe first signs of a decrease in the season’s fruit crop were given by last year’s (August to September …
Texas Grapefruit Sweepstakes Launched
Texas-based grapefruit brand Winter Sweetz announced the launch of its Sweeter in Texas sweepstakes to celebrate the Texas red grapefruit season during the holidays. Consumers may enter the sweepstakes from Dec. 15 to Jan. 15. There will be weekly prizes and a grand prize winner. Every week, two winners will be selected at random to receive a free shipment of …
Fruit Drop Weighs Heavily on Florida Growers
Numerous Florida citrus growers are experiencing heavy fruit drop this fall. “For some growers, it’s the worst fruit drop they have experienced; 50 percent-plus,” says grower Lee Jones with Cross Covered Caretaking. Grower Jim Snively, with Southern Gardens Citrus, said he is hearing talk of around 30 to 50 percent-plus fruit drop. “I’m hearing pick-outs that are 20 percent to …
Citrus Woes Cut Alico Income
Alico, Inc. reported net income of approximately $23.7 million for the fiscal year ended Sept. 30, down from $37.8 million for the prior fiscal year. It attributed the decrease in net income primarily to three factors: A decline in the market price per pound solids for citrus fruit this past 2019-20 harvest season largely attributable to unfavorable industry supply dynamics …
Parson Brown Research Funded
Researchers looking into the possibility that the old Parson Brown orange might fare better than Hamlins in the face of HLB will be funded by the Citrus Research and Development Foundation (CRDF). CRDF Chief Operating Officer Rick Dantzler said the organization agreed to fund the project for $53,000 during its December meeting. The funding had been under consideration for several …
Keep OJ Shelves Stocked, Video Urges
A video being developed for the Florida Department of Citrus (FDOC) aims to educate retail buyers about the rise in demand for 100 percent orange juice (OJ) during the COVID-19 pandemic. According to FDOC Executive Director Shannon Shepp, the video will encourage buyers to take another look at the space allocation for OJ and all other Florida citrus products. The …
New Virtual UF/IFAS OJ Breaks for Growers
The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Extension citrus program is launching a webinar series of OJ Breaks free to all Florida citrus growers. The twice-a-month meeting series will provide the latest information on grove production practices and research findings. The series will be delivered via Zoom and start Dec. 15. “COVID-19 has made it difficult …
COVID-19 Impacts on Florida Citrus
The impacts of the COVID-19 pandemic on Florida’s citrus industry were recently summarized by Fritz Roka, director of the Florida Gulf Coast University’s (FGCU) Center of Agribusiness. Roka discussed pandemic impacts on both the citrus production side of the industry and the packing and juice-processing segments. Here are some highlights of Roka’s presentation that apply to both the production and …
Four to Join Citrus Hall of Fame
The Florida Citrus Hall of Fame will induct four new members in 2021. They are John L. Jackson of Sorrento, Florida; the late Lew J. Prosser of Plant City, Florida; Adam H. Putnam of Memphis, Tennessee; and Steven D. “Steve” Sorrells of Arcadia, Florida. They will be inducted during a luncheon tentatively scheduled for Nov. 5 at Florida Southern College …