FDOC E-Commerce Campaign Drives OJ Sales

Tacy CalliesMarket, Orange Juice

At the beginning of the year, the Florida Department of Citrus (FDOC) launched a new marketing campaign concentrated on driving sales of 100 percent orange juice. The effort includes targeted digital and social media ads that connect consumers directly with online retailers like Amazon, Walmart, Target and Instacart. The campaign emphasizes the role that 100 percent orange juice plays in …

citrus crop forecast

Hauling Limits Lifted for Citrus

Ernie NeffCOVID-19, Regulation

Citrus has been added to the list of agricultural commodities for which truck size and weight restrictions have been lifted in the face of COVID-19. A Florida Department of Transportation enforcement bulletin issued April 13 stated that citrus and the other commodities for which restrictions were lifted had been identified by Florida’s agriculture commissioner and approved by Florida’s secretary of …

How to Donate Citrus to California Food Banks

Len WilcoxCalifornia Corner, COVID-19

In California as well as nationally, food banks are experiencing a significant increase in demand due to the coronavirus (COVID-19) pandemic. The California Association of Food Banks (CAFB) Farm to Family (F2F) program accepts donations of fresh produce year-round. CAFB will coordinate the distribution to 41 food banks across the state, which then supply local community food banks and other …

COVID-19 Citrus Damage to Top $200 Million

Ernie NeffCOVID-19

The chief executives of three large U.S. citrus grower associations estimate that “the immediate COVID-19 impact to certain varieties of citrus will be over $200 million.” Casey Creamer of California Citrus Mutual, Dale Murden of Texas Citrus Mutual and Mike Sparks of Florida Citrus Mutual offered that economic damage assessment in an April 9 letter to U.S. Agriculture Secretary Sonny …

Citrus Sales Surge During COVID-19

Ernie NeffCOVID-19, Orange Juice, sales

Sales of Florida citrus and juice jumped during the COVID-19 pandemic in March, The Ledger newspaper in Lakeland reported. The newspaper cited a Nielsen report that not-from-concentrate OJ sales climbed 28 percent for the 4-week period ending March 21. The surge followed approximately two decades of  OJ sales declines. Consumers appear to focus on OJ’s heavy vitamin C content in …

Rootstock Trial Results on New Website

Tacy CalliesRootstocks

A new website with a wealth of information about citrus rootstocks is now available at https://citrusrootstocks.org/. Rootstock breeder Kim Bowman, with the U.S. Department of Agriculture (USDA) Agricultural Research Service in Fort Pierce, has posted results from 37 replicated multiyear rootstock field trials in Florida. The results can be easily accessed from the site by computer, tablet or smartphone.  According …

COVID-19 Guidance From FDACS

Ernie NeffCOVID-19

In response to Florida Gov. Ron DeSantis issuing a stay-at-home order due to COVID-19, Florida Commissioner of Agriculture Nikki Fried explained why agriculture can continue working. “Florida’s farmers and ranchers put food on the tables of our neighbors across the state and nation,” Fried stated in a media release issued by the Florida Department of Agriculture and Consumer Services (FDACS). …

china

U.S. Citrus Supply and Prices

Tacy CalliesCrop Forecast, Economics

The U.S. Department of Agriculture’s Economic Research Service (ERS) released a Fruit and Tree Nuts Outlook report on March 31. The report shows that the forecast for the U.S. citrus crop is down 4 percent from last season and how this is affecting imports, exports and pricing. LOWER PRODUCTIONU.S. all-orange production is expected to decrease by 1.6 percent, largely due …

Sanitation, Social Distancing Increase in Citrus Industry

Ernie NeffCitrus

Social distancing and enhanced sanitation practices have been adopted in many Florida groves and facilities in an effort to curtail spread of the coronavirus. “Growers are making the necessary adjustments by increasing sanitation and keeping workers separated,” said Steve Smith, executive vice president of Gulf Citrus Growers Association. “The larger growers with multiple locations are keeping crews separated into small …

FDOC

FDOC Beefs Up Promotions

Ernie NeffFlorida Citrus Commission

At the guidance of state health officials in response to coronavirus (COVID-19), the Florida Citrus Commission met telephonically on March 18. At the meeting, commissioners voted to beef up Florida Department of Citrus (FDOC) efforts to promote Florida citrus products. “We agreed to allocate another $500,000 out of our fund balance for media enhancement to our current marketing and promotion …

Effect of Planting Density and Enhanced Nutrition on Grapefruit

Tacy CalliesNutrition

By Rhuanito Soranz Ferrarezi, Dinesh Phuyal, Davie Kadyampakeni and Kelly Morgan The Indian River District is the world’s premier grapefruit production region due to a warm, ocean-facing humid climate and Flatwoods soils. The geographical location leads to the production of fruit with thin rinds and exceptional juice and color that has been a high-value export delicacy in Europe and Asia. …

crop forecast

Highlands Growers Hear Marketing Talks

Ernie NeffMarket

Aaron Himrod indicated he was cautiously optimistic about Highlands County Citrus Growers Association (HCCGA) members’ ability to grow fruit in the face of HLB at the association’s annual meeting on March 12. But Himrod, the outgoing association president, said the industry’s emphasis now needs to be on marketing. That and other activities at the meeting were described by association Executive …

citrus

Fried Addresses Citrus Issues

Ernie NeffLegislative

Florida Agriculture Commissioner Nikki Fried delivered the keynote address at the Florida Citrus Hall of Fame induction ceremonies in Lakeland on March 6. She also discussed citrus issues with Citrus Industry magazine editor Tacy Callies. Fried says the Florida Department of Agriculture and Consumer Services (FDACS), which she directs, is working with the state Legislature on a variety of budget …

Highlights from the PRVCGA Annual Meeting

Ernie NeffCitrus, Public Relations

The new Peace River Valley Citrus Growers Association (PRVCGA) 4-H Citrus Club had a strong showing at the association’s annual meeting on Feb. 25 at the Turner Agri-Civic Center in Arcadia. Eighteen trees grown by club members were sold at the event. This included several grapefruit and tangerine trees that sold for more than $200 each, and the grand champion …

nutrition

Nutrition Questions in Need of Answers

Ernie NeffNutrition

A sheet of “Nutrient Management Concept Questions” was passed out at the January Citrus Research and Development Foundation (CRDF) board meeting in Fort Pierce. It included questions that growers and researchers have agreed need to be answered in future nutrition-related research funded by CRDF. Rick Dantzler, CRDF chief operating officer, explains how the questions were developed. “We had a Nutrition …

Keeping Fresh Citrus Safe

Ernie NeffFood Safety

Michelle Danyluk describes training that was provided Feb. 11 to help fresh citrus growers comply with the federal Produce Safety Rule. Danyluk is a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) professor and Extension specialist at the Citrus Research and Education Center (CREC). She and several other UF/IFAS faculty conducted the training at the CREC. The Produce …

Managing Orange Production Costs

Ernie NeffEconomics, Production

University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Extension economist Ariel Singerman discusses a recent article he wrote titled “How Much Can Florida Growers Afford to Spend on Caretaking Processed Orange Groves?” The article addresses the grove management decisions growers must make in the face of recent orange price declines. It points out that an average grower would …

trained

Trained Dogs Are the Most Efficient Way to Hunt Citrus Industry’s Biggest Threat

Daniel CooperCitrus Greening, HLB Management, Industry News Release

(USDA/ARS) — Dogs specially trained by Agriculture Research Service (ARS) scientists have proven to be the most efficient way to detect huanglongbing— also known as citrus greening — according to a paper just published in the Proceedings of the National Academy of Sciences. Currently, the only solid hope of curtailing the spread of citrus greening is to eliminate trees with the …

nutrition

CRDF Acts on Bayer HLB Effort

Ernie NeffHLB Management

The Citrus Research and Development Foundation (CRDF) on Jan. 28 did its part to continue a Bayer Crop Science effort to develop new technologies to combat HLB. “What we agreed to do was partner with the California Citrus Research Board (CRB), Pepsi and Coca-Cola and share equally in the costs (of continuing the HLB effort) for another six months,” said …

Peace River Citrus Products Announces Expansion

Daniel CooperIndustry News Release

Juice manufacturer enters expanded 10-year strategic relationship with Coca-Cola North America. Peace River Citrus Products, Inc., an independent and privately owned Florida-based citrus processor, announced plans for a $98 million expansion at its citrus processing facility in Bartow. The new 320,000-square-foot facility expansion is expected to create up to 175 jobs in Polk County and be completed in early 2022. …