 |  |  |  |  |  |  |  |  |
Below you'll see everything we could locate for your search of “marketing”
The U.S. Department of Agriculture (USDA) will purchase up to $20 million of fresh mandarins and tangerines for distribution to food banks, schools and other non-conventional markets. According to California Citrus Mutual (CCM), this is the first time USDA has made such a purchase under authority of Section 32 of the Agricultural Adjustment Act Amendment of 1935. The purpose of …
Sumo Citrus announced it will harvest its largest crop to date this season, running January to April, and double the amount of fruit produced last season. The fruit — derived from satsuma, orange and mandarin citrus varieties — will be distributed across North America. Sumo Citrus was originally cultivated in Japan in the 1970s by a single grower. The fruit …
The Florida Department of Citrus (FDOC) worked with Florida Citrus Mutual (FCM) and public relations agency Red Hill Strategies to manage media requests regarding crop forecasts and the impacts of hurricanes in 2022. The FDOC has also worked with FCM to develop a toolkit about the application of oxytetracycline in the fight against HLB. FDOC Director of Global Marketing Samantha Lane …
California Citrus Mutual (CCM) and JCS Marketing, Inc. have announced an event collaboration for this year’s California Citrus Showcase on March 9 at the Visalia Convention Center. This collaboration creates an opportunity for the growth of both organizations and the expansion of the event. The expansion will afford the citrus industry more educational, networking and promotional opportunities. Casey Creamer, president/chief …
The Florida Department of Citrus (FDOC) is continuing to work on retail promotions with the Florida Department of Agriculture and Consumer Services in Pan-Europe, France and Canada. Katie Bruce, international marketing manager, told the Florida Citrus Commission (FCC) about those and other international efforts in December. The FCC serves as the governing board for the FDOC. The Canadian retail program …
Morocco’s tangerine and mandarin production for marketing year 2022–23 is expected to fall to 900,000 metric tons (MT), a 34% decline from the previous season’s 1.36 million metric tons. The forecast by the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS) blames the decline on heat stress, water scarcity and increased input costs. Many orchards in the Berkane region …
Australia fresh orange production of 505,000 metric tons (MT) is forecast for marketing year 2022–23. That’s a 6% decrease from 535,000 MT in 2021–22, when production was the highest since 2004–05. The forecast was reported by the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). PRODUCTION AREASThe major orange production areas in Australia are in the southern temperate climate …
The total Brazilian orange crop for marketing year 2022–23 is forecast at 405 million boxes (MB), a reduction of 10 MB compared to the previous season. The commercial area in the state of São Paulo and the western part of Minas Gerais should account for 305 MB, a drop of 3% from the prior year. Production from other states is …
Lemon production in Chile is forecast to bounce back to 200,000 metric tons in 2022–23 after decreasing by 30% in 2021–22 to 140,000 metric tons. The forecast was part of the U.S. Department of Agriculture Foreign Agricultural Service’s (USDA FAS) annual citrus report for Chile. Chile produces lemons in the summer months between December and March for the domestic market …
The demand for orange juice (OJ) would decline by 11.3% without the awareness produced by Florida Department of Citrus (FDOC) promotional activities, the Florida Citrus Commission was told in December. Marisa Zansler, FDOC economic and market research director, delivered that message in summarizing a recent report by Lisa House, chair of the University of Florida’s Food and Resource Economics Department. …
The late F. Gilbert Bowen of Winter Haven and the late A.G. Smith of Wauchula will join the Florida Citrus Hall of Fame as the Class of 2023 inductees. They will be inducted posthumously in March 2024, along with the Class of 2024 inductees. BOWENFor more than seven decades, Bowen (1928–2022) was a leader in his family’s operations as well …
Citrus harvest season is in full swing across the North Florida/South Georgia production region. One thing is certain this season: Growers need to diversify their farming operations with citrus varieties other than satsuma mandarins. Grower Kim Jones, who also owns a citrus packing facility in Monticello, Florida, and is part-owner of a similar facility in Tifton, Georgia, discussed the high …
The addition of Mexican juice has not harmed the brand. Positive taste results have been reported for Florida’s Natural orange juice (OJ) since the brand started adding Mexican from-concentrate OJ to its juice. Florida’s Natural Growers (FNG) Chairman Frank M. Hunt III, addressing the cooperative’s annual stakeholders’ meeting recently, said consumers and taste panels have offered the positive input. The …
Citrus growers producing for the fresh market should always ensure their fruit’s peel remains unblemished and without defect. This will protect the fruit against infection and consumers choosing not to purchase the fruit. Mark Ritenour, professor of postharvest technology at the University of Florida Institute of Food and Agricultural Sciences, spoke during the recent Cold-Hardy Citrus Field Day at the …
Florida’s Natural Growers’ round orange pool for last season paid an average of $3.50 per pound solid, Chief Financial Officer Matthew Woodall announced at the cooperative’s recent annual stockholders’ meeting. Early and midseason oranges paid a combined $3.42 per pound solid, and Valencia oranges paid a combined $3.55 per pound solid. Tangerines paid an average of $2.60 per pound solid, …
The California Department of Food & Agriculture (CDFA) has established an assessment rate for California citrus producers of 3.2 cents per 40-pound standard field box for the 2022–23 marketing season. The marketing season runs from Oct. 1, 2022, to Sept. 30, 2023. The assessment applies to all types and varieties of citrus, as defined by the California Citrus Research Program, …
Growers in Florida’s central and southern citrus belts have long been familiar with ways to market and get paid for their fruit. But those elements of the citrus business are not so familiar in North Florida and South Georgia, where citrus is a relatively new enterprise for many. Some groves in that area are just being harvested for the first …
By Brenda Eubanks Burnette This month marks a milestone for the Florida Citrus Hall of Fame in several areas. First, it will mark 60 years of honoring the contributions of industry leaders. Second, the 200th member, George Hamner Jr. of Vero Beach, was inducted. In honor of these milestones, a book titled “Florida’s Citrus Pioneers: Shaping a State”has been prepared …
By Renée Goodrich and Charles Sims In this era of huanglongbing (HLB), almost every scientific and popular press article alludes to HLB’s impact on fruit and juice quality. The citrus industry uses the term “high-quality” to denote a fruit, product or byproduct that has an array of positive, expected and measurable attributes. Consumers also use terms referring to quality, but …
The California Citrus Mutual (CCM) Marketing Committee —comprised of growers, shippers and marketers — anticipates the state’s 2022–23 navel orange and mandarin crops will be larger than last season. The U.S. Department of Agriculture also predicted larger California crops in its initial citrus forecast for the 2022–23 season. The navel orange crop will be approximately 10% over the previous season’s …
