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Below you'll see everything we could locate for your search of “marketing”
The World Citrus Organisation (WCO) recently announced its 2022–2024 strategy priorities for what it calls “future building” the global citrus community. The five priorities are membership, engagement, statistics, nutrition and health, and promotion. MEMBERSHIPIn 2022–2024, the WCO membership will be further consolidated to include the top citrus-producing countries and the top citrus-exporting countries. These include Africa, Brazil, China, Egypt, Greece, …
By Marisa L. Zansler and Lijun (Angelia) Chen Throughout 2022, consumer demand for goods and services remained strong despite the highest rate of inflation in 40 years. Many Americans resumed leisure travel and purchased luxury items, such as new cars. Movement of Florida citrus products remained near 2019 levels. Consumers were spending vigorously at grocery stores even as prices increased. …
Vero Heritage has enlarged and improved its indoor authentic citrus label collection and started the Vero Heritage Citrus Label Tour, thanks to a grant from the Indian River County Tourist Development Council. This tour of art in public places explores the historic marketing portion of citrus though artistic labels that once adorned wooden shipping crates. Early labels on wooden crates …
Southeast farmers and ranchers may apply for producer grants from the Southern Sustainable Agriculture Research & Education program from the U.S. Department of Agriculture National Institute of Food and Agriculture. Producer grants give farmers and ranchers the opportunity to conduct their own two-year research projects to develop sustainable production and marketing practices. They are funded at up to $15,000 for …
By Brenda Eubanks Burnette The TruBlu brand was one of Wm. G. Roe & Sons’ citrus labels from Winter Haven. When I saw a citrus crate for sale with that label, I immediately bought it. However, once I received it, I was shocked because it was a smaller version of the shipping crates I had seen in the past! I …
Citrus production and crop value in the Unites States both declined in 2021–22 compared to the prior season, the U.S. Department of Agriculture’s National Agricultural Statistics Service (USDA/NASS) reported recently. PRODUCTIONCitrus utilized production in the United States for the 2021–22 season totaled 5.61 million tons, down 19% from the 2020–21 season. California accounted for 62% of total United States citrus …
Over 60 citrus industry representatives gathered Aug. 25 for the 61st annual Packinghouse Day at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center in Lake Alfred. They heard updates on H-2A visa options for packinghouse workforce needs, an overview of citrus fruit export requirements and an update on food safety auditing. Faculty …
The Florida Citrus Commission (FCC) on Aug. 24 approved agreements with 25 nurseries for the Program for Expedited Propagation of HLB Tolerant and Resistant Trees. The nurseries are: Agromillora Florida Inc. Ben Hill Griffin Inc. Blue Heron Nurseries LLC Brewer Citrus LLC Brite Leaf Citrus Nursery LLC Citrific Holdings Inc. CitriSun Nurseries LLC Cutrale Farms Inc. Dilley Citrus Nursery Inc. …
Agriculture Secretary Tom Vilsack announced details of the U.S. Department of Agriculture’s (USDA) $300 million investment in a new Organic Transition Initiative. The initiative will help build new and better markets and streams of income for growers. The number of non-certified organic farms actively transitioning to organic production dropped by nearly 71% since 2008. USDA hopes to reverse this trend, …
The U.S. Department of Agriculture (USDA) announced it will enforce the juice content maturity requirements on imported grapefruit. USDA will also collect the necessary data to issue a new and lasting marketing order regarding the imported grapefruit. Last fall, the USDA suspended Section 8e grapefruit juice content standards for imported grapefruit without warning. As a result, low-quality grapefruit products from …
The 2022 Florida Citrus Hall of Fame induction ceremonies will be held Friday, Oct. 14 from 11:30 a.m. to 1:30 p.m. at Florida Southern College’s (FSC) George W. Jenkins Fieldhouse. The college is at 111 Lake Hollingsworth Drive in Lakeland. The event is sponsored by Florida Citrus Mutual, the Florida Department of Citrus and the Florida Citrus Hall of Fame, …
California citrus growers recently voted by a large margin to continue their support of the Citrus Research Board (CRB) in a state-mandated referendum. The recently concluded referendum, which must be held every five years, was conducted by the California Department of Food and Agriculture (CDFA). A majority of eligible citrus producers voted in the referendum. Their support was nearly unanimous …
Sustainability has been a buzzword in agriculture for years, often with varying definitions of what the term means. In recent years, many industries have adopted self-assessment tools to monitor their sustainability and report their results to their customers. Much of this monitoring and reporting is being done via online platforms. During Florida Citrus Mutual’s board of directors meeting held during …
The Florida Citrus Commission (FCC) recently heard a report that 13% of consumers surveyed in June said the increased price of buying orange juice (OJ) is a barrier. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler provided that information to the FDOC’s governing board. Zansler also reported that 5% of consumers said they were less …
Land planted in mandarins in Chile increased significantly over the past 10 years, the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) recently reported. In marketing year 2021–22, the area planted totaled 11,194 hectares, a 32.6% increase over 2019–20. A decade ago, planted mandarin area totaled only 3,629 hectares. The mandarin industry includes clementines and tangerines. FAS said the planted …
Land planted in oranges in Chile totaled 6,371 hectares in marketing year 2021–22, down from 7,389 hectares 10 years earlier, the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) recently reported. The orange acreage decreased gradually as producers shifted to mandarins and lemons because of their higher profitability, FAS stated. Orange plantings are located mainly in the Metropolitana and O’Higgins …
Natalie’s Orchid Island Juice Company founder and CEO Marygrace Sexton has been inducted into the Specialty Food Association Hall of Fame. Sexton started the company more than 30 years ago with a single, used juicing machine, no contracts and a small production space. Today, the company has two facilities in Fort Pierce, Florida, and distributes its juices in 32 states …
U.S. Senators Marco Rubio and Rick Scott of Florida introduced the Defending Domestic Orange Juice Production Act. The legislation would direct the U.S. Food and Drug Administration (FDA) to lower the required Brix level of not-from-concentrate pasteurized orange juice from 10.5% to 10%. U.S. Representatives Mario Díaz-Balart, Debbie Wasserman Schultz, Stephanie Murphy, Kat Cammack, Daniel Webster, Maria Elvira Salazar, Darren …
The Florida Citrus Commission on June 15 approved a preliminary 2022–23 operating budget for the Florida Department of Citrus of $29.9 million. The preliminary budget includes $19.125 million in general revenue funding from the state of Florida for marketing, research and administration. The majority of the budget will fund domestic marketing programs aimed at driving sales of Florida orange juice (OJ). …
Gov. Ron DeSantis recently signed legislation that modifies the makeup of the Florida Citrus Commission. The legislation expanded the commission’s size, added new citrus districts and created new requirements for membership. The number of citrus districts in the state is expanded from three to six, and the commission membership is increased from nine to 11. Due to the expansion of …
