By Ben Albritton Florida’s farmers depend on healthy soil and clean water to produce crops. It’s how my family has grown citrus, strawberries and cattle for more than four generations. The quality of our natural resources has a direct impact on our crops and livelihood. I am a fifth-generation Floridian who was raised by a line of farmers, ranchers and …
Florida OJ Demand and Rising Food Prices
By Marisa L. Zansler It’s been nearly two years since the COVID-19 pandemic first swept across the country. American households are still adapting to a new way of life that includes a shifting of work-life balance and a return to familiar routines such as family gatherings, travel and venturing outside of the home. INFLATION AND OJ AVAILABILITYAs this transition into …
Fruit and Vegetable Consumption Severely Lacking in U.S. Adults
A new study published by the Centers for Disease Control and Prevention (CDC) found that only a small percentage of U.S. adults consume the recommended amount of fruits and vegetables. On average only 12% of U.S. adults meet fruit-intake and only 10% meet vegetable-intake recommendations outlined in the 2020-2025 Dietary Guidelines for Americans (DGA). Low intakes may put Americans at increased risk …
Florida OJ Videos Play in Airports
The Florida Department of Citrus (FDOC) showed its “The Original Wellness Drink” videos about Florida orange juice (OJ) within major airports during the holiday season. These 15- and 30-second videos played throughout multiple markets via airports in Atlanta, Chicago, Dallas, Detroit, New York, Orlando, Tampa/Sarasota and Washington, D.C. The ads ran from Thanksgiving week through New Year’s Eve, targeting at …
Alico Reports Higher Prices, Lower Yield
Alico, Inc. has seen an increase in the price per pound solids for oranges from $2.25 to $2.58 so far this season. A significant reason for the price improvement is the continued strength of consumption of not-from-concentrate orange juice by retail consumers, the company stated. Average pound solids per box were down for the fiscal quarter that ended Dec. 31, 2021. The pounds …
Outlook for Global Citrus Production
The U.S. Department of Agriculture Foreign Agricultural Service recently released global 2021–22 production estimates for citrus categories and orange juice. Here are highlights from the report, titled Citrus: World Markets and Trade. ORANGESGlobal orange production for 2021–22 is estimated up 1.4 million tons from the previous year to 48.8 million tons. Favorable weather is leading to larger crops in Brazil, …
OJ Sales Still Strong
Orange juice (OJ) sales remain strong, with the 2021 holiday period closing near 2016 levels, Florida Department of Citrus (FDOC) economist Marisa Zansler told the Florida Citrus Commission on Jan. 19. Total OJ volume movement for the holiday period ending Jan 1, 2022, was 37.9 million gallons, an increase of 2 million equivalent gallons compared to 2019. The gains are …
Consumers Prefer Florida OJ
Consumers are more likely to buy orange juice (OJ) if they think the fruit comes from Florida, new University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) research shows. In fact, top reasons consumers purchase OJ include taste, health benefits and origin of the fruit. According to the Florida Department of Citrus (FDOC), while 80% of OJ consumers who …
OJ Production in Turkey to Rise
For 2021-22, orange juice (OJ) production in Turkey is forecast at 10,000 metric tons (MT) by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS). That is higher than the 2020-21 OJ production total of 9,500 MT total, and is in correlation with high production and increasing domestic demands. DEVELOPING MARKETThe amount of oranges sent to processing plants increased to …
Targeting E-commerce to Drive Florida OJ Sales Higher
As HLB has reduced Florida’s citrus crop, so too has the budget shrunk for the Florida Department of Citrus (FDOC). The agency charged with promoting the state’s signature crop is largely funded by fees based on citrus production. FDOC has been forced to look for creative ways to do more with less with its promotional budget. One tactic has been …
The State of the Citrus Industry in Japan
In a short summary about citrus in Japan, the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) reports that the country’s mandarin production continues to decline amid labor shortages and reduced consumption. Shipping challenges and rising prices are projected to reduce the consumption of largely imported oranges and grapefruit. MANDARINSTangerine/mandarin production for 2021-22 is forecast at 924,000 metric tons (MT), …
Morocco: Big Jump in Citrus Production Expected
The U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) expects total citrus production in Morocco to reach an estimated 2.55 million metric tons (MMT) in 2021-22. That’s an increase of 12% over 2020-21. Tangerine/mandarin production should increase by 13% over the previous year to 1.36 MMT. Domestic consumption is expected to be 860,000 metric tons (MT), an increase of 16%. …
Australia Citrus Crop to Climb
Citrus production in Australia is experiencing favorable conditions after above-average rainfall in all of the major growing areas in 2020 and 2021, the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) recently reported. As a result, production in the country is projected to increase in 2021-22. Orange production is forecast at 535,000 metric tons (MT) in 2021-22, a 2% increase …
Recommended Citrus Reading
By Ruth Borger The week between Christmas and New Year’s is a great time to think about reading, or rereading, a book about Florida citrus or trying out a tasty recipe featuring our favorite fruit. Here are some suggestions that might make it onto your bedside reading table for the new year. Oranges by John McPhee,1966, is considered a classic …
Updated Brazilian OJ Projection
The total Brazilian frozen concentrated orange juice (FCOJ) 65 Brix equivalent production for 2021-22 is projected at 1.123 million metric tons (MMT). That projection, which is an increase of 16% compared to orange juice production for 2020-21, was made by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS). The São Paulo industry is expected to process 265 million …
The Case for Sugar Belle® in OJ
A pitch for potentially using the HLB-tolerant Sugar Belle® mandarin hybrid in orange juice (OJ) has been made by University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers. A brief presentation titled, “Potential of Using HLB-Tolerant Sugar Belle® in Orange Juice Processing and Effects on Consumer Preference,” is available for viewing. Slides in the presentation indicate that a …
Citrus Hall of Fame Names New Inductees
George F. Hamner Jr., of Vero Beach, and the late A. Tillis Edwards Jr. and Edward A. Taylor, both of Lakeland, will be inducted into the Florida Citrus Hall of Fame in 2022. The inductions will take place during a Citrus Celebration Luncheon scheduled for Oct. 14 at Florida Southern College in Lakeland. A. TILLIS EDWARDS JR. Edwards was a …
Annexation Plan for Gardinier Florida Citrus
More than 900 acres of citrus groves, owned by Sarasota-based Gardinier Florida Citrus, was recently approved in a master annexation plan by the Lake Wales City Commission. Shelton Rice, a lawyer with Peterson & Myers, represents Gardinier and outlines what the Gardinier Master Annexation agreement means for the future of the 932 acres of citrus. “It lays out when portions …
Florida Citrus Company Says Production Down, Prices Up
Florida citrus company and landowner Alico, Inc. saw harvested boxes of fruit decrease during the fiscal year that ended Sept. 30 but got a boost from higher prices linked to consumer demand for orange juice. The company reported this in federal Securities and Exchange Commission filings released Tuesday. Alico said it harvested 6.4 million boxes of fruit during the year, …
International Marketing Efforts for Florida Citrus
The Florida Department of Citrus (FDOC) described its 2020-21 international marketing efforts at last month’s meeting of the Florida Citrus Commission, which governs the FDOC. Katie Bruce, international marketing manager, discussed the FDOC’s past-year programs in the United Kingdom (UK), France, Japan, South Korea and Canada for fresh grapefruit and orange juice. Bruce also presented an overview of preliminary 2021-22 …