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Below you'll see everything we could locate for your search of “marketing”
According to the U.S. Department of Agriculture (USDA) Foreign Agricultural Service, lemon acreage planted in Chile grew from 5,911 hectares in 2016–17 to 8,038 hectares in 2021–22. PLANTED AREASSince lemons are sensitive to low temperatures and frost, producers are in the central and northern regions of Chile, where temperatures are higher compared to the southern regions. Growers strategically plant citrus …
In a recent Florida Citrus Mutual (FCM) newsletter, the grower association told how the Florida state budget addresses citrus issues and reported FCM’s position on an orange juice petition. STRONG SUPPORTThe 2022–23 Florida state budget signed June 2 by Gov. Ron DeSantis totaled $109.9 billion and included more than $37 million in support for the state’s citrus industry. Citrus support …
Florida Citrus Commission (FCC) Chairman Steve Johnson discussed strong orange juice sales in an email this month to members of the Florida citrus industry: “As prices continue to rise across the board for goods and services, many shoppers may find themselves buying not what they want but what they need. The key for us is making sure OJ remains on …
Florida Department of Citrus (FDOC) economist Marisa Zansler discussed orange juice (OJ) volume movement and the potential impacts inflation may have on the category at the May 18 Florida Citrus Commission meeting. She also addressed the importance of ongoing marketing activities to support sales even as supply constraints continue. Inflation is persistently up across all goods, with shelter, food, airline …
By Marisa L. Zansler Over the last 20 years, the Florida citrus industry has faced many challenges, from destructive diseases, hurricanes, production cost increases, and, now in 2022, the devastation of a winter freeze. As a result, Florida citrus production has declined considerably. During the 2021–22 season, there is a 26% decline in volume movement compared to the prior season. …
The Florida Department of Citrus’ (FDOC) 2022–23 orange juice (OJ) marketing plan will have a few shifts in retail partners and tactics to help ensure Florida OJ remains top of mind. Karmen Johnson of Edible, the FDOC’s marketing agency, shared an overview of the 2022–23 strategic focus, audience insights and integrated communications plan with the Florida Citrus Commission on May …
Will Florida finger limes be the “next big thing,” or will they show mediocre or poor performance in the commercial market? That’s a question two University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers hope to answer. Trent Blare and Fredy Ballen, both with the Tropical Research and Education Center in Homestead, discussed their work in a virtual …
The Florida Department of Citrus (FDOC) in May proposed a preliminary 2022–23 operating budget of $31.4 million to the Florida Citrus Commission, its governing body. The 2021–22 operating budget was $29 million. Global marketing and public relations represent the bulk of the 2022–23 budget at $22.9 million, a 3.5% reduction from the previous season. The proposed orange budget will increase …
Uncle Matt’s Organic recently announced the launch of its Matt50 orange juice beverage. Matt50 contains half the sugar and calories of regular orange juice and is boosted with Vitamin C, prebiotics, probiotics, calcium, potassium and folate. Susan McLean, Uncle Matt’s Organic vice president of marketing and innovation, said Matt50 contains just 50 calories per serving. It is sweetened with organic stevia, a …
An event in Lake Placid, Florida, on the potential of bamboo as an alternative commercial crop drew a large turnout of growers. Citrus growers, in particular, are interested in crops that could go on marginal grove land until a more viable solution to HLB comes along. Bamboo might fill that need, according to Phillip Rucks, owner of Phillip Rucks Citrus …
The Chilean citrus season began recently with the first shipment of clementines to the United States. Chile, the largest exporter of citrus in the southern hemisphere, will also supply mandarins, navel oranges and lemons to the United States. Promotional support will run from June to October. The forecast for citrus production in Chile is 45,000 tons of clementines, 120,000 tons …
The Hunt Bros. citrus packinghouse in Lake Wales will close for good at the end of this season, primarily due to the impacts of Hurricane Irma on company groves in 2017. The family-owned packinghouse opened in 1928. Frank Hunt III, an owner, discussed the closing in an April 22 letter to employees: “It was certainly our desire to keep it …
Christopher Groom will succeed Robert Behr as chief executive officer (CEO) of Florida’s Natural Growers on Jan. 1, 2023. Groom is currently chief operating officer (COO) of the cooperative. Since 2011, Groom has held several roles with the organization. He was marketing executive and then vice president of sales and marketing before becoming COO in 2019. “Chris is a valued …
The area of Falfurrias, Texas, was a very prosperous citrus-growing region from 1909 until 1951, according to Romulo Montilla, who has a ranch there. “However, in 1951 there was a freezing temperature that killed close to 90% of the citrus. In 1967, the remaining citrus was eliminated with another terrible freeze.” Montilla and others recently began working to return citrus …
The 2023 Farm Bill was one of the major themes of the recent Florida Agricultural Policy Outlook Conference held at the University of Florida’s Mid-Florida Research and Education Center in Apopka. While in the early stages, discussions are already underway for next year’s farm bill. The federal legislation will lay out agricultural policy for the following five years. The direction …
Matt Joyner, Florida Citrus Mutual’s (FCM) new chief executive officer and executive vice president, recently reported that FCM helped achieve substantial citrus industry support in the recent Florida legislative session. Following are citrus-related items that Joyner highlighted in the recently passed state budget: $8 million for the Citrus Research and Development Foundation (CRDF) to continue basic research into HLB ($3 …
A nomination meeting for the Citrus Administrative Committee (CAC) will be held via Zoom at 10 a.m. on April 21. The meeting may be accessed here. Nominations for all grower districts, as well as a shipper/handler meeting, will be conducted. The CAC Nominating Committee has offered a draft slate for consideration, but additional nominations are encouraged and can be offered …
Citrus production in North Florida, South Georgia and South Alabama continues to expand rapidly. That increased production led to a successful marketing year for producers, says grower Kim Jones, who owns a citrus packing facility in Monticello, Florida, and is part-owner of a similar facility in Tifton, Georgia. “We’re selling every piece of fruit we pulled into both sheds this …
Growers and industry stakeholders recently gathered in Sebring, Florida, to celebrate the 32nd annual meeting of the Highlands County Citrus Growers Association (HCCGA). LEADERS ELECTEDNew HCCGA officers and directors were elected. Officers for the 2022 board of directors include: Emma Ezell, president Hank Crutchfield, vice president Charlie Wilson, treasurer Aaron Nelson, secretary New board members are Joe Collins, Billy Barben, …
Lemon production in Turkey is expected to increase 27% to 1.4 million metric tons (MT) in 2021-22, the U.S. Department of Agriculture’s Foreign Agricultural Service reported recently. Last season, lemon production reached 1.1 million MT. Producers are increasing orchard areas due to lemon’s profitability compared to other citrus fruits. The main problems reported by lemon producers in Turkey are diseases …
