Citrus Commission Chairman: Marketing Programs Work

Josh McGillFlorida Citrus Commission, Florida Department of Citrus, Marketing

Florida Citrus Commission (FCC) Chairman Steve Johnson recently shared his thoughts on the Florida Department of Citrus’ (FDOC) marketing programs. “As the budget has decreased over the past couple of years, and into next year, the FCC has placed a stronger emphasis on the need for the FDOC to utilize data to track their programs,” said Johnson. “Performance has played …

Recovery Will Require a Multipronged Management Program

Josh McGillHLB Management, hurricane, Production

By Michael Rogers The 2022–23 Florida harvest season is now behind us. Yield losses magnified by the weather events this past season position the next couple of years as “make or break” for many growers. The lingering effects of hurricane Ian will impact next season’s crop as trees continue to recover and balance out canopy regrowth with fruit production. Despite …

Australian

OJ Availability, Price and Sales

Josh McGillFlorida Citrus Commission, Florida Department of Citrus, Orange Juice

Worldwide availability of orange juice (OJ) has declined by 10% to 12% this season (2022–23) compared to the prior season, economist Marisa Zansler told the Florida Citrus Commission (FCC) in June. Zansler is the Florida Department of Citrus (FDOC) director of economic and market research. The FCC is the FDOC’s governing board. In the 2022–23 season, frozen concentrated OJ availability …

Managing Micronutrients in HLB-Affected Trees

Josh McGillNutrition, Tip of the Week

By Davie Kadyampakeni Nutrients are needed for optimal tree growth, fruit yields and juice quality. Any nutrient deficiencies could result in low yields and decreased revenue, so it is essential to make sure citrus trees receive adequate nutrient supplies at all times. Micronutrients, though required in minute quantities, are especially important for citrus trees impacted by citrus greening. Examples of …

Sneak Peek: July 2023 Citrus Industry

Josh McGillBreeding, Sneak Peek

The July issue of Citrus Industry magazine focuses on the latest work to breed better citrus trees. Chief among the goals is developing varieties resistant or tolerant to HLB. A trio of articles will give readers an inside look at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) and U.S. Department of Agriculture Agricultural Research Service (USDA …

New CUPS Research Results Reported

Josh McGillCUPS

Positive results from experiments with photoselective shadecloth for color break and with plant growth-promoting bacteria for tree health were reported at a June 14 citrus under protective screen (CUPS) seminar. Presenter Arnold Schumann also gave an update on the generous fruit yields being generated in CUPS. Schumann is a University of Florida Institute of Food and Agricultural Sciences Citrus Research …

Drone Sprays for Psyllids Effective in Brazil

Josh McGillHLB Management, Psyllids, Technology

Using drones to apply chemical control for HLB-spreading psyllids in Brazil proved effective against adult insects, a Fundecitrus researcher reported. The researcher, Marcelo Miranda, said psyllid mortality was above 80% as a result of drone applications. Miranda’s work was pioneering in 2021. There was no record of the use of drones for the chemical control of the psyllid in western …

destination dupes

Keeping Florida OJ at Top of Consumers’ Minds

Josh McGillFlorida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) 2023–24 global marketing plan for orange juice (OJ) focuses on continuing awareness and sales-driving activities to keep Florida OJ at the top of consumers’ minds. Karmen Johnson of FDOC marketing agency Edible told the Florida Citrus Commission (FCC) that the plan will continue to focus on primary shoppers and light and lapsed OJ buyers. …

Three New Citrus Varieties Released in Brazil

Josh McGillBrazil, Varieties

Three new citrus varieties were recently released in Brazil. They are the orange Navelina XR, the early sweet orange BRS IAC FCC Alvorada and the Tahiti lemon Ponta Firme. All are the result of a research partnership among Embrapa, the Coopercitrus Credicitrus Foundation and the Sylvio Moreira Citriculture Center, linked to the Agronomic Institute. NAVELINA XRDeveloped for fresh consumption, Navelina …

Sustaining Citrus With Soil Improvement

Josh McGillCover Crops, HLB Management, Soil Health

By Frank Giles HLB has taken a toll on growers both large and small over the years. That’s been the case with third-generation grower Chuck Bellamy, who grows citrus near Inverness, Florida. His grandparents planted the first trees on the property in 1930. A few of those trees are still alive in the grove nearly 100 years later. Bellamy says …

OJ Sales Fall While Price Climbs

Josh McGillFlorida Citrus Commission, Orange Juice

U.S. orange juice (OJ) retail sales have decreased by 13.2% this season to 27.17 million equivalent gallons. OJ’s average season-to-date price has climbed 12.6% to $8.61 per equivalent gallon. Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, provided that information in her May 17 report to the Florida Citrus Commission (FCC). By OJ category, not-from-concentrate …

Seminar Speakers Share Latest Citrus Research

Josh McGillEducation, Events, Research

The citrus session at the Florida Grower Citrus Show started off with a special award acknowledgement by Ron Cave, director of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Indian River Research and Education Center (IRREC). Cave recognized Pasco Avery for his induction into the 2022 class of the IPM Hall of Fame from the Southern IPM …

Growers Share First Impressions of Trunk Injection

Josh McGillEvents, HLB Management

The Peace River Valley Citrus Growers Association (PRVCGA) hosted growers and industry members on National Orange Juice Day to discuss early experiences with trunk injection of oxytetracycline hydrochloride (OTC-HCl). Two new OTC-HCl products, ReMedium TI and Rectify, were registered this season for use as an HLB treatment in Florida citrus. While some growers are taking a wait-and-see approach to trunk …

What’s New in Citrus Breeding?

Josh McGillAll In For Citrus Podcast, Breeding, Varieties

The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) citrus plant improvement team joined the All In For Citrus podcast to discuss new varieties and those in the breeding pipeline. Fred Gmitter, professor of horticultural sciences, Jude Grosser, professor of plant cell genetics, and John Chater, assistant professor of horticultural sciences, also discussed how HLB has impacted their …

florida

Federal Legislation Would Conserve Citrus Land

Josh McGillLand, Legislative

Due to hurricanes, citrus greening and unfair trade pressures, Florida’s citrus growers are increasingly left with little choice but to sell their land to developers, said U.S. Sen. Marco Rubio of Florida. Because of that, he introduced the Conservation Reserve Program Amendments Act to establish a subprogram under the Conservation Reserve Program (CRP) to conserve citrus agricultural land. The legislation …

citrus

All In For Citrus Podcast, April 2023

Josh McGillAll In For Citrus Podcast, Breeding, Events

April was a busy month for citrus events with both the Citrus Growers’ Institute and the Florida Grower Citrus Show taking place. Michael Rogers, director of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center (CREC), joined the All In For Citrus podcast to discuss the success of the two events. Both gatherings …

Bill to Prohibit Chinese Citrus Imports Reintroduced

Josh McGillInternational, Trade

U.S. Rep. Greg Steube of Florida on April 6 reintroduced the U.S. Citrus Protection Act to prohibit the importation of commercially produced fresh citrus fruit originating from China. “Floridians annually produce millions of cartons of citrus fruits, millions of gallons of citrus juices and hundreds of thousands of citrus byproducts, right here in the USA,” Steube said. “It’s unacceptable that we allow our adversary to import …

Brazil’s Sustainable Citriculture Effort Updated

Josh McGillBrazil

Sustainable Citriculture, a voluntary initiative by citrus growers and orange juice industries in São Paulo and Minas Gerais, has completed two years in search of sustainable development for Brazilian citriculture. The initiative, which is committed to preserving natural resources, has created a set of actions and partnerships that seek to encourage responsible food production and environmental protection. Its goals include …

Can Brassinosteroids Help Citrus Cope With Disease and Extreme Weather?

Josh McGillDiseases, Research, Weather

By Fernando Alferez and Muhammad A. Shahid Brassinosteroids (BRs) are a natural group of hormones that regulate physiological and biochemical attributes that include seed germination, flower development, root formation and resistance to various abiotic and biotic stresses. BRs have shown promise in reducing pests and diseases in a wide range of plants, including citrus. A commercial formulation of BRs has …