ACP Detection Response: ‘The System Is Working’

Josh McGillCalifornia Corner, HLB Management, Pests

County and state officials in California have been actively responding to various Asian citrus psyllid (ACP) discoveries in the Central Valley in recent weeks. Kern, Tulare and Fresno counties have all reported an ACP detection over the last month. The Citrus Pest and Disease Prevention Division (CPDPD) has been implementing delimitation protocols and necessary treatment programs. CPDPD Director Victoria Hornbaker …

Citrus Industry Priorities Highlighted at GCGA Annual Meeting

Josh McGillEvents, Legislative

Citrus industry growers and allied members of the Gulf Citrus Growers Association (GCGA) gathered in Fort Myers last week for the association’s annual meeting. Matt Joyner, executive vice president/CEO of Florida Citrus Mutual, recapped Florida’s 2022 legislative session and touched on some other priorities during his address to the group. Joyner said the legislative session was a strong one for …

Releasing Rootstocks: Balancing Responsibility With Urgency

Josh McGillRootstocks, Tip of the Week

By Bill Castle, Fred Gmitter and Jude Grosser The rootstock development cycle, from creation to eight years in the field to release, is presently about 10 to 15 years. However, if multiple trials are involved, then the time required is increased. The criteria used to advance new selections through the system are commercially based. Rootstocks for juice fruit are assessed …

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Southern Hemisphere Citrus Production to Rise

Josh McGillCrop Forecast, International

Citrus production in the Southern Hemisphere this year is expected to increase 4.85% compared to 2021, to 24.8 million tons, according to a preliminary forecast by the World Citrus Organisation (WCO). The forecast is based on information provided by industry associations in Argentina, Australia, Bolivia, Brazil, Chile, Peru, South Africa and Uruguay. A total of 13.2 million tons of citrus …

Inflation Impacts OJ Consumers

Josh McGillEconomics, Florida Department of Citrus, Orange Juice

Florida Department of Citrus (FDOC) economist Marisa Zansler discussed orange juice (OJ) volume movement and the potential impacts inflation may have on the category at the May 18 Florida Citrus Commission meeting. She also addressed the importance of ongoing marketing activities to support sales even as supply constraints continue. Inflation is persistently up across all goods, with shelter, food, airline …

Maintaining Demand for OJ Amid Supply-Shortage Concerns

Josh McGillFlorida Department of Citrus, Orange Juice

By Marisa L. Zansler Over the last 20 years, the Florida citrus industry has faced many challenges, from destructive diseases, hurricanes, production cost increases, and, now in 2022, the devastation of a winter freeze. As a result, Florida citrus production has declined considerably. During the 2021–22 season, there is a 26% decline in volume movement compared to the prior season. …

Discussing OJ Health Benefits With Dietitians

Josh McGillFlorida Department of Citrus, Orange Juice

For the first time since 2019, the Florida Department of Citrus (FDOC) connected face-to-face in late May with hundreds of registered dietitians to discuss the health benefits of Florida orange juice. Today’s Dietitian Spring Symposium included an opportunity to educate the dietitians at an exhibit booth and present recent research about the impact of 100% orange juice on inflammation and …

How OJ Will Be Marketed in 2022–23

Josh McGillFlorida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus’ (FDOC) 2022–23 orange juice (OJ) marketing plan will have a few shifts in retail partners and tactics to help ensure Florida OJ remains top of mind. Karmen Johnson of Edible, the FDOC’s marketing agency, shared an overview of the 2022–23 strategic focus, audience insights and integrated communications plan with the Florida Citrus Commission on May …

Oak Leaves and Turnpike Signs

Josh McGillHLB Management, Marketing, Research

Citrus growers Travis Murphy and Tom Thayer developed a formulation based on oak leaf extract that was observed to rejuvenate trees back to economic productivity. But the rejuvenation effects observed in the growers’ trials were not observed in field trials using a modified version of the formulation. U.S. Department of Agriculture (USDA) research geneticist Randall Niedz reported that result in …

Brix Is a Key Issue for Florida Citrus Mutual

Josh McGillOrange Juice, Regulation

Florida Citrus Mutual President Glenn Beck and Executive Vice President/CEO Matt Joyner recently met with members of Florida’s congressional delegation and others in Washington to highlight issues important to Florida citrus. The need for federal Food and Drug Administration (FDA) action on lowering the Brix level was one focus of the meetings. Beck and Joyner met with U.S. Sen. Marco …

High Summer Temperatures Take a Toll on Trees

Josh McGillResearch, Weather

By Anirban Guha and Christopher Vincent A quick body temperature test is common these days before entering many workplaces, hospitals and clinics due to the ongoing COVID-19 pandemic. The purpose is to screen people for fevers, usually with a non-contact infrared thermometer. Measurement of plant body temperatures also has become common for many field crops, not to screen for infectious …

Uncle Matt’s Organic Launches Low-Calorie OJ

Josh McGillIndustry News Release, Orange Juice

Uncle Matt’s Organic recently announced the launch of its Matt50 orange juice beverage. Matt50 contains half the sugar and calories of regular orange juice and is boosted with Vitamin C, prebiotics, probiotics, calcium, potassium and folate. Susan McLean, Uncle Matt’s Organic vice president of marketing and innovation, said Matt50 contains just 50 calories per serving. It is sweetened with organic stevia, a …

Rotate Psyllid Products, Fundecitrus Urges

Josh McGillBrazil, HLB Management

Brazil’s Fundecitrus has launched the Insecticide Rotation Guide for Psyllid Control. Its aim is to help producers control the insect vector of citrus greening, highlighting the importance of proper rotation of products to avoid the selection of resistant psyllids. The resistance of insects and mites to pesticides can compromise the effectiveness of products and, consequently, the control of the pest …

Floridians Worry About Economic Outlook

Josh McGillEconomics, Florida

Jerry Parrish, an economist with Florida State University, returned to speak at the annual Lay of the Land Conference last month in Lakeland, Florida. Parrish is always a popular speaker for his big-picture economic outlook and engaging style. He is not a dull economist. Parrish said the major themes to watch for in 2022 are the Federal Reserve interest rates; …

CUPS Grower: ‘It Is a Calculated Risk’

Josh McGillCUPS, Fresh

Although it was National OJ Day, the Southwest Florida Small Farmers Network held its spring meeting May 4 at a Polk County facility growing citrus for the fresh market. The Story Companies and Dundee Citrus Growers Association (CGA) conducted a tour of Story’s 11-acre citrus under protective screen (CUPS) pod. The Story pod is one of numerous such pods at …

Citrus Marketing Tactics Discussed

Josh McGillFlorida Department of Citrus, Marketing

Several of the approximately 30 participants in an April 29 webinar about citrus marketing tactics confirmed a presenter’s assertion that online shopping has become hugely popular. Speaker Chip Bates, executive vice president of Edible, the marketing agency for the Florida Department of Citrus (FDOC), said a majority of consumers would rather shop online than in a store. After making that …

Inflation Considered in OJ Marketing

Josh McGillFlorida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) is exploring ways to entice consumers to buy orange juice (OJ) in the face of inflation, Florida Citrus Commission Chairman Steve Johnson stated recently. He reported that the FDOC is “analyzing how inflation may impact consumers in the months ahead and exploring which marketing activities may help ensure Florida orange juice remains in carts …

Brazil to Study Wildlife in Citrus Orchards

Josh McGillBrazil, Environment, Research

Embrapa and Fundecitrus, which are investigating carbon stocks in the Brazilian citrus belt, will also study how citrus production sites and farms can be habitats for wild fauna. Embrapa is the Brazilian Agricultural Research Corporation. “Biodiversity is an indicator of environmental quality,” says Embrapa researcher José Roberto Miranda. He will coordinate the work to identify vertebrate animals, especially birds and …

Consistency Is Key in Rootstock Field Trials

Josh McGillRootstocks, Tip of the Week

By Bill Castle Today, at least three things seem to be true about Florida citrus rootstock field trials: There is an unprecedented number of them underway or soon to be planted. The sponsors are many, including the University of Florida, U.S. Department of Agriculture, Citrus Research and Development Foundation, Citrus Research and Field Trial Foundation and the Multi-Agency Coordination Group. …

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Integration of Nutrition and Crop Protection Products

Josh McGillNutrition, Pesticides, Research

By Davie Kadyampakeni and Evan Johnson In the era of citrus greening disease (huanglongbing, HLB), maintaining optimal nutrition and disease/pest management strategies is critical for avoiding adverse effects on tree performance. Use of the right fertilization rate, timing and placement are important for optimal citrus production. In a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) research study, …