Florida Buys 5,734 Acres From Alico

Ernie NeffLand

The state of Florida recently purchased approximately 5,734 acres of Alico Ranch for $14.4 million from Alico, Inc. The purchase was made under the Florida Forever program, pursuant to an option agreement between the state and the company earlier this fiscal year. “This is now the third sales transaction we have completed with the state of Florida within the last …

Florida OJ: Getting the Message Right

Ernie NeffMarketing

Buying OJ (orange juice) isn’t a simple decision for the average busy American, Florida Citrus Commission Chairman Steve Johnson wrote in a recent message to members of the Florida citrus industry. He pointed out that there are dozens of choices in the beverage aisle, and hundreds of companies advertising. The answer to the question, “Why choose Florida OJ?” may be …

Aldicarb Registration Denied for Florida Citrus

Tacy CalliesIndustry News Release, Pesticides

The Florida Department of Agriculture and Consumer Services (FDACS) denied AgLogic Chemical LLC’s state pesticide registration application for the pesticide aldicarb on citrus crops in the state of Florida. Aldicarb is an N-methyl carbamate insecticide primarily used as a nematicide. Responsible for the worst known outbreak of pesticide poisoning in North America, aldicarb is one of 28 active pesticide ingredients …

Insurance Deadline for Florida Citrus Growers

Tacy CalliesInsurance

The U.S. Department of Agriculture’s (USDA) Risk Management Agency (RMA) reminds Florida citrus tree and fruit growers that the final date to apply for crop insurance coverage for the 2022 crop year is April 15. Current policyholders who wish to make changes to their existing coverage also have until the April 15 sales closing date to do so. Federal crop …

Florida Input Needed for COVID-19 Survey

Ernie NeffCOVID-19

The response rate in Florida has been lower than expected in an effort to assess the impact of the COVID-19 pandemic on food and agricultural systems and to develop strategies for coping with future crises. Consequently, those involved in Florida agriculture are being asked to respond by April 11 to a survey about the pandemic’s impact. “We’re seeking food supply …

Florida Water Policies for Agriculture

Ashley RobinsonWater

Water is the lifeblood of any farming operation. Many involved in the agriculture sector are working to do all they can to help Florida conserve water and make the most of this essential natural resource. Tatiana Borisova, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) water resource economist, gave an overview of the water-quality policies and programs in …

Florida Citrus Growers’ Institute Returns

Ernie NeffEducation

The annual Florida Citrus Growers’ Institute, hosted by University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Extension, will be held on April 6. The event will be delivered via a Zoom webinar from 8:30 a.m. to 12:00 p.m. “We hope to reach a broad audience despite the limits imposed on us because of the COVID-19 pandemic,” said Chris …

Could Finger Limes Be Florida’s Hero?

Ashley RobinsonAll In For Citrus Podcast, Limes, Research

The Australian finger lime, a citrus relative, could be a new specialty crop for Florida citrus growers. Traditionally, finger limes have remained rare in the United States, grown few and far between. However, the fruit’s unique tolerance to HLB is becoming increasingly attractive to Florida growers. Manjul Dutt, research assistant scientist at the  University of Florida Institute of Food and …

Florida Growers Wanted for Rootstock Trials

Ernie NeffResearch, Rootstocks

The Citrus Research and Development Foundation (CRDF) is establishing a new project to evaluate the most promising citrus rootstocks in grower field trials. The rootstock trials are projected to be planted in the spring or summer of 2022. The goal will be to identify plant material with the traits needed for growers to realize the highest possible pound solids per …

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Florida Citrus Industry Continues Decline

Tacy CalliesCitrus Greening

Florida citrus production has decreased for almost two decades. According to Marisa Zansler, director of economic and market research at the Florida Department of Citrus, the two main factors for the state’s steady decline are citrus greening (huanglongbing, known as HLB) and Hurricane Irma. Zansler presented staggering statistics during the Florida Agricultural Policy Outlook Conference on Feb. 26 that showed …

Keeping Consumers Engaged With Florida OJ

Ernie NeffMarketing

Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and $5.24 return on ad spend (ROAS). ROAS is the …

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Florida Representatives Concerned About EU Grapefruit Tariffs

Ernie NeffGrapefruit

Twenty-two members of the Florida congressional delegation, led by Reps. Darren Soto and Bill Posey, wrote a letter to Acting U.S. Trade Representative Maria Pagan expressing concerns over retaliatory tariffs placed by the European Union (EU) on U.S. agricultural products. The letter focused on the harm the EU tariffs could do to Florida grapefruit. Here’s the full text of the …

Nutrition Basics for North Florida Citrus Growers

Ernie NeffNutrition

An article in the January Cold Hardy Citrus Connection newsletter offered basic nutrition management information for North Florida growers. It was written by Lisa Strange with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Taylor County Extension and Clay Olson, UF/IFAS Extension faculty, emeritus. A grower’s first nutrient management consideration is to have a soil test, the …

Miss Florida Citrus Is Out and About

Tacy CalliesMiss Florida Citrus

By Brenda Eubanks Burnette Miss Florida Citrus, Leila Sabet, is continuing to represent the Florida citrus industry at various events, most recently at the Indian River Citrus League’s Treasure Coast Fun Shoot at the Vero Beach Shooting Club. While there, she helped sell raffle tickets, took photos with the competition winners and helped promote Natalie’s Orchid Island citrus products. She …

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University of Florida Focusing on AI

Ernie NeffTechnology

Researchers with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) are working as teams to use artificial intelligence (AI) to attack complex issues. An example of such team work is Arnold Schumann, a professor at the Citrus Research and Education Center, working with weed scientist Nathan Boyd at the Gulf Coast Research and Education Center. They use …

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Florida Citrus Forecast for February Sees Some Changes

Daniel CooperCrop Forecast

The February Florida orange forecast released by the U.S. Department of Agriculture (USDA) is 56 million boxes, up 2 million boxes from the January forecast. This represents a 4 percent increase from the January forecast. If realized, it will be 17 percent less than last season’s final production. ORANGESThe forecast change was for non-Valencia production, which now stands at 22 …

New Florida Citrus Commission Chairman

Tacy CalliesFlorida Citrus Commission

Steve Johnson, owner and general manager of Johnson Harvesting, was elected chairman of the Florida Citrus Commission (FCC) this week. He succeeds Ned Hancock in the chairman position. The FCC oversees the Florida Department of Citrus. Johnson is a fourth-generation citrus grower and cattle rancher based in Wauchula. In addition to managing the operations of the citrus harvesting and brokerage …

Update on Florida OJ Supply and Demand

Tacy CalliesOrange Juice

In the Feb. 3 Florida Citrus Commission meeting, Marisa Zansler, Florida Department of Citrus director of economic and market research, provided an update on Florida orange juice (OJ) movement and availability. External trends, such as fruit drop and increased demand during the pandemic, may significantly impact the availability of orange juice throughout the season. Coming into the 2020–21 season, beginning …

Miss Florida Citrus Has a New Squeeze!

Tacy CalliesEducation

By Brenda Eubanks Burnette In January, the Florida Department of Agriculture and Consumer Services (FDACS) hosted virtual “Florida Citrus Squeeze” events at elementary schools throughout Florida with Chef Paula Kendrick and Miss Florida Citrus Leila Sabet. The program was announced in December to Florida food service personnel and teachers that participate in the division’s Harvest of the Month Program.  Participating …

Are Consumers Willing to Pay More for Florida OJ?

Tacy CalliesOrange Juice

Multiple studies point to the value consumers place on Florida citrus and their willingness to pay for the “Florida” brand. Lisa House, director of the Florida Agricultural Market Research Center and a professor in the Food and Resource Economics Department at the University of Florida, recently spoke on this subject in a Florida Department of Citrus webinar. She provided an overview of …