destination dupes

Keeping Florida OJ at Top of Consumers’ Minds

Josh McGillFlorida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) 2023–24 global marketing plan for orange juice (OJ) focuses on continuing awareness and sales-driving activities to keep Florida OJ at the top of consumers’ minds. Karmen Johnson of FDOC marketing agency Edible told the Florida Citrus Commission (FCC) that the plan will continue to focus on primary shoppers and light and lapsed OJ buyers. …

Three New Citrus Varieties Released in Brazil

Josh McGillBrazil, Varieties

Three new citrus varieties were recently released in Brazil. They are the orange Navelina XR, the early sweet orange BRS IAC FCC Alvorada and the Tahiti lemon Ponta Firme. All are the result of a research partnership among Embrapa, the Coopercitrus Credicitrus Foundation and the Sylvio Moreira Citriculture Center, linked to the Agronomic Institute. NAVELINA XRDeveloped for fresh consumption, Navelina …

Sustaining Citrus With Soil Improvement

Josh McGillCover Crops, HLB Management, Soil Health

By Frank Giles HLB has taken a toll on growers both large and small over the years. That’s been the case with third-generation grower Chuck Bellamy, who grows citrus near Inverness, Florida. His grandparents planted the first trees on the property in 1930. A few of those trees are still alive in the grove nearly 100 years later. Bellamy says …

OJ Sales Fall While Price Climbs

Josh McGillFlorida Citrus Commission, Orange Juice

U.S. orange juice (OJ) retail sales have decreased by 13.2% this season to 27.17 million equivalent gallons. OJ’s average season-to-date price has climbed 12.6% to $8.61 per equivalent gallon. Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, provided that information in her May 17 report to the Florida Citrus Commission (FCC). By OJ category, not-from-concentrate …

Seminar Speakers Share Latest Citrus Research

Josh McGillEducation, Events, Research

The citrus session at the Florida Grower Citrus Show started off with a special award acknowledgement by Ron Cave, director of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Indian River Research and Education Center (IRREC). Cave recognized Pasco Avery for his induction into the 2022 class of the IPM Hall of Fame from the Southern IPM …

Growers Share First Impressions of Trunk Injection

Josh McGillEvents, HLB Management

The Peace River Valley Citrus Growers Association (PRVCGA) hosted growers and industry members on National Orange Juice Day to discuss early experiences with trunk injection of oxytetracycline hydrochloride (OTC-HCl). Two new OTC-HCl products, ReMedium TI and Rectify, were registered this season for use as an HLB treatment in Florida citrus. While some growers are taking a wait-and-see approach to trunk …

What’s New in Citrus Breeding?

Josh McGillAll In For Citrus Podcast, Breeding, Varieties

The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) citrus plant improvement team joined the All In For Citrus podcast to discuss new varieties and those in the breeding pipeline. Fred Gmitter, professor of horticultural sciences, Jude Grosser, professor of plant cell genetics, and John Chater, assistant professor of horticultural sciences, also discussed how HLB has impacted their …

florida

Federal Legislation Would Conserve Citrus Land

Josh McGillLand, Legislative

Due to hurricanes, citrus greening and unfair trade pressures, Florida’s citrus growers are increasingly left with little choice but to sell their land to developers, said U.S. Sen. Marco Rubio of Florida. Because of that, he introduced the Conservation Reserve Program Amendments Act to establish a subprogram under the Conservation Reserve Program (CRP) to conserve citrus agricultural land. The legislation …

citrus

All In For Citrus Podcast, April 2023

Josh McGillAll In For Citrus Podcast, Breeding, Events

April was a busy month for citrus events with both the Citrus Growers’ Institute and the Florida Grower Citrus Show taking place. Michael Rogers, director of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center (CREC), joined the All In For Citrus podcast to discuss the success of the two events. Both gatherings …

Bill to Prohibit Chinese Citrus Imports Reintroduced

Josh McGillInternational, Trade

U.S. Rep. Greg Steube of Florida on April 6 reintroduced the U.S. Citrus Protection Act to prohibit the importation of commercially produced fresh citrus fruit originating from China. “Floridians annually produce millions of cartons of citrus fruits, millions of gallons of citrus juices and hundreds of thousands of citrus byproducts, right here in the USA,” Steube said. “It’s unacceptable that we allow our adversary to import …

Brazil’s Sustainable Citriculture Effort Updated

Josh McGillBrazil

Sustainable Citriculture, a voluntary initiative by citrus growers and orange juice industries in São Paulo and Minas Gerais, has completed two years in search of sustainable development for Brazilian citriculture. The initiative, which is committed to preserving natural resources, has created a set of actions and partnerships that seek to encourage responsible food production and environmental protection. Its goals include …

Can Brassinosteroids Help Citrus Cope With Disease and Extreme Weather?

Josh McGillDiseases, Research, Weather

By Fernando Alferez and Muhammad A. Shahid Brassinosteroids (BRs) are a natural group of hormones that regulate physiological and biochemical attributes that include seed germination, flower development, root formation and resistance to various abiotic and biotic stresses. BRs have shown promise in reducing pests and diseases in a wide range of plants, including citrus. A commercial formulation of BRs has …

Florida citrus

Florida Citrus Prices, Exports and Yields

Josh McGillExport, Orange Juice

Summaries of last season’s processed citrus prices, exports and juice yields were part of the recently released Florida Citrus Statistics 2021–22. The summary was produced by the Florida Department of Agriculture and Consumer Services (FDACS) and the U.S. Department of Agriculture National Agricultural Statistics Service (USDA NASS). PROCESSED PRICESThe delivered-in price per pound of solids (PPS) for all processed oranges …

Sweet New Discoveries Open Up Opportunities for Citrus Industry

Josh McGillFlavor, Research

By Xixuan Tang, Yu Wang, Fred Gmitter and Jude Grosser Citrus fruits and juices are commonly consumed worldwide due to their health benefits and flavor. However, recent trends in reducing carbohydrate intake have raised concerns from consumers about citrus products because of their relatively high levels of sugar content. This concern discourages repeat purchasing and consumption of citrus fruits and …

CRAFT Introduces Existing Tree Therapies Program

Josh McGillCRAFT

The Citrus Research and Field Trial (CRAFT) Foundation has announced a new Existing Tree Therapies Program for Florida citrus growers. The program is designed to provide the citrus industry with a better understanding of the best use patterns, combinations and timing of newly developed therapies. Therapies eligible for the program show promise in restoring health and improving juice quality and quantity, …

Florida Citrus Still an Economic Force

Josh McGillAll In For Citrus Podcast, Economics

While the Florida citrus industry has seen its fair share of challenges from HLB and recent hurricanes, the industry still swings a big stick according to research conducted by the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). The study, The 2020-21 Economic Contributions of the Florida Citrus Industry, was released in February. Christa Court, UF/IFAS economist and …

Heller Bros. Packinghouse Closes

Josh McGillPacking

Heller Bros. Packing Corp.’s packinghouse in Winter Garden, Florida, has ceased operations. The 50,000-square-foot facility had operated since 1939. “It’s a big loss for the citrus industry. It’s a big loss for Winter Garden,” said Jim Garceau. His company, Orlando Citrus, bought fresh grapefruit, oranges and tangerines from Heller Bros. from 1992 to 2020. He sold the fruit to farmers’ …

Update on HLB-Tolerant/Resistant Tree Programs

Josh McGillFlorida Department of Citrus, HLB Management, Varieties

The Florida Citrus Commission (FCC) in March heard updates on programs intended to provide growers with HLB-tolerant or -resistant trees and on other Florida Department of Citrus (FDOC) scientific research programs. Director of Scientific Research Rosa Walsh provided the updates. The FCC serves as the FDOC’s governing board. Walsh announced that for the FDOC’s Program for Expedited Propagation, all materials …

U.S. Citrus Production to Decline Over a Decade

Josh McGillEconomics, Production

The U.S. Department of Agriculture (USDA) projects American citrus production will decline from 11.2 billion pounds in 2022 to 9.8 billion pounds in 2032. The 10-year outlook for citrus is part of the lengthy USDA Agricultural Projections to 2032 report. The report was issued in February by the chief economist’s office at the USDA. According to the report, total citrus …