Uncle Matt’s Organic Launches Low-Calorie OJ

Josh McGillIndustry News Release, Orange Juice

Uncle Matt’s Organic recently announced the launch of its Matt50 orange juice beverage. Matt50 contains half the sugar and calories of regular orange juice and is boosted with Vitamin C, prebiotics, probiotics, calcium, potassium and folate. Susan McLean, Uncle Matt’s Organic vice president of marketing and innovation, said Matt50 contains just 50 calories per serving. It is sweetened with organic stevia, a …

Inflation Considered in OJ Marketing

Josh McGillFlorida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) is exploring ways to entice consumers to buy orange juice (OJ) in the face of inflation, Florida Citrus Commission Chairman Steve Johnson stated recently. He reported that the FDOC is “analyzing how inflation may impact consumers in the months ahead and exploring which marketing activities may help ensure Florida orange juice remains in carts …

OJ Marketing Success Highlighted at Peace River Meeting

Josh McGillMarketing, Orange Juice

Members of Peace River Valley Citrus Growers Association gathered in Arcadia last week for their annual meeting and dinner. Updates were provided on association business, the state legislative session and citrus Extension activities. In addition, Samantha Lane, global marketing director for the Florida Department of Citrus (FDOC), gave an insightful presentation on consumer purchasing habits and how orange juice (OJ) …

Florida OJ Tariffs Lifted in United Kingdom

Josh McGillOrange Juice, Trade

The United States and the United Kingdom announced a trade accord on March 22. The United States will remove tariffs on British steel and aluminum, while the United Kingdom will remove retaliatory tariffs on a number of American exports, including Florida orange juice. “We appreciate the work of the U.S. Department of Commerce and the U.S. Department of Agriculture in …

OJ Is Half of Household Juice Purchases

Josh McGillCitrus, Florida Department of Citrus, Orange Juice

Orange juice (OJ) recently accounted for more than half of the fruit juice purchased by households, Florida Department of Citrus (FDOC) economist Marisa Zansler told the Florida Citrus Commission on March 16. Citing a report on the Household Purchase Dynamics in the Beverage Category, Zansler added that grapefruit juice represented only about 1.5% of fruit juice sales. All fruit juice …

Florida Growers Detail CRAFT Projects

Josh McGillCitrus, Florida

There has been quite a bit of interest in the Citrus Research and Field Trials (CRAFT) program. During the Florida Citrus Show held in Fort Pierce in late January, a panel of citrus growers discussed projects they have been approved to conduct under CRAFT. Tamara Wood, executive director of the CRAFT Foundation, moderated the panel and provided an update on …

Florida OJ Demand and Rising Food Prices

Josh McGillFlorida Department of Citrus, Orange Juice

By Marisa L. Zansler It’s been nearly two years since the COVID-19 pandemic first swept across the country. American households are still adapting to a new way of life that includes a shifting of work-life balance and a return to familiar routines such as family gatherings, travel and venturing outside of the home. INFLATION AND OJ AVAILABILITYAs this transition into …

Florida OJ Videos Play in Airports

Josh McGillFlorida, Florida Department of Citrus, Orange Juice

The Florida Department of Citrus (FDOC) showed its “The Original Wellness Drink” videos about Florida orange juice (OJ) within major airports during the holiday season. These 15- and 30-second videos played throughout multiple markets via airports in Atlanta, Chicago, Dallas, Detroit, New York, Orlando, Tampa/Sarasota and Washington, D.C. The ads ran from Thanksgiving week through New Year’s Eve, targeting at …

citrus

OJ Sales Still Strong

Josh McGillFlorida, Florida Department of Citrus, Orange Juice, sales

Orange juice (OJ) sales remain strong, with the 2021 holiday period closing near 2016 levels, Florida Department of Citrus (FDOC) economist Marisa Zansler told the Florida Citrus Commission on Jan. 19. Total OJ volume movement for the holiday period ending Jan 1, 2022, was 37.9 million gallons, an increase of 2 million equivalent gallons compared to 2019. The gains are …

South African

Consumers Prefer Florida OJ

Josh McGillFlorida, Orange Juice

Consumers are more likely to buy orange juice (OJ) if they think the fruit comes from Florida, new University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) research shows. In fact, top reasons consumers purchase OJ include taste, health benefits and origin of the fruit.  According to the Florida Department of Citrus (FDOC), while 80% of OJ consumers who …

OJ Production in Turkey to Rise

Ernie NeffInternational, Orange Juice

For 2021-22, orange juice (OJ) production in Turkey is forecast at 10,000 metric tons (MT) by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS). That is higher than the 2020-21 OJ production total of 9,500 MT total, and is in correlation with high production and increasing domestic demands. DEVELOPING MARKETThe amount of oranges sent to processing plants increased to …

Targeting E-commerce to Drive Florida OJ Sales Higher

Josh McGillFlorida, Florida Department of Citrus, Orange Juice

As HLB has reduced Florida’s citrus crop, so too has the budget shrunk for the Florida Department of Citrus (FDOC). The agency charged with promoting the state’s signature crop is largely funded by fees based on citrus production. FDOC has been forced to look for creative ways to do more with less with its promotional budget. One tactic has been …

Brazilian

Brazil: Production and Planting Projections

Ernie NeffInternational

The U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) recently reported on the citrus industry in Brazil, including updates on orange production, yield, area planted and tree inventory. The orange crop for Brazil’s marketing year 2022-23 is forecast at 405 million 40.8-kg boxes (MBx), equal to 16.52 million metric tons, an increase of 12% relative to the current season. The …

Updated Brazilian OJ Projection

Ernie NeffBrazil, Orange Juice

The total Brazilian frozen concentrated orange juice (FCOJ) 65 Brix equivalent production for 2021-22 is projected at 1.123 million metric tons (MMT). That projection, which is an increase of 16% compared to orange juice production for 2020-21, was made by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS).   The São Paulo industry is expected to process 265 million …

The Case for Sugar Belle® in OJ

Ernie NeffOrange Juice

A pitch for potentially using the HLB-tolerant Sugar Belle® mandarin hybrid in orange juice (OJ) has been made by University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers. A brief presentation titled, “Potential of Using HLB-Tolerant Sugar Belle® in Orange Juice Processing and Effects on Consumer Preference,” is available for viewing. Slides in the presentation indicate that a …

Texas Researchers to Lead HLB Project

Ernie NeffHLB Management, Research

Scientists from Texas A&M AgriLife Research will lead a public-private collaboration across Texas, Florida, California and Indiana to advance new, environmentally friendly and commercially viable HLB control strategies. The $7 million, four-year AgriLife Research project is part of an $11 million suite of grants from the U.S. Department of Agriculture National Institute of Food and Agriculture. In addition to Texas …

Ag Output and Labor Growth Projected

Ernie NeffLabor

Real output in the agriculture, forestry, fishing and hunting labor sector is projected to grow at an annual rate of 2.3% from 2020 to 2030, the U.S. Bureau of Labor Statistics (BLS) recently reported. That’s slightly higher than the 2.2% annual growth rate projected for the entire U.S. economy. According to the report, the agriculture, forestry, fishing and hunting sector …

Mexico OJ Exports Increasing

Ernie NeffMexico, Orange Juice

Mexico is the second leading exporter of orange juice (OJ), following only Brazil, Florida Department of Citrus (FDOC) economist Marisa Zansler reported recently. She said Mexico’s OJ exports increased incrementally in recent seasons in response to the decline in world OJ supplies. Excerpts from Zansler’s FDOC document, Florida Citrus Outlook 2021-22 Season, follow. Although a net exporter of orange juice, …

Cutrales to Face Trial Over OJ Cartel

Ernie NeffLegal, Orange Juice

Law firm PGMBM reported it has secured a London High Court judgment that will result in a Brazilian orange juice (OJ) magnate facing trial over his participation in an illegal cartel. José Luis Cutrale and his son, José Luis Cutrale Jr., reportedly were part of an operation that substantially impacted the global market for the sale of OJ. Brazilian orange …

CRDF Approves Five Projects

Ernie NeffCRDF

The Citrus Research and Development Foundation (CRDF) board of directors acted on proposed research projects during its Oct. 26 meeting. “The board meeting was the culmination of the 2021 request for proposals (RFP) process,” CRDF Chief Operating Officer Rick Dantzler reported. “Of the 12 proposals considered, the board approved funding five as presented and requested revised budgets on two more. …