marketing

Florida Citrus Commission Updated on Marketing Campaigns

Daniel CooperFlorida Department of Citrus, Marketing, Orange Juice

Representatives of the Florida Department of Citrus (FDOC) and its marketing agency, Padilla, reported on various marketing campaigns at the March 26 meeting of the Florida Citrus Commission. Tina Charpentier of Padilla said the FDOC is on track to meet or exceed its attributed sales goal of $25 million for the year, achieving 65% of that level as of March …

consumer

Consumer Perceptions of Citrus Biotechnology Are Critical

Daniel CooperTechnology

Scientists see genetic editing — and in particular CRISPR technology — as a potential way to rescue Florida citrus from HLB disease, but consumer perceptions of the technology are key. The University of Florida Institute of Food and Agricultural Sciences’ (UF/IFAS) Bachir Kassas is working to assess consumer acceptance of biotechnology. Kassas is an assistant professor in the UF/IFAS Department …

Polk County

PIECES OF THE PAST: Polk County Roots Run Deep

Daniel CooperPieces of the Past

By Brenda Eubanks Burnette I was honored this year to be part of the Vero Heritage Center and Indian River Citrus Museum’s “Deeply Rooted” event, which was the kick-off for Indian River County’s Centennial Celebration. It made me think of this year’s Florida Citrus Hall of Fame inductees. They all have something in common with deep roots — Polk County! …

Chinese

Forecast for Chinese Mandarin and Grapefruit Crops

Daniel CooperCrop Forecast, International

A U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) report forecasts Chinese mandarin and grapefruit production will both increase slightly in 2024–25. TANGERINES/MANDARINS China’s production of tangerines and mandarins is forecast at 27 million metric tons (MMT), up from 26.9 MMT the prior year. Increasing production in multiple cities is expected to outpace the negative effects of citrus greening …

fresh citrus

Additional Fresh Citrus Treatment Approved in Texas

Daniel CooperFresh, Regulation, Texas

Conditions for the movement of fresh citrus fruit from the Mexican fruit fly (Mexfly) quarantined areas in Texas’ Lower Rio Grande Valley (LRGV) were recently modified. The U.S. Department of Agriculture Animal and Plant Health Inspection Service (APHIS) took the action to make treatments more feasible or economically viable. Growers who intend to move citrus from the core areas of …

Mexico’s

Mexico’s Citrus Crops to Increase

Daniel CooperCrop Forecast, International

Mexico’s production of lemons/limes and grapefruit are forecast in a U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) report to increase in 2024–25 compared to the prior year. LEMONS/LIMES The lemon/lime production forecast for 2024–25 is 3.5 million metric tons (MMT), an 8% increase from the previous year. The forecast for lemon/lime planted area in 2024–25 is 223,500 hectares, up …

Moroccan

Forecast Favorable for Moroccan Citrus

Daniel CooperCrop Forecast, International

The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) has projected increased production of Moroccan oranges, orange juice (OJ) and lemons/limes in 2024–25 compared to the prior season. ORANGES For 2024–25, orange production in Morocco is expected to increase by 17%, reaching 960,000 metric tons (MT). Area planted is projected at 58,300 hectares, up from 58,200 hectares in 2023–24. USDA/FAS …

resource

European Union Citrus Forecasts Issued

Daniel CooperCrop Forecast, International

The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) recently provided a 2024–25 forecast for European Union (EU) citrus crops. TANGERINE/MANDARIN EU tangerine and mandarin production in 2024–25 is estimated at 2.8 million metric tons (MMT), down from the 2.9 MMT bumper crop in the previous season. Production is projected to be down in Spain, the EU’s largest mandarin and …

global

Global Grapefruit and Mandarin Crops to Drop

Daniel CooperCrop Forecast, International

A report from the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) projects world grapefruit and tangerine/mandarin crops will decline in 2024–25 from the previous season. GRAPEFRUIT Global grapefruit production for 2024–25 is forecast down slightly to 6.9 million tons as decreases in Türkiye and the United States more than offset higher production in China. Exports and fruit for …

Citrus Showcase

California’s Citrus Showcase Set for March 12

Daniel CooperCalifornia Corner, Events

California Citrus Mutual (CCM) is inviting growers and allied agricultural industry members to the 2025 Citrus Showcase March 12 at the Visalia Convention Center in Visalia, California. The event will feature informational seminars, free continuing education unit-approved courses, a trade show and an industry luncheon.  The event’s morning session will feature Marisa Zansler, director of economic and market research at …

citric acid

Florida Citrus Production and Exports in 2023–24

Daniel CooperExport, Florida, Production

A recent report recapped Florida citrus production and exports in the 2023–24 season. The summary, Florida Citrus Statistics 2023–2024, was published by the Florida Department of Agriculture and Consumer Services’ Division of Fruits and Vegetables. The production statistics for Florida are official estimates of the U.S. Department of Agriculture National Agricultural Statistics Service. THE BREAKDOWN Oranges constituted 89% of the …

global

Global Orange and OJ Production Forecast

Daniel CooperCrop Forecast, International

Global orange production is forecast to decline in 2024–25 by the U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS), but orange juice (OJ) production is expected to increase. ORANGES Production of global oranges is forecast down 662,000 tons to 45.2 million tons. Higher production in Brazil is expected to be more than offset by lower crops in Egypt, Türkiye and …

HLB-tolerant varieties

Options for Planting Profitable Citrus Varieties

Daniel CooperBreeding, Rootstocks, Varieties

By Maegan Beatty On Feb. 18, Jude Grosser and Fred Gmitter hosted an online informational session on new citrus varieties and how to plant a profitable crop in the future. Both Grosser and Gmitter are part of the citrus improvement team at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center. Their main …

Secretary of Agriculture

Florida Citrus Mutual Statement on New Secretary of Agriculture

Daniel CooperUSDA

Last week, Brooke Rollins was sworn in as the 33rd U.S. Secretary of Agriculture by Associate Justice of the U.S. Supreme Court of the United States Clarence Thomas. The U.S. Senate confirmed Rollins’ appointment by a vote of 72 to 28. “It is the honor of a lifetime to serve as the nation’s 33rd Secretary of Agriculture — and a …

new varieties

CITRUS NURSERY SOURCE: New Varieties Released

Daniel CooperCitrus Nursery Source, Varieties

By Peter Chaires On October 24, 2024, the University of Florida’s (UF) Cultivar Release Committee unanimously approved the release of seven citrus varieties to Florida Foundation Seed Producers, Inc. Florida Statutes now require that, before being released to the general public, any new variety of citrus developed as a result of any research or study accomplished using any percentage of …

South Africa

Lemon Production in South Africa

Daniel CooperCrop Forecast, International, lemons

The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) expects lemon production in South Africa in 2024–25 to grow by 7% from the prior year to 780,000 metric tons (MT). PLANTED AREA USDA/FAS forecasts that the country’s land planted in lemons will remain unchanged at 18,000 hectares. Producers are holding back from planting any more lemons due to an oversupply …

Moroccan

Moroccan Tangerine/Mandarin Crop to Climb

Daniel CooperCrop Forecast, International

The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) recently forecast Morocco’s tangerine/mandarin production for 2024–25 at 1.1 million metric tons (MMT). That’s an increase of 16% from the prior season due to increased irrigation practices and a high level of new plantings coming into full production for the Nadorcott and Afourer varieties. The Moroccan area planted with tangerines/mandarins is …

Brix

Brix Bill Reintroduced

Daniel CooperLegislative

U.S. representatives from Florida have reintroduced legislation to have the U.S. Food and Drug Administration (FDA) alter the Brix standard in not-from-concentrate pasteurized orange juice from 10.5% to 10%. The Defending Domestic Orange Juice Production Act was reintroduced by Reps. Scott Franklin and Debbie Wasserman Schultz and is cosponsored by the entire Florida congressional delegation.  Currently, oranges below the 10.5% …

brassinosteroids

When to Apply Brassinosteroids to Improve Valencia Fruit Quality

Daniel CooperPGRs, Tip of the Week

By Fernando Alferez and Divya Aryal Like the work being done with Hamlin sweet orange, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers are studying the effect of brassinosteroids (BRs) on the internal maturation of Valencia sweet orange fruits. The conditions of the treatments are the same as in Hamlin: A treatment of 186 milliliters of BR …

survey

Survey Shows Popular Scions and Rootstocks

Daniel CooperRootstocks, Survey, Varieties

The Florida Citrus State of the Industry Survey seeks input from growers on key issues affecting their groves. The survey has been conducted for many years, has tracked the trajectory of HLB and reported on production practices. While not a scientific survey, it has reflected general trends over the years. Last month, we published results on trunk-injection therapy and the …