Citrus Marketing Tactics Discussed

Josh McGillFlorida Department of Citrus, Marketing

Several of the approximately 30 participants in an April 29 webinar about citrus marketing tactics confirmed a presenter’s assertion that online shopping has become hugely popular. Speaker Chip Bates, executive vice president of Edible, the marketing agency for the Florida Department of Citrus (FDOC), said a majority of consumers would rather shop online than in a store. After making that …

Inflation Considered in OJ Marketing

Josh McGillFlorida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) is exploring ways to entice consumers to buy orange juice (OJ) in the face of inflation, Florida Citrus Commission Chairman Steve Johnson stated recently. He reported that the FDOC is “analyzing how inflation may impact consumers in the months ahead and exploring which marketing activities may help ensure Florida orange juice remains in carts …

Brazil to Study Wildlife in Citrus Orchards

Josh McGillBrazil, Environment, Research

Embrapa and Fundecitrus, which are investigating carbon stocks in the Brazilian citrus belt, will also study how citrus production sites and farms can be habitats for wild fauna. Embrapa is the Brazilian Agricultural Research Corporation. “Biodiversity is an indicator of environmental quality,” says Embrapa researcher José Roberto Miranda. He will coordinate the work to identify vertebrate animals, especially birds and …

Consistency Is Key in Rootstock Field Trials

Josh McGillRootstocks, Tip of the Week

By Bill Castle Today, at least three things seem to be true about Florida citrus rootstock field trials: There is an unprecedented number of them underway or soon to be planted. The sponsors are many, including the University of Florida, U.S. Department of Agriculture, Citrus Research and Development Foundation, Citrus Research and Field Trial Foundation and the Multi-Agency Coordination Group. …

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Integration of Nutrition and Crop Protection Products

Josh McGillNutrition, Pesticides, Research

By Davie Kadyampakeni and Evan Johnson In the era of citrus greening disease (huanglongbing, HLB), maintaining optimal nutrition and disease/pest management strategies is critical for avoiding adverse effects on tree performance. Use of the right fertilization rate, timing and placement are important for optimal citrus production. In a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) research study, …

A Fruitful Partnership for Florida Growers

Josh McGillFlorida Citrus Commission, Florida Citrus Mutual, Florida Department of Citrus

Florida Citrus Commission (FCC) Chairman Steve Johnson recently cited the partnership between the FCC and Florida Citrus Mutual as “a shining example of the synergy happening in our industry.” The FCC serves as the governing board of the Florida Department of Citrus (FDOC). Mutual is the state’s largest association of citrus growers. “The two entities, which at times have diverse …

Updates From Florida Citrus Mutual

Josh McGillFlorida Citrus Mutual

The Florida Citrus Mutual (FCM) board of directors voted earlier this month to support the continuation of the Florida Research Order. It encouraged Florida citrus growers to vote for continuation in a May referendum. The board acted after hearing from Citrus Research and Development Foundation (CRDF) Chief Operating Officer Rick Dantzler and discussing the importance of a continued funding mechanism …

Texas Region Plans Citrus Revival

Josh McGillCitrus, Texas

The area of Falfurrias, Texas, was a very prosperous citrus-growing region from 1909 until 1951, according to Romulo Montilla, who has a ranch there. “However, in 1951 there was a freezing temperature that killed close to 90% of the citrus. In 1967, the remaining citrus was eliminated with another terrible freeze.” Montilla and others recently began working to return citrus …

Research Update: Stable Antimicrobial Peptide

Josh McGillPeptides, Research

By Hailing Jin Research on the effectiveness of a novel stable antimicrobial peptide (SAMP) identified from the Australian finger lime (Microcitrus australasica) to fight huanglongbing (HLB) continues in a multistate initiative involving 1,500 citrus trees. Although the pandemic has impacted the progress of the research, work has steadily continued and expanded.  Researchers at the University of California, Riverside and University …

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U.S. Lemon, Grapefruit and Tangerine Outlook

Josh McGillCrop Forecast

Lemons are the only U.S. citrus commodity forecast this season to exceed last season’s production levels, the U.S. Department of Agriculture’s Economic Research Service reported recently. At a projected 976,000 tons, lemon production is expected to be 10% higher than last season. Ninety-four percent of lemons commercially grown in the United States are from California. Despite the higher domestic production, …

OJ Marketing Success Highlighted at Peace River Meeting

Josh McGillMarketing, Orange Juice

Members of Peace River Valley Citrus Growers Association gathered in Arcadia last week for their annual meeting and dinner. Updates were provided on association business, the state legislative session and citrus Extension activities. In addition, Samantha Lane, global marketing director for the Florida Department of Citrus (FDOC), gave an insightful presentation on consumer purchasing habits and how orange juice (OJ) …

Nutritional Lessons Learned From the Field and in the Wild

Josh McGillNutrition

By Brad Turner In the 1970s, the majority of my family’s groves in Hillsborough, Polk and Hardee counties remained on a 25-foot by 25-foot setting or wider. Most of these “old school” blocks received several light cultivations in both directions, two fertilizations and two foliar sprays per season. These groves contained some of the most grand and bountiful trees in …

Florida OJ Tariffs Lifted in United Kingdom

Josh McGillOrange Juice, Trade

The United States and the United Kingdom announced a trade accord on March 22. The United States will remove tariffs on British steel and aluminum, while the United Kingdom will remove retaliatory tariffs on a number of American exports, including Florida orange juice. “We appreciate the work of the U.S. Department of Commerce and the U.S. Department of Agriculture in …

Citrus Commission Learns About HLB-Tolerant Trees, Other Research

Josh McGillFlorida Department of Citrus, HLB Management, Research

At the Florida Citrus Commission meeting earlier this month, a federal scientist outlined an eight-step action plan for research and development of heirloom orange trees that appear to be tolerant to HLB. Brian Scully, director of the U.S. Department of Agriculture’s (USDA) Horticultural Research Laboratory, discussed the Donaldson and Tobias trees at USDA’s Whitmore Foundation Farm. A third tree is …

Sneak Peek: April 2022 Citrus Industry

Josh McGillCitrus, HLB Management, Sneak Peek

Increased attention on nutrition has become part of the overall strategy for managing HLB. The April issue of Citrus Industry magazine includes several articles on nutrient management designed to help growers keep trees productive in the HLB era. Mandarin growers will want to take note of new University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) research on how …

IPCs Improve Fruit Yield and Quality

Josh McGillHLB Management, IPCs, Research

By Fernando Alferez, Ute Albrecht, Susmita Gaire, Ozgur Batuman, Jawwad Qureshi and Mongi Zekri University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers established a field trial in February 2018 to evaluate the efficacy of individual protective covers (IPCs) to prevent Asian citrus psyllids from spreading HLB and to study the effects on tree growth and physiology. The …

Early HLB Detection by Dogs

Josh McGillHLB Management, Research

By Amir Rezazadeh Huanglongbing (HLB), or citrus greening disease, has caused more than 70% decline in the production of oranges for juice and the fresh market in Florida. Once a tree is infected, there is no cure. Early detection followed by a rapid response is important to avoid further spread of the exotic pathogen. Delayed detection of HLB can result in …

Balancing Citrus Nutrition in the Era of HLB

Josh McGillHLB Management, Nutrition, Research

The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) has committed to updating nutrition recommendations for citrus now that HLB is endemic across the state. Some of this ongoing research was discussed during the February All In For Citrus podcast. Growers will be interested to hear from Davie Kadyampakeni, a UF/IFAS assistant professor of soil and water science, …

Picking Favorites at Florida Citrus Variety Display Day

Josh McGillCitrus, Florida, Varieties

The horticultural characteristics of new citrus varieties are important, especially in the era of HLB when disease tolerance is critical. But how the fruit tastes and other consumer attributes are equally important. That’s why citrus variety display days are vital in citrus breeding. The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center in …

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All In for Citrus Podcast, February 2022

Josh McGillAll In For Citrus Podcast

The Florida legislative session is well underway in Tallahassee. The University of Florida hosted its annual Gator Day at the Capitol in February to remind lawmakers of all that the school does for its students and stakeholders. Michael Rogers, director of the Citrus Research and Education Center, and fellow citrus team members from the University of Florida Institute of Food …