The Florida Department of Citrus (FDOC) worked with Florida Citrus Mutual (FCM) and public relations agency Red Hill Strategies to manage media requests regarding crop forecasts and the impacts of hurricanes in 2022. The FDOC has also worked with FCM to develop a toolkit about the application of oxytetracycline in the fight against HLB. FDOC Director of Global Marketing Samantha Lane …
Promotions Aid OJ Sales
The demand for orange juice (OJ) would decline by 11.3% without the awareness produced by Florida Department of Citrus (FDOC) promotional activities, the Florida Citrus Commission was told in December. Marisa Zansler, FDOC economic and market research director, delivered that message in summarizing a recent report by Lisa House, chair of the University of Florida’s Food and Resource Economics Department. …
CRDF Allocates Year-End Funds to HLB Research Projects
The Citrus Research and Development Foundation (CRDF) met for its December board meeting to discuss several topics before heading into the new year. One of the bigger areas of discussion was what to do with available uncommitted funds. “The board decided to fund work on several questions growers have regarding the use of bactericides inserted through systemic delivery devices and …
New Dollars Flow to Citrus Research Projects
The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) recently received a large grant from the U.S. Department of Agriculture National Institute of Food and Agriculture (NIFA). Michael Rogers provided details of the grant totaling $16.5 million during the latest All In For Citrus podcast. Rogers is the director of the Citrus Research and Education Center (CREC) in …
OJ Helps Modulate Blood Glucose Levels
Recent Brazilian research indicates that the bioactive compounds in orange juice (OJ) help to modulate blood glucose levels and may even promote health improvements. The research was conducted by the Food Research Center of the Faculty of Pharmaceutical Sciences of the University of São Paulo. The research was highlighted in Fundecitrus’ Citricultor magazine. According to principal researcher Franco Lajolo, oranges …
Brazilian NFC OJ Exports Boom
Brazilian exports of not-from-concentrate orange juice (NFC OJ) have jumped 296% in volume over the past 18 crop seasons, reaching a peak of 1.5 million tons in the 2017–18 season. During the same period, exports of concentrated OJ declined 46%. Concentrated OJ historically had accounted for the highest volume of shipments of orange products to international markets. The increase in …
OJ Sales Impacted by Inflation
Approximately 67% of total orange juice (OJ) is consumed through retail channels, and as much as 93% of not-from-concentrate (NFC) OJ is consumed through retail channels. The Florida Citrus Commission (FCC) learned these statistics at its Oct. 26 meeting. Florida Department of Citrus (FDOC) Economic and Market Research Director Marisa Zansler provided the information, along with other citrus juice sales …
CRDF Funds CRAFT and Pest Projects
The Citrus Research and Development Foundation (CRDF) was able to hold its September board of directors meeting just prior to Hurricane Ian. During the meeting, CRDF awarded funding for Cycle Four of the Citrus Research and Field Trial (CRAFT) program. This will allow for another round of investments in grower-led research projects. “Kristen Carlson, Tamara Wood, the Technical Working Group …
California CRaFT Project Targets Psyllids
All commercial citrus producers in California are invited to apply for participation in the Citrus Research Board’s (CRB) California-focused Citrus Research and Field Trials (CA-CRaFT) project. The overarching goal of CA-CRaFT is to demonstrate the effects of additional mitigations on Asian citrus psyllid control within commercial citrus groves across the various citrus-growing regions in California. The project is supported by …
OJ Magnate Cutrale Dies
Fundecitrus reported that Brazilian orange juice magnate José Luis Cutrale died Aug. 17 in London, England. Fundecitrus issued the following comments: “José Luis Cutrale worked in several areas of activity: in the commercialization of fruits, in the cultivation of citrus and in the orange juice industry. “With his very high level of entrepreneurship, he raised the name of Brazil internationally, …
More Orange and OJ Production in South Africa
The production of oranges in South Africa is estimated to grow by 6% to 1.6 million metric tons (MMT) in 2021–22, the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA/FAS) recently reported. The area planted with oranges is expected to continue its stable growth rate, expanding by 2% to 47,750 hectares in 2021–22. Limpopo province is the leading growing region …
Orange and OJ Production Rise in Turkey
Orange and orange juice (OJ) production levels in Turkey are forecast to be higher in 2021–22 than in 2020–21, according to a recent U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) update. Orange production is now expected to be 1.75 million metric tons (MMT), compared to 1.3 MMT the prior year. OJ production is projected at 10,000 metric tons (MT) …
No Negative Cardiovascular Impacts for Children Drinking OJ
New research examining the cardiovascular health of young adults who consumed 100% orange juice (OJ) as children indicates no increased risk for high blood pressure or elevated blood lipid levels as a result. The research, published in the International Journal of Food Science and Nutrition, specifically looked at 100% OJ consumption during late childhood and early adolescence and its association …
Florida State Budget and OJ Action Reported
In a recent Florida Citrus Mutual (FCM) newsletter, the grower association told how the Florida state budget addresses citrus issues and reported FCM’s position on an orange juice petition. STRONG SUPPORTThe 2022–23 Florida state budget signed June 2 by Gov. Ron DeSantis totaled $109.9 billion and included more than $37 million in support for the state’s citrus industry. Citrus support …
Inflation Impacts OJ Consumers
Florida Department of Citrus (FDOC) economist Marisa Zansler discussed orange juice (OJ) volume movement and the potential impacts inflation may have on the category at the May 18 Florida Citrus Commission meeting. She also addressed the importance of ongoing marketing activities to support sales even as supply constraints continue. Inflation is persistently up across all goods, with shelter, food, airline …
Maintaining Demand for OJ Amid Supply-Shortage Concerns
By Marisa L. Zansler Over the last 20 years, the Florida citrus industry has faced many challenges, from destructive diseases, hurricanes, production cost increases, and, now in 2022, the devastation of a winter freeze. As a result, Florida citrus production has declined considerably. During the 2021–22 season, there is a 26% decline in volume movement compared to the prior season. …
Discussing OJ Health Benefits With Dietitians
For the first time since 2019, the Florida Department of Citrus (FDOC) connected face-to-face in late May with hundreds of registered dietitians to discuss the health benefits of Florida orange juice. Today’s Dietitian Spring Symposium included an opportunity to educate the dietitians at an exhibit booth and present recent research about the impact of 100% orange juice on inflammation and …
How OJ Will Be Marketed in 2022–23
The Florida Department of Citrus’ (FDOC) 2022–23 orange juice (OJ) marketing plan will have a few shifts in retail partners and tactics to help ensure Florida OJ remains top of mind. Karmen Johnson of Edible, the FDOC’s marketing agency, shared an overview of the 2022–23 strategic focus, audience insights and integrated communications plan with the Florida Citrus Commission on May …
Update on CRDF Research Projects
The Citrus Research and Development Foundation (CRDF) Research Management Committee and board of directors recently approved projects for funding. The first CRDF research project has approval for funding of a final year of research by the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) to study the lebbeck mealybug and its management. “The Research Management Committee debated this …
Uncle Matt’s Organic Launches Low-Calorie OJ
Uncle Matt’s Organic recently announced the launch of its Matt50 orange juice beverage. Matt50 contains half the sugar and calories of regular orange juice and is boosted with Vitamin C, prebiotics, probiotics, calcium, potassium and folate. Susan McLean, Uncle Matt’s Organic vice president of marketing and innovation, said Matt50 contains just 50 calories per serving. It is sweetened with organic stevia, a …





























